2. Department Of Management Sciences
(PUMBA)
University of Pune
Ganeshkhind, Pune – 411007
Maharashtra, India
Phone: 020-2569 3380 / 0545
http://www.pumba.in
Write to us at: nexus@pumba.in | communicationcell@pumba.in 2

3. Department of Management Sciences, University of Pune (PUMBA) provides students with an
overall skill development programs. To grow in their career, one must be able to work hard and
manage expectations, while building and utilizing their skills sets. Motivating students to take
up activities and supporting them in successfully completing them is what we believe in.
NEXUS, the New & Excellence u:th sensation magazine is one of such activities.
It is a platform where students exhibit their creativity & achievements, and industry
professionals share their insights. The students study and present their reports and articles on
various topics through this magazine. It helps them in honing their management skills before
entering the industry. Our sole motive is to groom the students in the profession they choose
and provide them with guidance in fulfilling their aspirations.
I would like to congratulate Communication cell for yet another successful release of Nexus
I appreciate the efforts of Dr. Praful Pawar- the faculty coordinator of Communication Cell and
students of the Communication Cell who have made Nexus successful through their co-
ordination, contribution and hard work. I wish the team all the very best for their future
endeavors.
Warm Regards,
Dr B.V. Sangvikar
Professor & Head
Department of Management Sciences
University of Pune
Head Of Department’s
Address
3

4. With great pleasure I welcome you all to the new issue of NEXUS, the U:th sensation magazine
of Department of Management Sciences, University of Pune.
In this issue this you will find a host of content covering a range of subjects with interesting
takes on them. The hard work and diligence with which communication cell works to bring to
us each edition of NEXUS is evident in the quality of every new edition. The Edition owes much
to the many contributors who have shared their knowledge and comprehensions. One of the
aims of this activity is to stimulate interest of readers in different areas of industry and it is
great to note the response through the years that NEXUS has received. I am proud to notice the
improvement in expression and style of writing through the years. Excellence requires not only
unrelenting commitment and efforts in the best professional environment but also a
commitment to set in place a system that is updated and adapted to the changing demands of
the ever-evolving profession . PUMBA works towards this change.
NEXUS – “New & Excellence u:th sensation” provides students with a lot of freedom in
expression and it is an authentic reflection of the evolution of the institute through the
decades.
Once again I will like to congratulate team nexus for their remarkable effort. Keep it up!
Lastly when it comes to knowledge and creativity, There is no wealth like knowledge,
and no poverty like ignorance.
Regards,
Dr. Prafulla Pawar
Faculty Coordinator
Communication Cell
PUMBA
Faculty Coordinator’s
Address
4

5. Cell Coordinator’s
Address
Communication cell’s motto: Connect, Collaborate, Create defines its vision. The sole
purpose of the team is to constantly work towards creating the brand PUMBA with all of its
activities. One such undertaking of Communication Cell is NEXUS: the U:th sensation, the
magazine of Department of Management Sciences, University of Pune. This magazine
believes in providing the students with an outlet for their thoughts and beliefs. The team has
worked in a harmonious fashion to present to you August edition of NEXUS.
This nexus is very special for communication cell as it displays the hardship and efforts of the
self motivated leaders of PUMBA. I congratulate Editor and dear friend Aastha on the first
edition of her tenure. On the other hand support of my cell members namely Dev, Brijesh,
Saurabh, Sameer, Valene, Chetan, Shilpika, Ashwini and Pratik cannot be ignored. I thank all
and seek the same promising support for the year to come. I also thank the outgoing batch
and wish them good luck for their new voyage in career building. Also special thanks to the
seniors for being supportive and helpful. I would surely try to maintain the legacy of
communication cell and walk along their footprints on the sands of time. I also congratulate
students of PUMBA who have completed their first year and the ones who have just stepped
in. With that in mind, we bring to you the new edition of Nexus which will help you learn and
grow. Nexus, the quarterly magazine of PUMBA, comprises of articles submitted by the
students of PUMBA. So, happy reading, and hope you have a productive and exciting journey
in PUMBA!
Best wishes,
Arvindjeet Singh Chhabda
Cell Coordinator
Communication Cell
PUMBA
5

6. From the Editor’s Desk
Dear Readers,
Greetings from Team Nexus!
I would like to welcome you all to the August edition of NEXUS- New and Exclusive Youth
Sensation, the quarterly magazine of Department of Management Sciences, University of
Pune (PUMBA). Nexus is an initiative by the students of Department of Management of
Sciences to bring forward their opinions, thoughts, experiences and learning. Apart from the
management lessons, the students share their personal experiences . Along with students,
contributors of Nexus include industry stalwarts, the esteemed PUMBA faculty and our
reverent PUMBA alumni.
There is said to be a unity in the diversity of India. This diversity gives rise to various customs
and associated celebrations. The changing times have raised a very important question. It is
whether these customs and practices are relevant in today’s time? And the cover story for
the edition is around the need of creating new practices, customs and traditions to tackle
environmental issues we are facing.
Also, we are proud to present a new section: Through my lenses.
Nexus has always encouraged the students of PUMBA to display their talents by providing
them a platform. This sections aims to motivate students to share their interest in
photography with the readers. It was difficult to shortlist the entries considering the warm
response received. But we have done our best to do justice to the entries received. We hope
the readers enjoy this section as much as the team has.
This edition of NEXUS contains a plethora of articles, ranging from economics to sports to
poems. A major highlight of this edition is an article by Prof. Aniruddha Joshi on Systems
which opens a window to a new approach to value chain. Also, the guest article by our
alumni- Miss Shruti sheds light on useful tips to create an attractive resume.
6

7. To finish, I would like to express my gratitude to the Head of Department- Dr. Sangvikar for
always encouraging us in this endeavor. Also, a special thanks to Dr. Praful Pawar, the faculty
coordinator of Communication Cell who always believed in pushing us forward to give our
best. Thank you, sir, for being our guiding light. Also, special thanks to coordinator of
Communication Cell, Mr. Arvindjeet Singh for his constant support and confidence. Lastly and
most importantly, Communication Cell and NEXUS team- Omkar, Sameer, Dev, Valene,
Chetan - your contribution and role has been critical. Thank you!
I hope our readers will enjoy the contents of the publication. Constructive criticism and
feedback are always welcome as it helps us in collaborating to create something better. Thus,
on behalf of Communication cell, I would like to present to you all, the August Edition of
Nexus.
Best Regards,
Aastha Pandey
Nexus Editor
Communication Cell
PUMBA
7

8. 1. Cover Story- A need for more
relevant festivals
By Aastha Pandey 9
2. Supply side, the right side
By Rohan Chitnis 12
3. From the Alumni- Resume Tips
By Shruti Nikam 14
4. Biotechnology Weds MBA
By Chetan Shetty 16
5. Budget Review:
By Prerna Ghorpade18
6. Systems - A part or a whole? Prof .
Anirudda Joshi 20
7. Creative side- I am not myself By
Sandip Pokhrel 22
8. Through My Lens 24
By Photographers of PUMBA
9. Sectornama- Consumers will enjoy in
telecom service space, with or
without Mobile Internet
By Vijay KB 28
10. Sports Talk
1. Not just a game
By Arvindjeet Singh 30
2. Pain & Passion
By Mayank Bhagat 33
3. A football manager
By Shounak Deshpande 36
11. PUMBA Perspective
By Dev Roy 40
12. Social media campaign analysis- BJP
vs. AAP vs. congress 43
By Pranav Ghadge and Valene Gome
13. My Opinion- Bahadur Khan Kokaltash
By Omkar Shetake 47
Good thought, good words, good
deeds
By Kunal Purohit 49
14. Events at PUMBA 51
CONTENTS
aaaaaaaaaa8

9. When the Sun starts its journey into the
Northern Hemisphere, people in Tamil Nadu
have a four day long thanksgiving celebration
to Nature. While in North India, during
spring a bonfire on a full moon day is
believed to burn what is old and worn out,
people can be seen smearing colours on this
day right before Amavasya as the ancient
belief goes by the thought of ‘let bygones be
bygones, bury old hatchets, and start anew
in the spirit of spring’. And before
commencement of 4th month on full moon
day of Asadh, devotees worship Vyasa, who
is a symbol of god to many believers, this
day is also believed to bring in news to the
farmers of the much needed rains.
The above mentioned events are festivals
which all of us celebrate. First being Pongal,
second being Holi and third being Guru
Purnima. The point I’m coming to is that
every belief and every practice has
relevance; there is some significance, a
rationale, tradition and practices that our
ancestors and forefathers have been passing
on for generations. Do we value it in today’s
time and day?
Greater question being do we understand it?
Or has it become a mindless activity - a
festival like Diwali where families celebrate
triumph over evil, scare all living creatures
around us and cause alerting levels of Noise
pollution, Air pollution. Immersing of idols is
choking our lakes, ponds, rivers, seas and
oceans. Halt. I would say, halt again! Have
you given it a thought? Dear Reader, are you
giving it a thought!
If you connect the dots our ancestors clearly
did not have an idea that the country will
have billion plus population. Though we have
evolved from using a desktop to a laptop;
from a pager to a smartphone, we have but
failed to revive and renew our traditions,
beliefs and cultural practices.
India is one of the oldest countries of the
world with a rich heritage and diverse
culture. It has been universally known as a
nation of various languages and religions,
and as a result of this variety, there are many
festivals celebrated throughout the country.
1. Cover Story: A Need For Newer Festivals
By Aastha Pandey
9

