The document outlines India's national tourism policy. It aims to position India as a global tourism brand and preferred destination. Key objectives include increasing India's share of international tourist arrivals and revenue through sustained growth. The policy focuses on developing tourism in a sustainable manner while promoting domestic tourism and community participation. It also emphasizes improving infrastructure, skills development, and leveraging technology and marketing to promote India's diverse tourism products and experiences.
This document discusses transport security and provides definitions and context. It summarizes regulatory initiatives at international levels, such as by the UN, EU, and IRU. It defines transport security as protecting infrastructure, goods, and people from deliberate attacks, as opposed to transport safety which includes general safeguarding from any harm. International regulatory bodies have proposed various security considerations for vehicle regulations, infrastructure networks, dangerous goods transport, and border crossings to strengthen transport security.
Key note address at Public Sector Capacity Building for Strategic Implementation of Tourism Public-Private Partnerships (PPP) in the CLMV region.Vientiane, Lao PDR. 3 – 5 May, 2017
Among the 17 SDGs and 169 associated targets, tourism
is explicitly featured in Goals in this annual report for its capacity to foster economic growth and decent work for all,
promote sustainable consumption and production, and
advance conservation and sustainable development of
aquatic resources. Yet, the sector’s cross-cutting nature
and impact positions it to contribute strongly to attain all
of the Goals. At the highest political level, tourism has
been recognised for its critical contribution to sustainable
development. We have thus a large responsibility to ensure
that this potential is realized and that the continued growth
of the sector benefits people and planet.
In 2014, international tourist arrivals grew 4.4% to reach a record 1.135 billion tourists, exceeding UNWTO's forecast. International tourism receipts also increased, reaching $1.245 trillion. When including transportation services, total tourism exports were $1.5 trillion or $4 billion per day on average. The Middle East saw the strongest growth in arrivals at 5% while Europe and Africa grew more modestly.
Tugas Geografi Pariwisata
UNWTO 2013
By Amelia Suhandri / 14045015
Prodi Pendidikan Geografi 2014
Fakultas Ilmu Sosial ( FIS )
Universitas Negeri Padang ( UNP )
The World Tourism Network on Child Protection is a multi-stakeholder network established in 1997 to protect children from exploitation in tourism. Its objectives are to raise awareness, encourage legal protections for children, and monitor anti-exploitation efforts. The Hotel Energy Solutions project provides tools and training to help hotels reduce energy use and costs. World Migratory Bird Day, celebrated each May, raises awareness of migratory birds and their habitats. The UNWTO Silk Road Programme enhances sustainable tourism along the historic Silk Road route to benefit communities while preserving cultural heritage.
This document discusses transport security and provides definitions and context. It summarizes regulatory initiatives at international levels, such as by the UN, EU, and IRU. It defines transport security as protecting infrastructure, goods, and people from deliberate attacks, as opposed to transport safety which includes general safeguarding from any harm. International regulatory bodies have proposed various security considerations for vehicle regulations, infrastructure networks, dangerous goods transport, and border crossings to strengthen transport security.
Key note address at Public Sector Capacity Building for Strategic Implementation of Tourism Public-Private Partnerships (PPP) in the CLMV region.Vientiane, Lao PDR. 3 – 5 May, 2017
Among the 17 SDGs and 169 associated targets, tourism
is explicitly featured in Goals in this annual report for its capacity to foster economic growth and decent work for all,
promote sustainable consumption and production, and
advance conservation and sustainable development of
aquatic resources. Yet, the sector’s cross-cutting nature
and impact positions it to contribute strongly to attain all
of the Goals. At the highest political level, tourism has
been recognised for its critical contribution to sustainable
development. We have thus a large responsibility to ensure
that this potential is realized and that the continued growth
of the sector benefits people and planet.
In 2014, international tourist arrivals grew 4.4% to reach a record 1.135 billion tourists, exceeding UNWTO's forecast. International tourism receipts also increased, reaching $1.245 trillion. When including transportation services, total tourism exports were $1.5 trillion or $4 billion per day on average. The Middle East saw the strongest growth in arrivals at 5% while Europe and Africa grew more modestly.
