Many institutions recognize the importance of the emerging Latin American market as part of their student diversification strategy. Surprisingly, many of them are employing the same
recruitment strategies they have used domestically -- or in India and China -- with marginal success. What are the best practices to reach this key and fast-growing market? What are the cultural considerations that must be understood first? What are the unique programs many institutions overlook? What are the most common mistakes many make when trying to recruit from here? Is your institution prepared to reach this important market? Relying on experience
from an initial outreach in 2011 through today, the presenters offer advice on important considerations and best practices. In addition, the presenters will discuss key market trends, valuable insights and new programs happening in Latin America to help you understand and develop a successful strategy to reach this meaningful market.
Immigrationinamericaandthegrowingshortageofhigh skilledworkers-130529093319-p...Agatha C Melvin
The document discusses how America's technology industry relies on high-skilled immigrants and faces a shortage of such workers. It notes that many foreign students studying in top US universities cannot stay due to immigration policy. As a result, US companies are prevented from hiring enough high-skilled immigrants and some jobs are moving overseas. The document argues for immigration reform that addresses this shortage and helps US tech companies recruit more high-skilled talent globally in order to remain competitive.
Here is the presentation from Uponor Convention - Connections 2014 in Las Vegas. We had a panel of industry experts provide to us their insights on some macro factors impeding our success in attracting new industry leaders. I would like to extend a heartfelt thank you to all the panelists who dedicated their time to this effort from:
RPA/Contractor Magazine, Mark Eatherton
Mechanical Business Magazine, Adam Freill
Ron Jones, Green Builder Media
Steve Swanson, Uponor
Mark Vreugdenhil, Plumbing and HVAC
Video of session is in the works and will be uploaded shortly
The document discusses impression management strategies for job interviews. It emphasizes that non-verbal communication such as appearance, body language, and reacting to an interviewer's signals are as important if not more than what is said. Key tips include researching the company and dressing appropriately for the role and industry, maintaining good posture and eye contact during the interview, and observing an interviewer's non-verbal cues to ensure the intended impression is being conveyed.
This document provides guidance on professionalism in the workplace for library employees. It discusses the importance of maintaining a professional appearance and image, including dressing appropriately for work and avoiding topics or language that may be unsuitable. The document also emphasizes the need to conduct oneself ethically and avoid unprofessional behaviors. Library employees are reminded that they represent the library both while at work and in the community, so it is important to always project a positive, professional demeanor.
Professionalism in the Workplace (created design only, not content)Nakali Consulting, Inc
This document discusses professionalism in the workplace and provides tips for maintaining professionalism. It emphasizes the importance of positive body language, making a good first impression, viewing professionalism through the customer's eyes, establishing relationships with clients, being respectful of clients and coworkers, maintaining professional courtesies, having good communication and respect among coworkers, being a team player, having mutual respect, respecting others' ideas, having personal attributes like ambition and hard work, and always striving to do your best.
The document discusses professionalism in the workplace. It defines professionalism as having high ethical standards, work motivation, and a desire to do one's job well with a positive attitude. It provides tips for behaving professionally, including taking work seriously, maintaining an appropriate office atmosphere, having a positive attitude, dressing appropriately, using confident body language, avoiding distractions, communicating issues to supervisors, and taking responsibility. The overall message is that behaving in a professional manner through one's work, communication, appearance, and attitude is important for being successful at a job.
This document outlines key aspects of professionalism in the workplace. It discusses characteristics like sound judgment, business savvy, and problem solving that professionals exhibit. It also covers appearance expectations like being well-groomed and dressing appropriately. Time management is important for professionals, which includes being punctual, efficient, and meeting deadlines. Professional etiquette involves phone and customer service skills like speaking courteously and making customers a priority. The document concludes with discussing the "4Cs to Success" - communication, coordination, cooperation, and commitment.
This document discusses professionalism and its key characteristics. It defines professionalism as the conduct and qualities that characterize a professional person. Some characteristics of a professional include being honest, skilled, courteous, reliable, considerate, dependable, and cooperative. The document also outlines behaviors that are considered unprofessional such as arguing, insults, verbal outbursts, harassment, threats, and physical actions toward others. Finally, it discusses how people judge professionalism based on one's attitude, demeanor, communication, image, competence, appearance, and behavior.
Immigrationinamericaandthegrowingshortageofhigh skilledworkers-130529093319-p...Agatha C Melvin
The document discusses how America's technology industry relies on high-skilled immigrants and faces a shortage of such workers. It notes that many foreign students studying in top US universities cannot stay due to immigration policy. As a result, US companies are prevented from hiring enough high-skilled immigrants and some jobs are moving overseas. The document argues for immigration reform that addresses this shortage and helps US tech companies recruit more high-skilled talent globally in order to remain competitive.
Here is the presentation from Uponor Convention - Connections 2014 in Las Vegas. We had a panel of industry experts provide to us their insights on some macro factors impeding our success in attracting new industry leaders. I would like to extend a heartfelt thank you to all the panelists who dedicated their time to this effort from:
RPA/Contractor Magazine, Mark Eatherton
Mechanical Business Magazine, Adam Freill
Ron Jones, Green Builder Media
Steve Swanson, Uponor
Mark Vreugdenhil, Plumbing and HVAC
Video of session is in the works and will be uploaded shortly
The document discusses impression management strategies for job interviews. It emphasizes that non-verbal communication such as appearance, body language, and reacting to an interviewer's signals are as important if not more than what is said. Key tips include researching the company and dressing appropriately for the role and industry, maintaining good posture and eye contact during the interview, and observing an interviewer's non-verbal cues to ensure the intended impression is being conveyed.
This document provides guidance on professionalism in the workplace for library employees. It discusses the importance of maintaining a professional appearance and image, including dressing appropriately for work and avoiding topics or language that may be unsuitable. The document also emphasizes the need to conduct oneself ethically and avoid unprofessional behaviors. Library employees are reminded that they represent the library both while at work and in the community, so it is important to always project a positive, professional demeanor.
Professionalism in the Workplace (created design only, not content)Nakali Consulting, Inc
This document discusses professionalism in the workplace and provides tips for maintaining professionalism. It emphasizes the importance of positive body language, making a good first impression, viewing professionalism through the customer's eyes, establishing relationships with clients, being respectful of clients and coworkers, maintaining professional courtesies, having good communication and respect among coworkers, being a team player, having mutual respect, respecting others' ideas, having personal attributes like ambition and hard work, and always striving to do your best.