10. Each of Indian festivals are peculiar in their
own ways. Along with having a strong,
mythological story and history, there are also
other scientific reasons that are associated
with the way these celebrations are made.
Holi for example, is celebrated in month of
Phalgun. It celebrates the beginning of
spring. In 17th century, it was recognized as
a festival that celebrated agriculture, the
land fertility and commemorated excellent
spring harvests. It is a time to enjoy spring's
abundance, rich colors and say farewell to
the winters. It is a celebration to welcome
summers!
Diwali - the "festival of lights" is celebrated
in autumns. It signifies the victory of light
over darkness. Since the ancient times in
India, Diwali has been celebrated around
winter. The main festival night of Diwali
coincides with the darkest, new moon night
of the Hindu Lunisolar month of Kartik. The
practices of Diwali are scientific in nature.
Monsoon is a time for insects to breed, so
the practice of cleaning the house, drying
the belongings, lighting crackers, spreading
light help in eradicating the mosquitoes and
other insects found in plenty after rains.
There are several other festivals which are
celebrated around the year and each of
them have certain scientific practices
involved along with the religious ones.
But with time, the true meaning of these
festivities has changed. They are a reason for
another holiday perhaps, time to wake up
late, catch up with friends or check what our
favorite celebrities are upto? Or maybe just
carrying on with the old rituals of those
specific festivals
There are many other festivals that are
celebrated in our country and all of them
have a logical reasoning behind them along
with a spiritual one. But as times have
passed, some of the practices of the festivals
are no more relevant to the modern times.
For example, the consumption and demand
of fire crackers is leading to air pollution,
noise pollution, imbalance in ecology along
with growing case of child exploitation.
Similarly, cases of skin allergies are not
uncommon in Holi due to the presence of
harmful chemicals in colors.
Every festival in India has certain meaning
and is religiously marked by certain customs
such as fasting, abstinence, etc. While
festivals are a times to celebrate with great
splendor and show, it is time we start
making them more relevant with our current
environment. I don’t say we should shun the
old customs but perhaps it is time to bring in
some new ones.
Last year we celebrated Earth Hour. It is one
of world’s annual celebrations on the last
Saturday of March. It is to raise awareness
about climate change. In 2009, India joined
this celebration. People celebrate it by
simply switching off for an hour. In 2013,
Anchor Panasonic partnered with WWF and
took this celebration to larger masses with
the help of their advertising agency-
Scarecrow Communications.
The impact of this movement was felt
throughout the country. Mostly, the youth
participated in the Earth hour with great
enthusiasm. This got me thinking.
So I listed down a few problems we are
currently facing in our country. The fun and
motivating way to deal with them would be
to work on them as community celebrations.
We can have few relevant festivals around
them to make them more interesting.
10

11. Lack of proper hygiene is a major concern for
India. We all try to clean our homes but
when it comes to the cleanliness of the city,
we blame the government. What if we have
a festival that celebrates cleanliness drives?
People can come together as communities
and work towards it. It can start by their own
areas and later extend, if need be.
Along with Taj Mahal and Gandhi, one of the
other things that India is famous for is
Corruption! Not only does it makes our
country hollow from within but also kills the
general spirit. One way to convince people
to divert from it is by doing so with help of
religion and festivals! Raja Harishchandra
was known for his virtuousness and we all
can come together and build our own
customs to people and teach the coming
generations about the value of truthfulness.
We can observe a day to mark our respects
for those who did not bow down to
pressures and never gave in. This will
motivate the coming generation to respect
these values more.
A few of our festivals have actually been
responsible for adding up to the pollution.
Also, our modern lifestyles have contributed
to it. There can be a week where people use
public transports, travel by bicycles or walk.
If we all come together we can make this a
thoughtful community practice, not only
would it help the environment but also add
to the general fitness level.
'A reader lives a thousand lives before he
dies. The man who never reads lives only
one.' - George R R Martin
With our busy lives and convenience of the
internet, we have long ago gotten distant
from the good old habit of reading books!
We can celebrate a day to just read. We can
share interesting stories and gift each other
books. Don’t know about others, but it
would be my favorite day for sure!
Also, we can pay respects to sacred Hindu
Goddess of knowledge- Saraswati who has a
book in one of her hands. She imparts
wisdom to those who seek.
Tree Parenting: The rate at which man is
cutting down trees, I’m afraid there might be
a day when even trees would go on the
verge of extinction! Yes, that was a bit
exaggerated, but we can’t ignore the
possibility. What if we start adopting trees?
You can be a parent to a tree. Give it a name,
look after it and just cherish it. It is a low
maintenance task, stays at one place and the
best part? Won’t even ask you for pocket
money like your children might (one day
maybe). Each one can keep one!
These are just musings from my head. There
are many other social issues that I haven’t
mentioned. But all I am trying to say is that
we need to raise the generally low public
spirits, get everyone together and tackle
these issues. Not only will it be beneficial to
us but also our future generations. And
being Indians, we can never have enough of
festivities.
Aastha enjoys a healthy
discussion and gets excited
at the thought of sharing
ideas
aasthap
aaaaastha
11

12. Roots of supply side economics can be traced
back to philosophers like David Hume and
political economist like Adam smith. But it
truly evolved in response to the failure of
Keynesian’s ‘demand management of
stagflation of 1970s’. Supply side economics
was first espoused by 40th U.S. president
Ronald Reagan. He successfully implemented
various policies pertaining to supply side.
Popular measures taken by him included the
free-market fiscal policy, large tax cuts,
automated innovation and heavy reduction in
fiscal expenditure. By applying these
measures Reagan achieved lower inflation,
lower unemployment and higher growth.
Thereon, supply side
economics is popularly known as
‘Reagonomics’ or ‘trickle-down economics’.
Economic history of developed nations
suggests that the most important factor of
production in any business is
Entrepreneurship and thereafter Land, Labour
and Capital. Entrepreneurs will enter into any
business only if they get enough incentives
for the same. These incentives include
rewards for taking risk of the business and
profits after tax.
High and complicated tax system of India is
one the biggest hurdle for businesses, which
reduces productivity.
This decreases the supply of goods and
services, which leads to inflationary pressure
on prices.
Vice versa, when an investor sees an
incentive
for production with fewer barriers, more
investment is done in production and the
cycle of ‘competition-more production-
quality-price reduction’ is started. This can be
achieved by reducing barriers of production
and increasing the supply of entrepreneurs.
For land- the other factor of production,
acquisition is a major hurdle. India has
enough geographical area to provide land for
businesses, supply of which just need to be
properly channelized. Also there is enough
capital to be poured into entrepreneurship.
As for labour, India has been endowed with
huge demographic dividend which is to be
capitalized properly for better economic
growth.
Demographic dividend opens floodgates of
demand for everything. That includes food,
real estate, healthcare and countless others
to follow. With such a huge youth population,
stimulating demand is much easier. As
famous economist T.R.Malthus had suggested
in 18th century that the food production is
always going to fall short of the rising
population’s demands. India has been
endowed with a huge demographic dividend.
On the other hand, it has one of the poorest
infrastructure and supply
“From food to healthcare, education to technology, fulfilling the surging demands of its
rising population, India needs more supplies of everything. Aggregate demand will keep
on increasing and India will find it difficult to come out of the ‘Inflation-Slow growth’
vicious cycle if the supplies are not made.”
2. Supply side: Now is the right time for Indian
economy to take appropriate side
By Rohan Chitnis
12

13. chain facilities for food. With such constraints
food inflation is bound to increase.
To tackle this issue, agricultural productivity
must be increased and proper supply chain
management is necessary. How do we utilize
such unprecedented demographic dividend?
The answer is better education systems and
skill development. The new Indian government
intends to form a new ministry for
entrepreneurship and skill development which
will be very helpful in this. There is already a
large demand for good universities for skill
development and higher education in India
what we lack is the supply. This will provide
well educated and well trained labours to the
business.
In India, the per capita income has been
constantly increasing. Farmers have more
money in their hand by means of higher MSPs
and increase in productivity due to the
technology. Rural workers are getting more
money through government schemes like
MGNREGA. Urban population is earning more
by way of fancy salaries from service sector.
This indicates that in a fast developing country
like India people have increasing purchasing
power. But this also raises the question, Is
India having enough supplies of goods and
services to respond to such surging demands?
If this question is tackled well, inflation will
automatically be taken care of.
With a large aggregate demand from fast
developing countries like India, supply will
create its own demand. Smart-phone example
is the best to analyse this. Few years ago,
smart-phones were restricted to cities and
wealthy individuals, it was a status symbol.
Now, due to the technological advancements,
smart-phones are available at feature phone
price to the rural and mass population of the
country. Were smart-phones really demanded
by the rural population of India? Not really. Its
affordability, supply, in-house production has
created its demand in the rural parts of India.
Some may even argue that, supply side
economic measures like tax cuts, heavy
investment by government as in case of
Reagan government in US, increases the deficit
of the economy. But by proper fiscal discipline
and monetary measures, deficit can be
controlled, which is vindicated in the era of
Ronald Reagan and his government.
The current problems of Indian economy, low
GDP, low growth and high inflation can be
corrected by embracing supply side economics.
All we need is to be on the right side!
Rohan is specializing in Finance
His interests range from
Economics to Astrology
And Palmistry
roohny
rohan.r.chitnis
13

