OAU Anniversary Plan.ppt

Obafemi Awolowo University
50th Anniversary
Essence, Proposed Ideas & Plans
Presented by The 50th Anniversary Committee Secretariat, Lagos.
14th December, 2011.
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Background

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Background
The history of University Education in modern Nigeria dates from 1948,
when the University College of Ibadan was established.
For more than a decade the college remained the only institution of
University standing in Nigeria.

In 1961, a commission was set up by the Federal Government under the
Chairmanship of Sir Eric Ashby to survey the needs of post-secondary and
higher education in Nigeria for the next twenty years.
One of the most lasting results of the commission is the establishment,
between 1961 and 1962, of three Universities, in Nigeria.
Obafemi Awolowo University, Ile-Ife which was then known as University of
Ife was one of these three and it was established by the Government of the
Western Region of Nigeria at that time.

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Background (Cont’d)
The Government of the Western Region of Nigeria first announced in 1960
its intention to establish, as soon as possible, a University in the Western
Nigeria which would be of the highest standard;
its policy was to open its doors to students from all parts of the Federation
and of the world in line with its belief in academic excellence.

The planning of the University was entrusted to two committees which were:
a University Planning Committee comprising persons qualified to advice on
the planning of a new University and a University Parliamentary Committee
which would be advisory to the Minister of Education.
On 8th June, 1961, the Law providing for the establishment of the
Provisional Council for the University was passed by the Legislature of the
Western Region and on the 26th of the same month the Provisional Council
of the University was formally inaugurated under the chairmanship of Chief
Rotimi Williams.

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Background (Cont’d) 2
The University was sited in Ile-Ife, a town about 65 kilometers north-east of
Ibadan Oyo State. This was due to Ife’s fame as the centre of ancient civilization
and home to a Museum which housed renowned Ife heads.
Teaching began in October, 1962 with an initial enrolment of 244 students.
The teaching, administration and technical staff (either transferred from the
Nigerian College of Arts or newly recruited from abroad) numbered about eighty.
The University started with five faculties, namely: Agriculture, Arts, Economics
and Social Studies (now Social Sciences), Law and Sciences.
Eight Faculties have since been added: Faculties of Education (1st October 1967),
Faculty of Pharmacy (1st October 1970), Faculty of Administration replaced the former Institute
of Administration (1st October, 1979), Faculty of Environmental Design and Management
(established in April 1982) and Faculty of Health Science (established on 1st October, 1970) is
now a College, made up of three Faculties, namely: Faculties of Basic Medical Sciences,
Clinical Sciences and Dentistry.

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Some Facts

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Some Facts About OAU
OAU started the first Faculty of Pharmacy in West Africa,
the first Department of Chemical Engineering
the first Electronics component in addition to Electrical Engineering.
Its medical school started with an integrated curriculum and community orientation
(which was later adopted by the World Health Organization)
Introduced a compulsory baccalaureate (BSc honours) before entrance to the clinical
school which was later jettisoned.
OAU offers undergraduate and post-graduate programmes in fields of specialization
spanning the humanities, the arts, the natural sciences, the social sciences, the medical
sciences, engineering and technology.
The university has 13 faculties and 2 colleges (the Postgraduate College and the
College of Health Sciences) administered in more than 60 departments.

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Some Facts About OAU (2)
The first vice-chancellor OAU was Professor Oladele Ajose (MD, PhD) a Glasgow
University graduate and Nigeria's first professor of public health recruited from the
University of Ibadan. He served from 1962 to 1966
The second vice-chancellor was Professor Hezekiah A. Oluwasanmi who served
from 1966 to 1975.
The newly appointed vice-chancellor, Professor Idowu Bamitale Omole, a professor
of International Relations appointment took effect from June 24, 2011 and his tenure
will expire in 2016.
Nigeria's only Nobel Prize winner (in literature), Professor Wole Soyinka, served as
professor of Comparative Literature at the University of Ife. At the close of last
millennium, he was appointed an emeritus professor of Dramatic Arts at the university.

