Friendships can often develop into strong romantic relationships. Foundational elements of a promising relationship include communication, trust, love, honesty and tolerance. Studies show couples who value friendship in their relationship report greater romance and satisfaction over time. Examples of successful relationships built on friendship include Kanye West and Kim Kardashian and Beyoncé and JAY-Z. While pursuing romance with a friend may not always work out if feelings are not reciprocated, it is important to value the friendship and move forward.