PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"

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PACAC 2014 TargetX Presentation "5 Higher Ed Dirty Words"

  1. 1. Five Higher Ed Dirty Words You Need to Know Penelope Sawyer, TargetX Annemarie Nagle, TargetX
  2. 2. CUSTOMER
  3. 3. Who are they? Do you feel like you know them? CUSTOMER
  4. 4. The person who knows isn’t in the building CUSTOMER
  5. 5. EXPERIENCE
  6. 6. Not just the experience with your admissions staff... EXPERIENCE
  7. 7. EXPERIENCE
  8. 8. SALES
  9. 9. Know your value proposition SALES
  10. 10. Always be closing Always be learning SALES
  11. 11. COMPETITION
  12. 12. Check your institutional ego at the door. COMPETITION
  13. 13. ● What is their profile? ● Why do we lose students to them? ● How do we differentiate? COMPETITION
  14. 14. PARENTS! (you know you love it)
  15. 15. P*%$#TS
  16. 16. Not buying what you’re selling PARENTS
  17. 17. ● Create a customer profile ● Be a champion for experience (and retention) ● Know your competition ● Tools. Talent. Training. Whatthe?!
  18. 18. Any suggestions?
  19. 19. Thank You

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