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Observation Lab

 Anderson Gutierrez
Mac Center Buenavista
Salespeople were
really helpful, showed
their knowledge of the
product and would go
to you almost as soon
as you go through the
door


No products for
sale, all at eye
level, ready to play with
and Imacs is the first
you catch

There is enough             This Apple reseller
                                                   Color Scheme goes
illumination, and some      store invites you in
                                                   mostly white, grey and
chill out music playing     inmediately with an
                                                   black. Very
on the background.          automatic door that
                                                   minimalistic.
                            opens as you get in
ZARA Buenavista
Salespeople did not
approach unless
requested, In the male
section only male
attendants and female
only female


Salespeople looked
around their 20s, they
all wore black clothes
from the store


                         There is no door, it is
Products for sale were   open and it basically
at the center, casual                              Color Scheme goes grey,
                         yells get inside now!
and formal clothes                                 silver and earthlike. Very
were separated from                                enthusiastic BOOMlike
accesories               There was electronic      impression.
                         music playing mixed
                         with some indie rock
Bershka Buenavista
Salespeople did not
approach until after
about 5 mins. Most of
them around 20 and
with clothes from the
store, different each.


The cashier was at the
entrance, so you don’t
lose it as you leave

                                                      There is no door, it is
Promotions were                                       open and it basically
located in a special                                  yells get inside now!
shell. The store was
divided between men      Color Scheme goes grey,
and women wear.          black, bright green and
                                                      There was mostly
                         bright pink. Very eclectic
                                                      electronic mixes, could
                         Rebel-like impression.
                                                      identify example and
                                                      guetta.
Buenavista
Salespeople did not
approached at all,
there were only 2. Both                                             There is no door, it is
female and looked                                                   open!
around 30.



The cashier was at the                                              Color Scheme goes black,
entrance as well, so                                                white, wooden like colors
you don’t forget to pay                                             and beish. Very posh I’d
before you leave the                                                say.
store
                No Promotions. The store
                was really mixed I’d say     There was mostly Pop
                colors was the real          music: Pink, Rihanna
                division. Fur products are   and Britney Spears.
                in the less accesible
                corner.
Payless Outlet Unico
Salespeople
approached                                                        There door is always
inmediately, there                                                open.
were 6 and they had
mixed ages

                                                                 Color Scheme goes
                                                                 mostly beish and orange
                                                                 and some white and red.
The cashier was at a                                             Very happy?
side of the store, first
thing accesories then
LOTS of shoes in their
                           Several promotion, not     There was mostly
boxes to grab and buy
                           specially located just     crossover and romantic
                           identified with a strong   music in SPANISH!
                           orange sticker.
                           Organized by size.
Arturo Calle Portal del Prado
Salespeople
approached                                                          There door is always
inmediately, there                                                  open.
were at least 9 and
they had mixed ages
                                                                    Color Scheme goes
                                                                    mostly beish and
                                                                    white. Though in the
The cashier was at a                                                suits zone it is grey
side of the store, first                                            and black. Very
thing casual clothes, to                                            elegant.
the right sports and to
the left formal clothes
and accesories.                                     There was music but
                           Promotions were in the
                                                    REALLY REALLY low,
                           main table with
                                                    couldn’t really hear it
                           different items placed
                                                    due to the noise
                           by size.
                                                    outside.

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Observation lab Assignment

  • 2. Mac Center Buenavista Salespeople were really helpful, showed their knowledge of the product and would go to you almost as soon as you go through the door No products for sale, all at eye level, ready to play with and Imacs is the first you catch There is enough This Apple reseller Color Scheme goes illumination, and some store invites you in mostly white, grey and chill out music playing inmediately with an black. Very on the background. automatic door that minimalistic. opens as you get in
  • 3. ZARA Buenavista Salespeople did not approach unless requested, In the male section only male attendants and female only female Salespeople looked around their 20s, they all wore black clothes from the store There is no door, it is Products for sale were open and it basically at the center, casual Color Scheme goes grey, yells get inside now! and formal clothes silver and earthlike. Very were separated from enthusiastic BOOMlike accesories There was electronic impression. music playing mixed with some indie rock
  • 4. Bershka Buenavista Salespeople did not approach until after about 5 mins. Most of them around 20 and with clothes from the store, different each. The cashier was at the entrance, so you don’t lose it as you leave There is no door, it is Promotions were open and it basically located in a special yells get inside now! shell. The store was divided between men Color Scheme goes grey, and women wear. black, bright green and There was mostly bright pink. Very eclectic electronic mixes, could Rebel-like impression. identify example and guetta.
  • 5. Buenavista Salespeople did not approached at all, there were only 2. Both There is no door, it is female and looked open! around 30. The cashier was at the Color Scheme goes black, entrance as well, so white, wooden like colors you don’t forget to pay and beish. Very posh I’d before you leave the say. store No Promotions. The store was really mixed I’d say There was mostly Pop colors was the real music: Pink, Rihanna division. Fur products are and Britney Spears. in the less accesible corner.
  • 6. Payless Outlet Unico Salespeople approached There door is always inmediately, there open. were 6 and they had mixed ages Color Scheme goes mostly beish and orange and some white and red. The cashier was at a Very happy? side of the store, first thing accesories then LOTS of shoes in their Several promotion, not There was mostly boxes to grab and buy specially located just crossover and romantic identified with a strong music in SPANISH! orange sticker. Organized by size.
  • 7. Arturo Calle Portal del Prado Salespeople approached There door is always inmediately, there open. were at least 9 and they had mixed ages Color Scheme goes mostly beish and white. Though in the The cashier was at a suits zone it is grey side of the store, first and black. Very thing casual clothes, to elegant. the right sports and to the left formal clothes and accesories. There was music but Promotions were in the REALLY REALLY low, main table with couldn’t really hear it different items placed due to the noise by size. outside.