The document summarizes a site demonstration for a new online cultural marketplace called power2give. It discusses how the platform allows cultural organizations to post projects to raise funds from individual donors. Donors can contribute to specific projects that align with their interests. The demonstration covers how organizations can utilize the platform to engage donors, promote projects, and thank contributors. It also provides statistics on early adoption and expansion plans for the statewide launch in North Carolina.
Learn how your nonprofit can successfully plan and promote events. We break down the steps to create buzz, increase registrations and maximize attendance.
This document discusses strategies for local governments to engage the public through online and web-based technologies. It explores how cities are using tools like websites, social media, online surveys and forums to strengthen democracy and promote more effective governance. The document advocates for moving beyond just informing the public to truly engaging citizens in decision-making processes through collaboration and empowerment. It provides examples of how one city leveraged a project blog and online engagement to build consensus on a planning initiative.
The document provides guidance on using online event marketing to promote non-profit events. It discusses how to plan an event by setting objectives that align with what attendees want to get out of the event. Objectives should include metrics to measure the event's success. The document also recommends ways to promote the event through communications to current supporters and by leveraging social media. Key aspects of promotion include creating engaging event invitations, registering attendees, and following up with attendees before, during and after the event. The overall goal is to effectively plan the event, promote it to the right audience, and engage attendees to achieve the objectives and measure the event's success.
Duncan Nantucket ABCD Healthy Community Collaborative presentatiionhddabcd
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The document discusses the fundamentals of fundraising in the digital world. It shows how fundraising has evolved from Fundraising 1.0, which relied on methods like direct mail, telephone, and in-person solicitation, to Fundraising 2.0, which incorporates digital channels like online, email, and mobile. The document outlines four steps for nonprofits to effectively fundraise in the digital age: be a good fundraiser, be a better marketer, let go of outdated practices, and learn from mistakes by analyzing data. It emphasizes testing approaches, analyzing metrics, and continually improving practices.
This document provides an overview of online fundraising strategies and tools. It discusses why online fundraising has grown in popularity, with over 50% annual growth and 65% of donors planning to donate online. The main tools discussed are a website to make your case, an online donation form, email marketing, and analytics. The document also provides tips for online fundraising campaigns, emphasizing the importance of testing and evaluating different strategies.
Learn how your nonprofit can successfully plan and promote events. We break down the steps to create buzz, increase registrations and maximize attendance.
This document discusses strategies for local governments to engage the public through online and web-based technologies. It explores how cities are using tools like websites, social media, online surveys and forums to strengthen democracy and promote more effective governance. The document advocates for moving beyond just informing the public to truly engaging citizens in decision-making processes through collaboration and empowerment. It provides examples of how one city leveraged a project blog and online engagement to build consensus on a planning initiative.
The document provides guidance on using online event marketing to promote non-profit events. It discusses how to plan an event by setting objectives that align with what attendees want to get out of the event. Objectives should include metrics to measure the event's success. The document also recommends ways to promote the event through communications to current supporters and by leveraging social media. Key aspects of promotion include creating engaging event invitations, registering attendees, and following up with attendees before, during and after the event. The overall goal is to effectively plan the event, promote it to the right audience, and engage attendees to achieve the objectives and measure the event's success.
Duncan Nantucket ABCD Healthy Community Collaborative presentatiionhddabcd
This document summarizes an asset-based community development workshop held on April 24-25, 2012. It discusses key principles of asset-based community development including focusing on community assets and resources rather than needs, empowering community members, and engaging residents as co-producers of community well-being rather than just clients or recipients of services. The document provides examples of asset mapping and strategies for identifying and mobilizing community talents, skills, and passions to address local issues. It emphasizes that strong communities are built through resident engagement and that institutions should serve to support community action.
What do Visitors Really Think of Your Association Website?Vanguard Technology
This document summarizes key findings about how website visitors use and interact with websites. It notes that visitors typically turn to Google first for information, do not visit association websites very often, and spend little time on each page. Users scan pages rather than read thoroughly and are drawn to highlighted keywords, lists, and short paragraphs. The document provides tips on optimizing content for these behaviors and reviews several association websites.