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Some Facts About OAU (3)
In terms of research productivity, OAU is ranked as the most productive university in
Nigeria by the National Universities Commission (NUC) and by Shanghai University
world rankings as it relates to Africa.
Enrollment slots are about 12,000 in number for undergraduates and 6,000 for
graduate studies.
The major halls of undergraduate residences for males are Fajuyi, Awolowo, Angola
and E.T.F. while female halls of residence are Moremi, Ladoke Akintola, Alumni and
Mozambique. Muritala Muhammed Hall is for postgraduates.
The university is endowed with beautiful architecture and an eye-catching landscape
built on about 5,000 acres (20 km2) of a total of 13,000 acres (53 km2) of the land
owned by the university.

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Essence of 50th Anniversary

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Essence of 50th Anniversary
50 years of existence in any sphere is worthy of recognition and it is no mean
feat. In a world where institutions (Organizations or people) crash by the minute,
we can well say this has been a survival of about 26,208,000 minutes (50 years)
through a variety of challenges and distractions!
These years are of value; therefore the coinage “Golden Jubilee”. It is not to be
seen as ‘just an anniversary’ but more of something to be festive about;
something to jubilate for and to celebrate in high momentum.
Digging deeper, it is important to underscore the relevance of an audit of the
past 50 years with relevance to the Vision and the Mission as they have
graduated over the years, and in consonance with the University’s reason for
being from inception:
“The Government of the Western Region of Nigeria first announced in 1960 its
intention to establish a University in the Western Nigeria which would be of the
highest standard; its policy was to open its doors to students from all parts of the
Federation and of the world in line with its belief in academic excellence.”

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Essence of 50th Anniversary (2)
Three statements come into scrutiny:
“of the highest standard”
“to open doors to students from all parts of the Federation and of the world”
“academic excellence”
These are the propelling factors for University creation and also the definition
of the quality of education expected to be offered by content, relationship and
structure.
How much of this has been met and sustained and how much effect has it had
on our nation and the world at large?
It must be said here, that OAU’s 50th Anniversary will not be just a celebration
via festivity and jubilation but will also be a reflective and constructive drive
towards putting her back on track to fulfill the outset Vision

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Essence of 50th Anniversary (3)
How will this be achieved?
Over the years, it has become obvious that government funding and responsibility
can not carry the outset vision through.
As a result, the University came up with a plan that will enable her self-
sustainability to develop, manage and expand the outset vision in line with her
belief in first class academic excellence.
For a university of its size (land space of 13,000 Acres), this dream cannot be
achieved without the help of Stakeholders, Alumni, Public & Private sector
Corporate Bodies, Friends and Well-wishers.
Therefore, an educative and informative yet invitational communication drive will be
embarked upon pre, during and post the anniversary to address the listed parties
above with a focus of raising a 20 Billion Naira Endowment Fund aimed at
salvaging, restructuring and further development of OAU to bring it to continental
and global reckoning glory of her early years and ranking with the best Institutions
of higher learning the world over.

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The Destination
Where exactly is all of this headed?
One look at the quality of graduates produced from the institutions of higher
learning in Nigeria will tell of the harm that has been done to our institutions
over the past 2 decades and more with regard to structure and requirements.
That harm is multiplying in leaps and bounds as it is becoming a vicious cycle
due to the continuous exit of the ‘well studied’ products of our past system
from the present higher institution systems due to factors like age, brain drain,
economic challenges (need to seek pastures that can pay the bills), lost faith in
our educational system, poor governance, etc.
These days, we have a great number of ‘the blind leading the blind’ situations
(e.g. half baked and poorly educated graduates turning out to be lecturers to
our undergraduates in our nation’s higher institutions of learning).

