In youth marketing, attention is your biggest cost. The sad fact is that a huge percentage of your marketing budget is simply being wasted. And with the ongoing digital migration issues, you’re losing more of the little attention that the youth are giving your brand. The Insyder Eventz presents an opportunity for your brand to engage over 1,000,000 million teens during the month of March

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youth connected marketing

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YOUTH AREN’T PAYING ATTENTION TO YOU ANY MORE
In youth marketing, attention is your biggest cost. The
sad fact is that a huge % of your marketing budget is
simply being wasted...

4. youthconnectedmarketing
And with the ongoing issues, you’re losing more of the
little attention that the youth are giving your brand…
DIGITAL MIGRATION = TV BLACKOUT

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OUR EVENTS ASSETS BRING ATTENTION TO YOU!
To avoid being ignored, the idea is to create a permission
asset that allows your brand to market itself to your
target audience without being intrusive…

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OUR EVENTS DELIVER ATTENTION TO YOUR BRAND
• The Insyder Eventz are a series of in-school events (funkiez)
created & organized by high school teens
• Teens are in full control of these funkiez, meaning that these
events are embraced by them (they’re non-intrusive)
• All we do is manage these events for them, and give you
branding and sales opportunities…

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1. In school events
There are 3 types of in-school events
1. Sports (Festivals & Tournaments)
2. Variety Shows (talent search, beauty pageants)
3. Educational (Symposiums/Festivals)
We organize & manage the following number of in-school events
per term:
1st Term: 30 (Jan – Mar)
2nd Term: 25 (May – Jul)
3rd Term: 10 (Sept – Oct)
TYPES OF SCHOOL EVENTS (FUNKIEZ)

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2. School Holiday Events
These are events owned, organized and managed by The Insyder.
However, TW Media can create School Holiday Events for clients.
Hood 2 Hood Tour - Beginning April, these are mini-variety shows
held at leading shopping malls/centres in major urban centres
around the country
• April – XTR (Variety talent search competition)
Types of School Events/…

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TERM 1 FUNKIE CALENDAR: MARCH
o KSSSA Basketball League
A basketball competition held at each County
# of Events per County: 54 matches
Attendance per Event: 800
Total Reach per County: 43,200
o Science Congress County Level Elimination Rounds
The Science Congress is a nationwide competition which seeks to drive and
reward scientific innovation among high school students. This is held at each
County
# of Events per County: 2
Attendance per Event: 6,000
Total Reach per County: 12,000

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TERM 1 FUNKIE CALENDAR: MARCH
o Beauty Pageants
A beauty pageant and talent search event held in schools all over the
country. Beauty pageant events are commonplace during the 1st Term. The
challenge is to identify the biggest of these events
# of Events per County: 20
Attendance per Event: 1,000
Total Reach per County: 20,000
o Talent Searches
Arts based events that seek to identify and promote artistic talent e.g.
singing, dancing, design, acting etc. Talent Search events are popular during
the 1st Term. The challenge is to identify the biggest of these events
# of Events per County: 20
Attendance per Event: 1,000
Total Reach per County: 20,000

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TERM 1 FUNKIE DIRECT REACH: MARCH
• In March, The Insyder Eventz can give your brand access
to over 100 events
• This events platform also gives your brand undivided
attention & reach to over 100,000 teens in March alone

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TERM 1 FUNKIE INDIRECT REACH: MARCH
• A study by the London School of Economics proved that
“advocacy drives growth”
• Today, consumers are more powerful when it comes to
influencing each other’s purchase decisions - The Insyder
Eventz help brands build positive word of mouth
• Experiential Activations Can Drive 10x Reach via Word of
Mouth
• In March, with a direct reach of over 100,000, WoM will
deliver for you a reach of well over 1,000,000 teens

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