The document provides observations from visiting various shops on the same day. It notes things like: - Many women shopped alone and seasonal clothes were prominently displayed. - Perfume smells gave headaches and stores were noisy. Stores generally had a good product selection organized by category and price. - People often read books in stores without buying. Bookstores had a friendly atmosphere and coffee. Sale books were easy to find. - A gem shop felt like a second hand shop with no luxury atmosphere and prices were hard to see. - Food stores prominently displayed bananas despite being in Estonia. Stores had too much space for alcohol. Checkout lines lacked space. - Most shop floors were plain white