NGN/UX Developing Empathy by Westley_Knight

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This document provides a guide to creating effective landing pages. It discusses what landing pages are and why they are important for capturing leads. The guide is divided into three parts: Part One defines landing pages and distinguishes them from other pages on a website. It explains that landing pages have a singular focus on driving a specific conversion action. Part Two discusses planning an effective landing page by defining the audience and goal. It outlines elements that make for a high-converting page, including personalizing the experience. Part Three will cover testing and optimizing landing pages to improve conversion rates, including testing different page elements and driving traffic for tests. The guide provides best practices for creating landing pages that maximize conversions.

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The document provides tips and best practices for website design and optimization. It discusses establishing a clear purpose and content outline, using calls to action and limiting content to 300 words. Proper planning, testing on mobile, and tracking metrics with Google Analytics and Search Console are also recommended. The importance of follow up with leads is emphasized as the most neglected marketing principle.

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Innovation Is UX by Jay ONeill

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A user story is the smallest unit of work in an agile framework. It’s an end goal, not a feature, expressed from the software user’s perspective. A user story is an informal, general explanation of a software feature written from the perspective of the end user or customer. The purpose of a user story is to articulate how a piece of work will deliver a particular value back to the customer. Note that "customers" don't have to be external end users in the traditional sense, they can also be internal customers or colleagues within your organization who depend on your team. User stories are a few sentences in simple language that outline the desired outcome. They don't go into detail. Requirements are added later, once agreed upon by the team.

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Presentation at Plug N Work, Sao Paulo, Brazil

Programming for Non-programmers PFNP @ Razorfish

This document discusses programming and the web development process. It begins by defining programming as a set of instructions to solve a problem, using the example of instructions for making a peanut butter and jelly sandwich. It then discusses why learning programming is important. The rest of the document outlines the typical steps in the web development process, including user experience design, information architecture, visual design, and development. It provides examples of each step and timelines for hypothetical web projects.

Programming for Non-Programmers - SXSW Vegas 2014

If you're running a tech start-up, it's essential that you familiarize yourself with the fundamentals of web development. Ultimately knowing how to "talk to the talk" will help you communicate better with developers, and overall just look really cool. In this hour and a half long workshop, Chris Castiglione, experienced developer and founder of One Month Rails, will tackle some development principles and answer questions to get you on the right path, such as, "Front-end vs. Back-end?", "Is UX necessary for my project?", "What is this Javascript function thingy, and why am I passing it strange math equations to it?" He will also have you coding a bit yourself! Leading a development team (without being a developer yourself) can sometimes feels like talking about dancing, and so this is an interactive and friendly environment in which to learn the basics. Come with questions, and a desire to have fun! OneMonth.com OneMonthHtml.com OneMonthRails.com

iAxil Lunch Talk - Lean UX

This document discusses the concept of LeanUX. It begins by clarifying that LeanUX is not about doing less UX work or being lazy. Rather, it is about minimizing waste and focusing UX efforts on validating product hypotheses through prototypes and customer feedback, rather than extensive documentation. The document provides several examples to illustrate LeanUX principles like developing minimum viable products to test ideas quickly and using metrics and iterative design to continually learn and improve. Overall, the document presents LeanUX as an approach to make UX work more efficient and focused on learning what customers need through early testing and feedback.

Front-End Fun: How to finally work with designers!

helenalozano6

This document provides tips for front-end developers to improve collaboration with designers. It recommends establishing regular alignment meetings, informing designers about best practices, reviewing designs, estimating development work, and communicating issues. It also suggests defining common patterns and components upfront to establish a strong front-end foundation and ensure consistency. Regular communication and understanding each other's goals is key to working as a team.

Ocean lotus Threat actors project by John Sitima 2024 (1).pptx

SitimaJohn

Ocean Lotus cyber threat actors represent a sophisticated, persistent, and politically motivated group that poses a significant risk to organizations and individuals in the Southeast Asian region. Their continuous evolution and adaptability underscore the need for robust cybersecurity measures and international cooperation to identify and mitigate the threats posed by such advanced persistent threat groups.

AWS Cloud Cost Optimization Presentation.pptx

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