Tugas Geografi Pariwisata
UNWTO 2013
By Amelia Suhandri / 14045015
Prodi Pendidikan Geografi 2014
Fakultas Ilmu Sosial ( FIS )
Universitas Negeri Padang ( UNP )
The World Tourism Network on Child Protection is a multi-stakeholder network established in 1997 to protect children from exploitation in tourism. Its objectives are to raise awareness, encourage legal protections for children, and monitor anti-exploitation efforts. The Hotel Energy Solutions project provides tools and training to help hotels reduce energy use and costs. World Migratory Bird Day, celebrated each May, raises awareness of migratory birds and their habitats. The UNWTO Silk Road Programme enhances sustainable tourism along the historic Silk Road route to benefit communities while preserving cultural heritage.
Improving the Management of Major Risks in Morocco - OECD Key FindingsOECD Governance
The review provides an objective assessment of recognised risk management policies by international experts. The study identifies both the successes and strengths of the existing system, and also the challenges to overcome in order to improve Morocco's resilience in coping with major risks. For more information on the launch of this review, see http://www.oecd.org/governance/risk/launch-event-improving-the-management-of-major-risks-in-morocco.htm
The World Travel & Tourism Council (WTTC) is a business forum composed of CEOs from travel and tourism companies. It aims to promote travel and tourism by advocating for policies that support industry growth and jobs. Key priorities include promoting freedom to travel through smarter visa policies, implementing business-friendly growth policies, and ensuring sustainable tourism development. WTTC works with governments and businesses to recognize travel and tourism's economic importance and pursue long-term, shared growth while balancing social and environmental impacts.
The document summarizes international tourism trends in 2017. It found that international tourist arrivals grew 6.8% in 2017, the highest rate since 2010, driven by sustained demand across all regions. Total international tourist arrivals reached 1.323 billion. International tourism receipts also increased, up 4.9% in real terms to $1.340 trillion USD. Several destinations saw strong growth in arrivals and receipts, with Spain and Japan moving up in the rankings of top destinations.
The document provides information about the International Civil Aviation Organization (ICAO). It discusses that ICAO is a specialized UN agency that sets standards for international air navigation. ICAO has 191 member states and is headquartered in Montreal, Canada. It adopts standards for air navigation, infrastructure, flight inspection, and border crossing procedures to facilitate safe and efficient international air transport.
The goal was to find the perfect location for a movie. The location had to meet the economic criteria requested by the production company and be profitable for all involved. It was an in depth research project for a movie shoot location that was done in a team setting. This project is one that I am very proud of and here is what Professor Cox had to say about the project, "Team, you did an OUTSTANDING job on this assignment on Malta. You are the first group to select this country, so I learned a lot. Putting the Maltese National Anthem in there was very creative (and also a first!). I especially liked your Why Malta slides and found the population demographics to be especially interesting. I am going to use this for future classes as an example of excellent student work. Thank you for your extra efforts".
Excelent presentation by Zoritsa Urosevic from UN about the role of tourism in achievings SDG´s- Map of VNR´s worldwide ( Voluntary national review) and Challengues for the future. Excelent info for tourism engineers.
The document discusses the World Tourism Organization (UNWTO), a United Nations agency responsible for promoting sustainable tourism. It was formed in 1975 and is headquartered in Madrid, Spain. The UNWTO works to promote tourism as an economic driver, provides technical assistance to over 100 countries, and focuses on tourism education and training. Its objectives include creating employment, fostering international understanding, promoting responsible and accessible tourism, and stimulating public-private partnerships in the tourism sector.
The World Tourism Organization (UNWTO) is a United Nations agency established in 1974 responsible for promoting sustainable, universally accessible, and responsible tourism. It has over 155 member countries and works to ensure tourism contributes to economic growth, development, and environmental protection. The UNWTO aims to advance tourism through research, technical assistance, education and the promotion of international standards including its Global Code of Ethics for Tourism.
This document provides a summary of an individual's education and qualifications. It includes their academic performance, achievements, relevant projects, industrial experience, coursework and skills, positions of responsibility, and co-curricular activities. Some of their notable achievements include procuring a 10 lakh rupee research project, being selected for a prestigious architecture program, and leading teams on engineering design projects. Their experience includes statistical analysis, marketing, and project management work. They held leadership roles coordinating international student exchanges and managing security for a large event.
This document compares the tourism industries of Singapore and Hong Kong. Both cities aim to be leading tourism destinations in Asia through strategic visions and positioning. Singapore aims to be a must-see destination and leading tourism business center, while Hong Kong establishes itself as Asia's premier international city. Key learnings from their development include proactive government support, visionary leadership, and being market-driven.