The document discusses professionalism in the workplace. It defines professionalism as having high ethical standards, work motivation, and a desire to do one's job well with a positive attitude. It provides tips for behaving professionally, including taking work seriously, maintaining an appropriate office atmosphere, having a positive attitude, dressing appropriately, using confident body language, avoiding distractions, communicating issues to supervisors, and taking responsibility. The overall message is that behaving in a professional manner through one's work, communication, appearance, and attitude is important for being successful at a job.
This document outlines key aspects of professionalism in the workplace. It discusses characteristics like sound judgment, business savvy, and problem solving that professionals exhibit. It also covers appearance expectations like being well-groomed and dressing appropriately. Time management is important for professionals, which includes being punctual, efficient, and meeting deadlines. Professional etiquette involves phone and customer service skills like speaking courteously and making customers a priority. The document concludes with discussing the "4Cs to Success" - communication, coordination, cooperation, and commitment.
This document discusses professionalism and its key characteristics. It defines professionalism as the conduct and qualities that characterize a professional person. Some characteristics of a professional include being honest, skilled, courteous, reliable, considerate, dependable, and cooperative. The document also outlines behaviors that are considered unprofessional such as arguing, insults, verbal outbursts, harassment, threats, and physical actions toward others. Finally, it discusses how people judge professionalism based on one's attitude, demeanor, communication, image, competence, appearance, and behavior.
The document discusses strategies for effectively marketing to Latino consumers. It notes that Latinos are a complex group that seeks positive portrayals and rejects stereotypes. While Spanish is important to many, especially first-generation immigrants, ads do not need to be in Spanish to be effective if they incorporate relevant cultural elements. The key is understanding generational differences and creating messaging that respects Latino culture without stereotyping.
From BitPagos to BiM, Latin American innovators are taking advantage of high mobile penetration, a strong middle class and a unified culture to capture new opportunities in the digital economy.
This document discusses strategies for effectively marketing to multicultural audiences, termed SMART (Sustainable Cross-Cultural Customer Growth, Multichannel Marketing Working Together, Attracting A New Cultural Audience To Your Brand, Relevant Context and Content, Technology Integration) marketing. It notes that the multicultural population, especially among youth, is growing rapidly in the US. It recommends integrating multiple marketing channels, including print, digital, mobile and social media, with culturally relevant content and offers. Specific tips include using community and offers to attract users on mobile, and avoiding cluttered, intrusive or irrelevant creative. The goal is to engage audiences across generations through a consistent 360-degree marketing approach.
Examples1.I think there are times when we dont want to avoid .docxSANSKAR20
Examples
1.
I think there are times when we don't want to avoid or ignore the cultural bias that comes with market research. You can look at the famous "marketing fail" story behind the Chevy "NOVA" in Mexico. No Va translates to "no go" and was a disaster once it hit the market. As we're doing market research, we've got to account for these biases and take them into account in marketing plans. If cultural bias is eliminated or ignored, that could be an issue in examples like this one. As companies expand and more and more go global, the room for error is expanded. A small company with no marketing dept could be missing major markets with their online sales if they're missing small cues within the different cultures they serve.
2.
A form of cultural survey bias occurs when participants of different nationalities respond in ways that are influenced by cultural factors. Now more than ever B2B firms are faced with reaching a more global market, meaning a more culturally diverse audience. These firms must be aware of the cultural biases so that decisions are not made based on biased data, but knowledge.
Latin American respondents tend to be more extreme, with a high acceptance toward the interviewer or surveyor. These countries score the highest in most global satisfaction and loyalty surveys. In contrast, respondents from Singapore exhibit low levels of inclination and acceptance of the surveyor, which results in lower aggregate scores. These responses mirror the cultural biases at play in consumer research, Latin and Central America tend to be very happy countries.
Survey language and methods can reduce cultural bias, but it is nearly impossible to eliminate. Companies should accept cultural bias as inevitable and take actions in analyzing and interpreting the data to "level the playing field". Ways to do this are:
1. Avoid broad sweeping benchmarks. Marketing benchmarks are generally based off of Westernized countries such as the US, UK or Germany. Although these are large benchmarks, they are not appropriate for Japan. Benchmarks should be set locally.
2. Compare apples to apples: use trend data within particular countries. Compare year over year within countries, versus comparing Country A to Country B
3.
Online marketing research has been an effective approach in marketing research. It is fast and inexpensive. Besides, online surveys may reduce data entry errors. However, some problems may happen during online marketing research, for instance, cultural bias. A business should try to avoid cultural bias in marketing research online and get better outcomes.
People have tendency to assume that everyone sees the world the same way and hold similar values. However, as researchers, they can never make the assumption that all the respondents hold the same values. During the online marketing research, researchers should move toward cultural relativism by showing unconditional positive regard to minizine cultural bias. Researchers should c ...
Gould Scholastic Award - Julian Fung, Lasse FussJulian Fung
The document describes a proposed mobile app to help solve Millennials' savings crisis by developing their financial literacy and creating a seamless investment journey for them. The app would first build users' financial knowledge through mobile-optimized lessons. It would then encourage long-term saving habits and offer simple investments through a robo-advisor. Finally, it would connect users to a personal financial advisor as their portfolio grows in size and complexity. Wealth management firms could brand and promote the app to acquire new customers from the lucrative but underserved Millennial market.
This document discusses insights for tapping into the millennial generation in Latin America and the Caribbean. It notes that millennials represent a major untapped opportunity for growth for financial institutions. While US millennials were impacted by the recession, Latin American millennials have found a more predictable path. The document analyzes millennials' spending patterns, attitudes, behaviors, and preferences to understand how to best engage and target this key demographic segment.
The document discusses the future of the information professional field. It notes that the field is facing challenges from changing technologies and user needs but that the future remains exciting with endless possibilities. Information professionals must embrace change, continue learning and adapting, and avoid being trapped by past successes or focusing only on today's needs. CILIP is evolving to support the profession by advocating for skills and ethics, developing the workforce, and securing recognition and support for the field in policymaking. Information professionals should keep developing skills, networking, and championing new ways of working to ensure they remain indispensable in the future.
What Top-Tier Industries Are Telling Us About Building Relationships Through Social Media, Mobile Solutions, Big Data, Interactive Technology and Online Marketing.