14. “The secret of getting ahead is getting
started. The secret of getting started is
breaking your complex overwhelming tasks
into small manageable tasks, and then
starting on the first one.”
These words by Mark Twain seem like any
other regular quote when you read it for the
first time. But look beyond the words guys,
they actually make a lot of sense.
We all get hyped about interviews during
placement season! They are definitely
important, but your resume also makes the
difference in crunch times.
It is for a reason that they say, “First
impressions last long”!
So here are a few pointers that I hope will
help you create a better resume.
The most important thing to remember
while drafting your resume is that it has to
be simple. Too many colors, too gaudy fonts
do not work in a resume. Keep it as simple
as you can.
Use simple and clear language. Do not try
to show-off your language skills in a resume.
You can save that for the interview.
Specify a career objective. Let your
objective be as practical as possible and with
minimum general management jargon.
Highlight the important things. For
instance, let the details of your work
experience be at the top rather than
mentioning your academics or personal
information first. By doing this, you
automatically shift the focus of the reader
towards the most important part of your
resume.
While mentioning your work
experience/internship experience, describe
not what your job was but what you did
and how you helped to enhance it.
Try not to use too many general
statements in your resume. For instance, “I
worked very efficiently” or “I put in sincere
efforts to enrich my profile”. Such
generalized claims make no difference in the
head of reader whatsoever. Worst case
scenario, you may come off as the person
who cannot quantify his work and is trying to
hide it behind industry jargon.
Keep in mind the profile you are
interviewing for. It is not a crime to tweak
your resume according to the profile. For
instance, stating that you are well versed
with Photoshop may not help your objective
if you are interviewing for a finance profile.
Try to put yourself in the shoes of the
assessor while drafting your resume.
Highlight any certifications you may have
to your credit. It helps in giving your resume
a big boost.
Let the resume be crisp and to the point.
None of the employers have the patience to
read a resume that stretches over 3-4 pages.
3. From The Alumni
Resume Tips By Shruti Nikam
14

15. Do not forget to include your current
contact details. This is a common mistake
made by many which makes a very bad
impression. Be sure to include your current
contact number and mail id.
Add “Customer references available on
request” ONLY IF you really have some good
references to provide if necessary.
Do not mention any ethnic or religious
affiliations in your resume. This can be
discussed during the interview if necessary.
Mention special interests and hobbies. It
lets the employer know that you have not
only restricted yourself to academics but are
interested in all-round development of your
personality. Also it portrays a message that
while solving an issue, you will be more open
to exploring various avenues and ways rather
than sticking to the traditional methods.
These are just a few pointers that help when
the employer is screening your resume.
I hope this article will be helpful to you in
your future placement activities.
Shruti is passionate about
dancing and her major
interest lies in Psychology
shrutinikam.24
shrutinikam
15

16. Since the evolution of civilization, mankind
has been using biotechnology in some way or
another for fulfillment of his needs and
desires. From making necessities like bread to
luxuries like wine, biotechnology has been
used, modified and processed knowingly and
unknowingly. It was not until after World War
1 that biotechnology came to use as a science.
Now it was not simply a matter of food, it was
needed for human welfare. Over the years,
the spark turned into a pool of magma. Now it
waits for the pool to burst out of seams. If the
revolution in information technology was
huge, the biotech era will be massive. Experts
say that the current biotech boom is similar to
that of the IT boom in the 90’s. The link
between the scientific world and of
biotechnology and that of a typical MBA
student may initially seem unclear, but upon
consideration, the marriage appears far less
strange.
In this world where crisis is occurring in
almost each and every stage and resources’
getting depleted over the years,
biotechnology is the only viable solution left
to mankind. Right from treatment of diseases
to finding their cure, creation of genetically
modified crops that can dispel the dark shroud
of hunger all over the world, generation of
energy by use of all natural biofuels and along
with protection and benefit to the
environment; all of these can be done by use
of biotechnology. For this purpose it is
necessary that new programs be installed so
that they help students become one with
biotech and industry. Biotech is the next big
opportunity that will demand from people
both the scientific knowledge from
biotechnology and the managerial
knowledge from MBA.
Biotech is all about making new products. It’s
an industry that’s highly entrepreneurial and
moving extremely fast.
4. Biotechnology Weds MBA
By Chetan Shetty
16

17. When an industry booms that rapidly, the old
models become obsolete and degrade. There is
need for new ones which can address the
complexity of the biotech industry.
Biotechnology says that DNA and RNA is
information in which life is contained.
Therefore it is essential to have managers who
not only understand the technical details, but
know how to raise the extraordinary capital
demanded by biotech and who, further still,
can address the complicated public relation
issues. If the field is to bring to humanity the
boom, there are two things that biotech must
absolutely get it right: Public relations and
ethical vision. If either one is neglected, the
industry is bound to crumble like a cookie.
The marriage might seem a bit off course, but
in a country like ours, miracles do happen. This
can bear fruit though it might taste bitter at
first or need a lot more support than most
others. How quickly biotech develops into full
flower depends on many challenges, and it is
most certain that the merger of these two will
result in bloom of the century or even the
entire mankind.
The era of biotechnology has been long
anticipated and it will most likely serve as this
century’s predominant disruptive force that
anyone has ever seen.
Chetan Shetty is specializing in Biotech Marketing
He likes reading novels and learning new languages
chetanshetty9.0
chetan.samurai
17

18. India’s newly appointed Prime Minister holds
lofty ambitions for the nation, and the much
awaited Union Budget of the NDA
government garnered high expectations of
reviving the Indian economy. The BJP’s key
campaign issues were rising prices, fiscal
consolidation and rerouting the country onto
the path of growth. But how does the
recently announced Budget address these
issues? Here are some focal points of the
Union Budget 2014-15:
Curbing Inflation:
Even though the Modi government rose to
power promising lower prices, Budget
Estimates project inflation to be in around
7.5 to 8.0 per cent. However, this seems to
be realistic, since with recent uncertainty in
global crude prices, the government has
limited ability to control inflation caused by
external factors.
On dealing with price rise (food price
inflation in particular), the NDA
Government’s Union Budget 2014-15 has
introduced a Rs. 500 crore Price Stabilization
Fund. It remains to be seen if this measure is
commensurate with current levels of food
price inflation, especially after the failed
monsoons in many parts of India.
Fiscal Consolidation :
The Budget states that it aims to consolidate
the fiscal deficit from the current 4.1 per
cent to 3.6 per cent for 2015-16, and 3 per
cent for 2016-17. Besides curtailing Budgets
for various schemes through the Expenditure
Management Commission, the Budget does
not specify the measures required to achieve
or maintain this consolidation. Having said
this, the NDA government has not changed
the amount of allocations for various social
security schemes such as the MGNREGA and
the NFSA.
Education and Employment:
Employment was another key issue during
the government’s election campaign. The
Budget has allocated Rs. 100 crore for the
transformation of employment exchanges
into career centres. Also, wage employment
will be provided in agricultural and related
activities under MGNREGA. Various
measures have been provided to promote
entrepreneurship (allocation of Rs. 100 crore
for “Start Up Village Entrepreneurship
Programme”) which would facilitate self
employment and creation of job
“The 21st century is going to be India’s century.”
18. Union Budget 2014-15
By Prerna Ghorpade
18

19. opportunities. With respect to education, the
Budget has more than a few positives. For
higher education, the Budget proposes
setting up more IIT’s and IIM’s and aims at
simplifying the process of obtaining student
loans. It has also proposed steps towards
teacher training programs, school sanitation
and IT education at the school level.
Taxation:
While presenting the Finance Bill, Finance
Minister Arun Jaitley maintained, “Ours is not
a high tax government.” The Union Budget
reaffirms this statement in terms of the
various changes in tax norms. The personal
income tax limit has been raised to Rs. 2.5
lakh and Rs. 3 lakh for individuals aged below
60 years and for senior citizens respectively.
Meanwhile, the deduction limit under
Section 80C of the Income Tax Act has been
raised to Rs. 1.5 lakh in order to encourage
investment.
The Budget has a lot of positives in terms of
resources allocated to much needed
measures such as Technology Development
Fund, Policy of One Rank One Pension,
National Highways, a programme for
displaced Kashmiri migrants, 15000 km of
additional pipeline to be developed through
PPP mode, Scheme for development of new
airports at tier II and III cities through PPP
mode, etc. The Budget makes it clear that the
government will primarily rely on the PPP
mechanism for the various new schemes.
The Budget is a laundry list of ambitious Rs
100 crore proposals, and while it does seem
promising, only the future holds the final
verdict on the 2014-15 Budget’s ability to
tackle the Indian economy’s toughest
adversaries- inflation and fiscal deficit.
Prerna is specializing in Finance
She enjoys baking, music and
reading
pg1605@yahoo.com
prerna.ghorpade
19

