1. Business and Government:
Collaboration for the Environment of the Future.
EU Energy Efficiency Directive

2. 1. CORE ASPECTS OF THE DIRECTIVE
2. NATIONAL ENERGY EFFICIENCY ACTION PLAN
3. ROLE OF STAKEHOLDERS
4. CASE STUDY: GERMANY

3. CORE ASPECTS OF THE DIRECTIVE
1.Renovation of Buildings - Member States must establish a long-term strategy for
the renovation of national residential and commercial buildings, both public and
private. - Article 4
2.Energy Savings - Beginning in 2014, energy companies and distributors in all
Member States must achieve a yearly savings of 1.5%. - Article 7
3.National Action Plans - Each Member State must develop a National Energy
Efficiency Action Plan that outlines energy efficiency improvement measures that
will be taken to achieve national energy targets. - Article 24
EU Energy Efficiency Directive, Berlin, January 2013, Page 02

4. IMPACTS OF THE DIRECTIVE
“Europe is now much better placed to achieve its 20%
energy efficiency target for 2020.The measures will reduce
our energy bill while generating further growth and jobs.
They stimulate investments and make our energy using
products more efficient.”
EU Energy Commissioner Günther Oettinger on the EU Energy Efficiency Directive
EU Energy Efficiency Directive, Berlin, January 2013, Page 01

5. CREATING A NATIONAL ENERGY EFFICIENCY
ACTION PLAN

6. LONG-TERM ENERGY STRATEGY
“The National Energy Efficiency Action Plans shall cover
significant energy efficiency improvement measures and
expected and/or achieved energy savings, including those in
the supply, transmission and distribution of energy…”
Article 24 of the EU Energy Efficiency Directive
EU Energy Efficiency Directive, Berlin, January 2013, Page 03

7. THE PROCESS
 Each Member State must submit a National Energy Efficiency
Action Plan by 30 April 2014.
 Over the next 16 months politicians will deliberate and consult
with affected industries to decide which policies and measures
will be included into their nations’ plan.
EU Energy Efficiency Directive, Berlin, January 2013, Page 04

8. THINKING AND CONSULTATION PERIOD
October 2012 30 April 2014
Directive Action Plans
Adopted Due
deliberate ADVISE CREATE
develop SUGGEST devise
brainstorm consult
collaborate
EU Energy Efficiency Directive, Berlin, January 2013, Page 05

9. ROLE OF STAKEHOLDERS

10. COLLABORATION
EU
Commission
Stakeholders should
National
collaborate to influence the
Businesses Action Media making of the National
Plan Energy Efficiency Action Plan
in their Member State!
Member
States
EU Energy Efficiency Directive, Berlin, January 2013, Page 06

11. BUSINESSES AND THE DIRECTIVE
THE ROLE OF BUSINESS
The ‘Thinking and Consultation Period’ provides an opportunity for dialogue between
businesses and political decision makers.
Through this dialogue, risks and opportunities for businesses become apparent, which
then leads to an information and competitive advantage.
ACTION:
Businesses must assess whether the National Action Plan could
impact their business model positively or negatively – and then
decide on a suitable course of action.
EU Energy Efficiency Directive, Berlin, January 2013, Page 07

12. IMPORTANCE OF THE MEDIA
The media in today‘s society plays a vital role in
forming public opinion over the policies and Included in their coverage of the Directive, the
actions of its government. The media must media will assess the costs and benefits of the
actively support the Directive in order for it to Action Plans. Thus, industry and businesses
yield positive outcomes. must initiate a dialogue with the media.
ACTION:
By engaging in dialogue with the media and offering information
and expertise, businesses enable the media to contribute to the
public debate on energy efficiency.
EU Energy Efficiency Directive, Berlin, January 2013, Page 08

13. CASE STUDY: GERMANY

14. UNIQUE ROLE OF STATES
In order to implement the Directive and to create the German
Action Plan on the national level the federal government
will consult with its states.
The 16 states (Bundesländer) will contribute to the German Energy Efficiency
Action Plan through formal consultation and informal cooperation amongst
themselves and with the national government.
Hence the individual German states assume an
important role in the Directive.

15. MULTI-LEVEL GOVERNANCE
The Directive presents risks and opportunities to
companies operating in Germany, whether domestic or
foreign. In addition to monitoring the situation on the national
level businesses must also engage in dialogue with
political decision makers at the state level in order to
identify state specific opportunities.
EU Energy Efficiency Directive, Berlin, January 2013, Page 09

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