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The Destination (2)
Therefore, it is important to remember where the OAU journey started and its
objectives at outset:
“to establish a University in the Western Nigeria
which would be of the highest standard; to open
its doors to students from all parts of the
Federation and of the world; to be driven by the
pursuit of academic excellence.”
This is the desired destination. In summation, a University that ranks with best
in the world. One that will be seen as being among the first 50 in the world!
It is not just a dream, it is achievable. The greatest success stories started
from having a dream and pursuing the dream it becomes physical.

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The Vision
From the analysis of the destination, the vision therefore is:
To re-engineer Obafemi Awolowo
University into a University that ranks
with best in the world and one that will
be recognized among the first 50
Universities in the world!
It is achievable!

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Sample World University Ratings

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World University Ratings – QS Stars
What is QS Stars?
QS Stars is an evaluation system that evaluates universities worldwide using a
rating method. Universities are awarded with a rating of one to five stars, five stars
being the highest rating depending on their performance within the evaluation.
Universities are evaluated against eight criteria; Research Quality, Teaching
Quality, Graduate Employability, Infrastructure, Internationalization, Innovation &
Knowledge Transfer, Third Mission and Specialist Subject Criteria. Each criterion
has its own indicators, weightings. Please see below further information on the
methodology for QS Stars.
Why QS Stars?
The QS Stars rating system was designed in response to institution’s needs
requesting an evaluation that assesses all their strengths, using more
comprehensive indicators in addition to those used in the rankings. Universities are
given an opportunity to highlight strengths that may often be overlooked in other
assessments. QS Stars is a tool that gives prospective university students an
additional tool to help them in their decision making process. It provides students
with a deeper insight, enabling them to see beyond the headlines and identify
areas of excellence.

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What can you expect from different QS Star ratings?
One Star Universities
A typical One Star university has established all the key components required to
provide a quality service to its students and, in many cases, the foundations upon
which to build a stronger domestic reputation. A One Star institution will often have
been established within the last twenty years and will be putting in place the
leadership and ambition to develop quickly.
Two Star Universities
A typical Two Stars university is active in research and has an established
domestic reputation. The institution is a key part of its local community and will
often have begun to consider international opportunities.
Three Star University
A typical Three Stars university is nationally well recognised, and may have also
begun to attract international recognition. This institution maintains a reputable
level of research and its graduates are attractive to employers.
Four Star Universities

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A typical Four Stars university is highly international, demonstrating excellence in
both research and teaching. The institution provides an excellent environment for
students and faculty.
Five Star Universities
A typical Five Stars university is generally world class in a broad range of areas,
enjoys a high reputation and has cutting edge facilities and internationally
renowned research and teaching faculty

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World University Ratings
Data from www.topuniversities.com

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World University Ratings (2)

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Anniversary Themes
1. Aspire. Activate. Achieve.
2. Realize the Dream.
3. Take Centre Stage in Education.
4. OAU to the World.
5. Expand the Horizons.
6. Raise the Bar for Greatness.
7. Raise the Bar to Educational Firsts.
8. Drive Success Even Further.
9. Live the Dream to World Standard.
10.Pace up the Dream.

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Anniversary Themes Rationales
Aspire. Activate. Achieve
This is a call to a process that leads to greatness. To Aspire is to dare to dream and make the effort.
To Activate is to put dream and effort into onward action. To Achieve is to meet the set out destination.
Realizing the Dream
This is a call to bring effort together and to meet the set goal.
Taking Centre Stage in Education
This is a continuous and educative call to all stakeholders to drive forward in unison for the
achievement of an institution that will be a cynosure to all eyes.
OAU to the World!
This is driven from the perspective of a chant. It could become a common driver to all stakeholders. It
is very flexible and can drive the OAU vision from all directions and to all directions.
Expanding Educational Horizons
This is also educational and driven to acknowledge the present state of development and the next
stages of planned and necessary expansion to possible and achievable horizons.
Raising the Bar for Greatness
This is another educationally driven theme to galvanize all stakeholders towards improving the lot of
the institution by taking it to another higher level of educational prowess.

