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Asa samples

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Asa samples

  1. 1. American Society of Anesthesiologists Increasing ASA’s Membership
  2. 2. Membership Growth Steps • Conducted member research • Applied research to articulate value and develop marketing plans • Support membership marketing • Continuing to exceed ASA’s goals and expectations Value to Client • 2.8% increase in 2010 • 4.5% increase in 2012 • 5.4% increase in 2011 • 2.7% increase in 2013 • Entering our sixth consecutive year working with the Society • Three primary vehicles: E-blasts (former member recruitment), newsletter ads and postcards (retention) 2
  3. 3. Enter McKinley 3
  4. 4. Appealing to the Audience
  5. 5. 2012 2011 5
  6. 6. 2012 6
  7. 7. Appealing to Anesthesiologists’ Senses of Humor
  8. 8. 2013 8
  9. 9. 9
  10. 10. Appealing to Emotion
  11. 11. 11
  12. 12. 12

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