20. I think this is because we are trying to
breakdown everything and trying to modify at
the cost of efficiency of the systems and also
without keeping the 'wholeness' of the system
in mind. We all agree that there are no artificial
systems which matches the complexity and
capabilities of natural systems.
The idea behind this article is not to advocate
system studies, but to open a new approach to
look at the things which help us solving the
problems understanding complementation of
the components which are interrelated and
become a part of true value chain.
The system concept has a very long history.
Though, the study was not known as system
studies till Bertalanffy coined the term, there
were contributions from Leibniz, Nicholas of
Cusa, Paracelsus, Vico and ibn-Khaldun, Marx
and Hegel. We also have to remember Kohler
and Lotka for the contribution toward system
studies. (I would like to recommend readers to
read about these people's contribution.)
The importance and applications of system
sciences is evident more after the second
industrial revolution. Now systems
encompasses everything under the sun.
Sciences, Social Sciences, Political Sciences and
all other disciplines are approaching to the
contents from systems perspective.
System theory is an interdisciplinary field of
science. It encompasses everything which is
interrelated. There is nothing which exists and
will exist in isolation. We are all part of
something where everything is playing its own
role as a living organism.
Things around us are complex as everything is
interrelated and are part of a large, larger and
even larger ecosystem. This is not mechanical
but evolutionary in nature. Boundaries are
decided by us under the name of scope so that
we can limit and are able to grasp depending
on our capabilities. But this does not limit the
original view.
We know the story of elephant and five blind
people for so many years, but it seems that we
are still learning from the story. The quest of
knowing the things has been on for thousands
of years. Mainly understanding and solving
problems for all time is keeping all of us so
much occupied that we are losing what is
called as 'Whole'. Depending on our capacity
to perceive and understand the things,
6. Systems: A part or a whole?
By Prof. A.G.Joshi (PhD)
20

21. systems understands changes from person to
person. Perception cannot reflect the real
things as it is. Though the elephant itself is a
complete system which is subsystem of
some other system, still we are holding part
of it and insisting that 'this is what it is'. I
think we need to go back to the 'laws of
thermodynamics' to look at the history of
systems.
Today system studies are introduced in all
disciplines of academics, research and
operations. To understand the situation and
take appropriate actions, we need system
scientists today. While everybody is thinking
that there is nothing other than empirical
studies (these are the people who think
'survey is the management studies'), we
have started forgetting the Emmanuel Kant
and his 'Pure Thoughts' and deductive
approach while understanding the things
around us. While studying a phenomena,
had Copernicus, Newton decided to study
the things from empirical surveys, Newton
might have had to take survey of more than
30 apple trees applying Z test to prove that
all apples fall down
without discovery of gravity. (With due
respect to all 'Empirical Kings' with the test
applied statistics, he would have easily got a
Ph.D.)
The world today recognises contribution of
Ludwig Von Bertalanffy who was a German-
Canadian biologist and philosopher (1901-
1972). Bertalanffy coined the term systems,
which is today used everywhere and General
System Theory (GST) became the foundation
of system studies. His main contributions are
about open systems.
(To be continued........)
“We can't impose our will on a system.
We can listen to what the system tells us,
and discover how its properties and our
values can work together to bring forth
something much better than could ever
be produced by our will alone.”
Donella H.Meadows,
Thinking in Systems: A Primer
He is one of the most loved
professor at PUMBA.
In his free time, he likes to play
the drums and work towards the
cause of rescuing snakes.
joshiag
21

22. A room enclosed by four walls,
with a door to get in and get out, a couple of windows,
you can see a little view outside, but it is not the world, you see.
This is not where I want to be. I am not myself. This is not me.
What is wrong with me?
There is a whole new world outside, New people I can meet.
The genius, the not-so-genius, a new culture, a new language,
and here I am sitting, thinking, trying to write something,
which I think I may not complete. I am not myself. This is not me
I want to travel. To explore, to learn, to enlighten, to express.
A want for being accepted for the way you are,
starts with accepting others for the way they are.
Why hate? Why rage? Why judge? Why the good? Why not-so-good?
Want to forget these questions, and discuss only to learn, not dispute.
But they discuss to argue.
I feel free when I walk in the rain, with drops slowly drenching my body.
When the wind blows my hair, the morning rays stroke my skin; They all make me free
My ability to speak, to learn, make mistakes.
My friends, their care, their innocence, their belongingness, it all makes me free.
But fear tries holds me back.
I would fear in a jungle with the un-caged wilds around.
But, I am amongst humans.
We speak; we communicate, understand, and ask.
We get together, drink, dine, and share.
Why fear our own race?
We can exchange thoughts, we can have a cup of tea, if not, coffee.
Help each other if need be.
I am glad to be a human being, to contribute, to sense, to feel.
I break the shackles, tear down the walls, overcome the barrier and feel free!
I want to exchange, experience the variety.
What language do you speak? What food do you eat?
Is that the way you greet? Oh, your songs are sweet!
7. Creative Side-
I Am Not Myself By Sandeep Pokhrel
22

23. Let’s celebrate your festival. I want to experience your culture.
I want to experience life, I want to see it all!
The variety is what makes us unique,
and our culture makes us even more special.
The more you indulge, the more you know,
The more you experience, the more you recreate,
and respect, the more you grow.
This is what I call an ideal world.
And yet here I am, closed by four walls, thinking about things I want to do,
and still hesitating to take a step forward. I am not myself. This is not me.
Sandip loves traveling, learning
new languages and exploring
new cultures.
sandip.pokhrel00
23

24. Credits: Vijay K.B.
Credits: Arvindjeet Singh
8. Through My Lens
24

25. Through My Lens
Credits: Rohit Jain
Credits: Rohit Jain
25

26. Through My Lens
Credits: Rohit Jain
Credits: Arvindjeet Singh
26

27. Through My Lens
Credits: Brijesh Mehtre
Credits: Brijesh Mehtre
27

28. This sounds quite straightforward and
obvious. But a little time to ponder over this
statement would sprout thoughts which
become reasons for this to be logically true for
the future.
It’s no luxury to be on WhatsApp these days;
it’s a necessity. Just like the term “Google it”
for search has come to everyday use,
WhatsApp has emerged as the winner
communicator tool and the term “WhatsApp
me” has already been adopted by the over
communicative category. WhatsApp was
allowed as a free App; an App that just relies
on data usage for operations. The Company
did not support the idea of advertising on the
app giving due consideration to the users
privacy.
WhatsApp is building on customer base and
will cash on the base developed; that too a
specific base which does not move away
altogether to other Apps like Line, Viber, etc.
Currently WhatsApp routes calling through the
general Call option of the phone whereas Line,
Skype already have their dedicated
facilities. Its rise has been good so far but
needs to offer calling options across platforms
to sustain. In view to make their product
inevitable, they need to penetrate deep into
Mobile Data Consumption market. It will be a
startling situation if the firm, which literally
created a data consumer market segment for
them, dooms down. Though it projects itself
as just a good SMS and media communicator,
it has come to sit on online consumers of
Facebook, Twitter, Skype and alike. Once
WhatsApp brings out its own call feature, it is
bound to increase more competition in that
segment.
Now for a moment let’s shift our focus to the
general call feature of telecom service
providers. The call rates started off with Rs.32
outgoing and Rs.16 incoming. It then reduced
to Rs. 16 outgoing and Rs.8 incoming. Only
the elite business class and traders could
afford it. With gradual increase in the number
of consumers the rates, with time, came down
to 50 paise per minute. Not to forget the
incoming tariff was forgiven. The situation was
pictured to be static until “Dus ka Dum” made
its way to market and anything above 10 paise
a minute looked expensive. This took some
9. Sectornama- Telecom Industry To Woo Tech-
savvy Consumers By Vijay K B
28

29. time and still today few players operate in this
fashion. It gives them opportunity to enlarge
their circle and attract group customers in
bulk. People either bought a number or used
number portability to get into desired groups.
Imagine if the data packs would not have
come to occupy a significant position in our
life and call over internet been alien; the
telecom would have made the promoters pay
for it. And these promoters would be the very
same names that cover our TV space via
advertisements.Imagine, you are provided
with a luxury to continue with general call and
talk in limitless fashion with just one hiccup.
You continue to talk for a certain time say 30
seconds and then you hear “Washing Powder
Nirma, Washing Powder Nirma…… Sabki
pasand Nirma…Nirma!”. You then continue
your talk again with your buddy and the talk is
just shaping to be a chatpati gossip, arrives
the jingle “Vajradanti! Vajradanti! Vicco
Vajradanti”. And yes some concessions; the
longer you talk, the lesser these ads get.
Going by this past build up it only helps us to
believe that the future has to be either no fare
at all or consumers getting paid to call. Aha!
Whatever case the imagination goes, it’s
always a feel good scenario for telecom
consumers.
Vijay’s interests lies in social
networking, acting and music
iamvijaykb
29

30. Seven Seasons, one game, numerous
cherishable moments and the magnificent
trumpet sound! This defines India’s most
popular domestic league i.e. Indian Premium
League, or the IPL. IPL unlike any cricket
league is a celebration of cricket with
entertainment.
Along with creating great entertainment
value, it has also started acquiring a strong
emotional value in the hearts of thousands of
Indians. IPL is marked as a cricket carnival
which is celebrated by the entire nation during
its two months span. IPL was successful in
introducing the concept of regional rivalry in
cricket and also enhanced the popularity of
Indian domestic cricket. However by
introducing the concept of city-based
franchises IPL subjugated the city-based
loyalty of local cricketers.
Apart from cricket stars (both domestic and
international), presence of various stars from
film industry are also experienced. Katy Perry-
the international Pop singer, Amitabh
Bachchan-the king of Bollywood, Salman
Khan- the heartthrob of Bollywood, great
choreographer Prabhu Deva, famous
American rapper Pitbull, the divas of Indian
cinema- Kareena Kapoor, Deepika Padukone,
Priyanka Chopra and many others, added
glamour in different seasons of the league.
Other Bollywood stars such as Preity Zinta,
Shilpa Shetty, Sharukh Khan and famous
industrialists such as Vijay Mallya, Mukesh
Ambani, N. Srinivasan, Grandhi Mallikarjuna
Rao, Ness Wadia own franchises of different
teams.
10. Sports Talk-
It’s Not Just a Game…By Arvindjeet Singh
30

