(No Longer) Lost on LinkedIn

•

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Tired of wandering the LinkedIn labyrinth? BRING YOUR LAPTOP to our very first LinkedIn luncheon/lab! Ever asked yourself these questions: What are company pages? Why do they matter? Jobs? Ads? Sponsored updates? What’s the different between a status update and a post? Who should I connect to? How can I get through to hard-to-reach people using LinkedIn? How can I improve my profile? How do I find the right job opportunities? How can I create a steady flow of leads for our business? And why should LinkedIn even matter to me? Join us as we explore the most crucial network that every professional must be a part of - join us for this very special meeting where we’ll demystify LinkedIn and thereby boost your business and your career for a rocket-fueled future. Come as a LinkedIn newbie, leave as a networking powerhouse!

Marketing Technology Business

@amaokc / #amaokc
You, Inc.
To understand LinkedIn, you must know your bacon.

@amaokc / #amaokc
You, Inc.
CEO
1st
1st
1st
1st
1st
1st
2nd
2nd
2nd
2nd
2nd
2nd
2nd
2nd
2nd
2nd
2nd
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3rd
3rd 3rd 3rd
3rd
3rd
3rd
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3rd
3rd

@amaokc / #amaokc
In 200 countries
Available in 20 languages
40% of users check
LinkedIn daily
Business pages: 3 million
Avg # of daily LI mobile job
applications: 44,000
19% of people have 300-500
1st level connections
21% of users have 500-999
1st level connections
Premium subscriptions up
46% year-over-year
2013-2014: users w/ over
500 connections grew 41%
Avg # of groups per user: 7
2.1 million groups
300 million users (1/3 in the U.S.)
by the #’s

@amaokc / #amaokc
ANALYSIS
LinkedIn Facebook Twitter
14
17
64
Twitter
14%
facebook
17%
LinkedIn
64%more people
to your homepage
than facebook or twitter
4x
sends

@amaokc / #amaokc
Networking
If I had to name the single
characteristic shared by all the truly
successful people I’ve met over a lifetime,
I’d say it is the ability to create and
nurture a network of contacts.
„
- Harvey Mackay

@amaokc / #amaokc
LinkedIn InMap
Visualize Your Network
1#

@amaokc / #amaokc
Content
2#
Trending
Content
Tool

@amaokc / #amaokc
How important is SlideShare?
Slideshare
23%
77%Unique Visitors
to LinkedIn
186 million
unique visitors
1st QTR
3#

LI iPhone/iPad
Contacts
SlideShare
(Android Only)
Recruiter
Pulse50%
4#

7#
LinkedIn
Marketing
Solutions
business.linkedin.com/marketing-solutions

@amaokc / #amaokc
Paid vs Free
!
$50,000
$45!
Job
$75
New!
Premium
Spotlight
$10

@amaokc / #amaokc
Networking
Networking may not be rocket
science, but studies prove it works for
rocket scientists.
„
- Harvey Mackay

@amaokc / #amaokc
Networking
Your car just gets you to work. Your
network can determine whether or not
you’ve got work to go to.
„
- Harvey Mackay

@amaokc / #amaokc
The Social
Media Handshake
What
is
your
!
Handshake?

@amaokc / #amaokc
Connecting
Pro Tip
Make it
Personal Thank you for contacting us regarding your store, !
I sent you pricing as per our discussion, please let !
me know if you did not receive it. I use LinkedIn to !
stay in touch with my network (I don't pester !
people, I just love to stay connected). !
Whether we do business with you or not, !
I wish you luck!!
!
Bobby Lehew / Robyn / SwagExpert
„

@amaokc / #amaokc
Make more connections.
Review monthly
your email sent
file and social
channels.
Go through your
connections’
connections.
Connecting
Pro Tip
kinda creepy, but not
if you’re cool about it
Brainstorm, on
paper, your
social spheres.
work
volunteer
family
play

@amaokc / #amaokc
Networking
Your network is the best, most emphatic,
and most credible reflection of your
success and your talents.
„
- Harvey Mackay

@amaokc / #amaokc
Ads
engagement 0.38%
CTA

@amaokc / #amaokc
Company Page
Image
7 seconds
Updates

@amaokc / #amaokc
Careers
7 seconds
Careers
Page
Video
“work at
NPR”

@amaokc / #amaokc
Showcase Pages
Showcase
7 seconds

@amaokc / #amaokc
Networking
I don’t know what I’ll be doing
a year from now, but whatever it is
undoubtedly will be based on the
contacts I made today.
„
- Harvey Mackay

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(No Longer) Lost on LinkedIn

1. @amaokc / #amaokc I’m no longer

2. @amaokc / #amaokc You, Inc. To understand LinkedIn, you must know your bacon.

