Nielsen identified 6 thresholds of consumer behavior related to concern about the coronavirus outbreak: 1) proactive health buying, 2) reactive health management, 3) pantry preparations, 4) quarantine preparations, 5) restricted living, and 6) return to normal. The article analyzes consumer spending patterns in various countries as they progressed through these thresholds, finding that major news events drive spikes in purchases of health products and shelf-stable foods. By studying these patterns, retailers can better prepare for changing demand as other regions and countries move through the thresholds.
AN ANALYSIS OF CONSUMER INTEREST LEVEL DATA FOR ONLINE HEALTH INFORMATION IN ...IJMIT JOURNAL
This paper takes a unique look at the online consumer interest in health information and products during a unique moment - the COVID-19/coronavirus pandemic of 2020. The present research examines Glimpse’s data on consumer interest levels in a wide variety of health topics, products, and services during March 2020, the month when the COVID-19 outbreak brought much of American life and the U.S. economy to a standstill. Through an analysis of the trend data on the health information sought out online during this critical period, the author provides insights into the consumer behavior demonstrated by Americans in light of the pandemic.
An analysis of consumer interest level data for online health information in ...IJMIT JOURNAL
This paper takes a unique look at the online consumer interest in health information and products during a unique moment - the COVID-19/coronavirus pandemic of 2020. The present research examines Glimpse’s data on consumer interest levels in a wide variety of health topics, products, and services during March 2020, the month when the COVID-19 outbreak brought much of American life and the U.S. economy to a standstill. Through an analysis of the trend data on the health information sought out online during this critical period, the author provides insights into the consumer behavior demonstrated by Americans in light of the pandemic.
How can you make a better business decision during COVID-19 outbreak?Siriwan Siriwangsanti
The objective of this report is to gather publicly available information for the purpose of helping marketers make better business decisions in time of a recession.
This is not an opinion piece and therefore does not contain an explicit analysis of the views presented. This presentation is merely consolidated information from Kantar Worldpanel, Nielsen, WARC, attentive, Deloitte, Global Web Index, and articles from publishers
Coronavirus Impact Assessment And Mitigation Strategies On Medical Supplies A...SlideTeam
Coronavirus Impact Assessment and Mitigation Strategies on Medical Supplies and Services The COVID 19 pandemic has an adverse effect on medical supplies and services industry. Due to coronavirus, the entire world is facing shortages in terms of medical supplies and services. The virus has forced social distancing which has resulted in shortfall in the supply of medications and inappropriate services to the patients suffering from this virus. COVID 19 pandemic has also affected other related industries as well such as pharmaceutical industry, various medical devices companies and tourism industry as well. This deck has been created to study the impact of coronavirus on medical supplies and services industry along with mitigation strategies for the same. In this deck, we have focused on overview of medical supplies and services sector, COVID 19 impact on medical services on global scale, effects of COVID 19 on medical supplies and services and impact on revenue and market share of global medical devices market. Risks have been assessed such as disruption due to social distancing, employee productivity, supply chain, recession, unemployment, investment pull back, economic instability, and civil unrest, fraud risks in medical supplies etc. in this deck. Risks mitigation strategies are analyzed which focuses on business impact analysis, risk readiness assessments, risk management plans, business continuity plans, policy management, and incident management. The Risk Management Maturity Model Assessment has also been covered along with essential medical supplies and services checklist required during COVID 19. https://bit.ly/3s0Dyrm
Insights from 2,000 UK consumers explain - How retail stores could safely reo...imogenkw
A survey of 2,000 British consumers suggests how stores can safely stay open for business as the Coronavirus lockdown eases. Three key insights demonstrate how Covid-19 will change retail for now and in the future.
Report by retail technology company Qudini: Provider of appointment booking and virtual queuing software.