The 2nd Biennial Engaging Immigrant Entrepreneurs & Small Business Owners ForumAllentza Michel
This document summarizes information presented at the 2nd Biennial Forum on Engaging Immigrant Entrepreneurs & Small Business Owners on November 13, 2015. It discusses the need to understand why immigrants start businesses, their development paths, and the enablers and barriers to their success. It then provides an overview of social forms of production, enterprise development stages, and the differing characteristics of self-employment, small businesses, and growth businesses. Finally, it introduces Alvaro Lima from Bunker Hill Community College and Denzil Mohammed from the Immigrant Learning Center as presenters at the forum.
The Innovation Generation in a Changing China: China's MillennialsSIS International
Michael Stanat, author of "China's Generation Y," looks at some of the forces of change that are buffeting China and how researchers can respond to them.
Published in Quirks Market Research magazine in April 2015.
By Michael Stanat, SIS International Research, http://www.sisinternational.com
This document provides an agenda for a conference on using technology to target teen markets. The conference will cover understanding teen desires and technology usage, different teen market segments, and how to use technology to target teens. It lists several speakers who will discuss topics like what teens want from technology, regulatory issues in marketing to minors, email marketing strategies, and adapting marketing approaches for new technologies. The goal is to help those marketing new technologies and products understand how to strategically target teen consumers using emerging communication channels.
How Chinese Teens Use Digital: Getting to Know Your Customers of TomorrowLabbrand
Chinese teenagers are avid users of digital technology and the internet. They perceive themselves as more reliant on the internet than older generations. They use mobile devices constantly throughout the day to consume content, communicate socially, and express themselves. The most popular social media platforms for Chinese teens are QQ, Weixin, RenRen, and Sina Weibo, which they use to stay connected with close friends and learn about new topics. However, their social media time is fragmented across multiple platforms, so brands need to research each platform to effectively engage this demographic. Overall, digital gives Chinese teens new avenues for self-expression and building their identity online.
1) For marketers, Univision presents an opportunity to reach a dynamic Hispanic audience through programming that appeals to their sense of community and shared cultural experiences.
2) When planning trips, people use digital channels for inspiration and information gathering. As plans solidify, these channels become tools for organizing travel details.
3) For donors, parents, and medical professionals, choosing children's hospitals becomes linked to perceptions of expertise and access to specialized care, shaped by reputation built over many successful patient stories and outcomes.
Univision is able to appeal to the Hispanic community by recognizing logos, ethos, and pathos in its programming. As the most recognized brand after the Church, Univision broadcasts content that taps into a sense of community and emotional identification for its active, participatory audience. Marketers only see Univision as a Spanish language platform because it focuses on revenue and ratings, but its deeper insight is understanding the Hispanic community's passions.
Understanding Social+Digital Strategies For Your HNW Wealth Management PracticeApril Rudin
It is no longer a choice but now "table stakes" to maintain a digital/social media presence to provide content to your clients, prospects and referrals while also attracting end HNW investors and potential referral sources.
Here is how...
This document discusses strategies for Greek entrepreneurs looking to establish themselves in the United States. It covers early decisions around location selection, including co-working spaces, incubators and acceleration programs. It also provides guidance on effective networking, communication styles, and approaching investors and strategic partners in a respectful and prepared manner. The overall message is that immersing oneself in the local startup ecosystem, leveraging contacts, and showing commitment and preparation are keys to success.
At Advertising Week 2009, the Multicultural Council of the Advertising Research Foundation presents "The Time is Right: On the Path to Multicultural Business Growth."
The Advertising Research Foundation is focusing on the business issues acting as an impediment to the growth of Multicultural Advertising and Marketing.
Volume #1 of a series - this is a general overview of the multicultural consumer in 2015 with a special emphasis on media consumption and the african american youth segment. Upcoming segments on latino an asian millenials,all leading to a deep dive in their technology engagement. Lastly a special segment on Gen X and Boomers.
The document discusses the potential for economic and business cooperation between countries in the Americas region. It notes that the President of the Dominican Republic hopes to transition the country's economy from labor-intensive manufacturing to a knowledge-based, technology-driven model through developing a new Cyberpark. The Cyberpark aims to become the technological hub of the Americas within 10-15 years and represent a new paradigm for social and economic development in the Dominican Republic. The document also examines the nearshore outsourcing industry in various countries in the Americas and considerations for companies looking to establish operations in the region.
Este documento resume varias estrategias digitales recientes, incluyendo el lanzamiento de una nueva licuadora por Imusa en Instagram, campañas de marketing de Volkswagen, Heineken y McDonald's en YouTube, el uso de realidad aumentada por Yves Saint Laurent en pruebas de productos, y una campaña navideña de Heinz sobre daltonismo usando botellas de papel reciclables. También recomienda un curso sobre visión estratégica de e-commerce.
El documento resume varias estrategias y campañas digitales recientes, incluyendo campañas de marcas como Tide, Google, Castorama, McDonald's y KIA. También menciona una lona publicitaria de Zurich que limpia el aire y una edición del juego Monopoly de Carrefour centrada en la alimentación saludable. El documento proporciona enlaces a videos y artículos sobre estas campañas y estrategias digitales.
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The document discusses strategies for effectively marketing to Latino consumers. It notes that Latinos are a complex group that seeks positive portrayals and rejects stereotypes. While Spanish is important to many, especially first-generation immigrants, ads do not need to be in Spanish to be effective if they incorporate relevant cultural elements. The key is understanding generational differences and creating messaging that respects Latino culture without stereotyping.
From BitPagos to BiM, Latin American innovators are taking advantage of high mobile penetration, a strong middle class and a unified culture to capture new opportunities in the digital economy.
This document discusses strategies for effectively marketing to multicultural audiences, termed SMART (Sustainable Cross-Cultural Customer Growth, Multichannel Marketing Working Together, Attracting A New Cultural Audience To Your Brand, Relevant Context and Content, Technology Integration) marketing. It notes that the multicultural population, especially among youth, is growing rapidly in the US. It recommends integrating multiple marketing channels, including print, digital, mobile and social media, with culturally relevant content and offers. Specific tips include using community and offers to attract users on mobile, and avoiding cluttered, intrusive or irrelevant creative. The goal is to engage audiences across generations through a consistent 360-degree marketing approach.
Examples1.I think there are times when we dont want to avoid .docxSANSKAR20
Examples
1.
