The document summarizes the author's visits to six different stores on various evenings in late October. At the first store, a used bookstore, the author notes sales promotion banners and placement of items. The second store is a Filipino courier shipping packages to the Philippines for the holidays. The third stop is a fast food restaurant with long lines. The fourth is a convenience store where the author eats. Signage placement is discussed at various stores. The final store is a pharmacy where prescription medications and incidental items are sold.

1. Sunday. October 28, 2012
After My Raw Food
Workshop …
With my camera, I went off
to my first store

2. First Store
Nationwide Chain
of Second Hand and
Surplus Books
Current Issues Local and
Foreign Magazines on
Display
Newly Acquired Best
sellers on Window

3. Sunday. October 28
Around 7:00 PM Sales Promotion Banners prominently displayed
Children’s Books
School Supplies

4. Children’s Books
Magazines
Novels
Christmas and New
Year Items on Front
Display Shelve

5. Slightly marked
down items at the
eye level
Super marked
down magazines
and books at the
bottom

6. Bought 1 book and
2 magazines…
I suggest
experimenting
placing super
marked down
items along side
regular items to
increase purchase
item per customer
visit

7. Tuesday. October 30
Around 7:00 PM
Second Store
Major Filipino Courier
with Strong US Presence
BER Months signal
the Holiday Season
in the Philippines
Packages are easily seen hence the surge of
from the outside Packages

8. It took me 15-20 minutes to
transact and get my package
Packages are named and
numbered by the US Branch
before sending it to the
Philippines

9. Got my package
For operational
efficiency , I suggest
placing a list in the
front of the store with
customer’s name and
item number before
proceeding to the
counter to claim
package

10. Third Store
International Fast Food Chain
Wednesday. October 31
Around 12:30 AM
Blockbuster queues
can be seen from
the outside
Security Guard
Sales promotion banners suspiciously looking
prominently displayed outside at me taking photos

11. Blockbuster queues can be
seen from my left and right
side

12. Side note: I find it ironic
that the lady who served
me has the name BEE…
JOLLIBEE is the number 1
fast food chain here in the
Philippines
While on queue,
Operational Performance
Indicators caught my
attention

13. Oktobeerfest
banners
Not that
crowded
Fourth Store compared to
Mcdonald’s
International Convenience Store Chain
Wednesday. October 31
Around 1:00 AM
With no seats in
Mcdonald’s, I checked out
7-11 , I they have seats…yes
they have

14. My Mcdo
Chicken Fillet
Meal
…Finally so
hungry

15. Bananas and Apples
for sale along with
Rice Meals
ATM Machine inside
the store

16. Signage should be
where people can
actually see ; I think
there’s a way to share
premium eye level
space with
environmental
advocacies

18. Fifth Store
Nationwide Chain
of Drug Stores
Wednesday. October 31
Around 1:30 AM
Another example of
misplaced signage

19. Prescription Meds can be
bought on a special counter
Toiletries and other incidental
items are for sale in a grocery like
environment leading to the special
counter

20. Bought Moringa Oil Capsules
after the fatty food

21. Wednesday. October 31
Around 1:45 AM Sixth Store
Nationwide
Bakery Chain
At the store front,
nearly empty display Actual bakery

22. Freshly baked bread
Peanut Butter and Bottled
Ice Tea
Remaining bread for sale

23. Bad Idea : Empty Gas Tanks
and Soft drink bottles
openly displayed. This
should be covered or
relocated for hygiene and
safety purposes.
Good Idea : Mobile Phone
Prepaid Credits Loading
Station near display counter

24. Thank You
Disclaimer:
It is hard to take decent pictures. Security here in the Philippines is quite tight given it’s nearing the holiday season.