The document discusses the fundamentals of fundraising in the digital world. It shows how fundraising has evolved from Fundraising 1.0, which relied on methods like direct mail, telephone, and in-person solicitation, to Fundraising 2.0, which incorporates digital channels like online, email, and mobile. The document outlines four steps for nonprofits to effectively fundraise in the digital age: be a good fundraiser, be a better marketer, let go of outdated practices, and learn from mistakes by analyzing data. It emphasizes testing approaches, analyzing metrics, and continually improving practices.
This document provides an overview of online fundraising strategies and tools. It discusses why online fundraising has grown in popularity, with over 50% annual growth and 65% of donors planning to donate online. The main tools discussed are a website to make your case, an online donation form, email marketing, and analytics. The document also provides tips for online fundraising campaigns, emphasizing the importance of testing and evaluating different strategies.
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This document discusses approaches to measuring well-being for use in policymaking. It defines well-being and outlines five main conceptual approaches: preference satisfaction, basic needs, flourishing, hedonic, and evaluative. The document examines how well-being has been discussed in recent UK policy initiatives. It also discusses issues around using subjective well-being indicators in policy, including political acceptability, leading vs lagging indicators, and applicability across the life course. Technical considerations like bounded scales, adaptation, and status effects are also reviewed. The document concludes by outlining frameworks for choosing well-being indicators for policy purposes.
The film I Am Legend was based on the 1954 novel of the same name by Richard Matheson. It tells the story of Robert Neville, a military scientist who is immune to a virus that has wiped out most of humanity and turned the infected into vampire-like creatures. In the film, Neville spends his days in New York City searching for a cure while defending himself from the infected. He makes a breakthrough when he finds that his cure is starting to work, but sacrifices himself so that two other survivors can continue his work finding a cure and take it to the survivors' camp. The film was produced by Akiva Goldsman, David Heyman, James Lassiter, Neal H. Moritz and Tracy Torme
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O documento apresenta o programa do semestre para a disciplina de Tributos Federais, descrevendo os principais tributos que serão estudados, a metodologia de ensino, avaliação dos alunos e bibliografia básica recomendada.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost mental well-being.
Power2give is an online marketplace and fundraising tool for cultural projects. It allows cultural organizations to post projects seeking donations from individuals. Donors can contribute to specific projects that match their interests. The platform aims to leverage technology and social media to facilitate personalized solicitations and acknowledge donor preferences for more frequent, targeted donations with transparency about impact. It provides advantages over other crowdfunding sites by being designed specifically for the nonprofit cultural sector and incorporating matching grants to incentivize giving. Cultural organizations, donors, and a local host partner are key to its success in each community where it launches.
Your Guide to Grant Writing - Helping your P&C to Attract FundingPandCsQld
This document provides guidance on writing successful grant applications. It emphasizes researching the funding body and identifying needs to develop clear, concise proposals that sell the ideas. Key recommendations include keeping submissions simple, focusing on benefits, obtaining support letters, tailoring proposals to funder guidelines, using relevant statistics, developing budgets, timelines and accountability measures. Proofreading and practice are also advised to improve applications.
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Grant proposal writing can be an intimidating process but it may be necessary to secure funding for your organization’s programs and services. Connect.DC in partnership with the DC Office of Partnership and Grant Services (OPGS) and Mayor’s Office of Community Affairs, offered a workshop on grant proposal writing basics: tips; dos and don’ts; and completing District forms.
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The document provides information about the Day of Caring, an annual one-day volunteer event for local businesses and non-profits. It discusses planning projects, registering projects online, matching volunteers to projects, and ensuring volunteers have a positive experience. Key aspects include brainstorming skill-based projects, completing online forms, receiving interested volunteers by email, and emphasizing safety, clear instructions, and thanking volunteers.