I think there are times when we don't want to avoid or ignore the cultural bias that comes with market research. You can look at the famous "marketing fail" story behind the Chevy "NOVA" in Mexico. No Va translates to "no go" and was a disaster once it hit the market. As we're doing market research, we've got to account for these biases and take them into account in marketing plans. If cultural bias is eliminated or ignored, that could be an issue in examples like this one. As companies expand and more and more go global, the room for error is expanded. A small company with no marketing dept could be missing major markets with their online sales if they're missing small cues within the different cultures they serve.
2.
A form of cultural survey bias occurs when participants of different nationalities respond in ways that are influenced by cultural factors. Now more than ever B2B firms are faced with reaching a more global market, meaning a more culturally diverse audience. These firms must be aware of the cultural biases so that decisions are not made based on biased data, but knowledge.
Latin American respondents tend to be more extreme, with a high acceptance toward the interviewer or surveyor. These countries score the highest in most global satisfaction and loyalty surveys. In contrast, respondents from Singapore exhibit low levels of inclination and acceptance of the surveyor, which results in lower aggregate scores. These responses mirror the cultural biases at play in consumer research, Latin and Central America tend to be very happy countries.
Survey language and methods can reduce cultural bias, but it is nearly impossible to eliminate. Companies should accept cultural bias as inevitable and take actions in analyzing and interpreting the data to "level the playing field". Ways to do this are:
1. Avoid broad sweeping benchmarks. Marketing benchmarks are generally based off of Westernized countries such as the US, UK or Germany. Although these are large benchmarks, they are not appropriate for Japan. Benchmarks should be set locally.
2. Compare apples to apples: use trend data within particular countries. Compare year over year within countries, versus comparing Country A to Country B
3.
Online marketing research has been an effective approach in marketing research. It is fast and inexpensive. Besides, online surveys may reduce data entry errors. However, some problems may happen during online marketing research, for instance, cultural bias. A business should try to avoid cultural bias in marketing research online and get better outcomes.
People have tendency to assume that everyone sees the world the same way and hold similar values. However, as researchers, they can never make the assumption that all the respondents hold the same values. During the online marketing research, researchers should move toward cultural relativism by showing unconditional positive regard to minizine cultural bias. Researchers should c ...
Gould Scholastic Award - Julian Fung, Lasse FussJulian Fung
The document describes a proposed mobile app to help solve Millennials' savings crisis by developing their financial literacy and creating a seamless investment journey for them. The app would first build users' financial knowledge through mobile-optimized lessons. It would then encourage long-term saving habits and offer simple investments through a robo-advisor. Finally, it would connect users to a personal financial advisor as their portfolio grows in size and complexity. Wealth management firms could brand and promote the app to acquire new customers from the lucrative but underserved Millennial market.
This document discusses insights for tapping into the millennial generation in Latin America and the Caribbean. It notes that millennials represent a major untapped opportunity for growth for financial institutions. While US millennials were impacted by the recession, Latin American millennials have found a more predictable path. The document analyzes millennials' spending patterns, attitudes, behaviors, and preferences to understand how to best engage and target this key demographic segment.
The document discusses the future of the information professional field. It notes that the field is facing challenges from changing technologies and user needs but that the future remains exciting with endless possibilities. Information professionals must embrace change, continue learning and adapting, and avoid being trapped by past successes or focusing only on today's needs. CILIP is evolving to support the profession by advocating for skills and ethics, developing the workforce, and securing recognition and support for the field in policymaking. Information professionals should keep developing skills, networking, and championing new ways of working to ensure they remain indispensable in the future.
What Top-Tier Industries Are Telling Us About Building Relationships Through Social Media, Mobile Solutions, Big Data, Interactive Technology and Online Marketing.
The 2nd Biennial Engaging Immigrant Entrepreneurs & Small Business Owners ForumAllentza Michel
This document summarizes information presented at the 2nd Biennial Forum on Engaging Immigrant Entrepreneurs & Small Business Owners on November 13, 2015. It discusses the need to understand why immigrants start businesses, their development paths, and the enablers and barriers to their success. It then provides an overview of social forms of production, enterprise development stages, and the differing characteristics of self-employment, small businesses, and growth businesses. Finally, it introduces Alvaro Lima from Bunker Hill Community College and Denzil Mohammed from the Immigrant Learning Center as presenters at the forum.
The Innovation Generation in a Changing China: China's MillennialsSIS International
Michael Stanat, author of "China's Generation Y," looks at some of the forces of change that are buffeting China and how researchers can respond to them.
Published in Quirks Market Research magazine in April 2015.
By Michael Stanat, SIS International Research, http://www.sisinternational.com
This document provides an agenda for a conference on using technology to target teen markets. The conference will cover understanding teen desires and technology usage, different teen market segments, and how to use technology to target teens. It lists several speakers who will discuss topics like what teens want from technology, regulatory issues in marketing to minors, email marketing strategies, and adapting marketing approaches for new technologies. The goal is to help those marketing new technologies and products understand how to strategically target teen consumers using emerging communication channels.
How Chinese Teens Use Digital: Getting to Know Your Customers of TomorrowLabbrand
Chinese teenagers are avid users of digital technology and the internet. They perceive themselves as more reliant on the internet than older generations. They use mobile devices constantly throughout the day to consume content, communicate socially, and express themselves. The most popular social media platforms for Chinese teens are QQ, Weixin, RenRen, and Sina Weibo, which they use to stay connected with close friends and learn about new topics. However, their social media time is fragmented across multiple platforms, so brands need to research each platform to effectively engage this demographic. Overall, digital gives Chinese teens new avenues for self-expression and building their identity online.
1) For marketers, Univision presents an opportunity to reach a dynamic Hispanic audience through programming that appeals to their sense of community and shared cultural experiences.
2) When planning trips, people use digital channels for inspiration and information gathering. As plans solidify, these channels become tools for organizing travel details.
3) For donors, parents, and medical professionals, choosing children's hospitals becomes linked to perceptions of expertise and access to specialized care, shaped by reputation built over many successful patient stories and outcomes.
Univision is able to appeal to the Hispanic community by recognizing logos, ethos, and pathos in its programming. As the most recognized brand after the Church, Univision broadcasts content that taps into a sense of community and emotional identification for its active, participatory audience. Marketers only see Univision as a Spanish language platform because it focuses on revenue and ratings, but its deeper insight is understanding the Hispanic community's passions.
