Nokia outlines six principles for successful social media engagement: 1) Consider the social opportunity in everything done, 2) Engage in better conversations with more consumers, 3) Deliver personal experiences and earn trust by being authentic, 4) Sharing is more important than control, 5) Define clear objectives from the outset, and 6) Invest and commit to social presences. The document discusses Nokia's use of social media at scale and provides examples of its social media initiatives.