Everything You Ever Wanted to Know About Foundation, Corporate, and Governmen...Abila
Last year, corporate and private family foundations alone gave more than $56 billion in grants to nonprofit organizations. Are you getting your share? This presentation evens the playing field for all nonprofits to learn how to access corporate, private foundation and government funding.
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15 Essential Steps to Optimize Your #GivingTuesday Results Kimbia, Inc
Crowdfunding continues to gather momentum because in addition to raising significant new dollars, these events recruit up to 60% new, high-value donors and deliver priceless brandraising. New single-day crowdfunding records have been recently set and surpassed. North Texas Giving Day in September 2013 raised $25.2 M, then #GivingTuesday in December 2013 raised ~ $32M and then Give Local America in May 2014 raised $53.7 M.
This webinar is designed to help nonprofits and higher education institutions set a new crowdfunding record for #GivingTuesday on December 2, 2014.
Focused on 15 key single-day crowdfunding event success factors, it is packed full of proven practices and practical tips from Charity Dynamics, Kimbia, and Social Factor.
Dolores McDonagh, Principal Consultant at Charity Dynamics, will share with you how to:
- Maximize the visibility of #GivingTuesday via your website home and donation pages, blog, and email and press campaigns
- Incorporate this event effectively into your year-end strategy
Miriam Kagan, Senior Fundraising Principal at Kimbia, will communicate how to:
- Pick the right #GivingTuesday model and incentive structure for your organization
- Evaluate the readiness of your platform, processes and team for the big event
Rachel Lewis, Director of Digital Strategy at Social Factor, will show you how to:
- Develop a social media strategy that will attract, engage and energize #Giving Tuesday supporters
- Optimize event results via relevant social media content that converts donors
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
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This document discusses approaches to measuring well-being for use in policymaking. It defines well-being and outlines five main conceptual approaches: preference satisfaction, basic needs, flourishing, hedonic, and evaluative. The document examines how well-being has been discussed in recent UK policy initiatives. It also discusses issues around using subjective well-being indicators in policy, including political acceptability, leading vs lagging indicators, and applicability across the life course. Technical considerations like bounded scales, adaptation, and status effects are also reviewed. The document concludes by outlining frameworks for choosing well-being indicators for policy purposes.
The film I Am Legend was based on the 1954 novel of the same name by Richard Matheson. It tells the story of Robert Neville, a military scientist who is immune to a virus that has wiped out most of humanity and turned the infected into vampire-like creatures. In the film, Neville spends his days in New York City searching for a cure while defending himself from the infected. He makes a breakthrough when he finds that his cure is starting to work, but sacrifices himself so that two other survivors can continue his work finding a cure and take it to the survivors' camp. The film was produced by Akiva Goldsman, David Heyman, James Lassiter, Neal H. Moritz and Tracy Torme
Case escalation support ticket strategy supervisor manager powerpoint present...SlideTeam.net
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Global insights 06-13-11-consumer-metrics_institutetyandros
The document discusses how consumer behavior on the internet is collected by advertisers through targeted ads in order to build consumer tracking databases. It repeats the name and website of the Consumer Metrics Institute, which appears to collect and analyze consumer data to create consumer indexes. The data collection methodology and data mining process are used to gather extensive information about internet consumers' online activities.
O documento apresenta o programa do semestre para a disciplina de Tributos Federais, descrevendo os principais tributos que serão estudados, a metodologia de ensino, avaliação dos alunos e bibliografia básica recomendada.
The document discusses the benefits of exercise for mental health. Regular physical activity can help reduce anxiety and depression and improve mood and cognitive functioning. Exercise causes chemical changes in the brain that may help boost mental well-being.
Power2give is an online marketplace and fundraising tool for cultural projects. It allows cultural organizations to post projects seeking donations from individuals. Donors can contribute to specific projects that match their interests. The platform aims to leverage technology and social media to facilitate personalized solicitations and acknowledge donor preferences for more frequent, targeted donations with transparency about impact. It provides advantages over other crowdfunding sites by being designed specifically for the nonprofit cultural sector and incorporating matching grants to incentivize giving. Cultural organizations, donors, and a local host partner are key to its success in each community where it launches.