Understanding Social+Digital Strategies For Your HNW Wealth Management PracticeApril Rudin
It is no longer a choice but now "table stakes" to maintain a digital/social media presence to provide content to your clients, prospects and referrals while also attracting end HNW investors and potential referral sources.
Here is how...
This document discusses strategies for Greek entrepreneurs looking to establish themselves in the United States. It covers early decisions around location selection, including co-working spaces, incubators and acceleration programs. It also provides guidance on effective networking, communication styles, and approaching investors and strategic partners in a respectful and prepared manner. The overall message is that immersing oneself in the local startup ecosystem, leveraging contacts, and showing commitment and preparation are keys to success.
At Advertising Week 2009, the Multicultural Council of the Advertising Research Foundation presents "The Time is Right: On the Path to Multicultural Business Growth."
The Advertising Research Foundation is focusing on the business issues acting as an impediment to the growth of Multicultural Advertising and Marketing.
Volume #1 of a series - this is a general overview of the multicultural consumer in 2015 with a special emphasis on media consumption and the african american youth segment. Upcoming segments on latino an asian millenials,all leading to a deep dive in their technology engagement. Lastly a special segment on Gen X and Boomers.
The document discusses the potential for economic and business cooperation between countries in the Americas region. It notes that the President of the Dominican Republic hopes to transition the country's economy from labor-intensive manufacturing to a knowledge-based, technology-driven model through developing a new Cyberpark. The Cyberpark aims to become the technological hub of the Americas within 10-15 years and represent a new paradigm for social and economic development in the Dominican Republic. The document also examines the nearshore outsourcing industry in various countries in the Americas and considerations for companies looking to establish operations in the region.
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Este documento resume varias estrategias digitales recientes, incluyendo el lanzamiento de una nueva licuadora por Imusa en Instagram, campañas de marketing de Volkswagen, Heineken y McDonald's en YouTube, el uso de realidad aumentada por Yves Saint Laurent en pruebas de productos, y una campaña navideña de Heinz sobre daltonismo usando botellas de papel reciclables. También recomienda un curso sobre visión estratégica de e-commerce.
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¡Ya está aquí el Digital Break de esta semana!
Conéctate para que demos un repaso por las mejores campañas y toda la actualidad del mundo digital.
Síguenos:
Sitio web: https://www.smdigital.com.co/
Instagram: https://www.instagram.com/smdigitalagencia
Facebook: https://www.facebook.com/smdigitalagencia
https://www.linkedin.com/company/sm-digital
Twitter: https://twitter.com/SMDigital
SM Digital
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¡Ya está aquí el Digital Break de esta semana!
Conéctate para que demos un repaso por las mejores campañas y toda la actualidad del mundo digital.
Síguenos:
Sitio web: https://www.smdigital.com.co/
Instagram: https://www.instagram.com/smdigitalagencia
Facebook: https://www.facebook.com/smdigitalagencia
https://www.linkedin.com/company/sm-digital
Twitter: https://twitter.com/SMDigital
SM Digital
¡Ya está aquí el Digital Break de esta semana!
Conéctate para que demos un repaso por las mejores campañas y toda la actualidad del mundo digital.
Síguenos:
Sitio web: https://www.smdigital.com.co/
Instagram: https://www.instagram.com/smdigitalagencia
Facebook: https://www.facebook.com/smdigitalagencia
https://www.linkedin.com/company/sm-digital
Twitter: https://twitter.com/SMDigital
SM Digital
Disney y la Fundación Mutua Madrileña | No pinta nadaSM Digital
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¡Ya está aquí el Digital Break de esta semana!
Conéctate para que demos un repaso por las mejores campañas y toda la actualidad del mundo digital.
Síguenos:
Sitio web: https://www.smdigital.com.co/
Instagram: https://www.instagram.com/smdigitalagencia
Facebook: https://www.facebook.com/smdigitalagencia
https://www.linkedin.com/company/sm-digital
Twitter: https://twitter.com/SMDigital
SM Digital
¡Ya está aquí el Digital Break de esta semana!
Conéctate para que demos un repaso por las mejores campañas y toda la actualidad del mundo digital.
Síguenos:
Sitio web: https://www.smdigital.com.co/
Instagram: https://www.instagram.com/smdigitalagencia
Facebook: https://www.facebook.com/smdigitalagencia
https://www.linkedin.com/company/sm-digital
Twitter: https://twitter.com/SMDigital
SM Digital
¡Ya está aquí el Digital Break de esta semana!
Conéctate para que demos un repaso por las mejores campañas y toda la actualidad del mundo digital.
Síguenos:
Sitio web: https://www.smdigital.com.co/
Instagram: https://www.instagram.com/smdigitalagencia
Facebook: https://www.facebook.com/smdigitalagencia
https://www.linkedin.com/company/sm-digital
Twitter: https://twitter.com/SMDigital
SM Digital
¡Ya está aquí el Digital Break de esta semana!
Conéctate para que demos un repaso por las mejores campañas y toda la actualidad del mundo digital.
Síguenos:
Sitio web: https://www.smdigital.com.co/
Instagram: https://www.instagram.com/smdigitalagencia
Facebook: https://www.facebook.com/smdigitalagencia
https://www.linkedin.com/company/sm-digital
Twitter: https://twitter.com/SMDigital
SM Digital
¡Ya está aquí el Digital Break de esta semana!
Conéctate para que demos un repaso por las mejores campañas y toda la actualidad del mundo digital.
Síguenos:
Sitio web: https://www.smdigital.com.co/
Instagram: https://www.instagram.com/smdigitalagencia
Facebook: https://www.facebook.com/smdigitalagencia
https://www.linkedin.com/company/sm-digital
Twitter: https://twitter.com/SMDigital
SM Digital
¡Ya está aquí el Digital Break de esta semana!
Conéctate para que demos un repaso por las mejores campañas y toda la actualidad del mundo digital.
Síguenos:
Sitio web: https://www.smdigital.com.co/
Instagram: https://www.instagram.com/smdigitalagencia
Facebook: https://www.facebook.com/smdigitalagencia
https://www.linkedin.com/company/sm-digital
Twitter: https://twitter.com/SMDigital
SM Digital
¡Ya está aquí el Digital Break de esta semana!
Conéctate para que demos un repaso por las mejores campañas y toda la actualidad del mundo digital.
