The business model involves repairing and reselling electronics like laptops and phones. There are 6 employees consisting of 2 riders to pickup/drop off devices, 2 repair technicians, 1 purchase/inventory manager, and 1 PR guy. The PR guy's roles include tracking customers for resale/purchase opportunities, marketing, handling customer support, and managing rider operations. Initial investments total 60,000 INR and cover equipment, rent, utilities, supplies, and cash. Revenue comes from repair margins and resale brokerage fees by targeting customers with medium to lower earnings for used devices. Resources are allocated to ensure efficient utilization of riders and repair staff.