This document contains the draft National Tourism Policy 2015 of India. Some key points:
1. The vision is to develop India as a "Must Experience" and "Must Revisit" destination for global travelers while also encouraging domestic tourism.
2. Objectives include increasing India's share of international tourist arrivals to 1% by 2020 and 2% by 2025, positioning tourism as a priority on the national agenda, and focusing on benefits for local communities and environments.
3. The policy outlines strategies for improving governance, developing tourism products, investing in infrastructure, enhancing skills, promoting certification, leveraging IT, undertaking promotion and marketing activities, and fostering international cooperation to achieve the goals.
This document discusses the development and testing of masonry cement and ready-mix mortar mixtures for a cement company in Gujarat, India. Four grades of mixtures were tested with two different types of cement. The mixtures were evaluated for consistency, initial setting time, final setting time, and compressive strength at 3, 7, and 28 days. Additional testing analyzed the sand used and effects of removing dust from the sand. Compressive strengths generally increased with age for all mixtures. The highest strength mixture at 28 days used Hathi cement and achieved 54.97 MPa.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Stimulants work by blocking monoamine transporters like dopamine, increasing their levels in the brain. This can cause both acute effects like euphoria but also chronic addiction through changes in brain regions involved in reward. Management of acute intoxication focuses on stabilization while withdrawal typically resolves in 2 weeks with supportive care. Relapse prevention requires comprehensive psychosocial treatment though some medications may help reduce cocaine use.
Use of chemical admixtures and mineral additives in various kinds of high performance and high strength concrete is essential. I have explained how it works.
Hydrostop Restore & Protect System extends the useful life of aging concrete infrastructure and buildings, improves overall aesthetics and offers a more environmentally sustainable alternative to major rehabilitation or total replacement.
KMA is an admixture for cementitious mortar. It contains Kryton’s unique Krystol® technology that reacts with the cementitious materials in the mortar to form hydration crystals. These needle-like crystals block the capillary pores and micro-cracks within the mortar to dramatically reduce permeability and water absorption of mortar rendering over brick, block and other masonry walls.
This document outlines the history and development of sustainable tourism as a paradigm. It discusses the global expansion of tourism from the 1950s-2000s and its economic and environmental impacts. It then summarizes Jafari's "platform" model of sustainable tourism approaches and the growing institutionalization of sustainable tourism principles through organizations like the UN, OECD, and tourism-specific bodies. The paradigm of sustainable tourism has evolved in response to the rapid growth of global tourism and its effects.
Explore the Sustainable Tourism Strategy of India for 2023thinkwithniche
Known for its uniquely vibrant culture, India is a country diversified in ancient sites, flavorful cuisine, and amazing landscapes. In 2019 alone, 18 million tourists visited India, with New Delhi being the 8th most popular tourist destination in the world. Consequently, widespread tourism has been a concern for India.
(1) The document outlines the vision, mission, objectives, functions, and key stakeholders of India's Ministry of Tourism strategic action plan. (2) It analyzes the ministry's strengths as tourism's growth potential and established promotional brand, but also weaknesses like reliance on other ministries and states. (3) Opportunities include India's emergence as an economic power and growing interest in Indian tourism. (4) Threats consist of external factors like conflicts, disasters, and economic conditions impacting international travel.
Improving the Management of Major Risks in Morocco - OECD Key FindingsOECD Governance
The review provides an objective assessment of recognised risk management policies by international experts. The study identifies both the successes and strengths of the existing system, and also the challenges to overcome in order to improve Morocco's resilience in coping with major risks. For more information on the launch of this review, see http://www.oecd.org/governance/risk/launch-event-improving-the-management-of-major-risks-in-morocco.htm
The World Travel & Tourism Council (WTTC) is a business forum composed of CEOs from travel and tourism companies. It aims to promote travel and tourism by advocating for policies that support industry growth and jobs. Key priorities include promoting freedom to travel through smarter visa policies, implementing business-friendly growth policies, and ensuring sustainable tourism development. WTTC works with governments and businesses to recognize travel and tourism's economic importance and pursue long-term, shared growth while balancing social and environmental impacts.
The document summarizes international tourism trends in 2017. It found that international tourist arrivals grew 6.8% in 2017, the highest rate since 2010, driven by sustained demand across all regions. Total international tourist arrivals reached 1.323 billion. International tourism receipts also increased, up 4.9% in real terms to $1.340 trillion USD. Several destinations saw strong growth in arrivals and receipts, with Spain and Japan moving up in the rankings of top destinations.
