Flora Wang from HubSpot explains how to use personalization to increase interactions during the sales outreach process. This is great for an Account Based Marketing approach.

1. Personalizing your
Sales Outreach
NYC HUG 2019

2. ● Associate Product Manager
● 3.5 years at HubSpot
● Looking for the best restaurant
in town!
Let’s connect!
https://www.linkedin.com/in/flora-wang/
flora@hubspot.com
Flora Wang

3. Whose
originally from
the NYC area?

4. Whose a
HubSpot
customer?

5. Whose a
HubSpot
partner?

6. Is this anyone’s
first HUG?

7. 1. How ANYONE can sell
2. Personalizing your outreach
3. Coordinating an account based sale
Agenda

8. How ANYONE can sell
( … really!)

9. …
What is sales?

12. …

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Anyone can do it:

14. Personalizing your
email outreach

15. Does anyone enjoy getting
these emails?
… how would you do better?

16. Do you feel like cold emails just
waste your time?

18. -
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Let’s start with the subject line

21. Test it out and measure!

22. •
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Craft the email body with context

23. - …
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Avoid generic statements

24. Test different messaging

25. Anyone at the
last NYC HUG?

26. - Helps you cut through the noise
- Quick and easy to make, don’t
need fancy equipment
- Short and sweet- under 2 min
Try out video
prospecting!

28. Subject: VisionPursue --> Quick Marketing Tip
A gem of an outreach 💎

30. Need a hand to get started?

31. Coordinating the account

32. What is Account Based Selling?

33. -
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First, define your ideal account

34. Next, map the account

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36. What does this look like
in practice?

37. A Story from the
HubSpot Sales Floor

39. •
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Highlights

41. Thank you.