(Apologies for the low resolution, the file is high res until uploaded. Feel free to get in touch for the high res file: info@qudini.com)
Coronavirus Impact Assessment And Mitigation Strategies On Theme Park Industr...SlideTeam
Coronavirus Impact Assessment and Mitigation Strategies in the Theme Park Industry Product Description The coronavirus pandemic has crippled the theme park sector, including the worlds top amusement company. Like most other industries, in the current shutdown, the amusement business, which is mostly about family bonding, is sadly marred by the Coronavirus pandemics social distancing norms. In view of various extraneous factors, the last 5 6 months from December 2019 to May 2020 have been almost washed out. This deck will help to analyze the various factor which is impacting the overall theme park industry. We have created this deck to cover the impact od coronavirus in the theme park or amusement park industry along with the mitigation strategies. In this template, we have focused on an overview of the theme park amusement park sector wherein pandemic impact on global and US economy. The research deck includes the risks of Covid 19 in theme park industry businesses such as disruption due to social distancing, plummeting employee productivity, recession, unemployment, and investment pull back, economic instability, and civil unrest, etc. Risks mitigation strategies are also analyzed which focusses on business impact analysis, risk readiness assessment, risk management plans, etc. This deck also provides the business continuity plan for the theme park industry which the company should follow while reopening the operations during or after the COVID 19 situation. The risk maturity model survey questionnaire along with the results are also covered in this template. https://bit.ly/329eft3
AN ANALYSIS OF CONSUMER INTEREST LEVEL DATA FOR ONLINE HEALTH INFORMATION IN ...IJMIT JOURNAL
This paper takes a unique look at the online consumer interest in health information and products during a unique moment - the COVID-19/coronavirus pandemic of 2020. The present research examines Glimpse’s data on consumer interest levels in a wide variety of health topics, products, and services during March 2020, the month when the COVID-19 outbreak brought much of American life and the U.S. economy to a standstill. Through an analysis of the trend data on the health information sought out online during this critical period, the author provides insights into the consumer behavior demonstrated by Americans in light of the pandemic.
An analysis of consumer interest level data for online health information in ...IJMIT JOURNAL
This paper takes a unique look at the online consumer interest in health information and products during a unique moment - the COVID-19/coronavirus pandemic of 2020. The present research examines Glimpse’s data on consumer interest levels in a wide variety of health topics, products, and services during March 2020, the month when the COVID-19 outbreak brought much of American life and the U.S. economy to a standstill. Through an analysis of the trend data on the health information sought out online during this critical period, the author provides insights into the consumer behavior demonstrated by Americans in light of the pandemic.
How can you make a better business decision during COVID-19 outbreak?Siriwan Siriwangsanti
The objective of this report is to gather publicly available information for the purpose of helping marketers make better business decisions in time of a recession.
This is not an opinion piece and therefore does not contain an explicit analysis of the views presented. This presentation is merely consolidated information from Kantar Worldpanel, Nielsen, WARC, attentive, Deloitte, Global Web Index, and articles from publishers
Coronavirus Impact Assessment And Mitigation Strategies On Medical Supplies A...SlideTeam
Coronavirus Impact Assessment and Mitigation Strategies on Medical Supplies and Services The COVID 19 pandemic has an adverse effect on medical supplies and services industry. Due to coronavirus, the entire world is facing shortages in terms of medical supplies and services. The virus has forced social distancing which has resulted in shortfall in the supply of medications and inappropriate services to the patients suffering from this virus. COVID 19 pandemic has also affected other related industries as well such as pharmaceutical industry, various medical devices companies and tourism industry as well. This deck has been created to study the impact of coronavirus on medical supplies and services industry along with mitigation strategies for the same. In this deck, we have focused on overview of medical supplies and services sector, COVID 19 impact on medical services on global scale, effects of COVID 19 on medical supplies and services and impact on revenue and market share of global medical devices market. Risks have been assessed such as disruption due to social distancing, employee productivity, supply chain, recession, unemployment, investment pull back, economic instability, and civil unrest, fraud risks in medical supplies etc. in this deck. Risks mitigation strategies are analyzed which focuses on business impact analysis, risk readiness assessments, risk management plans, business continuity plans, policy management, and incident management. The Risk Management Maturity Model Assessment has also been covered along with essential medical supplies and services checklist required during COVID 19. https://bit.ly/3s0Dyrm
Insights from 2,000 UK consumers explain - How retail stores could safely reo...imogenkw
A survey of 2,000 British consumers suggests how stores can safely stay open for business as the Coronavirus lockdown eases. Three key insights demonstrate how Covid-19 will change retail for now and in the future.
