Slideshare, long-tail distribution

1. O-some

2. I dedicate this
presentation
respectfully to
ah_livia for
having always
made sound
comments to my
presentations.

3. The landscape of slideshare is quite
challenging

4. Slideshare slides you into the
sea of information
Sea of information
The larger the
pebble is, the
greater the
information is

5. Like time jar, you
fill with pig
pebbles first so are
presentations they
need to have
impacting values
to fill the time jars
of readers

6. Slideshare being the
number one source
of presentations will
filter out unimportant
contributions
Low views
Low comments
Low tweets
Low embed
Low likes
Low favorites

7. O-some presentations
get treatment
Featured
Presentation of the day

8. Only a handful presentation get VIP
treatment
Slideshare with this
classification is leading
to the emerging of the
long-tail distribution.
Few presentations get
the highest degree of
exposure

9. Go where the
reader is
Pull the readers with the
content; else you shall
push them away

11. The acquisition of
LinkedIn of
slideshare
brightened up these
possibilities

12. Visualized information of
LinkedIn extends the
possibilities of slideshare

13. Professionals
Work Relations
Old Relations
Casual Interaction
Casual Business Relations
Business-Related
Formal Relations
Remote Cooperation

14. Analyzing Your Social Media Strategy
Written by Paul Braat on September 12th, 2011 | 9 comments
For a couple of years social media has been on the radar of nearly every
marketer. Some really understand how to make it work for them, others
struggle and some are still clueless. Araceli Perez of e-interactive created an
amazing infographic, showing us all the relevant steps one need to take for
a solid social media strategy.

15. Slideshare has all the elements of
conducting a complete strategy plan.
The way you develop increasing your
readership is extensible to the way you
acquire important customers

16. Today, influence is about
trustful information. You
want to reach the social
networkers
who have influence –
those who can cause
others to take action, by
reading your
presentation trustfully
while engaged.

17. Twitters for some presentation exceed 50
and yet the viewership is low
Few tweets (long-tail distribution) make far
more impacts on viewership
They are like wind channel; blow much
faster

18. Slideshare Rendered Publishing Easy
Easy Re-
Easy uploading
Monitoring
Easy
Promoting
and
Easy Editing distributing
Easy
Uploading

19. This easiness is
the challenge

20. Publish many pages, but only few get
noticed

22. Sliding into the Flood of
Information
A new
phenomenon is
emerging

23. Generally when someone feels
'full' their stomach will have a The stomach is
volume of approx. 1.5 litres. like a dam
However, due to the structure of
the stomach it is possible to
distend it to contain 4 litres,
however this would cause trouble
with respiration, would be Likewise; our
extremly unhealthy and is based
off of an 'average' study, different stomach has a
people will have slightly different
maximum volumes.
limited capacity to
digest information
Read
more: http://wiki.answers.com/Q
/How_much_water_can_the_hu
man_stomach_hold_without_bur
sting#ixzz1zjuIAmHt

24. All studies show that as the
number of e-mails grows
their reading becomes less
(too much for our stomach)

25. The Sea of Information
One of the great influxes we'll see in the 2010's and
with Web 2.0 is the amount of information available.
With everyday people becoming the creators of the
internet the amount of useful and useless information
will increase exponentially.
http://www.elphie.com.au/index.php/elphiesblogpage/
21-seainfo
Will readership of
presentations
drop?
Information overload

26. Slideshare has introduced
new venues for readers such
as ipad.
The circulation of
presentations is faster

27. Slideshare rightly eliminated
walls, unnecessary news and
other extra luggage
Will the next step be a new
filtering of presentations to
ensure their quality????

28. Will slideshare SLIDE the
reader into the sea of
valuable presentations?