The Digital Committee NGO was created to represent the interests of Ukrainian television viewers, broadcasters, manufacturers and other companies during Ukraine's transition to digital terrestrial television. The organization will influence the transparent and democratic implementation of digital TV in Ukraine by participating in government processes and policy development, educating viewers, and facilitating cooperation across the television industry. Its goals are to help consolidate the TV industry, educate the public on digital television technologies, and ensure a successful switchover from analog to digital standards by 2015 as required by international agreements.

1. Digital Committee NGO
general information

2. The current situation in Ukraine
Solving DTV problems

3. DTV as a process
• Signing “Geneve-2006” makes Ukraine to
switch to digital before 2015
• Transition to digital in DVB-T is aimed at
leaving the analog standards behind and
not to stop on the way to new TV
technologies
• The development of Digital TV in the most
of possible forms depends on the
successful analog switch-off

4. The needs of “digitalization”
• The need of consolidation of TV industry
to create the powerful leverage to
influence the decision making processes in
the government
• The need of educated audience of viewers,
that can react and consume the messages
about digital TV

5. Decision
• Creation of independent non-government
organization aimed at counting the
interests of TV viewers, broadcasters,
manufacturers and other companies that
are on the market

6. New independent structure
NGO Digital Committee

7. Digital Committee
– it’s the NGO, aimed to protect the TV viewer
during transition of Ukraine to digital
terrestrial television

8. Mission of Digital Committee
• Influencing the transparent and
democratic implementation of digital TV
in Ukraine considering the interests of
viewers and TV industry

9. Tasks of Digital Committee
TV channels
• participation in government workflows
• participation in the development of the Program of digital switchover
• educational and conference activities
Manufacturers of electronics
• participation in the particular part of the Program of digital switchover
• lobbying the adequate certification program in Ukraine for electronics for digital reception/
transmitting
• transparency of donation and subsidy procedures
TV viewers
• National and regional press-courses “Digitology” (about DTV for journalists of social and
general media)
• FAQ, TV viewer’s Guide, etc.
• Web-site of support
• PR campaigns in the regions that are being switched

10. If Your company is…
• Broadcaster, Manufacturer, NGO, or other organization
participating/interested in the digital switchover in Ukraine:
– get fresh information about decision making
the government
– take part in the development of industry and
civil positions
– now invest the resource into forming the
market of new services and products

11. Questions and Details
Denis Gursky
Executive Director
+380676448613
gursky@itk.org.ua