Your Guide to Grant Writing - Helping your P&C to Attract FundingPandCsQld
This document provides guidance on writing successful grant applications. It emphasizes researching the funding body and identifying needs to develop clear, concise proposals that sell the ideas. Key recommendations include keeping submissions simple, focusing on benefits, obtaining support letters, tailoring proposals to funder guidelines, using relevant statistics, developing budgets, timelines and accountability measures. Proofreading and practice are also advised to improve applications.
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
Grant proposal writing can be an intimidating process but it may be necessary to secure funding for your organization’s programs and services. Connect.DC in partnership with the DC Office of Partnership and Grant Services (OPGS) and Mayor’s Office of Community Affairs, offered a workshop on grant proposal writing basics: tips; dos and don’ts; and completing District forms.
Introduction to #GivingTuesday (10/21 Webinar)RazooGiving
Join Razoo for #GivingTuesday 2014! This presentation provides and introduction to Razoo's 2014 #GivingTuesday event, along with a simple strategy for campaign success.
This document is a summary of a webinar on winning grants. It provides information on finding and applying for grants, including preparing by focusing on community needs, researching potential funders, writing proposals with clear goals and evaluation plans, and following up after applying. Tips are given on justifying technology needs, finding the right size grants, and keeping materials organized. Common components of proposals and reasons for not getting funded are also discussed.
Grant Trends and Common Mistakes: Make Your 2019 Applications Shine!TechSoup
It is not radical to say that grantseeking is a competitive process. As pools of eligible funds continue to shrink and those in need continue to grow, it is difficult for nonprofit organizations to keep their heads above water. This free webinar is here to help!
We will review trends in what funders are looking for in grant applications so that you can create the strongest applications possible. In addition, we will identify common mistakes and suggest solutions and resources to help you avoid these pitfalls. We will have plenty of time for live questions and answers, so be prepared to bring your biggest concerns for discussion.
Getting Donors to Fall in Love with You501 Tech NYC
This document summarizes a presentation about getting donors to fall in love with nonprofit organizations. It discusses why donor retention is important, ways to determine if donors feel connected like regularly donating and volunteering, and strategies for building strong donor relationships through consistent communication, making the donation process easy, showing donors the impact of their contributions, and thanking them. The presentation also provides examples from Parent Project Muscular Dystrophy and recommends tools for tailored fundraising campaigns.
The document provides information about the Day of Caring, an annual one-day volunteer event for local businesses and non-profits. It discusses planning projects, registering projects online, matching volunteers to projects, and ensuring volunteers have a positive experience. Key aspects include brainstorming skill-based projects, completing online forms, receiving interested volunteers by email, and emphasizing safety, clear instructions, and thanking volunteers.
Everything You Ever Wanted to Know About Foundation, Corporate, and Governmen...Abila
Last year, corporate and private family foundations alone gave more than $56 billion in grants to nonprofit organizations. Are you getting your share? This presentation evens the playing field for all nonprofits to learn how to access corporate, private foundation and government funding.
The New Fundraising Frontier—Chart Your Path to Crowdfunding SuccessKimbia, Inc
This document provides an overview of crowdfunding and peer-to-peer fundraising. It explores different event types, provides tips on building a case and strategy, and how to market events. The presentation aims to help organizations leverage these tools to engage new audiences, raise more money, and drive participation through compelling campaigns. Attendees learn best practices from successful examples and gain insights on metrics to measure impact.
15 Essential Steps to Optimize Your #GivingTuesday Results Kimbia, Inc
Crowdfunding continues to gather momentum because in addition to raising significant new dollars, these events recruit up to 60% new, high-value donors and deliver priceless brandraising. New single-day crowdfunding records have been recently set and surpassed. North Texas Giving Day in September 2013 raised $25.2 M, then #GivingTuesday in December 2013 raised ~ $32M and then Give Local America in May 2014 raised $53.7 M.
This webinar is designed to help nonprofits and higher education institutions set a new crowdfunding record for #GivingTuesday on December 2, 2014.