The document provides information about the International Civil Aviation Organization (ICAO). It discusses that ICAO is a specialized UN agency that sets standards for international air navigation. ICAO has 191 member states and is headquartered in Montreal, Canada. It adopts standards for air navigation, infrastructure, flight inspection, and border crossing procedures to facilitate safe and efficient international air transport.
The goal was to find the perfect location for a movie. The location had to meet the economic criteria requested by the production company and be profitable for all involved. It was an in depth research project for a movie shoot location that was done in a team setting. This project is one that I am very proud of and here is what Professor Cox had to say about the project, "Team, you did an OUTSTANDING job on this assignment on Malta. You are the first group to select this country, so I learned a lot. Putting the Maltese National Anthem in there was very creative (and also a first!). I especially liked your Why Malta slides and found the population demographics to be especially interesting. I am going to use this for future classes as an example of excellent student work. Thank you for your extra efforts".
Excelent presentation by Zoritsa Urosevic from UN about the role of tourism in achievings SDG´s- Map of VNR´s worldwide ( Voluntary national review) and Challengues for the future. Excelent info for tourism engineers.
The document discusses the World Tourism Organization (UNWTO), a United Nations agency responsible for promoting sustainable tourism. It was formed in 1975 and is headquartered in Madrid, Spain. The UNWTO works to promote tourism as an economic driver, provides technical assistance to over 100 countries, and focuses on tourism education and training. Its objectives include creating employment, fostering international understanding, promoting responsible and accessible tourism, and stimulating public-private partnerships in the tourism sector.
The World Tourism Organization (UNWTO) is a United Nations agency established in 1974 responsible for promoting sustainable, universally accessible, and responsible tourism. It has over 155 member countries and works to ensure tourism contributes to economic growth, development, and environmental protection. The UNWTO aims to advance tourism through research, technical assistance, education and the promotion of international standards including its Global Code of Ethics for Tourism.
This document provides a summary of an individual's education and qualifications. It includes their academic performance, achievements, relevant projects, industrial experience, coursework and skills, positions of responsibility, and co-curricular activities. Some of their notable achievements include procuring a 10 lakh rupee research project, being selected for a prestigious architecture program, and leading teams on engineering design projects. Their experience includes statistical analysis, marketing, and project management work. They held leadership roles coordinating international student exchanges and managing security for a large event.
This document compares the tourism industries of Singapore and Hong Kong. Both cities aim to be leading tourism destinations in Asia through strategic visions and positioning. Singapore aims to be a must-see destination and leading tourism business center, while Hong Kong establishes itself as Asia's premier international city. Key learnings from their development include proactive government support, visionary leadership, and being market-driven.
This document contains the draft National Tourism Policy 2015 of India. Some key points:
1. The vision is to develop India as a "Must Experience" and "Must Revisit" destination for global travelers while also encouraging domestic tourism.
2. Objectives include increasing India's share of international tourist arrivals to 1% by 2020 and 2% by 2025, positioning tourism as a priority on the national agenda, and focusing on benefits for local communities and environments.
3. The policy outlines strategies for improving governance, developing tourism products, investing in infrastructure, enhancing skills, promoting certification, leveraging IT, undertaking promotion and marketing activities, and fostering international cooperation to achieve the goals.
This document discusses the development and testing of masonry cement and ready-mix mortar mixtures for a cement company in Gujarat, India. Four grades of mixtures were tested with two different types of cement. The mixtures were evaluated for consistency, initial setting time, final setting time, and compressive strength at 3, 7, and 28 days. Additional testing analyzed the sand used and effects of removing dust from the sand. Compressive strengths generally increased with age for all mixtures. The highest strength mixture at 28 days used Hathi cement and achieved 54.97 MPa.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive function. Exercise causes chemical changes in the brain that may help protect against mental illness and improve symptoms.
Stimulants work by blocking monoamine transporters like dopamine, increasing their levels in the brain. This can cause both acute effects like euphoria but also chronic addiction through changes in brain regions involved in reward. Management of acute intoxication focuses on stabilization while withdrawal typically resolves in 2 weeks with supportive care. Relapse prevention requires comprehensive psychosocial treatment though some medications may help reduce cocaine use.
Use of chemical admixtures and mineral additives in various kinds of high performance and high strength concrete is essential. I have explained how it works.