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Anniversary Themes Rationales (2)
Raising the Bar Towards Educational Firsts.
This is similar to the one above but this is more challenging and definitive about what kind of
achievements the institution is focused on achieving.
Driving Success Even Further
This is also driven by educating and challenging the stakeholders and friends of the institution to
help it achieve even better successes than it already has.
Living the Dream to World Standard
This is educational and instructive of the destination. Nothing short of world standard! It is a call to
be reckoned with on the world chart of Universities.
Pace Up the Dream
This clearly calls for effort to drive harder and faster with the dream that exists and it assumes the
dream is perfect but needs to be given impetus to get to the proposed destination of global
relevance as quickly as possible.

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Anniversary Theme: Proposed
From the proposed 10, we hope to work with
‘OAU to the WORLD’
It captures the Vision and the desired Destination of the University
It offers flexibility of application in the bid to drive OAU further
It has potential to become a slogan
It is memorable
It keeps focus of the Vision on the mind
It stimulates attention
It can be easily understood

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Anniversary Theme: Expression

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Logo Design
This is essential because of the specialty of the anniversary
It will give identity to it wherever it is relevant
It will make the anniversary memorable
There will be a uniformity of look and design across anniversary branded
Items.

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Logo Designs (1)

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Logo Designs (2)

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Logo Designs (3)

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Logo Design: Chosen Option
This has been subjected to further revisions

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Logo Design: Final

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Target Audience
It is essential to keep a ‘Bull’s eye’ focus when it comes to communication and
best results will be guaranteed. As a result, the target market for OAU’s 50th
Anniversary celebrations can be defined as past and present students and
teaching community plus friends and well-wishers.
Stakeholders (Government, etc.)
OAU Senate Committee
Teaching and Non-Teaching staff
Alumni
Present and aspiring Undergraduates
Public and Private sector Corporate Bodies
Local International Community (Embassies, High Commissions & NGOs)
Traditional Rulers across the country
Friends and Well-wishers
From a central communication strategy, scaled down strategies will emerge to
address each of these Target Audiences.

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Driving Target Audience Information
Success can not be achieved without timely and relevant information to the Target
Audience. Early letters have to be done to the stake holders, detailing:
1. The Anniversary Theme
2. The need for a 50th Anniversary Celebration
3. The essence of the anniversary
4. The new vision and destination of the institution
5. The need to raise an endowment fund to give life to the new vision
6. The various projects outlined for the institution
7. The various events lined up for the celebration
8. The responsibilities of the stakeholders
 All these will be supported by critical timelines for the entire anniversary
program run down (Project Time Table).
 This will clarify OAU’s requirements and involvement levels of these TA while
also ensuring diaries are kept locked to these events and necessary dates.

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Objective
To get the Nation to pay necessary attention to OAU’s 50th Anniversary
celebrations and get involved where possible
To get the international community’s attention for the Anniversary celebrations, its
significance and their roles in its success
To get the buy-in and support of all key stakeholders
To shift paradigm in the growth and development of the institution
To drive relevance for the institution via communication and awareness
To create a model institution which others will aspire to emulate
To help kick-start the re-engineering of our educational sector, particularly our
higher institutions.

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Strategy
Communication objective:
Time and cost is critical to consideration and it is advised to engage cost effective,
interactive, tentacled media that will discharge information quickly and efficiently
whilst also opening vistas for data collection for present and future use.
There will be two communication platforms:
Internal and
External
Both platforms will drive for the most economic use of the 360degree
communication wheel components for the effect of a full Target Audience surround
strategy.
Internal communications will deal with the University Community (Academic and
Non Academic Staff plus university undergraduates) while External
communications will address the rest of the Target Audience earlier stated.
Campaign will be in 2 Phases: (1) Awareness & Interaction; (2) Sustenance

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Strategy Structure & Statements
OAU
to the
WORLD
Let’s make OAU
One of the
WORLD’s best!
Help Make OAU
one of the
WORLD’s best!
To Internal Audience To External Audience