31. IPL and Money
The revenue model of IPL is dependent on
centralized as well as decentralized systems.
Various sponsorship and broadcasting deals of
IPL consists of centralized revenue streams.
For the first five years the exclusive title
sponsorship of IPL was with DLF, the property
developer of India who paid more than Rs.
250 crore to win these rights. Now for the
next five years the title sponsorship is with
pepsi for which the soft drink giant paid Rs
396.8 crore. The league is also sponsored by
Hero, Karbonn Mobile, Vodafone, Citi Bank,
Royal Challenge and Volkswagen. Kingfisher
Airlines became the official umpire partner of
IPL at a price of Rs. 106 crore. Multi Screen
Media bought the broadcasting right to show
IPL matches in India at an exorbitant amount
of Rs. 8,700 crore for a period of ten years.
The franchise owners on the other hand are
allowed to sell the commercial rights of
the individual franchise and this adds to the
decentralized revenue stream. The telecom
service provider of India, Aircel paid Rs. 85
crore for renewal of its deals with Chennai
Super Kings for a period of three years. Two
more sponsors Jaypee Cements as principal
sponsor and TVS as co-sponsor are added to
the sides of Deccan Charges. A deal with Hero
Honda for three years for about Rs. 18-20
crore each year was signed with Mumbai
Indians. Delhi Daredevils signed Muthoot
Group as the main sponsor of their
team. Thus the decentralized revenue pool
provides sufficient opportunity to the
franchises to generate fund.
According to the decision by the board, 40%
of the centralized revenue would be retained
by IPL while 54% would be distributed among
the franchises and 6% would be spent as prize
money. Therefore, it is evident that like any
other major leagues, IPL provides financial
support to its franchises for their survival. The
ticket and passes sold are also divided in the
same percentage between the board and the
team. This source of revenue is variable in
nature as it depends on factors such as
number of gate passes sold, seating capacity
of stadium etc.
In case of the famous football league in west
lands, EPL i.e. English Premier League, the
revenues for teams are highly impacted by the
success of the league unlike IPL wherein
revenue for all teams is almost equal. The
other interesting fact about EPL is that most of
the teams participating own stadiums due to
existence of club culture. In India it is yet to
develop the club culture and would surely
boost IPL success to a great extent.
31

32. IPL and Marketing
The fixed calendar of IPL every summer
provides different brands an opportunity to
plan their marketing campaigns much in
advance. For brands sponsoring IPL centrally
or sponsoring the teams, visibility is ensured
with high impact throughout the tournament.
The most interesting part is that IPL not only
allows national but regional activation too.
While brands like DLF and Pepsi through title
sponsorship got pan-India awareness, Ram
Bandhu Masale effectively used Rajasthan
Royals’ association to their advantage in the
region of Rajasthan. Apart from visibility and
reach, brands get an opportunity to activate
their association by gratifying key stakeholders
through meet-and-greets, using player
imagery, being part of award presentation
ceremonies, networking with key decision-
makers, to name a few. IPL is the single largest
impact property consistently delivering above
3.5 ratings (all-India cable and satellite, 4
years-plus) year-on-year across India. IPL
enables convergence of entertainment and
sports by reaching out to a larger audience
across age groups and gender. IPL matches are
viewed by the entire family and advertising
spot rates confirm this story. The digital media
ecosystem also thrives on the passion point of
Indians. IPL’s official website received 32.2
million unique visits and 90 million page views
in the 2014 season alone. Altogether, 7.5
million tweets were recorded in the 2012
season. These impressions and conversations
are too big to be ignored.
Though IPL has been a matter of controversies
for betting, money laundering and spot fixing,
the popularity of the game is seen to be
increasing in cricket crazy country like India
and the position of IPL as a cricket
tournament will only get higher in coming
future.
A poet and a foodie by
heart .Loves to explore
new things in life.
jeet.1313
arvindjeet.pumba
32

33. Pain is as inevitable as rough patches are in
our lives. Whether its love, war, business or
sports a lot of physical and mental suffering
has to be undergone in order to come out
triumphant. The word ‘Passion’ has been
formed from the Latin word ‘Passio’ which
actually means ‘suffering’. Passion sometimes
is confused with pursuit of object/person of
interest. From the above meaning derived
from the Latin word root one can deduce that
passion is something for which one is willing
to undergo high amount of suffering & agony
which is undesirable for a section of people
who either have an easy life or aren’t
accustomed to sacrifice & willing to go the
distance. But champions are made of such
steely stuff which is borne out of their resolve,
belief, conviction and suffering which they are
willing to go through. Success is a function of
various factors such as talent (skill),
perspiration, motivation, grit etc. But without
‘grit & motivation’ i.e. ‘passion’ one can’t
reach unprecedented heights in his/her field.
There are many champions who have reached
zenith in their professional lives by conquering
their inner demons. In sports world there are
countless such champions. Let me share some
of these stories of true grit and passion shown
by these mentally tough as nails and highly
motivated gentlemen.
Rafael Nadal
In the tennis world inarguably regarded as the
‘King of Clay’, Rafa is equally admired by his
opponents and fans for his relentless style of
play and panned by critics, classical serve &
volley style lovers and Federer fans who mock
him for the lack of artistry in his game and
rough and tough public image. But unnoticed
goes the mental makeup that makes Rafa ‘The
King of Pain’ Nadal such a special champ.
From career threatening knee and back
injuries and remaining outside professional
tennis circuit for 7 months, Rafa won 2 grand
slams, 5 Masters 1000 titles & defeated world
number one Novak Djokovic on multiple
occasions in 2013. Nadal’s incredible
comeback can be attributed to his positive
mind-set, perseverance and his willingness to
put in the hard work required to return to full
strength. He even ended up altering his
natural game against Djokovic. Such was the
magnitude of his ambition & conviction.
Niki Lauda
Niki Lauda, the renowned F1 legend on whose
rivalry with James Hunt, another F1
champion, the Hollywood flick ‘Rush’ had
been made is a champion of substance who
Pain And Passion
By Mayank Bhagat
33

34. defied all logic by still participating in a race
just weeks after he had undergone a skin graft
operation for a critical injury that left his face
and skin burnt which occurred due to fire
generated by friction and collision on a wet
racetrack. His will and determination to go all
the way despite of acute pain and imperfect
vision was born out of his burning desire to
save his world championship title and gain
respect. Though James Hunt won the
championship title that year, Niki by virtue of
his sustained and disciplined lifestyle became
champion next year and for many years to
come. As in this case, pain sometimes can be
therapeutic.
Graeme Smith & Anil Kumble
Which cricket fan can forget the heroics of
Graeme Smith, who batted injured (batted
one- handed) to save his nation from losing
the test match against the mighty Aussies who
had a pace attack that included the likes of
Mitchell Johnson. From being made captain at
the age of 23 while having played just a
handful of test matches it was Graeme’s feisty
attitude and his performances that earned
him praises from critics, teammates & fans
alike. His retirement has now left a giant hole
in terms of his vast leadership experience of
100+ test matches and influence on the South
African team. Anil Kumble, on the other hand
came out to bowl with a broken jaw the very
next day the injury took place. By his own
admission he wanted to bowl because he
would have been unable to sleep had he not
attempted to win the match for his team.
The above players though were unsuccessful
in their endeavours but their ability to
withstand pain and yet knowingly fight the
inevitable speaks volumes about their
commitment and passion towards the game
and their team. To add to it these are the
same gentlemen who helped in chasing down
the record ODI target of 434 runs & picked up
all 10 wickets in an innings respectively.
Passion thus drives people to achieve the
unthinkable in their lives.
34

35. Conclusion
The above anecdotes that I have shared are
not romanticised pieces of fiction but are the
real stories of people who went beyond the
usual and were willing to stretch themselves. I
understand there is an alternate school of
thought that believes in living life for the
moment and to love, laugh and live no matter
what may come. But such an attitude without
endurance for pain and resilience may find
one wanting during not so good times. When
the going gets tough it’s only the tougher ones
who get going. Even Charles Darwin would
agree with me on this occasion. My idea has
not been to glorify pain but to add a
perspective to the jigsaw puzzle of our life.
The fact is that ability to endure pain,
pressure, frustrations etc. is as much essential
as to be happy & ‘project’ oneself as a
humble, friendly and a social person.
“Turn your
wounds into
wisdom.”
-Oprah Winfrey
Mayank likes the strategic
and leadership part of cricket and the
raw aggression & gladiatorial feel of tennis
mayank.bhagat88
mayank.bhagat
35