Report by retail technology company Qudini: Provider of appointment booking and virtual queuing software.
(Apologies for the low resolution, the file is high res until uploaded. Feel free to get in touch for the high res file: info@qudini.com)
Coronavirus Impact Assessment And Mitigation Strategies On Theme Park Industr...SlideTeam
Coronavirus Impact Assessment and Mitigation Strategies in the Theme Park Industry Product Description The coronavirus pandemic has crippled the theme park sector, including the worlds top amusement company. Like most other industries, in the current shutdown, the amusement business, which is mostly about family bonding, is sadly marred by the Coronavirus pandemics social distancing norms. In view of various extraneous factors, the last 5 6 months from December 2019 to May 2020 have been almost washed out. This deck will help to analyze the various factor which is impacting the overall theme park industry. We have created this deck to cover the impact od coronavirus in the theme park or amusement park industry along with the mitigation strategies. In this template, we have focused on an overview of the theme park amusement park sector wherein pandemic impact on global and US economy. The research deck includes the risks of Covid 19 in theme park industry businesses such as disruption due to social distancing, plummeting employee productivity, recession, unemployment, and investment pull back, economic instability, and civil unrest, etc. Risks mitigation strategies are also analyzed which focusses on business impact analysis, risk readiness assessment, risk management plans, etc. This deck also provides the business continuity plan for the theme park industry which the company should follow while reopening the operations during or after the COVID 19 situation. The risk maturity model survey questionnaire along with the results are also covered in this template. https://bit.ly/329eft3
The negative consequences of Covid-19 pandemic from lockdowns of whole countries, travel bans,
and the closure of shops and service points have disrupted the economic and social balance of the whole world.
Consequently, consumer’s buying behavior and their shopping criteria has been negatively affected. In this
research paper we try to find out the changes
The health crisis and the unprecedented disruption caused by COVID-19 have had profound impacts on economies, businesses and consumers worldwide, changing the way consumers live, work and shop.
Uncertainty remains high, but what is clear is that economies will not emerge unscathed and the daily routines and lifestyles of consumers will shift to accommodate continued social distancing. Whilst treatment and vaccine options are investigated, and potentially into the longer term, a new normal will emerge, as fears of a pandemic or other destructive events remain palpable.
Corona virus pandemic impact on digital advertising industryYieldbird
The safety measures imposed by the governments of almost all countries to protect their citizens will most probably trigger a period of economic turmoil much bigger than the 2008 crisis. This means that while protecting our health, we need to also start thinking about the future. To make this situation at least a little easier, we have decided to compile the most important knowledge we possess in terms of the potential future implications of the pandemic; and we have set out ways to navigate this difficult situation. We hope the will prove useful to you in terms of making all necessary business decisions.
Impact of COVID-19 on Global Consumers and Emerging OpportunitiesSam Ghosh
COVID-19 is a humanitarian crisis as such the world has not seen for generations. For the consumers, it is a shock of unprecedented proportions. Consumer behavior in many sectors is going to change in the post-COVID era. Evidence shows that consumers have become more home-bound, digitally adopted, health-conscious, and community-driven.
While it is true that many industries suffered great losses and likely to struggle for years, opportunities are also emerging especially for emerging tech.
The pandemic has accelerated the shift to eCommerce and delivery services. Not only existing categories and consumer segments experienced a boost - new products and consumer segments found their way to eCommerce and delivery. As people are likely to continue spending more time at home, these sectors likely to see long-term growth. The retail subscription business also got a boost from the pandemic. The growth is driven by daily essentials. Hyper-local commerce, Social Commerce and Group-Buying are getting a stronghold as consumers are becoming more and more community-oriented.
Subscription Video on Demand (SVoD) services saw accelerated growth in both the number of subscribers and viewing time-span. The idea of entertainment is evolving supporting the SVoD sector for the long term.