Hydrostop Restore & Protect System extends the useful life of aging concrete infrastructure and buildings, improves overall aesthetics and offers a more environmentally sustainable alternative to major rehabilitation or total replacement.
KMA is an admixture for cementitious mortar. It contains Kryton’s unique Krystol® technology that reacts with the cementitious materials in the mortar to form hydration crystals. These needle-like crystals block the capillary pores and micro-cracks within the mortar to dramatically reduce permeability and water absorption of mortar rendering over brick, block and other masonry walls.
This document outlines the history and development of sustainable tourism as a paradigm. It discusses the global expansion of tourism from the 1950s-2000s and its economic and environmental impacts. It then summarizes Jafari's "platform" model of sustainable tourism approaches and the growing institutionalization of sustainable tourism principles through organizations like the UN, OECD, and tourism-specific bodies. The paradigm of sustainable tourism has evolved in response to the rapid growth of global tourism and its effects.
Explore the Sustainable Tourism Strategy of India for 2023thinkwithniche
Known for its uniquely vibrant culture, India is a country diversified in ancient sites, flavorful cuisine, and amazing landscapes. In 2019 alone, 18 million tourists visited India, with New Delhi being the 8th most popular tourist destination in the world. Consequently, widespread tourism has been a concern for India.
(1) The document outlines the vision, mission, objectives, functions, and key stakeholders of India's Ministry of Tourism strategic action plan. (2) It analyzes the ministry's strengths as tourism's growth potential and established promotional brand, but also weaknesses like reliance on other ministries and states. (3) Opportunities include India's emergence as an economic power and growing interest in Indian tourism. (4) Threats consist of external factors like conflicts, disasters, and economic conditions impacting international travel.
Rural Tourism Post COVID 19 Perspectives and Possibilitiesijtsrd
To assess the current discussion about the possible impacts on rural tourism spots and places with such possible perspective, by the pandemic caused by corona virus, the relevant outcomes must be evaluated. The related results must be evaluated to assess the latest debate regarding the potential impacts on rural tourism spots and places with such possible perspective, by the pandemic caused by corona virus. This perspective may have either positive or negative consequences and it gives some insight into what could happen to certain rural tourist destinations if the global tourism industry picks up again. To show rural tourism conservation activities and to provide a commentary on the consequence of pandemic caused by covid 19 virus on the rural tourism atmosphere, a mix of online tools and studies of sustainable impact, as well as tourism, is used. The study also provides background and perspective on how COVID 19 reflection can impact rural tourism businesses in the upcoming times. This perspective paper not only incorporates valuable findings on the importance of rural tourism but also represents the recent rise of coexisting perspectives. Mr. Akshay Nain "Rural Tourism Post COVID-19: Perspectives & Possibilities" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Volume-8 | Issue-1 , February 2024, URL: https://www.ijtsrd.com/papers/ijtsrd63512.pdf Paper Url: https://www.ijtsrd.com/medicine/other/63512/rural-tourism-post-covid19-perspectives-and-possibilities/mr-akshay-nain
The Importance Of Human Rights In Tourism DevelopmentJenny Smith
This document discusses the importance of human rights in tourism development. It outlines some key human rights such as freedom, dignity, and protection from discrimination, slavery, and displacement. It then discusses some human rights issues in tourism, such as human trafficking in sex tourism. Children and women from developing countries are often forced into sex work. International agreements like the UDHR aim to protect individuals' rights regardless of attributes. Throughout, the document emphasizes that upholding human rights is important for sustainable tourism development.
The document discusses the impact of COVID-19 on the global tourism industry. It notes that international tourist arrivals declined by 70% from January to June 2021 due to travel restrictions from the pandemic. The tourism industry has been severely impacted and is predicted to lose over 120 million jobs with over $1 trillion in economic damage. Research found that the tourism sector plays an important economic role but has faced significant challenges from COVID-19, ultimately impacting the economic growth of many nations. Safety measures are being implemented and travel bubbles proposed to revive the hard-hit tourism industry in a phased manner.
High-Level Thematic Event on Tourism - SUSTAINABILITY WEEK 2024- United Natio...Christina Parmionova
According to the UN Tourism, measuring the sustainability of tourism will improve policy action for sustainable development, and promote one common statistical language, which can be compared across countries and economic sectors, as well as ensure tourism is factored into national and international development frameworks. The Statistical Framework for Measuring Sustainability of Tourism (SF-MST), the sustainability indicators, form the foundation of a global approach towards evidence-based policies of sustainability of the global tourism sector.