36. Management in football
dates back to 1950s, when
the sport was gaining a
professional status. Like
MNCs & other organizations,
a successful football
institution also needs a
decent management. A good
manager can turn things
around for any club with his
managing skills. Like any
football enthusiast would say,
a good manager is bound to
be productive for the club,
both financially & on-the-field
results.
The Football Manages
doesn’t just manage the
football players. He has more
than that to think of. Of
course the manager oversees
the training sessions, matches
and technical aspects of the
game; but there’s a lot more
to it. The manager works with
a variety of people, which
constitute the manager’s
backroom staff. To get the
optimum performance from
the resources the manager
has at his/her disposal, the
manager has to get his
backroom staff right. Earning
& sustaining success is not
just dependent on the 11
players on the field, but also
on the backroom staff.
The manager has to deal with
a lot of aspects of the game.
We are going to focus on the
main parts the manager has
to focus on, and a little
insight on each one of them
. The manager has to deal
with:
1. The players
2. The director of football
3. Assistant manager
4. Technical coaches
5. Fitness coach
6. Physios
7.Head of youth development
8. Scouts
9. Under-18 manager
10. Reserves Manager
Dealing with players has
gotten tougher over the
years. Managing the big egos
in the dressing room &
getting them to synchronize is
a hard thing. Hence a
manager needs to know
‘man-management’ if he has
to get the player do what he
wants the player to do. The
manager has to choose the
players that are going to start
on the field & on the bench.
The attributes from which the
selection process is generally
based on is – form of the
player, work ethic, fitness,
technical prowess, team
chemistry. Some players have
various traits, like some are
dribblers, playmakers, dogged
defenders, prolific goal
scorers, complete defenders,
etc. The manager has to
select the perfect
combination of these players
to achieve victory. The task of
motivating the team, tactics,
team formations, change &
improvisation of tactics is also
handled by the manager. A
day before the match day, the
manager puts on a team-
sheet (list of players who are
starting the match and on the
bench)
during the training session.
On the match day, the
manager has to make his
players execute the tactics
Role Of Manager In Modern Football
By Shounak Deshpande
36

37. and plans that he and his
coaching staff have discussed
with the players in their
preparation time before the
game. If plan ‘A’ does not
work, he has to be ready with
a back-up plan, plan ‘B’, and
so on. Improvisation plays a
major part on a match day.
Pre-game pep-up talk, half
time talks play a vital role is
steering the team into
winning.
Along with managing the
team, the manager teams up
with the CEO (or the club’s
high authority) to buy or sell
a player in the transfer
market by negotiating the
deal with the other party (the
other club and the player).
The player’s job profile
(playing position, squad role),
his payment (weekly
basis/game basis) and the
length of his contract are
decided by the manager and
the CEO. Generally, a player’s
acquisition is based solely on
the manager’s will to bring
that player into a club
(through transfer, loan of free
signing), although there’re
few exceptions. CEOs and
agents just help in ushering
the deal.
The director of football plays
an important role in the club.
He sees after where the club
is heading. The director of
football must have
knowledge about the game as
he, along with the manager is
responsible in hiring & firing
the personnel in the club. The
director is sometimes a link
between the board of
directors and the manager.
The assistant manager is the
second-in-command. He has
to take care and watch over
the things the manager has
discussed about and has to
see that the tasks get done.
He also assists the manager
in tactical coaching of the
players before, during, and
after the game (mistakes, if
made any and any chance to
improve the player’s
performance). He is the
deputy manager, in short. The
manager discusses the style
of play of their opposition,
how to break their attacks
and how to mount own
attacks, various
technological theories and
footballing practices with his
assistant manager to refine
the methods and optimizing
the match-day performance.
Technical coaches are of
different types-mainly
focusing on different aspects
of the game. Technical
coaches consist of attacking
coach, midfield coach,
defending coach &
goalkeeping coach. As their
names suggest, they
specialize in their respective
roles & train the players to
keep their attributes primary
attributes sharp. Fitness
coach helps players to
improve their fitness. Not all
players have the same type of
physique. Some get fatigued
faster than others. So the
fitness coach helps the
players to improve their
physical fitness so they can
last 90 minutes in the game.
The physios of the team look
after the player injuries &
mental fitness of the player.
The physios will help prevent
injuries from occurring, speed
up players’ recovery from
injury, give estimates of the
length of time injured players
will be out for, improve your
players fitness levels.
The Head of youth
development helps
developing the players from a
very tender age of 12/13
37

38. years. The team ideology and
playing techniques are taught
to them. The youth system is
an important part of the club
as it decides how much
money the club can earn and
spend on players, and the
future success the club can
have. A good youth set-up
helps produce good players
for future which can help the
team to success. Best
examples of advantages of
having a goof youth set-up is
the Manchester United class
of 1992, and the current FC
Barcelona squad. If the youth
system is not efficient, the
club has to spend to buy
players. The clubs can earn a
lot by selling good players
from their youth academies.
Prime examples are West
Ham United, Atletico Madrid,
and BVB.
Scouting system helps a lot in
bringing in the talent from
abroad. The scouting system
of any successful club spreads
vast across the world. As
strengthen its squad, being
the first to scout a talent is of
prime importance in a player-
acquisition. If other club’s
scout learns of the talent, a
player ‘hijacking’ (the other
club signs the player, instead
of you) can take place. The
economic rule of demand is
applicable here. If the player
has very little demand, his
price is considerably low. So it
is of great importance to
scout a player in his budding
ages when his demand is low
to save money for the club.
The scouts take commission
on the signing fee the club
good scouting pays to sign
the player. It is always better
to invest in a network, rather
than spending big on over-
priced players in today’s
football market.
The Under-18 manager is in
charge of managing the
players who either come from
the youth development
programme of the club, or
young players that are
brought into the club. The
primary role of the under-18
manager is to see after the
development of the youth
players, develop them into
first team quality players and
promote them to the senior
team. The reserves manager
is in charge of the reserve
team. The reserve team plays
reserve team matches, where
players enduring poor form,
returning from injury, fringe
players can play and practice
and get back to their prime
level where they can join the
first team to play top level
football.
38

39. Apart from these technical
aspects, the manager has to
take care of: the ‘kit-
manager’ who manages the
match-day and training kits
of the players; the dietician,
who takes care of the player’s
eating habits and advises
players what to eat and to
avoid to keep themselves
healthy and fit; the grounds
men ,who take care of the
turf on which the players
practice football and play
matches; personnel managing
the facilities at the training
ground and stadium ; the
public relations and spokes-
person of the club ; appearing
in events and commercials
organized by the sponsors.
Use of technology is not new
to managers in football.
Game theories, Decision
making systems, systems
based on mathematical
formulae, which are in turn
based on the past
observations, simple physics
and logical reasoning,
opposition team’s report etc-
these things help the
manager’s judgement in
managing his own team.
If all the things are taken care
of in the optimum manner,
including the right
appointments of the staff
personnel, the manager is
bound to give positive results
on and off the pitch for the
football club he is working for.
A team’s ideology,
methodology (the way the
team performs), mentality
and productivity is all based
on the managing style of the
team’s manager. The best
example of a manager turning
around the fate of a debt
ridden struggling club and
building an empire out of it, is
Sir Alex Ferguson taking over
at Manchester United in
1986. United were struggling
back then. From his
appointment to the time of
his retirement, which
spanned 26 seasons, he had
won 28 major trophies for
United, making the United
the most successful club in
the country. Managers play a
pivotal role in the club and
are an integral part of any
football team.
Shounak is a big fan
of football and
Videogames
shounak.deshpande
shounak8
39

40. 11. PUMBA Perspective-
A discussion moderated By Dev Roy
“Yes, I do agree with the concept of smaller
cabinet, restructured portfolios and a
powerful PMO. Earlier there have been good
PMs but the other leaders did not allow them
to function the way they wanted to or do
what they wanted to. Similar or related
ministries should be merged or combined for
better efficiency and clubbed together under
a single minister for lesser and faster
clearances.”
- Col. Mangesh Wankhede
“They say, the secret of getting success is to
get started, I don’t know whether this
approach will be helpful or not but it is
definitely a way forward. No one can assure
results at the very first step or effort you take.
What matters is whether you stick to the plan
and keep moving. A powerful PMO, smaller
cabinet and restructured portfolios will
definitely help the new government tackle
complex issues more deliberately as these are
interconnected. And going ahead they can
always re-strategize to cover the loop-holes
they might identify in the current working
pattern. We would have to let the current
strategy breath and maybe after 8-10 months
we can be in a position to take a call.
- Punit Thole
YES, India as a leader of the NAM and an
emerging superpower it is high time we
participate as a big player to ease up tensions
and broker peace between Israel and the
Hamas. Since India’s good relations between
both countries we must use this opportunity
to play the big brother.
- Valene Gomes
After 10 years of lethargic Congress rule, the
citizens of India desired a change in their
fortunes, and riding on these hopes Mr.
Narendra Modi has built a government with a
full blown majority. This gives them a free
hand to take decisions without any fear of
regional parties road blocking. Smaller cabinet
has reduced redundancy and made the govt a
lean and efficient machine. By scrapping
unwanted cabinet committees and ministerial
panels, the PMO has consolidated its position
and have made decision making much more
streamlined. But when you look closely cracks
start to appear. The bullet train project
between Ahmedabad is touted as a waste of
money as only a couple of hours will be saved
for a much larger premium.
- Rohit Nair
Summarized by Dev Roy: It is the biggest election victory of any party since Rajiv Gandhi's
landslide in 1984. BJP’s win ends years of coalition government characterized by bickering and
gridlock amongst numerous ruling parties. One party will now dominate proceedings. And as
the juggernaut of the Narendra Modi government starts rolling, expectations from various
sectors also are buoyant with many expecting urgent reforms in various sectors. A lean team
would definitely lead to effective governance with emphasis on the importance of state-centre
co-ordination, as management students we need to forecast our perspective on this national
agenda. So I ask “The new PM bets on a powerful PMO, smaller cabinet and restructured
portfolios to deliver effective governance. Do you think the new govt has hit the right road to
success or does it need some re-strategising?”
40

