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Fitness
There’s an
App for that



   Ted Vickey
Around the world today…
1 in 3 adults overweight




        1 in 10 adults obese
                               Data from WHO, 2011
50



                                         45



                                         40
                                              “Globesity”                                                    USA, 45




                                         35
Percentage of adult obesity (>30% BMI)




                                                                                                             Mexico, 33

                                         30                                                                  Chile, 30

                                                                                                             Australia, 27
                                         25
                                                                                                             England, 24


                                         20

                                                                                                             Brazil, 17
                                         15

                                                                                                             Sweden, 12
                                                                                                             Norway, 11
                                         10

                                                                                 Behold: the world's 10 fattest countries

                                         5
                                                                                                             Japan, 3

                                         0
                                              1985   1990   1995   2000   2005                          2010



                                                                                                          Data from WHO, 2011
Dec2012
Jul 2011
  13k
   9k
Connected Health

             Health                   Technology



                      Physical                 Social
   Obesity                       Mobile
                      Activity                Networks




Mobile + Social Network + Physical Activity
1. Turn on mobile fitness app

                            Wo r k o
                               u t
                            T i me !
2. Complete physical activity

 Walking
 Running
 Biking
 Hiking
 Swimmin
 g
 Lifting
 Sleeping
3. Save workout
Duration: 184 days
Total tweets: 2,841,121
English Only: 1,974,396
Unique users: 112,259
Diffusion of Innovation
     Rogers (1962)
Technology for
health must be:

1.   Affordable
2.   Holistic
3.   Approachable
4.   Automatic
5.   Sharable
6.   Persuasive
www.bodymedia.com
www.bodymedia.com
www.myzeo.com
www.myzeo.com
www.fitbit.com
www.jawbone.com/up
www.runkeeper.com
www.mealsnap.com
www.gainfitness.com
www.getHealthapp.com
www.zombierungame.com
www.withings.com
www.nike.com
www.nike.com
www.bluefinapps.com
www.hundredpushups.com
www.gympact.com
www.healthvault.com
www.mynetdiary.com
www.foodeducate.com
www.boozerlyzer.net
Ted Vickey
National University of Ireland - Galway
                   ted.vickey@deri.org
                           @tedvickey
       www.linkedin.com/in/tedvickey
                www.socialfitphd.com
30 Minutes
www.buddhify.com

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NUIG Fitness technology lecture March 2012