The messaging apps saw significant growth due to the pandemic. Techcrunch reports that “WhatsApp has seen a 40% increase in usage that grew from an initial 27% bump in the earlier days of the pandemic to 41% in the mid-phase. For countries already in the later phase of the pandemic, WhatsApp usage has jumped by 51%”. As people were forced to stay at home - entertainment also shifted indoors. COVID worked as a boon to the Video Gaming and Esports industry.
COVID-19 has accelerated digital adoption in healthcare. Indian health platform Practo saw a 600% increase in online consultation between March and August 2020.
As COVID-19 forced the Gyms and similar facilities to remain closed, people quickly adopted to use fitness apps, streaming services, wearables, and connected devices. As making time for visits to the gym was inconvenient even before the pandemic, this change of behavior i.e. fitness at home likely to stay in the long term.
Social distancing forced people to buy pharmaceuticals online boosting the growth of online pharma. At the same time, sales of supplements increased significantly as people focused on boosting their immunity.
It is expected that small towns and rural areas are likely to lead the recovery creating opportunities for Agritech and Vernacular Tech.
Once the initial shock of the COVID-19 pandemic was absorbed by supermarket operators, who
struggled to keep up with closures, unpredictable demand, and federal and state regulations being decided upon
and enforced daily and weekly, the industry discussion then turned quickly to “what will stick”. Trying to
categorize initial consumer responses that would dissipate post-pandemic versus those that would last longterm, became the focus of the industry; both on the consumer packaged goods (CPG) side, as well as the
reseller (supermarket) side
COVID-19 amenaza con convertirse en una de las pruebas más difíciles que enfrenta la humanidad en la historia moderna. Como
la pandemia se ha extendido se ha cobrado vidas, ha provocado ansiedad y drama político, ha abrumado la salud
sistemas, y provocó un cambio geopolítico potencialmente duradero. El Fondo Monetario Internacional dice que
La economía mundial se enfrenta ahora a su peor recesión desde la Gran Depresión, y Oxfam Internacional ha
advirtió que 500 millones de personas podrían caer en la pobreza como resultado de la crisis en curso. Alrededor
En el mundo, se están realizando esfuerzos desesperados para contener lo que se ha convertido en un brote profundamente perturbador.
Review of Recent COVID-19 Science ~ Denis G. Rancourt, PhDPandataAnalytics
Measures do not prevent deaths, transmission is not by contact, masks provide no benefit, vaccines are inherently dangerous: Review update of recent science relevant to COVID-19 policy.
At Clarity Quest, the future of biotechnology is more than just a few industry buzzwords—we live and breathe this stuff—and have for more than 20 years.
From brand awareness to lead generation, our experienced life sciences marketing agency can help your company build a strategic marketing plan to meet your organization’s goals and reimagine your success.
Visit us at https://www.clarityqst.com/
These exhibits are based on survey data collected in the United States between February 2019 and June 2021, as well as longitudinal surveys conducted between March 2020 and February 2021. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
COVID-19 pandemic impact on digital advertising industry Yieldbird
To make this situation at least a little easier, we have decided to compile the most important knowledge we possess in terms of the potential future implications of the pandemic; and we have set out ways to navigate this difficult situation. We hope the will prove useful to you in terms of making all necessary business decisions.
The negative consequences of Covid-19 pandemic from lockdowns of whole countries, travel bans,
and the closure of shops and service points have disrupted the economic and social balance of the whole world.
Consequently, consumer’s buying behavior and their shopping criteria has been negatively affected. In this
research paper we try to find out the changes
The health crisis and the unprecedented disruption caused by COVID-19 have had profound impacts on economies, businesses and consumers worldwide, changing the way consumers live, work and shop.
Uncertainty remains high, but what is clear is that economies will not emerge unscathed and the daily routines and lifestyles of consumers will shift to accommodate continued social distancing. Whilst treatment and vaccine options are investigated, and potentially into the longer term, a new normal will emerge, as fears of a pandemic or other destructive events remain palpable.