41. Militancy in any form anywhere in the world
is an extreme step to find a solution to any
problem. However, a solution can be arrived
at only through dialogue and interaction
between the warring parties. No solution has
ever been found by the use of force. Though I
personally support the way Israelis defend
their honour and country .i.e. they go all out,
the recent loss of lives is unacceptable.
Hamas may be correct in demanding their
rights but they too need to understand the
importance of dialogue. Arms supplier or no
supplier, it is their internal/mutual matter. It
should be left to the two warring parties to
suitably resolve their issues. The UN is
capable and responsible for establishing
peace. As a responsible nation India should
appeal to Israel to take all steps to avoid
unnecessary loss of lives.”
-Col Mangesh Wankhede
I have immense respect for Israel and Jews.
What we are looking at is only one side of
coin. When you go through the history books
you will realise why Israel is taking aggressive
stance every time. Jews faced the same taste
of ruthless killings before they formed their
own Israel. They don't want to be in that
scenario again. They don't want to put their
future into jeopardy and hence the offensive
attitude to ensure defences. Yes, this is quite
strange but this strategy has worked over
many decades in keeping other Arab forces
off their lands. But, this is totally wrong and
against humanity. Talking about India's stance
on this issue, India should take a neutral
stand.
-Sandesh Shendkar.
Innocent lives are being taken and someone
here sitting miles apart can decide who
should live and die? This is humanity today.
You don’t have to be pro Palestine or pro
Israel. You just have to be Pro-humanity. How
would you feel when you are stripped off
your own land and are being bombed from
all sides? You are watching your family
members die one by one. Israel is not
allowing any aid to reach them. They're even
bombing hospitals and cutting off power
supplies. Honestly don't know what India can
do? What I heard is they along with the
other BRIC countries are demanding an
international probe. That's a step too.
- Rhea Dalvi
The media is flooded with pictures of war & death. Everyone questioning about the Arab-Israeli
conflict and whose side should they be on. Is killing innocent civilians justified with any reason?
The reasons cited for the conflict vary from participant to participant and observer to observer.
With the world powers interfering and provoking the United Nation’s silence on this issue,
Opposition in the Indian parliament is demanding a stand to be taken on this issue. Has Israel
gone too far? Instead of targeting Hamas militants, are the Palestine civilians becoming the real
victims?
Q. With more than 500 lives lost, death of Palestinian civilians & loss of Israeli lives,
humanity is at its zenith of shame. Should India attempt a ceasefire between Israel and
Hamas militants given that Israel is a major defence supplier to India?
41

42. It is only now that we are seeing the
Palestinian side of the coin who were branded
as terrorists until now. Israel was shown to be
the victim, the 'defender' against Palestinian
aggression .Until the WWII, Christians, Jews
and Muslims were living there in peace. It was
after the WWII and the Jewish Holocaust that
the Jews started arriving in large numbers in
Palestine, considered as the Holy Land given
to them by God. This has resulted in
displacement of the Palestinians who now
want the right to return to the lands that were
captured by Israel after the 1948 war and the
6-Day war. Both the sides have their own share
of war mongers, and a majority of the Jews
and Palestinians wish for two separate Jewish
and Palestinian states to be formed. As for
India's stance, it should definitely be pro
Palestinian. And talking of peace in the region,
India can only vote, not make a difference.
- Omkar Shetake
42
Dev loves to travel, cook and
socialize
hellodevroy

43. The run up to the 2014
elections in India has
witnessed social media as
the new norm for political
campaigning. Far from the
traditional means of
reaching out to the masses,
the three political
parties Bharatiya Janata
Party (BJP), Indian National
Congress and Aam Aadmi
Party (AAP) have made
efforts to reach potential
voters with multiple social
media campaigns. Based on
the 8,000 tweets collected
from the users of twitter
together on the three major
political parties (BJP,
Congrees and AAP), our
analysis show how people
talked about and reacted to
each political party. The
tweets retrieved from
respective political parties
are BJP : 1699, AAP : 3799,
CONGRESS : 2699 for the
period of May 31st to June
6th.
Our analysis is done with the
help of the R and Python
software, a statistical
analysis tool for monitoring
sentiments and further
analysis. This was carried out
by Mr. Pranav Ghadge and
Miss. Valene Gomes along
with the students of
SYSTEMS specialization in
Knowledge- enabled
Computing at Department of
Mgmt. Sciences – PUMBA
for extracting data from
Twitter through Twitter
mining and then processing
each tweet to compute
their sentiments about the
political parties.
One of the parameter to
measure an opinion is to
check which political party
gets the most positive
sentiment or least negative
sentiment. So we have
considered a different
parameter to get popularity
of a political party, which is
to consider most positive
and (at the same time) least
negative sentiment which
indicates true popularity of
that party in the country.
This article contains graphs
which were created to show
the percentage of the no.
people verses the sentiment
scores ranging from -7 to 4
(4 being the highest and -7
the lowest score recorded )
for BJP, AAP and Congress.
12. Social Media Campaign: BJP vs AAP vs
Congress By Pranav Ghadge, Valene Gomes
43

44. BJP’s analysis :
42% people out of the total tweets
collected had neutral views i.e. 0
3% people out of the total tweets had
very high positive views i.e. 4
0% out of the total tweets had very
bad views i.e. -7
Congress analysis :
49% people out of the total tweets
collected had neutral views i.e. 0
0% people out of the total tweets had
very high and positive views i.e. 4
23% out of the total tweets had bad
views i.e. -1
With folded Hands, with Humility, Sincerity
and Love, We Thank Every Citizen of India
N.Modi tweet
I dnt knw the reason but everytime theirs
something happened in @BJP4India (ethier
good or bad) I feel associated to the party
If anything Rahul Gandhi @INCIndia needs to
work on his accessibility. Sure he knows that
even the best can be improved.
@INCIndia invisible wall around Gandhi's will
no longer work. They should start talking
more and communicate with the youth.
44

45. Observation period (May 31st to June 6th)
Our analysis, shows that AAP has a wider
presence on social media, it is AAP that
enjoys a higher positive momentum
amongst the people. The twitter presence
is mainly because its followers are from
urban areas who are tech savvy, also AAP
introduces new hash tags regularly to keep
people engaged.
Statistics show that Congress has received
the highest number of negative tweets than
BJP or APP.
Also, surprisingly BJP tweet has shown less
positive results, which could also be true due
to the recent unfortunate demises of our
Former Minister Mr. Gopinath Munde .
In view of the media we see that BJP
follows just behind AAP and congress further
behind.
0%,4
5%, -2
5%,-3
23%, -1
49%, 0
13%, 1
3%,2
2%, 3 0%,-4
AAP analysis :
72% people out of the total tweets
collected had neutral views i.e. 0
0% people out of the total tweets had
very high and positive views i.e. 4
10% out of the total tweets had bad
views i.e. -1
36,000 employees to be made regular by
committee constituted by AAP govt in Delhi!
#AAPPromiseDelivered
We live in a time of smart phone and stupid
people. @AamAadmiParty
45

46. 19%
39%
42%
Positive Negative Neutral
16%
12%
72%
18%
33%
49%
SENTIMENT SPLIT FOR TWITTER
AAP BJP CONGRESS
Overall Positive Sentiments
Despite AAP’s growing popularity with
maximum mentions on social Media, BJP
enjoyed a higher positive momentum.
New ways of engagements can attract a lot
more social media users and influencers.
AAP’s replica of Obama’s campaign strategy
in India exactly did this. The use of Google++
Hangouts gave them a huge opportunity to
engage with voters and members on the
booth while BJP’s use of Android
applications was very popular among users.
The strategy was of combining the use of
social media platforms and then linking each
platform. AAP’s Thunderclap was linked to
Twitter and Facebook, BJP linked Narendra
Modi’s Google + Hangouts to twitter
hashtags and Facebook pages to create a
buzz and gathered over 200000+ views.
Also Timing matters where Congress, which
was the least popular party on social media,
missed the buzz due to lack of initiatives
when AAP and BJP were very active across
platforms
18%
19%
16%
CONGRESS BJP AAP
NOTE* Analysis of the above have been done by
students of System Specialization at PUMBA using the R
Software. These results could differ as they are done at
an intermediate level with limited resources also the
score of the tweet evaluated above is done by taking the
difference between the number of positive words & the
number of negative words in that tweet.
46

