SlideShare a Scribd company logo
Campaign Stages
Points of Action
OPPORTUNITIES FOR ACTION
 •Point of destruction: when resources are
 extracted, pollution is released, or natural
 resources are destroyed
 •Point of production: when harmful items are
 created
 •Point of consumption: where products reach the
 consumer
 •Point of decision: where plans for the future are
 determined
 •Point of assumption: where social norms are
 developed and upheld
DIRECT ACTION: TAKE HOME MESSAGES

•   Can be fun!
•   Awesome way to engage people
•   Should be in line with your goals and strategy
•   Many actions yield results
•   Great in escalating pressure
•   Sometimes risky
•   More info: ruckus.org, toolsforchange.net,
    jessicambell@gmail.com
Code of Conduct

----
• Share your code of conduct.
• Find out about the code of conduct of actions you’re
  in.
• Respect other people’s code of conduct.
• From the 1999 mass mobilization in Seattle against the
  World Trade Organization
• All participants in this action are asked to agree to these
  action guidelines. Having this basic agreement will allow
  people from many backgrounds, movements and beliefs to
  work together for this action. They are not philosophical or
  political requirements placed upon you or judgments about
  the validity of some tactics over others. These guidelines are
  basic agreements that create a basis for trust, so we can
  work together for this action and know what to expect from
  each other.
• 1) We will use no violence, physical or verbal towards any
  person
  2) We will carry no weapons
  3) We will not bring or use any alcohol or illegal drugs
  4) We will not destroy property
Groups complete the
Tactics Star Exercise

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Non violence presentation oct 15 2011.optimized

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  • 18. Points of Action OPPORTUNITIES FOR ACTION •Point of destruction: when resources are extracted, pollution is released, or natural resources are destroyed •Point of production: when harmful items are created •Point of consumption: where products reach the consumer •Point of decision: where plans for the future are determined •Point of assumption: where social norms are developed and upheld
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  • 71.
  • 72. DIRECT ACTION: TAKE HOME MESSAGES • Can be fun! • Awesome way to engage people • Should be in line with your goals and strategy • Many actions yield results • Great in escalating pressure • Sometimes risky • More info: ruckus.org, toolsforchange.net, jessicambell@gmail.com
  • 73. Code of Conduct ---- • Share your code of conduct. • Find out about the code of conduct of actions you’re in. • Respect other people’s code of conduct.
  • 74. • From the 1999 mass mobilization in Seattle against the World Trade Organization • All participants in this action are asked to agree to these action guidelines. Having this basic agreement will allow people from many backgrounds, movements and beliefs to work together for this action. They are not philosophical or political requirements placed upon you or judgments about the validity of some tactics over others. These guidelines are basic agreements that create a basis for trust, so we can work together for this action and know what to expect from each other. • 1) We will use no violence, physical or verbal towards any person 2) We will carry no weapons 3) We will not bring or use any alcohol or illegal drugs 4) We will not destroy property