Síguenos:
Sitio web: https://www.smdigital.com.co/
Instagram: https://www.instagram.com/smdigitalagencia
Facebook: https://www.facebook.com/smdigitalagencia
https://www.linkedin.com/company/sm-digital
Twitter: https://twitter.com/SMDigital
SM Digital
Paris Saint-Germain | #PSGxMESSI : a new diamond in parisSM Digital
¡Ya está aquí el Digital Break de esta semana!
Conéctate para que demos un repaso por las mejores campañas y toda la actualidad del mundo digital.
Síguenos:
Sitio web: https://www.smdigital.com.co/
Instagram: https://www.instagram.com/smdigitalagencia
Facebook: https://www.facebook.com/smdigitalagencia
https://www.linkedin.com/company/sm-digital
Twitter: https://twitter.com/SMDigital
SM Digital
¡Ya está aquí el Digital Break de esta semana!
Conéctate para que demos un repaso por las mejores campañas y toda la actualidad del mundo digital.
Síguenos:
Sitio web: https://www.smdigital.com.co/
Instagram: https://www.instagram.com/smdigitalagencia
Facebook: https://www.facebook.com/smdigitalagencia
https://www.linkedin.com/company/sm-digital
Twitter: https://twitter.com/SMDigital
SM Digital
Este documento resume varias estrategias y campañas digitales recientes, incluyendo videos promocionales para BMW, los Juegos Olímpicos de Tokio 2020, Omega, Nike y Toyota. También menciona iniciativas de marketing digital de Sony Music, Pink Ribbon para crear conciencia sobre el cáncer de mama, y Netflix agregando videojuegos a su plataforma. Por último, recomienda seguir una página de Instagram y anuncia un próximo conversatorio sobre la importancia de la comunicación en el marketing digital.
¡Ya está aquí el Digital Break de esta semana!
Conéctate para que demos un repaso por las mejores campañas y toda la actualidad del mundo digital.
Síguenos:
Sitio web: https://www.smdigital.com.co/
Instagram: https://www.instagram.com/smdigitalagencia
Facebook: https://www.facebook.com/smdigitalagencia
https://www.linkedin.com/company/sm-digital
Twitter: https://twitter.com/SMDigital
SM Digital
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
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A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
How to Fix the Import Error in the Odoo 17Celine George
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LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
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Chapter wise All Notes of First year Basic Civil Engineering.pptxDenish Jangid
Chapter wise All Notes of First year Basic Civil Engineering
Syllabus
Chapter-1
Introduction to objective, scope and outcome the subject
Chapter 2
Introduction: Scope and Specialization of Civil Engineering, Role of civil Engineer in Society, Impact of infrastructural development on economy of country.
Chapter 3
Surveying: Object Principles & Types of Surveying; Site Plans, Plans & Maps; Scales & Unit of different Measurements.
Linear Measurements: Instruments used. Linear Measurement by Tape, Ranging out Survey Lines and overcoming Obstructions; Measurements on sloping ground; Tape corrections, conventional symbols. Angular Measurements: Instruments used; Introduction to Compass Surveying, Bearings and Longitude & Latitude of a Line, Introduction to total station.
Levelling: Instrument used Object of levelling, Methods of levelling in brief, and Contour maps.
Chapter 4
Buildings: Selection of site for Buildings, Layout of Building Plan, Types of buildings, Plinth area, carpet area, floor space index, Introduction to building byelaws, concept of sun light & ventilation. Components of Buildings & their functions, Basic concept of R.C.C., Introduction to types of foundation
Chapter 5
Transportation: Introduction to Transportation Engineering; Traffic and Road Safety: Types and Characteristics of Various Modes of Transportation; Various Road Traffic Signs, Causes of Accidents and Road Safety Measures.
Chapter 6
Environmental Engineering: Environmental Pollution, Environmental Acts and Regulations, Functional Concepts of Ecology, Basics of Species, Biodiversity, Ecosystem, Hydrological Cycle; Chemical Cycles: Carbon, Nitrogen & Phosphorus; Energy Flow in Ecosystems.
Water Pollution: Water Quality standards, Introduction to Treatment & Disposal of Waste Water. Reuse and Saving of Water, Rain Water Harvesting. Solid Waste Management: Classification of Solid Waste, Collection, Transportation and Disposal of Solid. Recycling of Solid Waste: Energy Recovery, Sanitary Landfill, On-Site Sanitation. Air & Noise Pollution: Primary and Secondary air pollutants, Harmful effects of Air Pollution, Control of Air Pollution. . Noise Pollution Harmful Effects of noise pollution, control of noise pollution, Global warming & Climate Change, Ozone depletion, Greenhouse effect
Text Books:
1. Palancharmy, Basic Civil Engineering, McGraw Hill publishers.
2. Satheesh Gopi, Basic Civil Engineering, Pearson Publishers.
3. Ketki Rangwala Dalal, Essentials of Civil Engineering, Charotar Publishing House.
4. BCP, Surveying volume 1
it describes the bony anatomy including the femoral head , acetabulum, labrum . also discusses the capsule , ligaments . muscle that act on the hip joint and the range of motion are outlined. factors affecting hip joint stability and weight transmission through the joint are summarized.
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Main Java[All of the Base Concepts}.docxadhitya5119
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BÀI TẬP BỔ TRỢ TIẾNG ANH LỚP 9 CẢ NĂM - GLOBAL SUCCESS - NĂM HỌC 2024-2025 - ...
NYU-SMDigital Education NAGAP Presentation
1. Penetra'ng
the
Important
La'n
American
Market:
What
Every
Enrollment
Manager
Needs
to
Know
27th
Annual
NAGAP
Conference
San
Diego,
CA
May
1st,
2014
2. I. The
Importance
of
-‐
and
Differences
in
-‐
the
LatAm
Market
i. Facts,
Figures
&
Trends
of
the
Student
Popula'on
ii. Cultural
Considera'ons
II.
Pain
Points
(&
Surprises)
Employing
TradiQonal
Strategies
i. What
We
Learned
Along
the
Way
III. Case
Study:
LatAm:
ASract,
Engage,
Re-‐Engage
–
Enroll!
i. Char'ng
a
Long-‐term
Strategy
that
Works
IV. Best
PracQces
to
Ensure
Success
i. What
Every
GEM
Professional
Needs
to
Know
TODAY’S
TOPICS
4. I. Facts,
Figures
&
Trends
Before
we
dive
into
the
LatAm
market,
let’s
take
a
peek
at
the
bigger
picture:
It’s
a
new
world
economy:
-‐ Mul'-‐cultural
/
Diversity
-‐ Invisible
borders
/
Global
experience+
-‐ Digitally
oriented
world
-‐ I
want
it…”and
I
want
it
now”.
