1. November
2015
CE Issue 6
Fourteen years ago, the local
Hyundai dealer in eastern N.C.
closed. Rob’s Hydraulics, a hydraulics
repair facility, immediately hired
several of the Hyundai trained service
technicians. As Hyundai customers
poured in to get their machines serviced,
Rob Lynch, the owner, quickly appreciated
the quality of Hyundai products. On
November 20, 2001, Rob’s Hydraulics, Inc.
officially became a Hyundai dealer.
In the years since, Rob’s Hydraulics has
continued to find that Hyundai machines are “quality built,” priced competitively, fuel
efficient, and great values. Their confidence in the Hyundai brand as “an industry
leading product backed by a solid warranty” has allowed them to thrive as a dealer.
Last year, Rob’s Hydraulics was named a Top 5 Dealer. They have consistently been
a top Hyundai dealer. They have also become the fastest growing equipment
dealer in North Carolina by expanding their market share with their excellent
sales of HL740TM-9A, HL757-9A, R60CR-9A, R160LC-9A, and R220LC-9A.
Additionally, Rob and his team have grown successfully from a single-
location dealership to a two-location dealership by "networking with
the current Hyundai owners, providing excellent support, service and
parts, and surrounding the dealership with loyal, hard-working employees."
HCEA and Rob’s Hydraulics, Inc. have built a wonderful partnership in the past 14 years, and
have truly grown together. Rob and his team have supported and represented Hyundai well in
all that they do, from participating in our recent PINK campaign, to providing their customers
with excellent customer service. Going forward, we hope to continue to grow and to conquer
the construction equipment market together, one machine at a time.
Thank you, Rob’s Hydraulics, for being a great Hyundai ambassador!
Dealer Spotlight - Rob's Hydraulics, Inc.
Left: Shaun Galligan,
our DM for the
Southeast, presenting
Rob Lynch with the
2014 Top 5 Dealer
award.
Right: Rob and his
team supporting our
PINK campaign.

2. PINK Campaign = Success!
During the last two weeks of September and throughout October, Hyundai ran a PINK campaign in
an effort to raise money for breast cancer research through the sale of custom shirts and wristbands.
Our employees also participated in It's the Journey, Inc.'s 30-mile, 2-day walk with a B'Rest Stop.
This campaign was a huge success. In total, we sold 507 Construction Equipment and Forklift t-shirts
and 982 Hyundai wristbands, and raised $10,994.
Thank you to all of our employees, and our wonderful dealer network. Special thanks to May
Heavy Equipment, Rob's Hydraulics, Fort Wayne Material Handling, CFE Equipment, Four Seasons
Equipment, Team Boone, Springer Equipment, Heavy Equipment Sales, Pennell Forklift Services,
Modern Group, Bob Mark New Holland, and Diamond Equipment for providing their pictures, and for
their special support.

3. June 2015
In October,
Corey Rogers,
HCEA's
marketing
manager, along
with marketing
managers from
several HHI
subsidiary offices, including India, Europe, and
China, attended a Marketing Conference hosted
by our parent company, HHI, in Seoul, South
Korea. HHI's marketing team coordinated a very
productive and collaborative meeting designed to
share current marketing plans, strategies, and ideas
while identifying areas to maintain consistency
for the Hyundai brand. Construction Equipment
Sales, Forklift Sales, Parts Sales and R&D were also
involved in the meeting. Each department shared
current sales status and strategies, along with future product development plans and scheduling.
One of our top 20 salespeople this month is Jason Wainwright from
Rob’s Hydraulics, Inc. He has been selling Hyundai for 14 years, with a
lot of success selling to municipalities and local contractors. Jason has
the “utmost confidence” in Hyundai as a brand that “demands attention
from [its] competitors.” This is evident by the fact that he has already
sold 18 wheel loaders and 24 excavators this year.
Despite being faced with a very diverse market, Jason has experience
tremendous success. Not only does he have a great team working with
him, but he also works hard to build and maintain relationships with his
customers. Jason believes that one should "be honest with answers and
promises, work just as hard after the sale as one did to get the sale, and
take care of the customer as promised." He is very driven to sell Hyundai. Jason says he is always happy to
retail a machine to a customer, but he is never satisfied until the customer purchases a machine from him.
When he is not being a great Hyundai salesperson, Jason coaches youth baseball. Coaching has been
a passion of Jason's for 20 years. Additionally, Jason enjoys cheering on the East Carolina Pirates, and
travelling with his wife of 17 years and his two children, Bailey and Conner.
We held our first annual Latin America Parts Conference October 26-27. Ten dealer representatives
from Latin America and the Caribbean attended the event. The attendees heard from our president,
MS Kang; SS Park from our parent company, HHI; Angela
Williams from our Training departments; and Juan Camilo
Betancur from Mercovil during their various breakout sessions.
Our guests learned about and discussed the new ways HCEA
and our dealers can better work together to promote the
Hyundai brand. They also enjoyed a wonderful dinner filled
with laughs and camaraderie at Stoney River Steakhouse.
Overall, it was an educational and informative conference. All
of our attendees appreciated the opportunity to assemble as a
community. We look forward to seeing everyone again soon.
Be sure to check us out on social media! November 2015
CE Issue 6
Copyright © November 2015 HCEA
Salesmen Spotlight: Jason Wainwright
2015 Marketing Conference
1st Annual Latin America Parts Conference
2016 Salesmen Trip - Costa Rica
The 4th quarter
incentive program
kicked off in
October, and ends
December 31,
2015. Raise your
salesmen ranking
by selling the following models for double
points:
R220LC-9A, R260LC-9A, R300LC-9A, R330LC-9A,
R480LC-9A, R520LC-9A, HL730-9A, HL770-9A
Remember, the Top 20 salesmen get to
celebrate in Costa Rica! Contact your DM or
the HCEA sales department for more details.
We look forward to seeing you in paradise!