1. NFL.com Johnny Cox, Christian Nicholson, Greg Gerrard, Nick Bruscino, Kyle Woo Section #4 Team #8

2. Information Taken over by NFL in 2006 Offers variety of information regarding the NFL Scores Schedule Fantasy Shop Streaming live audio of every NFL game In house analysts for the league and each team

3. NFL and Team Housed in Culver City, California Home of NFL.com and each individual team website

4. Size of NFL.com Since 2006 3.5 million Facebook friends 2.1 million Twitter 300 employees 8-10 million visitors per month 10 min/visit Longer than ESPN.com 53rd most popular website in the United States

5. NFL.com Revenue NFL and all branches are privately owned Fantasy football- Industry approaching billion dollar market 30 million people 23% of NFL.com traffic Since 2007- Number of users doubled

6. NFL.com Revenue Subscriptions Online Audio Pass Game Pass NFL Shop.com From 2009-2010: $139 million 15% growth NFL Mobile Apps Android searches up 30%, iOS searches up 20% Fantasy Mobile App 4-year $720 million deal Verizon Wireless $10 a month subscription

7. NFL.com Revenue Advertisement Opportunities for advertisement Scores page, home page, sponsored videos Branded header at the top of the page 15 or 30-second pre roll before videos Skin panels roadblocks Billboard unit Mobile advertising branded headers -still or animated

8. Competition Online Yahoo! Sports Tickets Stubhub.com Fantasy Football Merchandise and Memorabilia Statistics

9. Complements and Partners Television FOX CBS Corp. NBC Universal ESPN DirecTV NFL Network Mobile Verizon Online ESPN.com

10. Relationship Between Tech & Firm Watching games online Live streaming Started in 2007 Smartphone industry Mobile Applications NFL Mobile NFL.com Fantasy Mobile

11. Competitive Advantage Network Effects Fantasy Football Blogs Exclusivity Copyrights Highlights Game Streaming Access to insider information

12. Competitive Advantages Cont. Brand Trust Specialized Switching Costs Fantasy Data Information NFLshop.com and Bank of America

13. Issues Reaching out to all demographics NFLshop.com Women and Children Competing fantasy websites

14. The Offseason Issue Trouble bringing users to site during the offseason During the season 8 million users per month During the offseason 1.5 million users per month

15. Threats Competitors take most of the market Illegal streaming of games

16. Questions?