The document provides observations from a visit to Inorbit Mall in Malad, Mumbai, India. It notes the elaborate security scanning at the entrance of the mall [1]. It describes features of the mall's environment like the color scheme, lighting, flooring, and ceiling height [2]. It also discusses personnel at stores in the mall, including their dress, gender ratio, and use of store products [3].

1. Visit to Inorbit Mall, Malad
Mumbai, INDIA

2. Before You Enter
• Malls do draw you in. Malls have become the social
watering hole in India over the past decade.
• Elaborate security scanning is something you take for
granted right from the time your car is checked.
• I miss the earlier freedom of strolling in.
• The signs and the neon lighting and the general buzz
entice you in with the promise of what lies ahead.

3. Environment
• I never used to notice the color scheme, the lighting,
the floor or the ceiling height. This lab forced me to
become aware.
• The noise, the music, the temperature, the
smell……all these questions forced me to slow down
and be in the NOW!

4. Personnel
• Again one usually screen them out at the stores
wanting them only if one needs assistance?
• I made a conscious effort to check out how many
sales staff are there – male vs female, their dress, are
they using store products
• I had several screens that I had to make an effort to
remove to REALLY LOOK.

5. Products
• This is something that I am usually alert to.
• I generally know what’s where
• Where will be the “sale” items
• Free sample areas – drinks, soups, cheese

6. Customers
• In India other customers in a store are a
hindrance 
– In the aisles
– At the check in counter
– There will be hordes of them (and you are one of
them too)
• Consequently having the ability to time your
visit to beat the rush is an art