1. PickEve:
Student Events App
Camden Bushen, Jacqueline Huang, Kingsley Osuji

2. Agenda
● Introduction
● Problem/Solution
● Research Methodologies
● Data Analysis
● Final Findings

3. Introduction

4. About the Founder: Rishabh Prasad
A Mechanical Engineering graduate student at Stony Brook University
After arriving at the university from India in 2015, he realized that he missed
opportunities to attend numerous events, simply because the information was
not easily accessible
E.g., club coordinators don’t utilize all notice boards on campus; event flyers lost in
the clutter of others on the notice boards
After interacting with other peers and realizing they faced the same problem, he
launched PickEve

5. About the Product: PickEve
A user-friendly smartphone application
Available for both iPhones and Androids
Enables students everywhere to connect with their favorite events, clubs, and
activities on campus
Unique features include:
A list of scheduled events on campus
The ability to “like” your favorite clubs

6. How Does It Work?

7. List of scheduled
events
List of your clubs
(ability to “like” and join) Tags for events

8. Problem/Solution

9. The Problem
So far, PickEve has failed to leap from its product launch to mass marketing
We needed to present the app to Stony Brook University's executive board
This would help us gain the approval necessary to implement official use of the app
on campus
We would also be able to promote and provide information pertaining to SBU clubs,
organizations, activities, and events to the university's student body
How do we achieve this need?

10. Our Solution
Our marketing pitch would:
Provide an informative and factual presentation
Serve useful to our client, Rishabh Prasad, when presenting to the executive board
It included quantitative research data
Acquired by our team through online surveys and manual questionnaires
The data would then convince the executive board that PickEve will serve as a
valuable, useful, and beneficial technological medium for Stony Brook

11. Research
Methodologies

12. Subjects
Who were the subjects of our study?
Stony Brook University students were the subjects of this research
In order to present a case to the administrative board on campus, it was
imperative that they were aware of the need of the application
amongst their student body.

13. Sampling
How was data collected?
In order to effectively determine the market demand, market research
surveys were conducted
There was an estimated sample size of nearly 400 students
The questionnaires were distributed to subjects online and face-to-face

16. Questionnaire Feedback
Students’ suggestions include:
“Integrate Google and Apple Maps into the application so events are easy to
locate and accessible”
“Have a calendar of all events you’re interested in or plan on going to. In this
calendar you can easily see where you’re going this week and turn on notifications
for some/all events.”
“Link it to Facebook events too!”

17. Questionnaire Feedback (cont’d)
Communication with the company’s target market was a critical
component to the marketing research
By revealing the demands of the students, PickEve also gained valuable
information not previously gleaned; this knowledge proved to be
beneficial for future development of the application.

18. Data Analysis

19. The survey measured subject awareness in regards to on-campus events and
activities.
Measured how useful students will find an application that would keep them
informed of such events.
Measures number of clubs/organizations students are involved in on campus.
The questionnaire also provided insight on relationships between a student’s
year group and his/her awareness of campus activities, and the number of
groups he/she is involved with and the usefulness of an application that would
inform them of upcoming student events.
Data Analysis-Survey Background

20. Freshman
Total: 76

22. Sophomore
Total: 68

24. Junior
Total: 106

26. Senior
Total: 69

28. Graduate
Total: 73

30. Total
Total: 392

32. Freshman
Total: 76

33. Sophomore
Total: 68

34. Junior
Total: 106

35. Senior
Total: 69

36. Graduate
Total: 73

37. Final Findings

38. According to our collected data….
We hypothesized that…
There would be a strong correlation between the low number of students who are in clubs and
organizations and the usefulness/need for a student events application. To keep them updated.
We found that…
the correlation coefficients between the number of clubs students are in and how useful they believed
PickEve would be were positive overall but very weak correlations:
Correlations ranged from 0.124 to 0.254. + but not enough to provide significant support of
hypothesis.
Although there were weak correlations between these variables, our claim is still supported
because organizations would be able to include their events on PickEve and the student body
could peruse at their leisure.
Correlation coefficients between the number of clubs and how aware students are of events on campus ranged from:
Correlations ranged from -0.191 to 0.138.

39. ● Positive results that the client can use to present to the board at SBU include...
● Students of ALL year groups at SBU concurred that they missed out on certain campus activities due to a
lack of awareness:
○ undergraduates slightly agreed, but graduate students strongly agreed with this statement
● ->> Every year group thinks the application will be useful <<-
● Based on our data, the client can provide factual data to
strongly support the PickEve product to the board at SBU
○ In that the majority of students at SBU (of all year groups,
clubs or no clubs) would find that the application both
useful and would be interested in having a student events
Other Findings..

40. Thank You