Notes Version: How Anyone Can Be More Creative in 3 Easy Steps

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The document discusses three easy steps to become more creative: 1) Fill in forms to generate ideas, 2) Ask questions to challenge assumptions, and 3) Think like a scientist by testing hypotheses. It then lists 10 scientifically proven drivers of behavior that can be used to increase creativity, such as using "eye magnet" words, leveraging social proof, and employing the principles of scarcity and reciprocity. The document concludes by thanking the reader and providing contact information for the author.

Technology Self Improvement

9/30/2011

How Anyone Can Be More Creative In
Three Easy Steps
October 5, 2011

• Nancy Harhut
• nharhut@aol.com
• www.twitter.com/nharhut

1

9/30/2011

“Where were you when the page
was blank?”

Creativity doesn’t reside solely in
the creative department

2

9/30/2011

Think about creative differently

• Fill in form
• Ask questions
• Think like a scientist

“If it doesn’t sell,
it isn’t creative”

3

9/30/2011

“Creativity is an idea that changes
things”

Filling in forms

Strategy

4

9/30/2011

What’s the #1 reason someone
won’t want to do what you’re
asking him to?

5

9/30/2011

Offers:
• Unique
• Personal
• High perceived value

6

9/30/2011

Channel/Contact cadence

• Where you reach people
• When
• How often

• Banana peels
• Eggshells
• Sticks in parks
• Urinal pucks

8

9/30/2011

Asking questions

What if we couldn’t do this?

How might someone else solve it?

Why isn’t this a good idea?

What would make it better?

10

9/30/2011

What else?

Think like a scientist

13

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Scientifically proven
drivers of behavior

#1: “Eye magnet” words

Now
Announcing
New
Introducing
Free
Finally
Discover
Soon
Proven

14

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Easy

Quick

Improved

Lather
Rinse
Repeat

#2: “The Principle of Scarcity”

15

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• One‐time offer

• Last chance

• Quantities limited

• Purchase limit: two

• Available only to first 100 people to respond

• Qualified customers only

• Offer not transferable

• Expiration date

#3: Personalization

16

9/30/2011

Cynthia Johnston
Cindy Johanson

• Past purchases

• Previous behaviors

• Self‐reported data

• Geography

• Presence of children in the family

#4: “Principle of Social Proof”

17

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#7: Provide a reason why

Give a reason to believe

20

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#8: Pay attention to the way it looks

Hard to Read

21

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#9: Consider using fear

Avoidance of pain can be a more
powerful motivator than the
achievement of pleasure.

#10: The principle of reciprocity

22

9/30/2011

#1:   “Eye magnet” words
#2:   “The Principle of Scarcity”
#3:   Personalization
#4:   “The Principle of Social Proof”
#5:   Icons

#6:   Color
#7:   Provide a reason why
#8:   Pay attention to the way it looks
#9:   Consider using fear
#10   The Principle of Reciprocity

23

9/30/2011

Thank you!

Nancy Harhut
nharhut@aol.com
www.twitter.com/nharhut

24

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The document outlines three easy steps to increase creativity: 1) Fill in forms to define strategy and address potential objections, 2) Ask questions to challenge assumptions and find new solutions, and 3) Think like a scientist by understanding principles that drive human behavior such as using "eye magnet" words, scarcity, personalization, social proof, icons, color, providing reasons, design, and fear. The document also lists 10 scientifically proven principles of human behavior that can be leveraged for more creative and effective communications.

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The document outlines 10 steps to increase creativity: 1) use "eye magnet" words, 2) leverage scarcity, 3) personalize content, 4) leverage social proof, 5) use icons, 6) consider color psychology, 7) provide reasons, 8) pay attention to design, 9) consider fear appeals, and 10) apply the principle of reciprocity. It also provides tips to overcome creative blocks such as using physical or psychological distance, mind mapping, or finding a blue background.

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Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/ The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this! We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model. Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward. These topics will be covered - Reducing license cost by finding and fixing misconfigurations and superfluous accounts - How do CCB and CCX licenses really work? - Understanding the DLAU tool and how to best utilize it - Tips for common problem areas, like team mailboxes, functional/test users, etc - Practical examples and best practices to implement right away

Apps Break Data

Ivo Velitchkov

How information systems are built or acquired puts information, which is what they should be about, in a secondary place. Our language adapted accordingly, and we no longer talk about information systems but applications. Applications evolved in a way to break data into diverse fragments, tightly coupled with applications and expensive to integrate. The result is technical debt, which is re-paid by taking even bigger "loans", resulting in an ever-increasing technical debt. Software engineering and procurement practices work in sync with market forces to maintain this trend. This talk demonstrates how natural this situation is. The question is: can something be done to reverse the trend?