5. I. Facts,
Figures
&
Trends
A
considerable—and
growing—market:
-‐ LatAm
popula'on
581M
-‐ 255M
Internet
connected
people
-‐ 93%
have
mobile
phones
(25%+
smartphones)
-‐ 200M
middle
–
high
class
-‐ 150M
young
popula'on
-‐ $11,770
GDP
-‐ 270,000+
study
abroad
-‐ 80,000+
study
advanced
degrees
in
the
US
WHY
LATIN
AMERICA?
6. Internet
PenetraQon
Rate
in
the
Americas
June
30,
2012
Source:
Internet
World
Stats.
Copyright
Miniwafs
Marke'ng
Group
I. Facts,
Figures
&
Trends
9. Considered
against
their
interna/onal
peers,
consumers
in
South
&
Central
America
place
the
greatest
value
on
higher
educa1on:
with
the
vast
majority
of
those
in
Brazil
(94%),
Mexico
(92%),
Chile
(92%)
and
Venezuela
(91%)
believing
that
higher
educa1on
is
vital
(vs.
78%
globally).
(Nielsen,
September
2013)
I. Facts,
Figures
&
Trends
WHY
LATIN
AMERICA?
10. When
asked
about
the
most
important
factor
in
geMng
a
job,
40%
of
Mexicans
aged
15
to
29
years
old
ranked
'educa1on'
as
important
as
'social
connec1ons'.
(Ibero-‐American
Organiza'on
for
Youth,
July
2013)
I. Facts,
Figures
&
Trends
WHY
LATIN
AMERICA?
11. The
number
of
student
visas
issued
to
La1n
American
ci1zens
rose
34%
between
2006-‐07
and
2012-‐13.
Chileans,
Brazilians,
Venezuelans,
Peruvians,
Ecuadorians,
Mexicans
and
Colombians
hold
8.1%
of
all
student
visas
granted
in
2012-‐13,
up
from
6%
seven
years
ago,
Although
Asian
students
s/ll
comprise
the
vast
majority
of
student
visa
holders
(19.9%
from
China
alone),
the
propor1on
of
La1n
Americans
has
been
growing
every
year.
Department
of
Immigra'on
and
Border
Protec'on
Reports,
2013.
I. Facts,
Figures
&
Trends
WHY
LATIN
AMERICA?
12. OTHER
CONSIDERATIONS
• Growing
Hispanic
Popula/on
• University
Diversifica/on
• Hedge
the
Global
Markets
• Proximity
to
the
US
• Global
educa/onal
mobility
• Developing
countries
with
rising
birth
rates,
an
increased
demand
for
educa/on
and
limited
domes/c
capacity
• Untapped
growth
poten/al
of
mobility
below
ter/ary
level
I. Facts,
Figures
&
Trends
WHY
LATIN
AMERICA?
13. So
close,
but
yet
so
different
–
culturally
I. Facts,
Figures
&
Trends
WHY
LATIN
AMERICA?
14. “Cinco”
Significant
Standouts:
1. Personal
Preference
/
Technology
Concern
2. Na've
Recep'on
/
Communica'on
3. Level
of
Afen'on
/
Warmth
4. High
Expecta'ons
/
Quality
5. Pride
/
Language
as
a
Barrier
I. Cultural
ConsideraQons
15. 1.
Technology/Messaging
Americans
are
used
to
Amazon.com,
online
ease
and
“iPhone
this
or
Google
that”,
but
the
comfort
level
with
technology
is
not
exactly
the
same
in
LatAm.
There
is
a
hesita'on
to
“engage”
online
ini'ally;
so
it
has
to
be
easy
and
intui've
or
LatAms
feel
a
“void”
/
see
a
“barrier”
and
may
be
turned
off.
Make
it
easy.
OBSERVATION:
SUMMARY:
I. Cultural
ConsideraQons
16. 2.
Localized
Experience
Not
surprisingly,
La'n
American
students
are
more
comfortable
and
at
ease
when
reading
or
speaking
their
na've
language.
Cater
your
experience
to
the
local
market,
from
ini'al
branding,
to
the
microsite,
to
the
person
(or
“system”)
processing
their
interest.
(But
not
Google
translate!)
OBSERVATION:
SUMMARY:
I. Cultural
ConsideraQons
17. 3.
Level
of
ASenQon:
Like
any
great
brand
experience,
a
warm
and
welcoming,
sincerely
genuine
and
“hiccup-‐free”
experience
is
paramount
to
any
ongoing
rela'onship.
But
for
La'ns,
it’s
even
more
cri'cal
as
they
are
used
to
‘being
served”
rather
than
the
pro-‐ac've,
seek-‐out
mentality
of
the
USA.
Focus
on
the
execu'on.
OBSERVATION:
SUMMARY:
I. Cultural
ConsideraQons
18. 4.
High
ExpectaQons:
LatAm
students
seeking
higher
educa'on
in
the
USA
have
extremely
high
expecta'ons
of
themselves…and
of
the
ins'tu'on.
Messaging,
communica'ons,
technology
behind
it
all
must
be
“top-‐notch”
and
should
be
catered
to
their
individual
needs
or
the
trust
level
wanes.
Think
viral
implica'ons
/
social
nodes.
OBSERVATION:
SUMMARY:
I. Cultural
ConsideraQons
19. 5.
Language
/
Pride:
Unlike
Asia
where
English
is
almost
an
[automa'c]
second
language,
La'n
Americans
generally
seek
it
out.
Therefore,
language
can
become
a
barrier
at
'mes.
A
na've
(local)
presence
that
welcomes,
engages
and
con'nually
nurtures
the
La'n
professional
is
meaningful.
Consider
an
internal
resource
or
an
external
partner.