Corona virus pandemic impact on digital advertising industryYieldbird
The safety measures imposed by the governments of almost all countries to protect their citizens will most probably trigger a period of economic turmoil much bigger than the 2008 crisis. This means that while protecting our health, we need to also start thinking about the future. To make this situation at least a little easier, we have decided to compile the most important knowledge we possess in terms of the potential future implications of the pandemic; and we have set out ways to navigate this difficult situation. We hope the will prove useful to you in terms of making all necessary business decisions.
Impact of COVID-19 on Global Consumers and Emerging OpportunitiesSam Ghosh
COVID-19 is a humanitarian crisis as such the world has not seen for generations. For the consumers, it is a shock of unprecedented proportions. Consumer behavior in many sectors is going to change in the post-COVID era. Evidence shows that consumers have become more home-bound, digitally adopted, health-conscious, and community-driven.
While it is true that many industries suffered great losses and likely to struggle for years, opportunities are also emerging especially for emerging tech.
The pandemic has accelerated the shift to eCommerce and delivery services. Not only existing categories and consumer segments experienced a boost - new products and consumer segments found their way to eCommerce and delivery. As people are likely to continue spending more time at home, these sectors likely to see long-term growth. The retail subscription business also got a boost from the pandemic. The growth is driven by daily essentials. Hyper-local commerce, Social Commerce and Group-Buying are getting a stronghold as consumers are becoming more and more community-oriented.
Subscription Video on Demand (SVoD) services saw accelerated growth in both the number of subscribers and viewing time-span. The idea of entertainment is evolving supporting the SVoD sector for the long term.
The messaging apps saw significant growth due to the pandemic. Techcrunch reports that “WhatsApp has seen a 40% increase in usage that grew from an initial 27% bump in the earlier days of the pandemic to 41% in the mid-phase. For countries already in the later phase of the pandemic, WhatsApp usage has jumped by 51%”. As people were forced to stay at home - entertainment also shifted indoors. COVID worked as a boon to the Video Gaming and Esports industry.
COVID-19 has accelerated digital adoption in healthcare. Indian health platform Practo saw a 600% increase in online consultation between March and August 2020.
As COVID-19 forced the Gyms and similar facilities to remain closed, people quickly adopted to use fitness apps, streaming services, wearables, and connected devices. As making time for visits to the gym was inconvenient even before the pandemic, this change of behavior i.e. fitness at home likely to stay in the long term.
Social distancing forced people to buy pharmaceuticals online boosting the growth of online pharma. At the same time, sales of supplements increased significantly as people focused on boosting their immunity.
It is expected that small towns and rural areas are likely to lead the recovery creating opportunities for Agritech and Vernacular Tech.
Once the initial shock of the COVID-19 pandemic was absorbed by supermarket operators, who
struggled to keep up with closures, unpredictable demand, and federal and state regulations being decided upon
and enforced daily and weekly, the industry discussion then turned quickly to “what will stick”. Trying to
categorize initial consumer responses that would dissipate post-pandemic versus those that would last longterm, became the focus of the industry; both on the consumer packaged goods (CPG) side, as well as the
reseller (supermarket) side
COVID-19 amenaza con convertirse en una de las pruebas más difíciles que enfrenta la humanidad en la historia moderna. Como
la pandemia se ha extendido se ha cobrado vidas, ha provocado ansiedad y drama político, ha abrumado la salud
sistemas, y provocó un cambio geopolítico potencialmente duradero. El Fondo Monetario Internacional dice que
La economía mundial se enfrenta ahora a su peor recesión desde la Gran Depresión, y Oxfam Internacional ha
advirtió que 500 millones de personas podrían caer en la pobreza como resultado de la crisis en curso. Alrededor
En el mundo, se están realizando esfuerzos desesperados para contener lo que se ha convertido en un brote profundamente perturbador.
Review of Recent COVID-19 Science ~ Denis G. Rancourt, PhDPandataAnalytics
Measures do not prevent deaths, transmission is not by contact, masks provide no benefit, vaccines are inherently dangerous: Review update of recent science relevant to COVID-19 policy.
