The document discusses the development of a new regular donation product in Brazil called "Women of Brazil" with the objectives of increasing supporters, donations, and reaching a new segment. It was created with a focus on women's rights and telling real stories of need and overcoming. Donations can be made in amounts of R$15, R$30, or R$45 and will be invested by ActionAid where most needed. Supporters are communicated with through email, calls, online and printed reports. Advertising is done through a product microsite, radio placements, online ads, and in-person recruitment.