Focused on 15 key single-day crowdfunding event success factors, it is packed full of proven practices and practical tips from Charity Dynamics, Kimbia, and Social Factor.
Dolores McDonagh, Principal Consultant at Charity Dynamics, will share with you how to:
- Maximize the visibility of #GivingTuesday via your website home and donation pages, blog, and email and press campaigns
- Incorporate this event effectively into your year-end strategy
Miriam Kagan, Senior Fundraising Principal at Kimbia, will communicate how to:
- Pick the right #GivingTuesday model and incentive structure for your organization
- Evaluate the readiness of your platform, processes and team for the big event
Rachel Lewis, Director of Digital Strategy at Social Factor, will show you how to:
- Develop a social media strategy that will attract, engage and energize #Giving Tuesday supporters
- Optimize event results via relevant social media content that converts donors
With 17 weeks left until Giving Tuesday, the time to start planning your End of Year campaign is now. Our fundraising and user experience experts discuss tips, trends, and strategies to jump-start your End of Year planning.
This document provides information about United Way's Day of Caring volunteer event on May 8-9, 2014. It discusses the benefits of the event for agencies, companies, and volunteers. It outlines the responsibilities of United Way, agencies, and company coordinators. It provides examples of suitable volunteer projects and guides agencies through registering projects online and preparing for the volunteer groups.
These trends presentations are something we serve to our strategic retainer clients on a regular basis, in depth, personalized and as part of a results oriented strategy conversation. These are the trends in Nonprofit Digital Fundraising for winter 2016.
This document discusses how technology is transforming charitable giving and philanthropy. It begins by outlining some key trends driving the growth of online giving such as increased internet and mobile access. It then provides facts and figures about online donors, showing they tend to be younger and are loyal repeat donors. The document discusses different models of online giving including direct donations to organization websites, giving platforms, and information hubs. It provides examples like GlobalGiving and DonorsChoose. The document concludes by offering 10 "e-fundraising mantras" with tips for online fundraising best practices like using stories, social media, measurement, and thanking donors.
This document summarizes an online fundraising workshop held by GlobalGiving. The workshop covered building an online fundraising strategy, networking, and joining the GlobalGiving community. It provided tips on using social media and creating advocates to engage donors. The workshop also explained GlobalGiving's services including donor tools, fundraising campaigns, and corporate partnerships. Organizations were introduced to GlobalGiving's application process which involves nominating the organization, completing due diligence requirements, and raising $4,000 from 50 donors by posting a project.
This document provides information and guidance about accessing funding locally for youth organizations. It lists various sources of funding information like websites and organizations. It discusses different types of funding opportunities such as for sports/arts projects or workforce development. It provides tips for applying for funding like ensuring the project is deliverable, collaborative, and innovative. It emphasizes measuring tangible outcomes and building relationships with funders. Finally, it discusses developing long-term fundraising strategies and sustainability plans.
Mastering GivingTuesday and Year-End FundraisingTechSoup
Slides from November 2, 2023 TechSoup Webinar "Mastering GivingTuesday and Year-End Fundraising" with CauseVox: https://events.techsoup.org/events/details/techsoup-techsoup-events-and-webinars-presents-mastering-givingtuesday-and-year-end-fundraising/
1. Site Demonstration for
North Carolina’s new cultural marketplace
Tuesday, September 24, 2012 • Asheville NC
Wednesday, September 25, 2012 • Graham NC
Thursday, September 26, 2012 • Goldsboro NC
H. Perry Mixter, Project Consultant
perry.mixter@artsandscience.org
2.
3. The Giving Landscape is Changing
• Donor’s giving habits are changing
– Donors are turning to online giving more and more
– Online giving platforms have been wildly successful
• DonorsChoose.org
• Kiva.org
• Kickstarter.com
• Donor’s preferences are changing
– More frequent, smaller gifts
– Desire for transparency as to the impact of gifts
– Restricted giving over unrestricted giving
6. What is power2give?
• Online marketplace for cultural projects
• Opportunity to match donor interests and
passions to projects in the community
• Fundraising and marketing tool
• Personalized solicitations that leverage
technology and social media
7. What is power2give?
Projects posted by
Cultural Organizations
Posting organizations Projects promoted
thank and engage through personal
donors in new projects solicitations
Donors share passion
Donors contribute to
for projects through
specific projects
social media
8.