Ecotourism; responsible tourism; voluntary tourism; community based tourism; ...amitiittmgwl
The document discusses different types of sustainable tourism including ecotourism, responsible tourism, volunteer tourism, community-based tourism, and pro-poor tourism. It defines each type of tourism, provides examples of their key characteristics and principles, and discusses how they aim to conserve the environment and benefit local communities. The document is a presentation by an assistant professor providing an overview of these sustainable tourism concepts.
The document discusses the United Nations World Tourism Organization (UNWTO) and tourism trends. It announces that 2017 was proclaimed the International Year of Sustainable Tourism for Development (IY 2017). IY 2017 aims to raise awareness of tourism's contribution to development and foster more sustainable and inclusive tourism policies, business practices, and consumer behavior. The UNWTO will lead activities throughout 2017 such as regional meetings and a responsible traveler campaign.
Tourism for Development "20 reasons Sustainable tourism counts for developmentLausanne Montreux Congress
This report aims to raise awareness of sustainable tourism as a powerful and effective tool for development, leveraging the momentum generated by the United Nations designating 2017 as the International Year of “Sustainable Tourism for Development”.
Impact assessment of the COVID-19 outbreak on international tourismFedericaAmbrogi1
- UNWTO estimates that international tourist arrivals could decline by 20-30% in 2020 due to the COVID-19 pandemic, resulting in a loss of $300-450 billion in tourism receipts. This would represent a decline of 290-440 million international tourists and a setback of 5-7 years.
- Countries with over 5,000 reported COVID-19 cases such as China, Italy, the US, and Spain collectively represent 34% of global tourism arrivals and 39% of global tourism receipts. The pandemic is having an unprecedented social and economic impact on the tourism sector.
- Coordinated fiscal and monetary measures are urgently needed to protect jobs, support businesses, and accelerate
This document discusses sustainable tourism development. It begins by noting that tourism is a major global industry that can positively or negatively impact destinations. Sustainable tourism aims to balance environmental, economic, and cultural factors to improve host communities' quality of life. The document then reviews definitions of sustainable tourism and discusses its goals of improving host communities while preserving natural and cultural resources. It also examines sustainable tourism's socio-cultural, environmental, and economic impacts and carrying capacities. Issues with and trends in sustainable tourism development are also reviewed.
ON THE GROUND. Fostering tourism for developmentGeorgi Stankov
"On the ground" is the bimonthly issue of the UN World Tourism Organization.
This issue from December 2018 contains an interview with Prof. Vellas, President of AIUTA and Director of WSTC.
World Tourism Organization Annual Report 2012 (Chafik YAHOU
UNWTO generates market knowledge, promotes competitive and sustainable tourism policies and instruments, fosters tourism education and training, and works to make tourism an effective tool for development through technical assistance projects in over 100 countries around the world.
The document discusses information and communication technologies (ICT) in tourism. It provides an overview of how ICT is used across the tourism industry, from stakeholders to intermediaries to suppliers and destinations. Tourism is defined as an information-based industry due to its reliance on information to reduce uncertainty for both consumers and suppliers. Characteristics of tourism services like intangibility, syncronism, and non-storability increase information needs. The tourism market structure and value chain are also covered.
The document discusses the importance of information and communication technologies in the tourism industry. It provides an overview of tourism as an information-based business, noting its characteristics, market structure, and information needs. The tourism product is described as a complex set of physical and service components that creates high information demands for both consumers and suppliers due to its intangible and experiential nature.
1. GOI TourismPolicy
1) Frameworksof
i) Responsibility(inline withUNWTO’sGlobal Code of Ethics)
ii) Social,environmentalandcultural preservation,protectionandpromotion
iii) Opportunitiesforcommunitydevelopment
iv) Jobcreationfor youthand women
v) SME (Small andMedium Size Enterprises) development
vi) Public– Private – PeoplesParticipation
2) Lessons
i) TourisminIndiahas beena state subjectandthe Centre onlydisbursesfunds
ii) A tourismpolicymustbe backedbyan actionplan
iii) Tourismthrivesoninnovationandhaslow barrierstoentry
3) Importantglobal development
i) Increaseddesire andfinancialmobilityfortravel of the middle classes (domesticand
international)
ii) Step-change increaseinairaccess(airlines,airportsandroute development) intandem
to decreasesinthe costof travel
iii) Growth inthe questof travellersforimmersive experiencesrichincultural andnatural
exposure
iv) Path-breakinginnovationsinthe fieldof InformationTechnology,includingmobile
usage,digital contentcreationandsharing
v) More importantly,appreciationof the tourismeconomyamongstheadsof state and
policymakersand
vi) Increasingtourism-relatedinfrastructure investment.
