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The Opportunity
of Mobile
BroadbandBroadband
By Octivius Kahiya,
Telecel Zimbabwe
Changing Lives. Changing Business. Changing Economies.
2,377
2,609
80
60
1,747
2,272 120
140
2,497
2,749
1,556
29
2,023
101
1,364 48
1,151
Rest of World
Africa
Individuals using the Internet
1,007 1,127
1,335
1,508
1,687
1,943
2,171
2,377
2,609
2012*20072006
17
2013*
1,024
20112005 2009
1,151
2010
24
2008
Source:- www.itu.int/en/ITU-D/Statistics/.../ITU_Key_2006-2013_ICT_data.xls
Active Mobile Broadband Subscriptions
336 450 529
788 934165
249
472
768
683
225
1,162
2009
615
2012*
1,556
2011
1,155
2010
778
2007
268 86
422
2013*
2,096
2008
43
+41%
Developing
Developed
93
60
38
14
2012* 2013*
+58%
2010 2011
+171%
+55%
Africa
Source:- www.itu.int/en/ITU-D/Statistics/.../ITU_Key_2006-2013_ICT_data.xls
4,240
3,930
2,450
1,410
+8%
2010
+60%
2013*
+74%
2011 2012
Internet & Mobile Broadband Users in Zimbabwe
Evolution: Broadband Subscriptions “000s“ Zimbabwe
2010 2013*2011 2012
3330
19
11
+74%
2011
+56%
20122010
+8%
2013*
Evolution: Broadband Penetration % : Zimbabwe
Source:- POTRAZ Post and Telecommunications Regulatory Authority of Zimbabwe
Mobile Device Shipments (millions)
169
384
115
1,165
Netbook
0
58
18
1,953
+68%
35
33
216
136
77
33
51
44
713
BlackBerry (RIM)
Nokia
+44%
495
HTC
695
1,343
216
122
115
Notebook
Basic phone
2016
Tablet
Smartphone
Netbook
2012
261
135
216
94
93
77
2012
Apple
Others
Samsung
2011
Nokia
Source:- mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#mobilephonepenetration
500
700
380
700
850
825
+95%
Google play
1,675
1,400
880
400
100
116
Google & Apple Applications (“000”s)
300
500
700
Apple iOS store
Google play
2013201220112010
100
2009
116
100 16
Sources:- http://en.wikipedia.org/wiki/Google_Play
http://en.wikipedia.org/wiki/App_Store_%28iOS%29
Fancy Facts
• 40 billion apps download — since the iOS App Store opened in 2008.
• Half of those, 20 billion, were downloaded in 2012.
• 775,000 iOS apps
• 500 million active iTunes accounts, which means the company has that number of customer credit
cards on file.
• Developers, who get a 70 % cut of app sales (Apple takes 30 percent), have made $7 billion since
2008.
Changing Lives
Social Network Statistics Data
Total number of Facebook users worldwide 1.2billion
Total percentage of 18-24 year olds who already use social media 98%
Total percentage of people on Earth who use Facebook 11%
Total amount of minutes people spend on Facebook every month 700 billion
Total amount of people who access Facebook with phone 250 million
Total amount of unique YouTube users per month 490 million
Online
shopping
Apps
Addiction
Instant
News
Changing Business
Broadband
Customer
•customized products
and solutions
Productivity
•increased
employee
productivity
•increased efficiency
due to
•reduced
operational costs
Higher ROI
Broadband
New markets
•enhanced market
reach – geographic
distance is erased
Ground
breaking
Business
models
•Virtual stores
•M2M
•B2B
More effective
advertising
Changing Economies
Some Developmental Equations:
In OECD countries
2X Speed of internet = 0.3% growth in GDP.
Arthur D Little & Ericsson
In Developing countries
Good broadband internet access in a country makes aGood broadband internet access in a country makes a
contribution of between 0.25% and 1.4% to
economic growth. WEF April 2013
Sub Saharan Africa
Every 10% growth in broadband access = 1.4% growth in GDP.
Every 1000 new subscribers of broadband Internet = creation of 80
new jobs. World Bank Study.