9. Why power2give?
• Acknowledges donor trends
– More frequent, smaller gifts
– Utilization of online tools
– Desire for transparency as to the impact of gifts
– Restricted giving over unrestricted giving
10. Other Croudfunding Platforms
• Dozens, but most popular:
– Kickstarter – for profit and non-profit
– IndieGoGo – “campaign” based
– Donors Choose – classroom projects
– US Artists – individual artists projects
• None of these platforms
– Is designed specifically for non-profit cultural sector
– Relies on local or regional host organization to
support platform
– Has matching sponsor capability
11. CrowdFunding Marketplace
p2g has advantages which point to potential opportunities
• Niche market
• Nonprofit structure
• Targets nonprofit
project postings
Niche Broad
Sector Focus
12. How Is It Different?
• Site designed for fundraising and marketing with
built in tools to train and share best practices in
marketing and promotion
• Incorporates matching and challenge grants to
incent compelling projects and individual giving
• Non-Profit platform
• Gift card functionality can drive personal
philanthropy as well as corporate employee
recognition plans
13. Who Can Post?
• Registered 501(c)3 organization
• Organization has NC State Solicitation license
• NCAC Direct Grantees during fiscal year 2012-2013
• Subgrant organizations from Buncombe and New
Hanover Counties
• Invited A+ Schools
14. What to Post?
• Projects – not general operations
• Project Budgets can range from $500 to
$5,000
• No more than 1 project at a time
• BUT planned, sequential posting encouraged!
• Projects you want to promote and market
• Budget relief or new initiatives: your choice!
15. What to Post?
Start identifying potential projects for posting:
• Compelling activities that you want to tell others
about to engage them with your organization or in
your own work
• High impact programming that touches people in
transformative ways
• Fun and entertaining gift opportunities that allow
potential supports to laugh while they make a
difference
16. Posting Logistics
• Administrative Fees (12%)
– Deducted from each gift – posting organization pays nothing
– Cover credit card and gift card fees, financial transaction services, site
maintenance and enhancement, marketing, fundraising for matching
challenge, and coaching for project posters
– Can build this cost into the budget/funding goal for your project
• Terms & Conditions (Reference handout)
– Brief review of content
– Required to accept every time you post a project
• Funding Timeline & Process
– You will receive your dollars after your project closes (fully
funded/expires) along with listing of donors
17. Posting Logistics
• You have 60 Days to Get Your Project Funded
– You receive the funding regardless of whether you do or do not
reach 100% in project funding
– You will be responsible for following up with your donors to
explain how the project was altered or changed (or not)
• We Share all Donor Information
-- You receive an e-mail in real-time as donors give to your project
on the site
– You receive a full file with all your donors to each project after
the project expires on the site/you get full funding
– ASC retains all donor information as ASC is the charity of record
for IRS reporting purposes: this information NOT used for any
other purposes and is kept confidential
18. Time Frame
Projects posted for
60 Days
or
Full Funding
Whichever comes first!
21. National Expansion
Implemented
Charlotte, NC | Greensboro, NC
Kentucky & So. Indiana | Madison, WI
Miami, FL | Winston – Salem, NC
Houston, TX | Atlanta, GA
Committed
Broward County, FL | Fayetteville, NC
NC Statewide | Eau Claire WI
Raleigh NC | Durham NC
Negotiation/Exploratory
Birmingham, AL | Cincinnati, OH
Denver, CO | Detroit, MI | Fairfax, VA
Indianapolis, IN | Kansas City, MO
Los Angeles, CA |Memphis, TN
New York City, NY | Philadelphia, PA
Pittsburgh, PA | St. Louis, MO
Salt Lake City, UT | San Jose, CA
23. Process Cycle
You log on and
register for an You submit a project
and accept the terms &
account conditions
NCAC/p2g approves or
Implement sends you back the
project! project within five
business days
You thank and follow-up NCAC/p2g posts the project
with the donor to the site on the date you
indicated on the page
You receive donor contact
Donors contribute to the
information in real-time and a full
project and receive an
file once the project is fully
acknowledgment email
funded/your time has expired
immediately following
transaction
24. Selecting the Right Projects
What would you want to support with your gifts?
