NIKE launched its NIKE CARES 2011 campaign to promote corporate social responsibility efforts, encourage social media engagement from customers to support various causes, and harness the reach of social networks to bring awareness to its initiatives and philanthropic partnerships. The campaign utilized social media platforms to engage customers, showcase NIKE's community investments and environmental sustainability projects, and promote positive social change.

1. NIKE CARES 2011

2. NIKE CARES 2011Why this campaign?

3. NIKE CARES 2011What does it do?

4. NIKE CARES 2011Why use social media?

5. NIKE CARES 2011What are the benefits?

6. NIKE CARES 2011How social media works?