OAP presentation for

1. Opportunity Analysis Project
2 in 1
Freedom to be independent

2. Dear Employee!

3. Too many devices to care about
• You became a business mobile phone from
your company you work for
• You have also your own private mobile
• Now you have
– two batteries to recharge
– two directories
– two missed call logs
– one of them having much more features you like

4. Why not?
• Why not to have just single device
– single battery
– single directory, call logs and features
• While preserving your private and business
number to make and receive calls at the same
time with no unnecessary manual switching
between
• Have still your private subscription separate and
therefore not to expose your private calls to the
employer
Try our unique 2 in 1

5. Dear Employer!

6. High Cost
• It is costly for your organization to buy mobile
phones for your employees?
• Do your employees have excessive volume of
private calls?
• Do you limit premium rate SMS and calls to
control the cost?

7. Why not?
• Use an employee private mobile phone also as
a business phone with no investment into a
new device
• Easy the access to private calling using single
phone the employee likes and therefore save
on unnecessary private calls
• Make the employee life easier
Try our unique 2 in 1

8. 2 in 1 Target Customers – Market Size

9. 2 in 1 Target Customer Segment
• Employees employed in
– SME having from 5 to 24 employees
– Large SME having from 25 to 250 employees
• Companies
– SME having from 5 to 24 employees
– Large SME having from 25 to 250 employees

10. 2 in 1 Market Size Estimate 1/2
• Total mobile market size in SME and Large SME is
roughly $11 million per month in Czech Republic
• For early adoption just SME (5 to 24) (75% of the
market) selected as they have shorter decision
process, this gives maximum $8,3 million per
month available
• The private calls build according research 30% of
the employee individual mobile bill, this gives
maximum $2,5 million per month available

11. 2 in 1 Market Size Estimate 2/2
• Employees must save at least 50% what they
pay today for private calls to be successful,
this gives maximum $1,25 million per month
available
• The penetration of 2 in 1 will not be higher
than 10% of total available users, this gives
maximum $125k per month
Market in CZ for 2 in 1 will be
$1,5 million yearly

12. 2 in 1 Sales Channels

13. Businesses
• Businesses deal with mobile operators directly
or via indirect sales channels
• The key strategy is to sell via at least indirect
channels and ideally via operator direct sales
• Expected commission will be value of first two
monthly invoices

14. Private persons
• The application should be promoted using
Google Ads and Facebook groups
• Ideally YouTube video should be used to
explain the service benefits

15. 2 in 1 Customer Interview Results
Lessons Learned

16. Business Customer Interviews
• Previous hypothesis that there is benefit for
the employer by saving costs for devices does
not seem to be so much high driver. The
business often buys the phones in order
employee can receive e-mails and run
business applications
• The driver is more saving of private call costs
caused by the fact that the employee uses
more comfortable business phone for all calls.

17. Private Persons Interviews
• Previous way to sell only via business sales
channels appears not to be right
• Also private persons as employees can buy
and use the service directly
• The key drivers are:
– Not need to explain the employer what calls they
made as private
– Not to carry two mobile phones
• Also stability of the solution is the key factor

18. 2 in 1
freedom to be independent