• What new programs have you always wanted to do but never
had the funding to do them?
• What items do you currently have in the budget that, if paid
for through power2give, could free up space in your budget to
do more routine but important tasks?
• What programs could you expand if you had the funding to do
so?
25. Writing YOUR Story
• Your Title and Photo are Key Pieces!
– It’s the first impression of your project so make it count
– Keep it unique and fun
– Recommended Length:
• Limit to 30 Characters (with spaces); or
• Extend to 52 characters (with spaces)
26. Writing YOUR Story (Cont…)
• Keep it Simple
– We recommend a 200 to 300 word limit
– You are writing for the web so brevity is key
– Consider writing in the first person
• Remember Your Audience
– You are writing to Individual Donors;
not corporate or foundation boards
– Don’t fall victim to the “curse of knowledge”
27. Writing YOUR Story (Cont…)
• Tell the Key Ingredients
– What do you think of before making a gift to a project
of organization outside of your own?
• What are their dreams?
• How will they utilize the gift?
• How will it make a difference?
– Lessons learned regarding narratives
• Don’t bury the lead
• Be transparent
• Have fun
29. Donor Testimonial
Donor quote – has given 8 gifts in Charlotte since the August
2012 launch (only one was to an organization she has
supported previously)
"Outstanding program! I absolutely love knowing exactly
where my money is going and there are so many choices to
support. The best part is hearing from the organizations
directly, whether it's a thank you card from the program
participants or an invitation to see and hear first-hand
performances by the students. Power 2 Give never gets
stale because new and very creative, diverse programs are
added all year long. Thanks ASC."
30. Inviting Donors to Give More
• Don’t Affect Charitable Tax-Deductibility of the Gift
– NO TCHOTKES! Don’t give them tangible items like tickets, coffee
mugs, etc. that might affect the tax deductibility of their gift.
• Time to Engage and Thank
– Thank you notes from beneficiaries, saying the donor’s name during
opening credits of the show, or having a donor’s name printed in the
playbill or on special signage
– Invite them to a behind the scenes experience - ENGAGE
• Tie Gift Levels to Items Identified within the Projects
– EXAMPLE: For $50, you can cover the costs of art supplies for one class
of children and receive a hand-written note from one of the children.
31. How Will Donors Arrive @ power2give.org?
• From emails/social media YOU send to
supporters
• From YOUR website directly to your projects
• NCAC promotes power2give.org statewide site
– Via Website
– E-mail messages & e-newsletter
• NCAC is Pursuing Matching Funds & Gift Card
Donors
32. How Will Donors Arrive @ power2give.org?
• You Promote Your Projects
– Be creative in reaching out to your
friends, supporters, and networks
– Promote to your current audiences and segment for
different messages
– Educate board members, volunteers, other supporters
and fans to be advocates for projects and encourage
them to share projects with their spheres of influence
– Use social media to promote projects
– Incorporate into existing marketing plans
34. How Will Donors Arrive @ power2give.org?
• Lessons Learned
• Ambassadors are key component
• Promote project’s impact first (not site or match)
• Vary marketing approaches for different
constituencies
• Best projects and promotions are innovative
collaborations joint efforts between organizations
35. Marketing Tools for Success
• You will be given an Electronic Toolkit, including:
– Draft E-mail Templates for:
• Matching Grant Funding
• View Our Projects Now
• Project Fully Funded Thank You E-mail
• Project is about to Expire
– One-Pagers on writing project narratives
– One-Pagers on stewarding & thanking donors
– Sample social media copy
– Logos for website links and newsletters
36. Donors Have Given: Now What?
• Donor Thank You Process
• Donor receives automatic e-mail from ASC with their
information following their donation
• Donor receives gift acknowledgment letter from ASC
• How You are Looped Into This Process
• You receive a blind copy on the automatic e-mail that
the donor receives, giving you real-time results
• You receive a detailed spreadsheet of all donors to
your project after the project expires/fully funded
(whichever comes first)
37. Donor Stewardship & Follow-Up
• You cannot thank them too much!
