Orbitz is an online travel booking site that allows customers to search for and book hotels, flights, rental cars, cruises, and activities. It targets both leisure and eco-friendly travelers. Customers can search by hotel chain and star ratings, and the site aims to find customers the lowest prices with price match guarantees and no cancellation fees on flights or hotels.

1. The case of ORBITZ www.orbitz.com

2. People mostly coming from America. People looking for hotel chains (Hilton, Accor, Hyatt…). People who want to book their trip at the lowest price. More and more targeting eco-friendly clients thanks to the site eco.orbitz.com. Especially leisure clients (top activities are Las Vegas, Beaches and Anaheim).

3. Vacation Packages Hotels, Flight, Cars and Rail, Cruises, Activities and Best Deals Precise fields of research (number of stars, chain) Customer support Price assurance (cash refund is another customer books the same itinerary for less) Clear Board presenting the different chains available and their rates so that the customer has a clear vision of the range of price.

4. The board showing precisely the different rates available

5. The Deal Detector No cancelation fees on flight nor hotels The Hotel Price Insurance Refund