OBSERVATION:
SUMMARY:
I. Cultural
ConsideraQons
20. II.
Pain
Points
(and
Surprises)
Employing
Tradi'onal
Recruitment
Strategies
21. II.
Pain
Points
(&
Surprises)
Using
TradiQonal
Recruitment
Strategies
• Lower
numbers
of
prospec've
students/
applicants
from
LatAm
markets
• Difficulty
for
LatAm
students
to
navigate
the
US
graduate
school
admission
process
• Lack
of
brand
awareness
• Language
barriers
across
markets
(even
the
word
“tui'on”
does
not
translate
well)
The
Pain
Points
22. II.
Pain
Points
(&
Surprises)
Using
TradiQonal
Recruitment
Strategies
The
Surprises
• Understanding
the
level
of
“hand
holding”
prospec've
applicants
require
to
navigate
the
process
(dedicated
call
center)
• Fostering
partnerships,
pipeline
programs,
and
funding
opportuni'es
takes
'me
• “Tradi'onal”
marke'ng
tac'cs
don’t
always
apply
(different
tac'cs
work
in
LatAm
markets)
• Thirst
for
US
educa'on
is
strong,
but
the
'me
from
inquiry
to
applica'on
is
longer
24. III.
CASE
STUDY
-‐
LATAM:
ATTRACT,
ENGAGE,
RE-‐ENGAGE,
ENROLL!
Video
here
CASE
STUDY
VIDEO
HERE:
hSps://www.youtube.com/embed/9jdzKAtCSYE?rel=0
25. III.
CASE
STUDY
TARGET
MARKET
• Mexico
• Colombia
• Ecuador
• Peru
• Argen'na
• Venezuela
• Chile
• Brazil
• Costa
Rica
• Panama
• Guatemala
• Uruguay
• Paraguay
• Bolivia
• Honduras
26.
• Build
the
Brand
/
Create
Top
of
Mind
awareness
for
NYU-‐Poly
Graduate
Programs
in
La'n
America
• Generate
qualified,
interested,
La'n
American
prospects
for
NYU-‐Poly’s
Masters
and
PhD
Programs
III.
CASE
STUDY
CAMPAIGN
OBJECTIVES
27. NYU-‐POLY
was
not
a
well-‐known
brand
throughout
South
America.
?????????
PREVIOUS
LANDSCAPE
III.
CASE
STUDY
28.
• Working
Professional
(1-‐4
years
auer
undergrad)
• Seeking
advanced
degrees
• Career-‐focused,
ambi'ous,
upwardly
mobile
• Heavy
YouTube
consumer
• Is
a
frequent
FB
/
Social
Consumer
• Frequents
social
dining
/
restaurants
/
nightlife
• Frequents
higher
end
shopping
malls
III.
CASE
STUDY
TARGET
STUDENT
PROFILE
29.
1. Launch
an
integrated,
digital
marke'ng
campaign
focused
on
specific
engineering
programs
for
LatAm
prospects
through
search
engines,
related
educa'on
portals
and
social
media
2. In
addi'on
to
building
the
brand
online,
we
wanted
to
encourage
students
to
complete
a
form
which
jump
started
the
Prospect
data
/
applica'on
process
CAMPAIGN
STRATEGY
III.
CASE
STUDY
30. The assets found during the research process were used as a foundation to create
the message and variables used in the campaign, keeping in mind the focus on Latin
American market and what drives their attention.
Landing
Pages
Layout
MulQ
Variable
Test
Assets
Matrix
CompeQtors
Assets
Tested
Assets
III.
CASE
STUDY
INITIAL
PRODUCTION
PLANNING
31. Online
(95%)
• Suppor've
medium
of
NYU-‐Poly
Technology
&
Innova'on
• Can
be
fully
measured
• Can
be
op'mized
on
the
fly
Offline
(5%)
• Addi'onal
Brand
Awareness
and
Impact
• Supports
the
Technology
Message
with
the
Chosen
channel
• Reinforces
the
Connected
/
Real
Social
Life
brand
exposure
III.
CASE
STUDY
BUDGET
/
CHANNEL
FOCUS
32. III.
CASE
STUDY
MEDIA
CHANNELS
Google
generated
–
and
received
–
the
most
aIen1on!
37. III.
CASE
STUDY
MULTIVARIATE
TESTING
We
tested
over
140
different
landing
pages
to
determine
best
assets
38. III.
CASE
STUDY
VIDEO
SPOKESPERSON
VIDEO
SPOKESPERSON
Each
landing
page
encompassed
a
“live”
actor
who
delivered
a
targeted
message
in
the
na've
language
47. III.
CASE
STUDY
OVERALL
CAMPAIGN
METRICS
•
Campaign
impressions
•
Visitors
• Prospects
from
all
countries
• Prospect
Ac'vity
is
up
• Apps
are
up
• Enrolled
Students
are
up
250%
60%
150%
18
370M
331K
48. IV.
Best
Prac'ces
to
Ensure
Success:
What
Every
GEM
Professional
Needs
to
Know
49.
IV.
Best
PracQces
for
Success:
What
every
GEM
Professional
Should
Know
• Lack
of
Brand
Recogni'on
in
La'n
America
• A
minimal
LatAm
student
body
• Lack
of
Resources
and
an
Acute
Understanding
of
Local
Markets
to
Engage
Poten'al
Applicants,
Effec'vely
CHALLENGES
for
MOST
US
UNIVERSITIES
50.
IV.
What
every
GEM
Professional
Should
Know
1. Define
your
University
Goals
:Branding/Prospects/Both
2. Iden'fy
your
target
market(s)
and
budget
3. Be
prepared
to
think
long(er)-‐term
4. Ensure
you
have
a
process
for
a
fluid
LatAm
experience
5. Foster
partnerships,
unique
pipelines
and
funding
opportuni'es
6. Iden'fy
a
La'n
American
resource
(internal/external)
7. Think
and
be
“local”.
Consider
microsites.
8. Expand
communica'on
channels
(Skype,
chat,
email,
Tel
#’s)
9. Test,
test,
and
then
test
again.
10. Con'nue
to
op'mize
campaign
Best
PracQces
for
Success:
Your
brand.
Your
prospects.
And
a
long
term
plan
for
LatAm.
51. OUR
PRESENTERS
Raymond
A.
Lutzky
Senior
Director,
Graduate
Enrollment
Management
and
Admissions
New
York
University
Polytechnic
School
of
Engineering
Email:
rlutzky@nyu.edu
Web:
www.nyu.edu
Montgomery
L.
Byers,
Jr.
Managing
Director,
SMDigital
Educa/on
SMDigital
Partners
Email:
fmbyers@smdigitalpartners.com
Web:
www.SMDigitalEduca/on.com