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  Novos produtos de doação regular de Pessoa Física.. Clare Bickerdike International Market Development Manager  ActionAid International
Mombasa Meeting 2010
Regular Giving products David Barissa Ringa
New Regular Giving Product – Women of Brazil
Objectives of the new product ,[object Object],[object Object],[object Object],[object Object],[object Object]
Process of Development Create a proper identity focused on a theme that has large participation in the work of AA Brazil Women’s Rights Tell real stories: presenting real examples of need and overcoming at the same time = problem /solution We need to educate the supporter + explain the work of AA in a few minutes
Product Equal rights for a better life.
Product How does it work ,[object Object],[object Object],Communication with the supporter E-mail + Call Welcome Kit 4 reports online 2 printed reports Annual report
Advertising Channels in this first phase: ,[object Object]
[object Object],[object Object],[object Object],Publicity Channels in this first phase:
[object Object],Channels in this first phase: Publicity
Regular Giving products ActionAid Sweden
Regular Giving products David Barissa Ringa   Chikumbutso Ngosi Brown Motsau
Regular Giving products David Barissa Ringa   Chikumbutso Ngosi Brown Motsau
Regular Giving products – integrated multi channel campaign
 
New product concepts  ,[object Object],[object Object],[object Object],[object Object]
New product development process
Channels  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Challenges  ,[object Object],[object Object],[object Object],[object Object]
Challenges  ,[object Object],[object Object],[object Object],[object Object]
Opportunities  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Questions / Discussion

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Novos produtos de doação regular de Pessoa Física - ActionAid International

Editor's Notes

  1. Fundraising Conference - Mombasa Dec 2010
  2. Were have expanded a lot over this strategy… but we are still not in very many places… Compare to competitors… include new slide showing competitors… Fundraising Conference - Mombasa Dec 2010
  3. Were have expanded a lot over this strategy… but we are still not in very many places… Compare to competitors… include new slide showing competitors… Fundraising Conference - Mombasa Dec 2010
  4. Were have expanded a lot over this strategy… but we are still not in very many places… Compare to competitors… include new slide showing competitors… Fundraising Conference - Mombasa Dec 2010
  5. Were have expanded a lot over this strategy… but we are still not in very many places… Compare to competitors… include new slide showing competitors… Fundraising Conference - Mombasa Dec 2010
  6. Were have expanded a lot over this strategy… but we are still not in very many places… Compare to competitors… include new slide showing competitors… Fundraising Conference - Mombasa Dec 2010
  7. Were have expanded a lot over this strategy… but we are still not in very many places… Compare to competitors… include new slide showing competitors… Fundraising Conference - Mombasa Dec 2010
  8. Were have expanded a lot over this strategy… but we are still not in very many places… Compare to competitors… include new slide showing competitors… Fundraising Conference - Mombasa Dec 2010