Nike - Equality Campaign, by Mishthi Panchal
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The PowerPoint slides highlight one of the effective campaigns of Nike: #Equality campaign. The campaign was focused at equality, diversity, and social justice. It is one of the most effective marketing campaigns that not only aims at creating brand awareness but also addressed the social issues of racial discrimination.
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Discussion 1The brand I choose to evaluate a communications audi.docx
Discussion 1
The brand I choose to evaluate a communications audit for is the company Nike. Nike engages in the design and development, marketing and sale of athletic footwear, apparel, accessories, equipment, and services. It currently operates domestically and internationally with a strong presence in countries in North America, Europe, Africa and parts of Asia. Nike currently utilize a multitude of online and offline communication methods through outlets such as internet, Social Media Advertising, Television as well as Brick and Mortar physical locations.
In regards to internet communication Nike's website Nike.com has generated over 82 million views in August alone, with an average visit Durant of about 4 minutes. Nike.com currently ranks as 4th among Fashion and Apparel websites and 194 in the United States in regards to website traffic, according to similarweb.com.
Nike also has a powerful social media presence, currently holding over 318 social media accounts spanning over major platforms such as Facebook, Twitter, Youtube, Pinterest, and LinkedIn. (Ravi, 2018) Even more interesting is that Nike segments separates pages for its products based on the audience. For example, Nike features an instagram sole for US Football (@nikeusfootball) this page currently had a following of 2.5M, a page for basketball (@nikebasketball) having a following of 11.2M. This segmentation of accounts allows for Nike to narrow down its marketing and communication to a target audience.
Nike also uses television advertising as a strong arm of communication. The utilization of advertising through television during sports broadcasts that allows the communication to be streamlined directly to its core audience. For example, advertising athletic basketball apparel during basketball events. Nike even shares it stance on social justice issues when they recently debuted a ad in support of Colin Kaepernick, this campaign are reported to have raised income by 10 percent (Youn, 2018).
Lastly, Nike uses physical locations use to communicate its brand awareness. According to Statista.com Nike currently operates a total of 1,152 retail stores, a rise from 674 in 2009. Outside of Nike stores, Nike also sells merchandise using third party retail stores. Some of the largest retail stores being Macy's, Dick's Sporting Goods and Kohls, among others.
Overall, Nike had a strong communication presence. They are heavily involved in Social Media, TV Advertising as well as having a strong physical presence. It is hard to surf the web or shop without seeing some sort of Nike Brand.
References
Nike: number of stores worldwide 2019. (n.d.). Retrieved from https://www.statista.com/statistics/250287/total-number-of-nike-retail-stores-worldwide/ (Links to an external site.).
Ravi, K. (2019, September 27). How Nike became a Leader on Social Media. Retrieved from https://blog.unmetric.com/nike-social-media (Links to an external site.).
Youn, S. (2018, December 21). Nike sales booming .
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Discussion 1The brand I choose to evaluate a communications audi.docx
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The brand I choose to evaluate a communications audit for is the company Nike. Nike engages in the design and development, marketing and sale of athletic footwear, apparel, accessories, equipment, and services. It currently operates domestically and internationally with a strong presence in countries in North America, Europe, Africa and parts of Asia. Nike currently utilize a multitude of online and offline communication methods through outlets such as internet, Social Media Advertising, Television as well as Brick and Mortar physical locations.
In regards to internet communication Nike's website Nike.com has generated over 82 million views in August alone, with an average visit Durant of about 4 minutes. Nike.com currently ranks as 4th among Fashion and Apparel websites and 194 in the United States in regards to website traffic, according to similarweb.com.
Nike also has a powerful social media presence, currently holding over 318 social media accounts spanning over major platforms such as Facebook, Twitter, Youtube, Pinterest, and LinkedIn. (Ravi, 2018) Even more interesting is that Nike segments separates pages for its products based on the audience. For example, Nike features an instagram sole for US Football (@nikeusfootball) this page currently had a following of 2.5M, a page for basketball (@nikebasketball) having a following of 11.2M. This segmentation of accounts allows for Nike to narrow down its marketing and communication to a target audience.
Nike also uses television advertising as a strong arm of communication. The utilization of advertising through television during sports broadcasts that allows the communication to be streamlined directly to its core audience. For example, advertising athletic basketball apparel during basketball events. Nike even shares it stance on social justice issues when they recently debuted a ad in support of Colin Kaepernick, this campaign are reported to have raised income by 10 percent (Youn, 2018).
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Overall, Nike had a strong communication presence. They are heavily involved in Social Media, TV Advertising as well as having a strong physical presence. It is hard to surf the web or shop without seeing some sort of Nike Brand.
References
Nike: number of stores worldwide 2019. (n.d.). Retrieved from https://www.statista.com/statistics/250287/total-number-of-nike-retail-stores-worldwide/ (Links to an external site.).
Ravi, K. (2019, September 27). How Nike became a Leader on Social Media. Retrieved from https://blog.unmetric.com/nike-social-media (Links to an external site.).
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Nike - Equality Campaign, by Mishthi Panchal
- 1. Nike : Equality By – Mishthi Panchal
- 2. Started in 2017 By donating $5 million to organizations that advance equality in communities across the U.S. including MENTOR, Peace Players, and the Ever- higher fund.
- 3. Nike's Ongoing effort is to encourage people to take the FAIRNESS and RESPECT they see in sports and translate them off fields.
- 4. Message of Nike’s Campaign – Equality • Heroes are not born by color or creed but by performance. • On the playing field there’s only athlete ignoring the black or white, Muslim or Christian, liberal or conservative differences.
- 7. Work Cited • Christian, S. (2017, February 13). Nike’s new campaign is a bold, brilliant call for equality. Esquire. https://www.esquire.com/style/mens-fashion/news/a53107/nikes-equality- campaign-video/ • Nike ad sends serious message about equality, opportunity and discrimination. (n.d.). Washington Post. Retrieved 15 February 2022, from https://www.washingtonpost.com/news/early-lead/wp/2017/02/12/nike-ad-sends- serious-message-about-equality-opportunity-and-discrimination/ • Nike: Equality | wieden+kennedy. (n.d.). Retrieved 15 February 2022, from https://www.wk.com/work/nike-equality/ • Nike uses power of sport to stand up for equality. (n.d.). Nike News. Retrieved 15 February 2022, from https://news.nike.com/news/equality • Title: Nike takes a stand for equality with new campaign | Dazed. (n.d.). Retrieved 15 February 2022, from https://www.google.com/imgres