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Strategy (Cont’d)
We will employ the following Media Channels to achieve our communication
objective.
ATL:
Press
Radio
TV
Outdoor
BTL:
Posters
Flyers
Banners
Brochures
Retail Materials*
Mementos /Memorabilia
Experiential :
Events
Direct Marketing
Seminars/Conferences
Religious Bodies / Groups / Associations / Clubs
Interactive /
Viral / Online:
Email
Website
SMS
Social Site
Sponsorship:
Direct Marketing
Seminars and Conferences
Religious Bodies / Clubs /
Groups / Associations
* Sales/Marketing Materials that are employed for direct marketing and specialized Direct-to-Consumer marketing
PR:
Press

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Phase 1: Awareness and Interaction
Full Blown PR Campaign
Specially selected media feature writers for the Education Sector will be given a
brief to do special feature stories on Obafemi Awolowo University from the
following perspectives:
History of OAU
OAU’s Significant Landmarks till date
Prominent Members of Alumni and their contributions to societal development
Various OAU Alumni across the globe and their activities
The present state of OAU
The role of the Government
The need for Public and Private Sector assistance
Further to this, news will be created regularly out of the institutions activities and
that of its Vice Chancellor to enable a subconscious retention of the institution in
the mind of our target audiences.

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Phase 1: Awareness and Interaction (2)
Tactical PR Campaign
There will be specially arranged and paid interview sessions with selected
members of the Alumni who have excelled in their various fields of endeavour
as newspaper features with subtle references made to Obafemi Awolowo
University and its contribution to their present state of success in life.
A global search with the assistance of OAU international Alumni will help
diversify this activity, thereby giving it global spread and attention.
The Full Blown and Tactical Campaigns will continue for the entire duration of
the Anniversary year and beyond with news’ focus driven by unfolding events. It
will be necessary to take these PR shots beyond the Anniversary year in order
to keep harvested endowment fund donors abreast of applications of the
endowment fund and to woo other intending donors.

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2nd Press Conference
There will be another press conference
as a follow up to the one held in the OAU
Anniversary Secretariat in Lagos. This
will primarily be for the unveiling of the
Anniversary Logo and a reveal of the run
down of activities scheduled for the
Anniversary year.
This is necessary to help give more voice
to the Anniversary through PR write-ups
and for the generation of Public/ Private
Sector interest and general public interest
in the various Anniversary activities,
thereby activating support that will help
achieve the new OAU Vision.

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ATL Campaign
Press: This will be well crafted attention grabbing newspaper adverts
highlighting the Anniversary year and acting as a call-to-action to the target
audience and friends of OAU for participation and support for a landmark
anniversary celebration. This will run on the tail of the PR materials after a 4
week start. 4-5 Local Newspapers with a National Spread and overseas
presence will be employed for this purpose.
Radio: This will be a more consistent medium for the dissemination of the
Anniversary information and its cost effective nature will ensure enough share-
of-mind in across the intended target audience. A consistent blast on the right
spot-buys will ascertain attention from all and sundry and will help generate
positive word-of-mouth information spread. Radio Stations with good and
relevant geographical spread will help to achieve this.

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ATL Campaign
TV: Because this medium is expensive, we will depend a lot on unsolicited
reporting and airing of Anniversary related materials from press conferences,
and events like VC’s address to the Academic & Non-Academic Staff,
Undergraduate and Post-Graduate Students, etc.
There will be more of sponsored chats on talk shows that can give more
mileage than 45” or 60” informatial TV Adverts.
Outdoor: This will be quite scarce except where we can get sponsorships
and/or opportunities to keep the boards for a maximum of 3-4 months. The
Anniversary ideas crafted on such boards must be interactive (requesting an
action from the reader) to help generate data capture (i.e. Telephone numbers)
for future use and in essence deliver the value out of such an expensive
medium. There are a variety of Outdoor Board designs that can be employed for
this purpose from static boards to moving boards.