• Thank them when they give (power2give.org system
generates email)
• Thank them when the project is fully funded
• Thank them when the project is executed and tell them
your story again by sharing impact of the project
• You have information -- now use it!
• Contact them when new projects are live on the site
• Introduce them to your other giving opportunities
(e.g., invite them to participate in your annual fund drive)
• Link the projects they supported with your organization’s
or your other interests
38. Donor Stewardship & Follow-Up
• Donor Stewardship
• New donors desire ongoing contact
• 46% of donors to first 60 projects in Charlotte
were new donors to posting organizations
• Invitations to get to know you or your organization
are appropriate before re-soliciting
• Secure and share donor testimonials
39. NC Statewide launch date:
Friday, November 9, 2012
(Initial posting period closes October 31)
Camille: Thank you for being here Our hope for today is that you leave - excited about this new opportunity - anxious for it to go live - and with most of your logistical questions answeredExplanation of why this might be an opportunity for Montgomery County – how Suzan came to hear about it
Perry: Unrestricted giving is still desired but giving donors an opportunity for restricted giving is needed to capture the greatest potentialExamples of success seen by other online sites: - DonorsChoose received $1 million gift last fall to fund all projects in the state of California - Kickstarter project just raised $1 million in entrepreneurial investment
Perry:Define cultural patron vs. cultural consumerCultural consumers have less overlap with cultural donors than expected There is a huge untapped market right now that traditional fundraising methods are not picking upMany of you include your patrons in your annual fund drive solicitations but those requests are not converting as many donors as we all would like
Perry: Enter power2give.org as the culmination of that year-long planning and implementation phase
Perry:So, what is it? (see slide)Important to know what it is not….Not a grant making platformNot ASC’s fundraising platform but the cultural sector’sNot a replacement to current fundraising strategies but an addition
Scott:So, what is it? (see slide)Important to know what it is not….Not a grant making platformNot ASC’s fundraising platform but the cultural sector’sNot a replacement to current fundraising strategies but an addition
Perry: Who will this appeal to versus our normal fundraising base?(Walk through each ring of the circle)
Perry: How will this be different in all of the different online giving platforms that are out there?How many are familiar with DonorsChoose (Show of hands) - DonorsChoose is dedicated to the postings by teachers - p2g is dedicated to the postings by cultural organizationsDifferentiators - major gifts for matching funds
Perry:The first and most important question is Who Can Post projects to the site.Artists Explanation
Laura:The first and most important question is Who Can Post projects to the site.Artists Explanation
Laura:The first and most important question is Who Can Post projects to the site.Artists Explanation
LAURA
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Perry:The first and most important question is Who Can Post projects to the site.Artists Explanation
Laura: In a nut shell- a 7 step process
Perry:The Keys to Success are the root of a solid partnership between cultural partners, donors and the power2give platform.Before we dive too deep into the site and the success of it, let’s take a few steps back and talk about the basics of the site and some questions you in the audience might be having …
Perry: In a nut shell- a 7 step process
Perry:Before we go to the site, a couple of key acknowledgementsettain groupWray WardNow that you know the who and the what, let’s open up the site and walk through some other questions you might have
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Suzan:Now that we’ve demonstrated the site and gone through it, you can see how easy we tried to make it for both the potential donor and the organization. But the keys to success are going to be many of you all sitting in this room.Imagine now the projects you might want to have fundedEnvision the promotion strategiesVisualize your board members adopting projects and actively sharing them with their spheres of influence becoming stronger fundraisers and advocates for your efforts