SlideShare a Scribd company logo
Entrepreneur Education
– Grow Your Business
Using Systems
Perfect Marketing Equation
© All Rights Reserved.
Yes, getting a business
off the ground is hard.
But you know what’s
harder?
www.perfectmarketingequation.com © All Rights Reserved.
What comes after start
up – GROWTH.
www.perfectmarketingequation.com © All Rights Reserved.
When you start out you have
no place to go but up. But
when you’ve already made the
climb of start-up you may be
tired or burnt out.
www.perfectmarketingequation.com © All Rights Reserved.
The problem is, this is the
part where you need the
most energy and SMARTS!
It’s time to work smart!
www.perfectmarketingequation.com © All Rights Reserved.
In the beginning you have
to work long hours, if you
did the math probably for
less money than when you
had a REAL job.
www.perfectmarketingequation.com © All Rights Reserved.
You even be
wondering, “What was I
thinking?”
www.perfectmarketingequation.com © All Rights Reserved.
You may feel like you’re
treading water and going
nowhere.
www.perfectmarketingequation.com © All Rights Reserved.
Perhaps you think it’s
just not worth it?
www.perfectmarketingequation.com © All Rights Reserved.
No, I’m not a mind
reader. I’ve been there.
www.perfectmarketingequation.com © All Rights Reserved.
Truth be known just
about every
entrepreneur has, its just
part of the climb.
www.perfectmarketingequation.com © All Rights Reserved.
To really grow in your
business and go forward
you have to work smart
and not hard.
www.perfectmarketingequation.com © All Rights Reserved.
You’ll need to design
systems in your business
that helps you to get the
work done faster.
www.perfectmarketingequation.com © All Rights Reserved.
If we don’t have a system to
the madness we work long
hours aimlessly and have
nothing to show for it.
www.perfectmarketingequation.com © All Rights Reserved.
If you aren’t careful you’ll
be sucked into a place
where nothing ever
changes – everything will
stay in the same place.
www.perfectmarketingequation.com © All Rights Reserved.
You only have so many hours in
the day. Time is the one thing
you’ll NEVER get enough of so
you have to learn how to
leverage what you have.
www.perfectmarketingequation.com © All Rights Reserved.
So many entrepreneurs just
end up throwing in the
towel because they can’t
get past the growth part.
www.perfectmarketingequation.com © All Rights Reserved.
Let’s talk about what to do.
www.perfectmarketingequation.com © All Rights Reserved.
To Grow Your Business
Make Investments, Stop
Thinking Small
www.perfectmarketingequation.com © All Rights Reserved.
If you automate, delegate and
systematize in your business
you’ll gain leverage. The key
is scaling your business for
growth.
www.perfectmarketingequation.com © All Rights Reserved.
The first step is a shift in
mindset. You’ll have to make
decisions that may be a little
scary but necessary for
growth.
www.perfectmarketingequation.com © All Rights Reserved.
Thinking small in your
business creates small
profits.
www.perfectmarketingequation.com © All Rights Reserved.
You’ll need to develop a
mindset that understands that
to grow your business you’ll
need to actually make
investments in it.
www.perfectmarketingequation.com © All Rights Reserved.
You’ll need to make
investments in great tools that
make you more efficient and
perhaps even invest in people.
www.perfectmarketingequation.com © All Rights Reserved.
The right people can
duplicate your efforts and
get you to your goals
faster.
www.perfectmarketingequation.com © All Rights Reserved.
Here are five great
systems to get you
started.
www.perfectmarketingequation.com © All Rights Reserved.
System 1 - Business
Development
www.perfectmarketingequation.com © All Rights Reserved.
What’s your business
development process? If
you’re not focused on this and
spend most of your time on
busy work your revenue will
never grow.
www.perfectmarketingequation.com © All Rights Reserved.
Develop a system of creating
business. The amount of time
you spend developing
business should equal the
amount of business you need.
www.perfectmarketingequation.com © All Rights Reserved.
Or are you putting all your
eggs in just a few baskets?
What happens if one of those
baskets goes away?
www.perfectmarketingequation.com © All Rights Reserved.
System 2 - Growing and
Leveraging Your List
www.perfectmarketingequation.com © All Rights Reserved.