How is broadband changing Economies?
Broadband
provides a
foundation
for innovation,
job creation and
economic
growth.
Sheer size of
investment
by MNO spurs
the economy +
the spill over.
Efficient
improved
Efficient
economy
improved
productivity
(both business
and individuals)
Social Goal Improved
education
Health
New
Economy
m-commerce e-commerce. e-government
So what can we do as a nation?
Implications for policy makers and regulators
Broadband
Target 1:
Making
broadband
policy
universal.
Target 2:Target 4:
Broadband
Targets
Target 2:
Making
broadband
affordable.
Target 3:
Connecting
homes to
broadband.
Target 4:
Getting
people
online.
Implications for policy makers and regulators cont…
Develop a clear national broadband strategy.
Develop appropriate legislation for the new e-
World.
Foster competition among operators
Encourage investment.
Accelerate penetration of broadband devices.
Develop support infrastructure: roads, energy.
Multi stakeholders approach: local authorities.
Implications for Network Operators
1.Champion affordability to drive adoption.
2.Innovation to suit our unique needs –
customer centric.
3.Infrastructure sharing to drive down costs.3.Infrastructure sharing to drive down costs.
4.Focus on Interoperability to reduce
complexity and thus encourage adoption.
Implications for Business
Evolve towards the most
ideal business model
Embrace
the power
of
technology
to drive
Prepare for
rapid
change as
Generation
X enters the
economic
Mobile
financial
servicesto drive
down costs.
Beware of hidden
dangers: especially
security issues.
economic
main
stream.
Exploit
business
models of
the future:
services
M-health
E-ducation
E-tourism
Cloud
computing
M2M
Implications for the government as a consumer
Government as Embrace the
Positive impact on:
•Tax collection by various
government bodies
•HealthGovernment as
the consumer
Embrace the
appropriate e-
government model –
it’s a step change
•Health
•Education
•Government efficiency
and planning:
•home affairs
•CSO
Implications for Consumers
Try the new
technologies
now on offer:
Bill payment
– cheaper
and saves
you time
Mobile
banking –
saves time,
money and
the hustle
Improve your
lifestyle –
infotainment
End

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O. kahiya opportunity of mobile broadband - techzim

  • 1. The Opportunity of Mobile BroadbandBroadband By Octivius Kahiya, Telecel Zimbabwe
  • 2. Changing Lives. Changing Business. Changing Economies.
  • 3. 2,377 2,609 80 60 1,747 2,272 120 140 2,497 2,749 1,556 29 2,023 101 1,364 48 1,151 Rest of World Africa Individuals using the Internet 1,007 1,127 1,335 1,508 1,687 1,943 2,171 2,377 2,609 2012*20072006 17 2013* 1,024 20112005 2009 1,151 2010 24 2008 Source:- www.itu.int/en/ITU-D/Statistics/.../ITU_Key_2006-2013_ICT_data.xls
  • 4. Active Mobile Broadband Subscriptions 336 450 529 788 934165 249 472 768 683 225 1,162 2009 615 2012* 1,556 2011 1,155 2010 778 2007 268 86 422 2013* 2,096 2008 43 +41% Developing Developed 93 60 38 14 2012* 2013* +58% 2010 2011 +171% +55% Africa Source:- www.itu.int/en/ITU-D/Statistics/.../ITU_Key_2006-2013_ICT_data.xls
  • 5. 4,240 3,930 2,450 1,410 +8% 2010 +60% 2013* +74% 2011 2012 Internet & Mobile Broadband Users in Zimbabwe Evolution: Broadband Subscriptions “000s“ Zimbabwe 2010 2013*2011 2012 3330 19 11 +74% 2011 +56% 20122010 +8% 2013* Evolution: Broadband Penetration % : Zimbabwe Source:- POTRAZ Post and Telecommunications Regulatory Authority of Zimbabwe
  • 6. Mobile Device Shipments (millions) 169 384 115 1,165 Netbook 0 58 18 1,953 +68% 35 33 216 136 77 33 51 44 713 BlackBerry (RIM) Nokia +44% 495 HTC 695 1,343 216 122 115 Notebook Basic phone 2016 Tablet Smartphone Netbook 2012 261 135 216 94 93 77 2012 Apple Others Samsung 2011 Nokia Source:- mobithinking.com/mobile-marketing-tools/latest-mobile-stats/a#mobilephonepenetration
  • 7. 500 700 380 700 850 825 +95% Google play 1,675 1,400 880 400 100 116 Google & Apple Applications (“000”s) 300 500 700 Apple iOS store Google play 2013201220112010 100 2009 116 100 16 Sources:- http://en.wikipedia.org/wiki/Google_Play http://en.wikipedia.org/wiki/App_Store_%28iOS%29 Fancy Facts • 40 billion apps download — since the iOS App Store opened in 2008. • Half of those, 20 billion, were downloaded in 2012. • 775,000 iOS apps • 500 million active iTunes accounts, which means the company has that number of customer credit cards on file. • Developers, who get a 70 % cut of app sales (Apple takes 30 percent), have made $7 billion since 2008.