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Interactive / Viral / Online Campaign
Email: Carefully constructed and addressed letters will be generated by mail
and sent to Target Audience, guided by an existing database of Alumni
Members, Key Decision Makers in Public / Private Sectors, Heads of
International Communities in Nigeria, e.t.c.
Website: An anniversary website will be created for the purposes of
Anniversary information, Professional Directory, Interest Groups, Donations,
Awards and Privileges, Sponsorships, e.t.c.
Other frequently visited websites by our target audiences (i.e. News Publication
Sites, Social Sites, International OAU Alumni sites, e.t.c.) will carry the
anniversary communication material and help generate a lot of viral marketing
activity online.

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Interactive / Viral / Online Campaign
SMS: Telephone Text Messages will be employed to reach an existing
database of Alumni Members, Key Decision Makers in Public / Private Sectors,
Heads of International Communities in Nigeria, e.t.c., and purchased data for
youths in Nigeria, with brief and well crafted messages within the 121
characters limit. This will support the PR campaign with known and unknown
facts about OAU, with the intent to generate discussions among the target
market and the public, thereby keeping the Anniversary alive in public minds.
Social Networking Sites: Sites like this will go a long way to communicate
Anniversary developments and create interaction platforms and positive
opportunities that will open other vistas to Anniversary information, Professional
Directory, Interest Groups, Donations, Awards and Privileges, Sponsorships,
Mentoring, e.t.c.
Such pages will be created on Facebook and Twitter Social networking sites.

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BTL Campaign
Posters: There is a ban on improper use of posters in public places in Lagos.
But we will still produce some that can be used on notice boards, and other
permissible places. They will come in handy on the University campuses to raise
awareness.
Flyers: These will be in A4 or A4 folded into A5 size and will carry the same
information on the posters. They can be used a lot more easily than the Posters
and are more direct for information dissemination. There will be different designs
and information content to suit the different phases of the campaign.
Banners: These will be strictly on-campus materials and will carry the
information on the posters. Some will be designed to drive the Anniversary
theme home.
Posters: SAV (Self Adhesive Vinyl) stickers will be produced for Public Transport
Bus Backs, Intra-city transport, Private Cars, etc.

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BTL Campaign
Packaged Brochure: These will be well produced to extremely High Quality and
will have contents like Branded Letters, Branded CDs, Branded Pens, Car
Stickers (with OAU Name, Logo and Anniversary Theme), plus a branded OAU
Anniversary Secretariat Call Card inserted into a Branded Call Card Holder. This
will also serve as the Direct Mail shots to be sent to Captains of Industry,
Chairmen, MDs, CEOs, COOs, Leaders of thought and others in that category.
Retail Materials: These are T-Shirts, Face Caps, Brooches, Rosettes, Car
Flags, Bumper Stickers, Pens, Reverse Windscreen Stickers, e.t.c.
They will be produced and targeted specifically at the Alumni and will be sold for
a specific minimum fee which will help generate a part of the endowment fund.

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Experiential
Events: Events like Reunions, Alumni and Industry Networking, Set Meetings,
Heads of Business Meetings, Joint Global Alumni Meetings, Pre Anniversary
Dinners, Wives of Alumni Dinners e.t.c., will be arranged as forums for raising
funds, generating leads, sharing of information and ideas towards the success of
the Anniversary.
Direct Marketing: Smart and good looking males and females will seek
appointments with Heads of businesses to deliver a one-on-one presentation of
the Anniversary thrust and business opportunities that can open doors to
sponsorships and endowment fund contributions. Package Brochures (as
described on page 57) will accompany this drive.
Seminars / Conferences: These will open doors to enable selected marketers
deliver the essence of OAU’s 50th Anniversary to the attendees of these
conferences who will certainly have been profiled to fit into the expected target
Audience. Brochures, Mementos and Data Capture Cards will be exploited here.