How are you leveraging the
customers you already have?
How are you growing your
list? How often do you reach
out to that list?
www.perfectmarketingequation.com © All Rights Reserved.
System 3 – Deliverables
www.perfectmarketingequation.com © All Rights Reserved.
Once you get that client what
happens? How’s your process
of managing the client? Does
it work well? Is it clunky?
www.perfectmarketingequation.com © All Rights Reserved.
If you don’t manage your
clients well – you won’t be
able to have many and the
ones you do have will end up
leaving you.
www.perfectmarketingequation.com © All Rights Reserved.
Design a flawless system
when it comes to servicing a
client. Make sure you touch all
bases. Include cross selling in
your process!
www.perfectmarketingequation.com © All Rights Reserved.
You’re existing clients need to
know EVERYTHING you do or
offer! Not adding cross selling
to your process leaves
revenue on the table.
www.perfectmarketingequation.com © All Rights Reserved.
System 4 – Accounting
Systems
www.perfectmarketingequation.com © All Rights Reserved.
You should be tracking every
dime that comes into your
business and every dime that
goes out. Every month know
exactly how much you profited.
www.perfectmarketingequation.com © All Rights Reserved.
System 5 – Invest in
People
www.perfectmarketingequation.com © All Rights Reserved.
Yes it’s scary but how long will
this take if you’re going it alone?
Invest in people that can show
you the way faster than you can
do it on your own!
www.perfectmarketingequation.com © All Rights Reserved.
It’s time to create some
systems! It can be a painful
process but delaying it –
delays growth.
www.perfectmarketingequation.com © All Rights Reserved.
www.perfectmarketingequation.com © All Rights Reserved.
I hope you found this slideshow helpful in your business please
visit me at perfectmarketingequation.com and download my
Free Ebook that contains a step-by-step plan to grow a profitable
business. The very strategy I use in my own business.
Tammy Hawk-Bridges is an author, entrepreneur mentor and
marketing strategist. She provides education and marketing
training for entrepreneurs. Connect with her on Twitter
@thawkbridges.

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Entrepreneur Education – Grow Your Business Using Systems

  • 1. Entrepreneur Education – Grow Your Business Using Systems Perfect Marketing Equation © All Rights Reserved.
  • 2. Yes, getting a business off the ground is hard. But you know what’s harder? www.perfectmarketingequation.com © All Rights Reserved.
  • 3. What comes after start up – GROWTH. www.perfectmarketingequation.com © All Rights Reserved.
  • 4. When you start out you have no place to go but up. But when you’ve already made the climb of start-up you may be tired or burnt out. www.perfectmarketingequation.com © All Rights Reserved.
  • 5. The problem is, this is the part where you need the most energy and SMARTS! It’s time to work smart! www.perfectmarketingequation.com © All Rights Reserved.
  • 6. In the beginning you have to work long hours, if you did the math probably for less money than when you had a REAL job. www.perfectmarketingequation.com © All Rights Reserved.
  • 7. You even be wondering, “What was I thinking?” www.perfectmarketingequation.com © All Rights Reserved.
  • 8. You may feel like you’re treading water and going nowhere. www.perfectmarketingequation.com © All Rights Reserved.
  • 9. Perhaps you think it’s just not worth it? www.perfectmarketingequation.com © All Rights Reserved.
  • 10. No, I’m not a mind reader. I’ve been there. www.perfectmarketingequation.com © All Rights Reserved.
  • 11. Truth be known just about every entrepreneur has, its just part of the climb. www.perfectmarketingequation.com © All Rights Reserved.
  • 12. To really grow in your business and go forward you have to work smart and not hard. www.perfectmarketingequation.com © All Rights Reserved.
  • 13. You’ll need to design systems in your business that helps you to get the work done faster. www.perfectmarketingequation.com © All Rights Reserved.
  • 14. If we don’t have a system to the madness we work long hours aimlessly and have nothing to show for it. www.perfectmarketingequation.com © All Rights Reserved.
  • 15. If you aren’t careful you’ll be sucked into a place where nothing ever changes – everything will stay in the same place. www.perfectmarketingequation.com © All Rights Reserved.