3. @amaokc / #amaokc You, Inc. CEO 1st 1st 1st 1st 1st 1st 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 2nd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd 3rd

4. @amaokc / #amaokc In 200 countries Available in 20 languages 40% of users check LinkedIn daily Business pages: 3 million Avg # of daily LI mobile job applications: 44,000 19% of people have 300-500 1st level connections 21% of users have 500-999 1st level connections Premium subscriptions up 46% year-over-year 2013-2014: users w/ over 500 connections grew 41% Avg # of groups per user: 7 2.1 million groups 300 million users (1/3 in the U.S.) by the #’s

5. @amaokc / #amaokc ANALYSIS LinkedIn Facebook Twitter 14 17 64 Twitter 14% facebook 17% LinkedIn 64%more people to your homepage than facebook or twitter 4x sends

8. ! ! IMPROVE MY PROFILE ! ! ! ! JOB SEARCH ! ! SALES LEADS, MAKING MORE CONNECTIONS ! CONTENT, ADS, BIZ PGS

9. @amaokc / #amaokc Networking If I had to name the single characteristic shared by all the truly successful people I’ve met over a lifetime, I’d say it is the ability to create and nurture a network of contacts. „ - Harvey Mackay

10.

11. @amaokc / #amaokc LinkedIn InMap Visualize Your Network 1#

12. @amaokc / #amaokc Content 2# Trending Content Tool

13. @amaokc / #amaokc How important is SlideShare? Slideshare 23% 77%Unique Visitors to LinkedIn 186 million unique visitors 1st QTR 3#

14. LI iPhone/iPad Contacts SlideShare (Android Only) Recruiter Pulse50% 4#

15. 5#

16. 6# developer.linkedin.com/plugins embed your profile on your website and other goodies at:

17. 7# LinkedIn Marketing Solutions business.linkedin.com/marketing-solutions

18. @amaokc / #amaokc Paid vs Free ! $50,000 $45! Job $75 New! Premium Spotlight $10

19. @amaokc / #amaokc Networking Networking may not be rocket science, but studies prove it works for rocket scientists. „ - Harvey Mackay

20. @amaokc / #amaokc ghost edits

21. @amaokc / #amaokc 7

22. @amaokc / #amaokc Profile Pro Tip Roboto Picasso

23. @amaokc / #amaokc Profile Pro Tip Title Header DAISNAID { Customize 7 seconds

24. @amaokc / #amaokc Profile Pro Tip The show part of show & tell UVP + CTA Showcase 7 seconds {

25. @amaokc / #amaokc Profile Pro Tip The tell part of show & tell Posts Give to get 7 seconds Showcase your UVP

26. @amaokc / #amaokc Networking Your car just gets you to work. Your network can determine whether or not you’ve got work to go to. „ - Harvey Mackay

27.

28. #followers

29.

30. @amaokc / #amaokc The Social Media Handshake What is your ! Handshake?

31. @amaokc / #amaokc Connecting Pro Tip Make it Personal Thank you for contacting us regarding your store, ! I sent you pricing as per our discussion, please let ! me know if you did not receive it. I use LinkedIn to ! stay in touch with my network (I don't pester ! people, I just love to stay connected). ! Whether we do business with you or not, ! I wish you luck!! ! Bobby Lehew / Robyn / SwagExpert „

32. @amaokc / #amaokc Make more connections. Review monthly your email sent file and social channels. Go through your connections’ connections. Connecting Pro Tip kinda creepy, but not if you’re cool about it Brainstorm, on paper, your social spheres. work volunteer family play

33. @amaokc / #amaokc Networking Your network is the best, most emphatic, and most credible reflection of your success and your talents. „ - Harvey Mackay

34. @amaokc / #amaokc

35. @amaokc / #amaokc courtesy of:

36. @amaokc / #amaokc ad$

37. @amaokc / #amaokc Ads ad$ refine update

38. @amaokc / #amaokc Ads engagement 0.38% CTA

39. @amaokc / #amaokc

40. @amaokc / #amaokc Company Page Image 7 seconds Updates

41. @amaokc / #amaokc Careers 7 seconds Careers Page Video “work at NPR”

42. @amaokc / #amaokc Showcase Pages Showcase 7 seconds

43. @amaokc / #amaokc

44. @amaokc / #amaokc Networking I don’t know what I’ll be doing a year from now, but whatever it is undoubtedly will be based on the contacts I made today. „ - Harvey Mackay

45. @amaokc / #amaokc I’m no longer

(No Longer) Lost on LinkedIn

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