The document discusses how companies can gain a competitive advantage through artificial intelligence. It provides a brief history of AI and an overview of key concepts like machine learning, deep learning and neural networks. Examples are given of medical imaging using deep learning to detect tumors and predicting traffic congestion. The document advocates educating oneself on AI, finding simple applications to test it, and using available cloud services and APIs to get started. It emphasizes that data is important for training models and there are many opportunities but also challenges to developing self-learning systems.