Super Bowl Presentation

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Super Bowl Presentation

  1. 1. Super Bowl Marketing Extravaganza By: Natasha Da Silva Asako Kiaka Zainab Anwer Rien Zubaedah
  2. 2. Background• Popular sporting event in U.S and Canada• 111 Million American Watched• 171 Million people excited
  3. 3. Cost• Other sports association – super bowl• Companies advertising products• 30 second commercial = $3.5 -4 million• American Advertisers =$4 million = worth it
  4. 4. Cost• Audience = 100 million south• 6 million = Canada• $100,000 = 30 sec = Canada• Major Sponsors = Soft Drink, Beer, and car makers
  5. 5. Regulations• U.S ads = cant broadcast• Canadians have to wait for the U.S ads• U.S ads = teasers on YouTube• Yet some of them want to keep surprise.
  6. 6. Marketing Tactics• Doritos = runs a contest.• Some Examples for Doritos contest• Doritos Crash The Super Bowl Entry: Make Your Own http://www.youtube.com/watch?v=3usaGfn7r0w&f eature=player_embedded• Doritos Crash The Super Bowl Entry: Man’s Best Friends http://www.youtube.com/watch?v=y3bqbJduK2w& feature=player_embedded
  7. 7. Coca-Cola Social Media Domination• Polar bear mascots →the big game & the ads! check the bears →Twitter/ Facebook /mobile• Red scarf support the N.Y. Giants• Blue & grey scarf for the New England Patriots →become microsite CokePolarBowl.com →show their reactions to game• Patriots bear raise his hands for touchdown sign • Giants bear will hold his head in his hands.http://www.youtube.com/watch?feature=player_embedded&v=3h_fjYBtVhk
  8. 8. Social Media Command Center• Super Bowl XLVI - host city Indianapolis -deal with managing the world’s sporting event →1st social media command center!• Monitor the digital fan conversation -Facebook/Twitter/platforms• Tweet directions to fans in・・・ -Search of parking -Direct to Indianapolis’s attractions -Provide information in case of disaster
  9. 9. 2012 American Ads• posted on YouTube weeks before the Super Bowl aired• Volkswagen The Bark Side: http://www.youtube.com/watch?v=6ntDYjS0Y3 w&feature=player_embedded• Chevy Happy Grad: http://www.youtube.com/watch?v=Ae52ourE3P w&feature=player_embedded
  10. 10. Canadian Super Bowl Ad: Hockey?• Budweiser Canada idea for 2012 Super Bowl ad: -Surprising 2 recreational hockey teams byOntario →filling the arena rabid, →fans for a random night game.http://www.youtube.com/watch?v=y0qZYqdsYAg&feature=player_embedded
  11. 11. Super Bowl Greatest Commercials• Viral Video Chart creates Super Bowl’s commercials based on the shares on Facebook/Twitter/blogs• Volkswagen The Force: http://www.youtube.com/watch?v=R55e- uHQna0&feature=player_embedded• 9/11 Budweiser Commercial: http://www.youtube.com/watch?v=R55e- uHQna0&feature=player_embedded• Budweiser Wassup!: http://www.youtube.com/watch?v=W16qzZ7J5YQ
  12. 12. Thanks for listening  Questions?

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