  • 8. Changing Lives Social Network Statistics Data Total number of Facebook users worldwide 1.2billion Total percentage of 18-24 year olds who already use social media 98% Total percentage of people on Earth who use Facebook 11% Total amount of minutes people spend on Facebook every month 700 billion Total amount of people who access Facebook with phone 250 million Total amount of unique YouTube users per month 490 million Online shopping Apps Addiction Instant News
  • 9. Changing Business Broadband Customer •customized products and solutions Productivity •increased employee productivity •increased efficiency due to •reduced operational costs Higher ROI Broadband New markets •enhanced market reach – geographic distance is erased Ground breaking Business models •Virtual stores •M2M •B2B More effective advertising
  • 10. Changing Economies Some Developmental Equations: In OECD countries 2X Speed of internet = 0.3% growth in GDP. Arthur D Little & Ericsson In Developing countries Good broadband internet access in a country makes aGood broadband internet access in a country makes a contribution of between 0.25% and 1.4% to economic growth. WEF April 2013 Sub Saharan Africa Every 10% growth in broadband access = 1.4% growth in GDP. Every 1000 new subscribers of broadband Internet = creation of 80 new jobs. World Bank Study.
  • 11. How is broadband changing Economies? Broadband provides a foundation for innovation, job creation and economic growth. Sheer size of investment by MNO spurs the economy + the spill over. Efficient improved Efficient economy improved productivity (both business and individuals) Social Goal Improved education Health New Economy m-commerce e-commerce. e-government
  • 12. So what can we do as a nation?
  • 13. Implications for policy makers and regulators Broadband Target 1: Making broadband policy universal. Target 2:Target 4: Broadband Targets Target 2: Making broadband affordable. Target 3: Connecting homes to broadband. Target 4: Getting people online.
  • 14. Implications for policy makers and regulators cont… Develop a clear national broadband strategy. Develop appropriate legislation for the new e- World. Foster competition among operators Encourage investment. Accelerate penetration of broadband devices. Develop support infrastructure: roads, energy. Multi stakeholders approach: local authorities.
  • 15. Implications for Network Operators 1.Champion affordability to drive adoption. 2.Innovation to suit our unique needs – customer centric. 3.Infrastructure sharing to drive down costs.3.Infrastructure sharing to drive down costs. 4.Focus on Interoperability to reduce complexity and thus encourage adoption.
  • 16. Implications for Business Evolve towards the most ideal business model Embrace the power of technology to drive Prepare for rapid change as Generation X enters the economic Mobile financial servicesto drive down costs. Beware of hidden dangers: especially security issues. economic main stream. Exploit business models of the future: services M-health E-ducation E-tourism Cloud computing M2M
  • 17. Implications for the government as a consumer Government as Embrace the Positive impact on: •Tax collection by various government bodies •HealthGovernment as the consumer Embrace the appropriate e- government model – it’s a step change •Health •Education •Government efficiency and planning: •home affairs •CSO
  • 18. Implications for Consumers Try the new technologies now on offer: Bill payment – cheaper and saves you time Mobile banking – saves time, money and the hustle Improve your lifestyle – infotainment
  • 19. End