The document discusses how mobile technology is revolutionizing productivity and businesses must adapt, providing examples of how the iPad and mobile apps can be used for daily management, content access, dashboards, and improving processes. It also lists resources for using iPads more productively in business and predicts that by 2015 half of all web sales and most workforces will utilize mobile apps and personal devices.

1. Chesapeake Regional Tech Council
June 14, 2012
Mobile Productivity...Overview
May 15, 2012 Bill Tomoff | Thornhill Financial, Inc.

2. Introduction Consider... Why? What? How? Conclusion
Introduction
Mobile Internet Revolution...
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 2

3. Introduction Consider... Why? What? How? Conclusion
Gartner Mobile Predictions
In Gartner’s Top End-User Predictions for 2011, three of the
11 items in the list relate to mobile. Those predictions
include:
• By 2015, companies will generate 50 percent of web
sales via their social presence and mobile applications.
• By 2014, 90 percent of organizations will support
corporate applications on personal devices.
• By 2013, 80 percent of businesses will support a
workforce using tablets.
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4. Introduction Consider... Why? What? How? Conclusion
Consider...
Fifteen years ago, most home computers weren't even linked to the Internet.
Today, our computers are both linked and, in many cases, mobile.
 Two-thirds of 4- to 7-year-olds have used an iPhone or iPod
 6% of 2- to 5-year-olds have their own smartphone
 50% of 11 year olds have own cell phone
 10% of households with children aged 6-12 have iPads (compared with only 3%
of other households); 35% of these households with young children plan to buy
some brand of tablet computer in the next year
 72% of the 100 top-selling education apps in Apple's iTunes App store this year
were aimed at preschoolers and those in elementary school
Source: HBR Blog - “How Mobile Technologies Are Shaping a New Generation”
http://bit.ly/I7P0st
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 4

5. Introduction Consider... Why? What? How? Conclusion
8 Mobile Trends for SMB in 2012
1. Explosive tablet growth
2. Mobile search explosion
3. Mobile marketing becomes a must
4. The app debate continues
5. Less “Black Box,” More “Data Driven”
6. Maturation of mobile payments
7. More watching...on mobile
8. Facebook + mobile advertising
Source: Small Business America blog
http://huff.to/JseRuU
June 6, 2012 Bill Tomoff | Thornhill Financial, Inc. 5

6. Introduction Consider... Why? What? How? Conclusion
Why?
 Technology creates flexibility
 For now, it gives you a competitive advantage
 Expectations are changing
– Content is expected to be digital (it is no longer
valid to assume information will be printed!)
– “I’ll respond when I am back in the office” is
becoming an inconvenience (expectation shift!)
– “Out of office” replies are no longer necessary
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7. Introduction Consider... Why? What? How? Conclusion
Situational Awareness
Social Media
News Blogs
RSS Feeds
BI Reporting Web
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8. Introduction Consider... Why? What? How? Conclusion
Information Agility
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9. Introduction Consider... Why? What? How? Conclusion
KPCB “Internet Trends 2012” Report
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10. Introduction Consider... Why? What? How? Conclusion
Tablet Growth...
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11. Introduction Consider... Why? What? How? Conclusion
Trends...Accelerating Business Disruption
Industries?
 Publishing & Print media
 Technology (RIMM,
Microsoft, etc.)
 Retail (Best Buy, Target,
Office supply stores,
everyone...)
 News
 Entertainment
 Education
 Professional services...
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12. Introduction Consider... Why? What? How? Conclusion
Business Disruption=“Re-Imagination”
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13. Introduction Consider... Why? What? How? Conclusion
“Re-Imagination” Examples
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14. Introduction Consider... Why? What? How? Conclusion
“Re-Imagination” Examples
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15. Introduction Consider... Why? What? How? Conclusion
“Re-Imagination” Examples
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16. Introduction Consider... Why? What? How? Conclusion
Mobile - Areas of Opportunity?
 Daily life management  Sales/interactive
 Web browsing presentation tool
 “Portal” to content  Data capture (i.e. –
 Content management Form “front-end”)
library  Social media manager
 Knowledge  Last, but not least,
management entertainment...
 Executive dashboards
 News management
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17. Introduction Consider... Why? What? How? Conclusion
League Resource Guide - Roambi
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18. Introduction Consider... Why? What? How? Conclusion
Content Management
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19. Introduction Consider... Why? What? How? Conclusion
Executive Reference Tool - iBooks
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20. Introduction Consider... Why? What? How? Conclusion
Executive Dashboard - GoodReader
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21. Introduction Consider... Why? What? How? Conclusion
Steps to Improve Productivity
1. Commit to change
2. Digital readiness
3. Consider cloud services opportunities
4. Identify opportunities – solve “problems”!
5. Continually challenge processes – ask the
“obvious questions”
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22. Introduction Consider... Why? What? How? Conclusion
Additional iPad Resources...
 Thornhill iPad Weekly Newsletter (Signup)
– Click Here To Access Signup Form
 iPad Related Presentations (TFI
Slideshare.net)
– http://www.slideshare.net/tfi_ipadtools
 iPadCTO.com
– http://ipadcto.com/
 http://www.tabletproductive.com
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