  • 16. You only have so many hours in the day. Time is the one thing you’ll NEVER get enough of so you have to learn how to leverage what you have. www.perfectmarketingequation.com © All Rights Reserved.
  • 17. So many entrepreneurs just end up throwing in the towel because they can’t get past the growth part. www.perfectmarketingequation.com © All Rights Reserved.
  • 18. Let’s talk about what to do. www.perfectmarketingequation.com © All Rights Reserved.
  • 19. To Grow Your Business Make Investments, Stop Thinking Small www.perfectmarketingequation.com © All Rights Reserved.
  • 20. If you automate, delegate and systematize in your business you’ll gain leverage. The key is scaling your business for growth. www.perfectmarketingequation.com © All Rights Reserved.
  • 21. The first step is a shift in mindset. You’ll have to make decisions that may be a little scary but necessary for growth. www.perfectmarketingequation.com © All Rights Reserved.
  • 22. Thinking small in your business creates small profits. www.perfectmarketingequation.com © All Rights Reserved.
  • 23. You’ll need to develop a mindset that understands that to grow your business you’ll need to actually make investments in it. www.perfectmarketingequation.com © All Rights Reserved.
  • 24. You’ll need to make investments in great tools that make you more efficient and perhaps even invest in people. www.perfectmarketingequation.com © All Rights Reserved.
  • 25. The right people can duplicate your efforts and get you to your goals faster. www.perfectmarketingequation.com © All Rights Reserved.
  • 26. Here are five great systems to get you started. www.perfectmarketingequation.com © All Rights Reserved.
  • 27. System 1 - Business Development www.perfectmarketingequation.com © All Rights Reserved.
  • 28. What’s your business development process? If you’re not focused on this and spend most of your time on busy work your revenue will never grow. www.perfectmarketingequation.com © All Rights Reserved.
  • 29. Develop a system of creating business. The amount of time you spend developing business should equal the amount of business you need. www.perfectmarketingequation.com © All Rights Reserved.
  • 30. Or are you putting all your eggs in just a few baskets? What happens if one of those baskets goes away? www.perfectmarketingequation.com © All Rights Reserved.
  • 31. System 2 - Growing and Leveraging Your List www.perfectmarketingequation.com © All Rights Reserved.
  • 32. How are you leveraging the customers you already have? How are you growing your list? How often do you reach out to that list? www.perfectmarketingequation.com © All Rights Reserved.
  • 33. System 3 – Deliverables www.perfectmarketingequation.com © All Rights Reserved.
  • 34. Once you get that client what happens? How’s your process of managing the client? Does it work well? Is it clunky? www.perfectmarketingequation.com © All Rights Reserved.
  • 35. If you don’t manage your clients well – you won’t be able to have many and the ones you do have will end up leaving you. www.perfectmarketingequation.com © All Rights Reserved.
  • 36. Design a flawless system when it comes to servicing a client. Make sure you touch all bases. Include cross selling in your process! www.perfectmarketingequation.com © All Rights Reserved.
  • 37. You’re existing clients need to know EVERYTHING you do or offer! Not adding cross selling to your process leaves revenue on the table. www.perfectmarketingequation.com © All Rights Reserved.
  • 38. System 4 – Accounting Systems www.perfectmarketingequation.com © All Rights Reserved.
  • 39. You should be tracking every dime that comes into your business and every dime that goes out. Every month know exactly how much you profited. www.perfectmarketingequation.com © All Rights Reserved.
  • 40. System 5 – Invest in People www.perfectmarketingequation.com © All Rights Reserved.
  • 41. Yes it’s scary but how long will this take if you’re going it alone? Invest in people that can show you the way faster than you can do it on your own! www.perfectmarketingequation.com © All Rights Reserved.
  • 42. It’s time to create some systems! It can be a painful process but delaying it – delays growth. www.perfectmarketingequation.com © All Rights Reserved.
  • 43. www.perfectmarketingequation.com © All Rights Reserved. I hope you found this slideshow helpful in your business please visit me at perfectmarketingequation.com and download my Free Ebook that contains a step-by-step plan to grow a profitable business. The very strategy I use in my own business. Tammy Hawk-Bridges is an author, entrepreneur mentor and marketing strategist. She provides education and marketing training for entrepreneurs. Connect with her on Twitter @thawkbridges.