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Ecommerce State of Affairs - November 2015

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Brendan Binger
Marketing
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MARKETPLACE STATE OF AFFAIRS
BRENDANBINGER// ECOMMERCE MANAGER
RECENTADVANCEMENTS (PREVIOUS 6-MONTHS)
MARCH 2015
AUTOMATED EMAIL-BASED CUSTOMER REVIEW SYSTEM
CUSTOMER SERVICE LIVE CHAT
GOOGLE SHOPPING ADVERTISING
UTILIZATION IMPROVED AMAZON
EMAIL MARKETING IMPROVEMENTS & INCREASED UTILIZATION
DATA IMRPOVEMENT INITIATIVE
8.45%AVERAGE MONTH-OVER-MONTH SALES GROWTH OF PREVIOUS 5 MONTHS
OCTOBER 2015 SALES HIGHEST SALES MONTH ON RECORD
42.64%TOTAL INCREASE IN MONTHLY SALES SINCE MAY 2015
SHORT-TERMOBJECTIVES (NEXT 6-MONTHS)
EMAIL MARKETING NEXT LEVEL
WELCOME SERIES
RESTOCK REMINDER
RIGHT MESSAGE + RIGHT CUSTOMER + RIGHT TIME
UI / UX IMPROVEMENTS
MERCHANDISING
SOCIAL MEDIA CHANNEL AS A SALES
MARKETPLACE STATE OF AFFAIRS

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Ecommerce State of Affairs - November 2015