As personal trainers we are required nowadays to provide more than just physical training sessions.
More clients are looking to improve overall health and wellbeing through eating and living better.
In this presentation we take a look at why PTs should start offering nutrition and lifestyle coaching and how best to implement it into their business.
2. Introduction & Aim
Aim: To help personal trainers achieve the best results with their clients
Results = retained clients, referrals, sustainable business, guaranteed income
Providing trainers with the information and tools required, to get long lasting client results through
becoming more informed on how nutrition and lifestyle works alongside exercise
As the saying goes “You can’t out train a poor diet”
Alongside good nutrition, improving our client’s stress levels, sleep and digestive system all help towards
achieving the right results, and increasing your reputation as a trainer
3. Nutritional Health & Targeted
Nutrition
What is good nutrition?
1. Good nutrition properly controls
energy balance.
2. Good nutrition provides nutrient
density.
3. Good nutrition achieves improved
health, ideal body composition and high
physical performance
4. Nutritional Health & Targeted Nutrition
Targeted Nutrition
Hormones are compounds created by one cell
that travels to and stimulates another cell. In other
words, hormones control what the body can
achieve.
Without the right type and amount of certain
hormones, the body for example can’t metabolize
body fat.
Nutrition targeted correctly can help the body
produce the correct hormones for the results you
want
5. Why Exercise Doesn’t Always
Work
The majority of personal trainers rely heavily on
exercise to achieve clients results
Poor nutrition has been proven to reduce physical
performance by up to 80%
If the wrong type and amount of nutrients are
consumed, the body is unable to physically perform at
its optimal level
Certain energy systems require certain nutrient
combinations and consumption to operate efficiently
The further away from optimal level, the more difficult
it is for the body to achieve the physical results you
desire
6. An Optimal State Of Health
Even if you feed the body the right type and amount of nutrients, it doesn’t mean it is able to digest and
metabolize the nutrients it is fed
If someone’s digestive system is inflamed and not functioning properly, they are then unable to provide the body
with the nutrition that will help them
Before any effective nutrition plan can implemented, the body needs to detox itself and allow the digestive system
to become healthy
Detoxing the body isn’t just effective for the digestive system, but also improves how other systems operate in the
body
Properly functioning body systems put the body into an optimal state, leading to increased health, improved body
composition, and higher energy levels
7. Why People Don’t Do What They Need To Do
Everyone starts off with good intentions to do what is right, but most don’t maintain what they need to do to see the results
they want
The higher the compliance rate the more likely results will be reached and maintained
The reason people find it hard to maintain a high compliance rate can be due to a lack of support, access all the time to
healthy food, personality type, time management; to name just a few
Supplements help people maintain a higher compliance rate, and help fill the gaps that a non-perfect lifestyle can’t
8. Hormones & Supplements
For clients to achieve results they must be able to produce the
correct balance between stress and growth hormones
When the body is producing more stress than growth hormones,
the body is in a catabolic state, when it is reversed, the body is in
an anabolic state
The correct nutritional intake, rest and physical exercise can place
the body in the correct state to elicit the change someone wants
Supplements role is to make up for any shortfall in the above
strategies. The correct supplementation strategies can greatly help
the body get and stay in the correct hormonal balance
As discussed earlier, if the body is producing the wrong hormones,
then the correct nutritional intake, rest and physical exercise won’t
be able to provide the benefits they bring
9. Determining The Correct
Supplementation
Knowing what will hinder your clients achieving their goals,
allows you to create the correct strategies, so results are
achieved quicker
Assessing nutrition, lifestyle, and attitude alongside physical
movement, will help a trainer identify the areas the client
needs help with
If it has been assessed that a client has high stress levels,
poor digestion, unhealthy eating habits, low energy levels, a
plan to correct these issues is required before exercise can
make a difference
Prescribing the correct supplementation plan can help
clients achieve quick benefits easily, increasing compliance
and the clients motivation
10.
11. What % Of The Public Are Overweight?
60% compared to 14% in 1980
21. Review
Assessing and educating people on nutrition & lifestyle, increases
your value and worth
Using supplementation makes up for lack of nutrients in someone’s
diet
Nutrition & lifestyle coaching increases the chance of results
Supplementation & nutrition coaching creates an extra income
stream
22. Business Coaching
1. Free overview of your business and business plan
2. Proven strategies to gain and keep long-term clients
3. Proven steps to having a sustainable and profitable business
4. Business tools and templates to save you time and money
5. Weekly business advice and support
6. A business coach with 20 years of PT experience
7. All from £7 per week
As part of my partnership with Discovery Learning I present these webinars for free to provide business advice for trainers just starting out or are looking to grow and make their business more sustainable.
The webinars are just a snap shot of what I have implemented and taught over 20 years of working in the PT industry
The webinars are designed to give trainers a heads up on what it takes to not just start a PT business but how to stay in business
Beyond the information presented in each webinar, I also have developed a business programme that encompasses all I have learnt and implemented over the years
It covers how to create and implement a successful business plan, it also looks at how to develop the right attitude to survive in business along with steps required to grow and sustain a PT business
The business programme looks into the marketing strategies that work for PTs and how to convert around 90% of potential clients into clients who keep paying you for more than three years
A long with how to get and keep clients the programme covers how to manage a business from daily tasks to legal requirements, making sure things don’t unravel further down the road
And as part of the programme, I provide all the business, marketing and client templates I have created over 20 years and used to great effect in getting and keeping clients, helping you save time and mistakes on creating your own
The greatest benefit the programme provides though is you have access to 20 years of experience over the next 52-weeks at a fraction of what it cost me to gain it
So as part of the partnership with Discovery Learning, I am offering the business programme at £7 per week, which is a total of £156 off the full cost
If you are interested in finding out more about my business programme, just email me and we can set up a 30 minute one to one business call to discuss things in more detail