North Hudson Community Action Corporation provides a range of social services to low-income families in Hudson County, including healthcare, education, housing assistance, and job placement. The organization conducted market research through a SWOT analysis, finding strengths in its large client base and locations, but weaknesses in outdated technology and grant-based funding. The target demographic is undocumented immigrants, the underinsured, and the unemployed/underemployed, with over 139,000 uninsured individuals and 40,000 unemployed in Hudson County. The organization plans to increase awareness through community events and social media, expand client services through emergency room referrals and information sessions, and pursue partnerships and sponsorships to develop new funding.

1. Saint Peter’s University
Business Department
Stephanie Fennell, Rachel Wuko, Mohamed Merdan,
Omar Hassan, Arnaldo Diaz, John Reguseo

2. North Hudson Community Action Corporation’s mission is
to provide a range of quality individualized services in
the area of education and early childhood development,
medical, dental, mental health, and nutrition to the
families and children we serve. To work together with
parents to enhance family strengths. To help parents
recognize their responsibilities. Also too empower staff
and families to identify their needs and develop their
strengths.

3. GOALS
1.AWARENESS
2.CLIENTS
3.FUNDS

4. RESEARCH
MARKET ANALYSIS
SWOT ANALYSIS
ONSITE CLIENT SURVERY

5. MARKET ANALYSIS

6. S
W
O
T
STRENGTHS
• LARGE LOW INCOME CLIENT
BASE
• HEALTH CENTERS & OFFICES
STRATEGICALLY LOCATED
• COLLABORATIONS W/ LOCAL
HOSPITALS & SOCIAL SERVICES
AGENCIES
• PROVIDE MULTIPLE SOCIAL
SERVICES
WEAKNESSES
• OUT OF DATE TECHNOLOGY
• LANGUAGE BARRIERS
• GRANT BASE FUNDING
• COMMUNITY OUTREACH
OPPORTUNITIES
• EXPANDING HEALTHCARE INTO
UNDERSERVED AREAS
• PROMOTING THE AGENCY AS
ONE-STOP FOR HEALTHCARE &
SOCIAL SERVICES
• EXPNSION OF EHS IN NORTH
BERGEN & WEST HUDSON
REGUONS
• PROVIDING EHS FULL-DAY, FULL-
YEAR SERVICES
THREATS
•IMMIGRATION ISSUES DUE TO
LARGE UNDOCUMENTED ADULT
POPULATION
•LACK OF EMPLOYEMNT
OPPORTUNITIES
•LACK OF AFFORDABLE HOUSING
•GRANT AND FEDERAL BSE
FUNDING

7. MARKET
• Target Demographic: Undocumented Immigrants,
Underinsured/Uninsured, and
Underemployed/Unemployed
• Target Geographic Area: Hudson County
• Population: 660,282
• Target Social/Economic
• Unemployed Males/Females: 39,937
• Uninsured Males/Females: 139,057

8. UNEMPLOYED POPULATION

9. 1135
762
1486
3004
2851
4252
3536
1341
464
272
251
88
97
Unemployed , Total ,
19539
0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000
16 to 19
20 and 21
22 to 24
25 to 29
30 to 34
35 to 44
45 to 54
55 to 59
60 and 61
62 to 64
65 to 69
70 to 74
75 and over
Total
Number of Unemployed
Age Group
Number of Unemployed Females in Hudson County
Unemployed

10. 1754
1247
1896
2672
2205
4045
3736
1367
371
481
374
114
136
Unemployed, Total,
20398
0 500 1000 1500 2000 2500 3000 3500 4000 4500 5000
16 to 19
20 and 21
22 to 24
25 to 29
30 to 34
35 to 44
45 to 54
55 to 59
60 and 61
62 to 64
65 to 69
70 to 74
75 and over
Total
Number of Unemployed
Age Group
Number of Unemployed Males in Hudson County
Unemployed

11. UNINSURED POPULATION

12. 1128
4326
9523
14896
12384
11381
8503
1535
281
Uninsured, Total,
63957
0 2000 4000 6000 8000 10000 12000 14000 16000 18000 20000
Under 6
6 to 17
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 and over
Total
Number of Uninsured
Age Group
Number of Uninsured Females in Hudson County
Uninsured

13. 1349
4276
12334
21416
15056
12571
6778
941
379
Uninsured, Total ,
75100
0 5000 10000 15000 20000 25000
Under 6
6 to 17
18 to 24
25 to 34
35 to 44
45 to 54
55 to 64
65 to 74
75 and over
Total
Number of Uninsured
Age Group
Number of Uninsured Males in Hudson County
Uninsured

14. COMPETITION
HORIZON HEALTH CENTER
METROPOLITAN FAMILY HEALTH NETWORK
AFFORDABLE CARE ACT

15. DISADVANTAGES
MARKETING BUDGET
SOCIAL MEDIA PRESENCE
LONG WAIT

16. ADVANTAGES
• Alcohol & Substance Abuse Counseling
• Head Start/WIC
• Emergency Food & Shelter
• Job Placement
• Immigration Services
• Income Tax Filings
• Permanent Housing Assistance/Housing
Counseling & Tenant Advocacy
• Social Health Assistance Services for the
Elderly
• Veterans Homeless Programs
7 Locations
Mobile Unit

17. STRATEGY

18. AWARENESS
FAIRS
DISTRIBUTION LOCATIONS
SOCIAL MEDIA

19. CLIENTS
EMERGENCY ROOM REFERRALS
COMMUNITY IFORMATION SESSIONS
PATIENT REFERRAL INCENTIVES

20. FUNDS
PARTNERSHIPS
SPONSORSHIPS

21. MARKETING BUDGET
2 % Purchasing Advertising
4 % Producing & Printing
1.5 % Producing Special Events
3.5 % Salaries
Overall 11 % for Budget

22. FORECAST
22%
78%
Percentage of Total Population in Hudson County
(660,282) that is Unemployed/Uninsured
Unemployed Uninsured

23. CONCLUSION

24. Q & A