At Clarity Quest, the future of biotechnology is more than just a few industry buzzwords—we live and breathe this stuff—and have for more than 20 years.
From brand awareness to lead generation, our experienced life sciences marketing agency can help your company build a strategic marketing plan to meet your organization’s goals and reimagine your success.
Visit us at https://www.clarityqst.com/
These exhibits are based on survey data collected in the United States between February 2019 and June 2021, as well as longitudinal surveys conducted between March 2020 and February 2021. Check back for regular updates on US consumer sentiments, behaviors, income, spending, and expectations.
COVID-19 pandemic impact on digital advertising industry Yieldbird
To make this situation at least a little easier, we have decided to compile the most important knowledge we possess in terms of the potential future implications of the pandemic; and we have set out ways to navigate this difficult situation. We hope the will prove useful to you in terms of making all necessary business decisions.
A Strategic Approach: GenAI in EducationPeter Windle
Artificial Intelligence (AI) technologies such as Generative AI, Image Generators and Large Language Models have had a dramatic impact on teaching, learning and assessment over the past 18 months. The most immediate threat AI posed was to Academic Integrity with Higher Education Institutes (HEIs) focusing their efforts on combating the use of GenAI in assessment. Guidelines were developed for staff and students, policies put in place too. Innovative educators have forged paths in the use of Generative AI for teaching, learning and assessments leading to pockets of transformation springing up across HEIs, often with little or no top-down guidance, support or direction.
This Gasta posits a strategic approach to integrating AI into HEIs to prepare staff, students and the curriculum for an evolving world and workplace. We will highlight the advantages of working with these technologies beyond the realm of teaching, learning and assessment by considering prompt engineering skills, industry impact, curriculum changes, and the need for staff upskilling. In contrast, not engaging strategically with Generative AI poses risks, including falling behind peers, missed opportunities and failing to ensure our graduates remain employable. The rapid evolution of AI technologies necessitates a proactive and strategic approach if we are to remain relevant.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Home assignment II on Spectroscopy 2024 Answers.pdf
Nielsen 10 mar - key-consumer_behavior_thresholds_identified_as_the_coronavirus - en
1. 3/21/2020 Key Consumer Behavior Thresholds Identified as the Coronavirus Outbreak Evolves – Nielsen
https://www.nielsen.com/us/en/insights/article/2020/key-consumer-behavior-thresholds-identified-as-the-coronavirus-outbreak-evolves/ 1/7
ARTICLE
KEY CONSUMER BEHAVIOR THRESHOLDS IDENTIFIED AS THE
CORONAVIRUS OUTBREAK EVOLVES
CPG, FMCG & RETAIL 03-10-2020
A Nielsen investigation has identi ed six key consumer behavior threshold levels that tie directly to concerns around the novel coronavirus
(COVID-19) outbreak. The thresholds o er early signals of spending patterns, particularly for emergency pantry items and health supplies,
and we are seeing these patterns being mirrored across multiple markets.
Correlating COVID-19 news events, such as public health announcements and government press conferences with consumer spending on
items such as hand sanitizers and shelf-stable foods, reveals a series of recurring patterns. These patterns (though still evolving), when
reviewed across impacted countries, help provide a set of leading indicators for packaged goods manufacturers and retailers faced with
supply issues as they race to meet record levels of demand and changing purchase habits.
It has been over eight weeks since China con rmed its rst case of COVID-19 and the outbreak began to spread globally. In that time, Nielsen
has recorded record-breaking sales of health-safety products, such as medical masks and sanitizers, but we’ve also seen a ripple e ect
triggering broader consumer purchase behaviors as the number of reported COVID-19 cases increase around the world.
The six threshold levels, based on early indicators across markets (though at di erent times as the virus outbreak evolves at di erent rates in
di erent geographies), are detailed below. Each one correlates with di erent levels of consumption, but there are some common timing
elements, which are primarily driven by news cycles.
INTERESTED IN MORE COVID-19 CONSUMER INSIGHTS?
VIST OUR CONTENT HUB