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Sponsorship
This will by and large take the same structure as that
of Experiential Marketing.

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Thoughts & Ideas
Anniversary Website
Social Networking Sites
Fund Raising
Monthly/Quarterly Magazine
Recognition Awards
Hall of Fame
Branding Opportunities
Donations
Alumni Levies
OAU Need List
Anniversary Competitions
Sponsorship Marketing
Entertainment
Environmental Decorations
Reunions
Dinners

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Thoughts & Ideas (1)
Anniversary Website: Work is in Progress at http://www.oau-alumni.org
It will feature contents such as:
Alumni & Development, Alumni News & Events, Alumni Registration, Alumni Privileges, Alumni Greats,
Giving to OAU, Golden Jubilee Reunion, Alumni Professional Directory, Special Interest Groups,
Mentorship, Business Promotions, Student & Industry Programmes, Membership Cards, Recognition
Awards, Donations, Vice Chancellor’s Appeal, e.t.c.
Social Networking Sites: Facebook and Twitter will be employed for this
purpose.
Fund Raising: Will come in various dimensions – Dinners, Seminars, Reunions,
Alumni Contributions & Levies, Monthly/Quarterly Magazine, Donations,
Sponsorship Marketing, e.t.c.
Monthly/Quarterly Magazine: Intended to help raise funds and create
awareness while also giving visibility to Alumni Members & their Businesses,
OAU’s Activities and other fund generating adverts. It is expected to turn out to
be the University’s Magazine on the long run.

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Recognition Awards: Communication should project this need and requests will
be made to all Staff, Students, Alumni and the general public to suggest for
nomination, those who are members of OAU’s Alumni who stand out in one field
or the other and deserve recognition.
Hall of Fame: Communication will also drive this need for names of those who
have in one way or the other contributed immensely to the growth and
development of OAU since inception.
Branding Opportunities: These will form part of communication and
sponsorship marketing offerings for the sole purpose of funds generation and
visibility for the brands that give support or have given support to OAU towards
this Anniversary or in time past.
Donations: This will be well communicated via Seminars, Conferences, Online
media and general communication channels. There will be local and international
portals for payments available on the Anniversary Website.

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Alumni Levies: Some BTL materials (listed on Page 67) will be produced and
branded specifically for the Anniversary and will be sold in suggested packs of
N8,000 – N12,000 to Alumni members to help generate funds and these will also
come with Anniversary levies from N10,000 per head upwards.
OAU Need List: This will be generated by each Faculty with consideration as
well for the Administrative Arm of the institution. This will make up part of the
sponsorship marketing proposals to Philanthropists, Organizations, Groups,
Associations etc.
Anniversary Competitions: These will be competitions for: write ups about
OAU, Anniversary Songs, Most Memorable Experiences (Alumni Only), etc.
They will be open to Alumni and current undergraduates.
Sponsorship Marketing: This is necessary to help generate the bulk of the N20
Billion Endowment Fund and will be driven with all the activities listed and the
coming NUGA games as well. The OAU need list is highly important for this.

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Entertainment: Anniversary must be fun and engaging all the way. The need to
entertain cannot be ruled out and plans to bring in Nigerian Artistes from various
music genres plus dance, drama and stand up comedy will be considered.
Details are expected in terms of budget, location and other logistics that can
make planning for such be a great success. It will be the climax to all.
Environmental Decoration: Beautification is of essence and this will be driven
by a suggested theme of ‘Lights and Colours’ . An environmental beautification
expert has been consulted for this purpose, though not cast in stone.
Reunions: These are essential to create the warmth and oneness that is
required for an event of this nature. The need to generate donations and fund
raisings is also of high importance. Therefore reunions per set and per decade is
of great importance.
Dinners: These are the platforms for the reunions and other specialized meets
that require warm atmospheres to drive the value and need for the Anniversary.

Contributions are most welcome.

There’s more work in progress
Thank You

OAU Anniversary Plan.ppt

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