4) People
i) Affluent
ii) Middle class(growing)
iii) Urban middle classhasbecome the mainstayof India’s tourismsector
5) Figuresfor2014
i) Foreign TouristArrivals=7.7M, Growth rate = 4.4%
ii) Jobscreated= 23M, 5.5% or 36.6M, 8.7% (countingindirectjobs) of total economy vs
Global 9.9%
iii) ContributiontoGDP= Rs 7642.5B, 6.7% of GDP vs Global 10%
iv) International touristsinIndia=0.68% of global,Revenue generated=Rs1200B
v) Share in World’stouristarrivals=0.67%, pitch= 1% by 2020 and 2% by2025
vi) Worldtouristgrowthrate = 3.3%, Indiangrowthrate 7.3%
vii) The tourismindustryhaswitnessedexpenditure of,0.35% inthe 12th fiveyearplan
6) Positioning
i) Spiritual Hub(earlier)
spirituality circuits based on Hunmuism,Jainaism,Sikhism,and Yoga
and everything in between
Medical and rural tourism,Ayurveda and heritage
ii) HoneymoonParadise (projected)
7) Vision
i) Must Experience
ii) Must Revisit
8) Mission
2. i) Enhance the share of international touristarrivalsandrevenuethroughasustained
growthpath.
ii) Stimulate repeat,year-roundvisitationwithhighdispersionacrossthe destination.
iii) Promote domestictourism.
iv) Developand promote tourisminaresponsible,sustainable mannereconomically,
socially,culturallyandenvironmentally.
v) PositionIndiaasa welcoming,safeandsustainable destinationforboth Foreign&
DomesticTourists.
vi) Enhance the image of brand‘Incredible India’.
vii) Deliveraworld-class,yetauthenticlocal experience.
viii) HandholdState Governments,UnionTerritoriesandStakeholdersindevelopmentand
promotionof tourism.
ix) Ensure meaningful,equitable communityparticipationintourismdevelopment.
9) Objectives(theobjectivesarenotSMART)
i) Increase India’sshare inworldtouristarrivalsfromthe present0.68% to 1% by 2020 and
increase to2% by 2025.
ii) PositionTourismasa priorityonthe National political andeconomicagenda.
iii) Widenunderstandingof the benefitsof the tourismsectorwithinthe wider
governmental framework,especiallywithGovernmentdepartmentscritical toTourism
success.
iv) Evolve aframeworkfortourismdevelopment,whichisGovernment-led,private sector
drivenandcommunitywelfareoriented.
v) Fosterand developacoordinationmechanismbetweenthe Centreandthe States/UTs
and betweenvariousMinistries/Departmentsandcreate aframeworkforengaging
withlocal bodies,todrive the National TourismAgenda.
vi) Focuson the benefitsof tourism forlocal communitiesandthe natural andcultural
environments.
vii) Directlyaddressseasonality,creatingyear-roundofferingsforcontinuoustourism
economyactivity.
viii) Create a safe,secure,clean,hygienicandinvitingenvironmentfortourists.
ix) Innovation intointegratedtouristcircuitsanddestinationsbasedonIndia’sunique
civilization,heritage,andculture inpartnershipwithStates/UTs,private sectorand
otheragencies,thusspreadingthe reachandimpactsof tourismbeyondgatewaycities,
furtheracross the nationanddeeperintocommunities.
x) PositionIndiaasa global brandand preferredtourismdestinationinoverseasmarkets.
xi) Focuson domestictourismasa major driverof tourismgrowth.
xii) Focuson developmentandpromotionof the NorthEastRegionandthe state of Jammu
& Kashmir.
xiii) Developqualityhumanresourcesinthe tourismandhospitalitysectorsacrossthe
spectrumof vocational toprofessional skillsdevelopmentandopportunitycreation.
xiv) Create an enablingenvironmentforinvestmentin tourismandtourism-related
infrastructure (hardandsoft)
10) Expectations
i) Swagat(welcome)
ii) Soochana(information)
iii) Suvidha(facilitation)
iv) Suraksha(safety)
v) Sahyog(cooperation)