5th LF Energy Power Grid Model Meet-up Slides

DanBrown980551

5th Power Grid Model Meet-up It is with great pleasure that we extend to you an invitation to the 5th Power Grid Model Meet-up, scheduled for 6th June 2024. This event will adopt a hybrid format, allowing participants to join us either through an online Mircosoft Teams session or in person at TU/e located at Den Dolech 2, Eindhoven, Netherlands. The meet-up will be hosted by Eindhoven University of Technology (TU/e), a research university specializing in engineering science & technology. Power Grid Model The global energy transition is placing new and unprecedented demands on Distribution System Operators (DSOs). Alongside upgrades to grid capacity, processes such as digitization, capacity optimization, and congestion management are becoming vital for delivering reliable services. Power Grid Model is an open source project from Linux Foundation Energy and provides a calculation engine that is increasingly essential for DSOs. It offers a standards-based foundation enabling real-time power systems analysis, simulations of electrical power grids, and sophisticated what-if analysis. In addition, it enables in-depth studies and analysis of the electrical power grid’s behavior and performance. This comprehensive model incorporates essential factors such as power generation capacity, electrical losses, voltage levels, power flows, and system stability. Power Grid Model is currently being applied in a wide variety of use cases, including grid planning, expansion, reliability, and congestion studies. It can also help in analyzing the impact of renewable energy integration, assessing the effects of disturbances or faults, and developing strategies for grid control and optimization. What to expect For the upcoming meetup we are organizing, we have an exciting lineup of activities planned: -Insightful presentations covering two practical applications of the Power Grid Model. -An update on the latest advancements in Power Grid -Model technology during the first and second quarters of 2024. -An interactive brainstorming session to discuss and propose new feature requests. -An opportunity to connect with fellow Power Grid Model enthusiasts and users.

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HCL Notes and Domino License Cost Reduction in the World of DLAU

Apps Break Data

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Notes Version: How Anyone Can Be More Creative in 3 Easy Steps

1. 9/30/2011 How Anyone Can Be More Creative In Three Easy Steps October 5, 2011 • Nancy Harhut • nharhut@aol.com • www.twitter.com/nharhut 1

2. 9/30/2011 “Where were you when the page was blank?” Creativity doesn’t reside solely in the creative department 2

3. 9/30/2011 Think about creative differently • Fill in form • Ask questions • Think like a scientist “If it doesn’t sell, it isn’t creative” 3

4. 9/30/2011 “Creativity is an idea that changes things” Filling in forms Strategy 4

5. 9/30/2011 What’s the #1 reason someone won’t want to do what you’re asking him to? 5

6. 9/30/2011 Offers: • Unique • Personal • High perceived value 6

7. 9/30/2011 7

8. 9/30/2011 Channel/Contact cadence • Where you reach people • When • How often • Banana peels • Eggshells • Sticks in parks • Urinal pucks 8

9. 9/30/2011 9

10. 9/30/2011 Asking questions What if we couldn’t do this? How might someone else solve it? Why isn’t this a good idea? What would make it better? 10

11. 9/30/2011 Why? What if? 11

12. 9/30/2011 12

13. 9/30/2011 What else? Think like a scientist 13

14. 9/30/2011 Scientifically proven drivers of behavior #1: “Eye magnet” words Now Announcing New Introducing Free Finally Discover Soon Proven 14

15. 9/30/2011 Easy Quick Improved Lather Rinse Repeat #2: “The Principle of Scarcity” 15

16. 9/30/2011 • One‐time offer • Last chance • Quantities limited • Purchase limit: two • Available only to first 100 people to respond • Qualified customers only • Offer not transferable • Expiration date #3: Personalization 16

17. 9/30/2011 Cynthia Johnston Cindy Johanson • Past purchases • Previous behaviors • Self‐reported data • Geography • Presence of children in the family #4: “Principle of Social Proof” 17

18. 9/30/2011 #5: Icons 18

19. 9/30/2011 #6: Color • Readership • Brand recognition • Recall • Response 19

20. 9/30/2011 #7: Provide a reason why Give a reason to believe 20

21. 9/30/2011 #8: Pay attention to the way it looks Hard to Read 21

22. 9/30/2011 #9: Consider using fear Avoidance of pain can be a more powerful motivator than the achievement of pleasure. #10: The principle of reciprocity 22

23. 9/30/2011 #1: “Eye magnet” words #2: “The Principle of Scarcity” #3: Personalization #4: “The Principle of Social Proof” #5: Icons #6: Color #7: Provide a reason why #8: Pay attention to the way it looks #9: Consider using fear #10 The Principle of Reciprocity 23

24. 9/30/2011 Thank you! Nancy Harhut nharhut@aol.com www.twitter.com/nharhut 24

Notes Version: How Anyone Can Be More Creative in 3 Easy Steps

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Notes Version: How Anyone Can Be More Creative in 3 Easy Steps