2. Assignment:
ARE YOU PAYING ATTENTION?
OBSERVATIONS:
1) 7-11 convenience store
2) Carrefour
3) HANG TEN
4) NET
5) GIORDANO
6) Startbucks
3. INSIGHTS
• Different store has different function, so it’s
caused them should have different decoration.
• For instance:
7-11 is the most biggest multiple convenience
store in Taiwan, that is a store need everything
with very lit and clean as visual to find what you
need.
4. INSIGHTS
• Clothing store(Hang ten, Net, Glordano)
should create a place where comfortable and
makes the brain style for makes different with
other competitor.
5. INSIGHTS
• Carrefour supermarket and Starbucks
Those two store is been be a place where
people going there because of reason who they
“need”.
They came because they need buy or be a style
and fashion in Starbucks. (Caffeine is need for
people love coffee.)
6. HIDDEN OPPORTUNITIES
• I have never notice the central display table is
quite easy and popular for the business sale. It
is easy to separate and put on the entrance for
notice discount or getting people attention.
7. HIDDEN OPPORTUNITIES
• Environment:
How surprise me and beautiful place for people
take a coffee and relaxing over there. The most
common sense for Starbucks coffee shop is
create a comfortable place for people.
I guess that is what he could
so success until now.