47. Before you start reading this article, let me
clear a few things with you. You might
probably be thinking that Bahadur Khan
Kokaltash is the main character in this article.
You couldn’t be more mistaken. He’s no hero!
You cannot even call him a villain because
sometimes, even villains are respected and
remembered. But we’ve forgotten him.
However, there’s no point in blaming him for
it. He had a lot of competition, and that too
from Shaistekhan- the maternal uncle of the
Mughal Emperor, Aurangzeb. Shaistekhan
loved Maharashtra so much that he decided
to keep back three of his fingers here, so that
the people of Maharashtra would never
forget him. And he is still remembered here,
for his folly! Unfortunately, Bahadur Khan
couldn’t do something as dull and was
forgotten. I thought, this is unfair! How can
we forget Bahadur Khan Kokaltash! So, I’ll tell
you the incidents involving Bahadur.
Moreover, after hearing his ‘heroics,’ nobody
will ever forget him.
Bahadur Khan was a Mughal Sardar. He was
also the Subhedar of Deccan. Like all the
Mughal Sardars appointed in the Deccan, his
main responsibility was to subjugate Shivaji
Maharaj. And, like all other Mughal Sardar’s
before him, he failed miserably. The incidents
I’m going to share occurred after Maharaj’s
coronation in 1674. After his appointment as
the Subhedar of Deccan, Bahadur Khan built
a permanent camp 24 miles east of Pune, on
the banks of the river Bhima. He built a very
strong fort near Pedgaon and named it
Bahadurgad. So far, so good. Now friends, I
turned the pages of all the history books I
could get my hands on and this is all I found
that I could list under ‘Accomplishments of
Bahadur Khan Kokaltash in the Deccan’:
He single handedly, without a battle, ‘forced’
Maharaj to enter into a treaty with the
Mughals. But that is another incident. Before
starting, let’s talk of Maharaj’s coronation.
Before the coronation, Maharaj was referred
to as ‘a pirate.’ Nobody called him a king.
Aurangzeb even refused to call him Shivaji as
adding the ‘ji’ would hurt his ego. He just
called him ‘Siva’, or more commonly,
mountain rat. The other Maratha Sardars
who ‘proudly’ served the thrones of Delhi
and Vijapur insulted Maharaj in a similar
manner. So, Maharaj got himself coronated
and then he was called the Chattrapati of
Maharashtra, of the Maratha State. But there
were many problems. Firstly, the orthodox
priests of those days refused to perform the
coronation ceremony. Maharaj asked some of
his confidential to share with Gaga Bhatt
documents showing that he had the royal
blood in him, that he was a descendent of
the Sisodiya Rajput. This convinced him to
conduct the coronation ceremony. However,
the expenditure in the coronation ceremony
were quite large. Gaga Bhatt himself was
given a ‘dakshina’ of one lakh hons. There
were a total of 10000 priests present during
the coronation ceremony and
13. My Opinion-
Bahadur Khan Kokaltash By Omkar Shetake
47

48. each priest was given Rs. 3. There were a
large number of other religious donations
too. The total expenditure of the ceremony
came to around ten million hons.
And one fine day, Maharaj got a ‘pakki
khabar’ that Bahadur Khan collected a
treasury worth ten million rupees which he
was sending Delhi, to Aurangzeb. Maharaj
sent for one of his Sardars. It is not known
who this Sardar was, but it is speculated that
he might have been Hambir Rao Mohite, the
future Commander-in-Chief of the Maratha
forces under Chattrapati Sambhaji Maharaj.
Maharaj told him to raid the treasure as a
compensation for the frequent raids carried
out by the Mughals in the Deccan. The Sardar
left with 9000 horsemen. He did not intend
to sacrifice any of his men. He divided his
troops into two groups, one consisting of
2000 horsemen and the other of 7000. The
larger group quietly hid themselves around
Bahadur Khan’s camp, while the other group
created a pandemonium and approached the
Mughal camp. When Bahadur Khan came to
know of this, he prepared his army for battle.
But the Marathas started running away from
the Mughals. The Mughals chased them for a
while and then gave up. They had learnt from
past experience that chasing the Marathas
was as good as chasing the wind. But
suddenly, out of nowhere, the Marathas
came back, attacked and ran away once
again. This happened quite a few times. The
Marathas were using the guerilla technique.
Bahadur Khan was furious! He decided to
chase and finish off these ‘buzdil’ Marathas
finally. He gave the necessary orders and the
‘chase’ began. The Marathas were also
running in small phases, and when the
Mughals gave up and turned back, they
attacked and infuriated them. Thus Bahadur
Khan went on chasing them. These 2000
horsemen were successful in taking Bahadur
Khan a good 25 miles away from the main
camp.
In the meantime, the 7000 horsemen who
had been hiding presented themselves in the
camp. In a hurry, Bahadur Khan hadn’t
bothered to leave many soldiers in the camp.
When the Marathas appeared suddenly, the
Mughals in the camp were shocked. This
small batch of soldiers surrendered. The
Marathas looted the camp and got the ten
million rupee treasure that they wanted. As a
bonus, they also got 200 of the best quality
Arabian horses. Finished with looting the
camp, the Marathas set fire to it and got
away with the loot.
Bahadur Khan was tired of chasing the 2000
horsemen. How could no longer chase them.
He gave orders to turn around and everyone
did so with a sigh of relief. Bahadur returned
to his camp. The place where he stood now
in no way resembled the luxurious camp he
had built. Everywhere he could see just
burning tents and smoke. He cried, “Ya
Allah!Ye kya ho gaya!” But what was the use
of crying over spilt milk? What was done was
done. This is how Maharaj recovered the ten
million hons spent in the coronation
ceremony (Around 15 July, 1674 AD).
How generous the Mughals were! First, they
oppose a ‘mountain rat,’ plan innumerable
expeditions against him and later on they pay
for his coronation!
Kharach, mitra asava Maharajan saarkha!
Vikramaditya! An shatru asava Bahadur
saarkha! Beakkal!
Omkar loves to read and write
about history
Omkar.shetake
48

49. Above written three words are beliefs of
ancient Iranian religion Zoroastrianism.
Sounds complex? Anyhow, that is not
important for us but what is, is learning from
those three words. There is an ancient saying
about Good Things which is also an
understanding of KARMA that if you do Good
Things, Good Things will happen to you. Do
you really believe so? Depends upon
experiences, may be good or bad you have
gone through and how you analyze and
interpret that experience. What were your
inputs for that result? As a business student
we have also learnt Inputs--Process—Output.
All your outputs depend upon how efficient
your inputs are. Now question arises how will
you judge your deeds are either good or bad
because it depend upon different perceptions.
Nowadays meaning of doing good is
manipulated as per requirements. Doing good
from ones point may be bad from another’s
angle. So how will you decide your deeds?
With your intention!
Intention word itself contains all the words,
feeling, and mystery behind a deed. It is said
that ‘No matter how good your intentions are,
WORLD judges your presentation, and no
matter how good your presentation is, GOD
judges your intentions’. So doing anything
with good intention will eventually lead you to
a Good Deed. Sometimes it happens so that
your deed is good but intention behind doing
that is wrong. Now how will you put together
your mind to for a good intention? For that
you need to work on your thought process.
Try to think positive and think good.
We all are busy doing THINGS.THINGS here
have a very broader meaning. From the
moment you wake up and start your day till
end of it all the things you do are considered
into this. All we do with some desired output.
While performing one’s chosen duty, our focus
should be quality on the action, rather than
being only on the fruits of actions. This is what
I call KARMA METHODOLOGY. It’s about doing
your best, without being utterly selfish and
having no ego. We only have control on our
actions but not on the results. This is a very
tricky statement that how we can design our
actions without thinking about results?
There are two types of outputs or Fruits which
you get out of your activity performed: Main
and Subordinate. Let us take example of
Football as FIFA fever is on everyone. Both the
opponents put in all their efforts and energy in
the game. From this they get physical fitness,
enthusiasm and experiences. This is main fruit
which they get out of their efforts and winning
or losing is Subordinate fruit. Even if we lose,
main fruit is not going to waste. So while
doing your actions all you need to do is give
your 100%. Irrespective of the result, you will
get a sense of satisfaction that you have left
no stone unturned, so no point of
disappointment exits.
Good Thought, Good Words, Good Deeds
By Kunal Purohit
49

50. Let us take example of ourselves. When we
start our journey in corporate world, what do
we expect from our employer: Job
satisfaction, Money, Brand, fame, Position
Profile etc etc.
So we need to classify these expectations in
this two above categories, decide accordingly
and then take a decision. Job satisfaction
coming from a good profile should be our top
priority or MAIN FRUIT as others things will
follow or does not make a difference if you
are satisfied. This will give you purity of mind.
With purity of mind comes peace of mind,
harmony and ability to enjoy what we have,
independent of all other objects of so called
‘pleasure’ which one lacks. Money, Brand,
Fame, Position can be SUBORDINATE FRUIT.
All of us start thinking about Money, but
salary is something you negotiate once and
take home once every thirty days. Job
satisfaction keeps you joyful in
every minute of every day.
As stated in The Holy Bhagwad Gita, your
every KARMA is counted and all your life is
constructed what you do with your life. Not
necessarily if you do good today good will
come back to you tomorrow but it will
definitely come back when you need it the
most. Whenever you speak, think or do
something negative, write it down and think
about what you could have done to make it
positive. And then work on it the next day,
hour or minute. Why? Because you can’t
change the past! What is done is done. And
you can’t change the future. It’s not here yet.
Remember? But you can learn and set goals.
By learning, you realize what you spoke,
thought or did wasn’t very kind. By setting
goals and pondering upon them, you’ll be
doing something more positive the next time.
By speaking, thinking and doing the positive,
you can change the present moment.
I am not saying start it from today but initially
try to analyze your day-to-day activities and
what was your approach for them. Try and
relate it to your desired output and efforts
you have put in. You will realize the effect of
your inputs, your intentions on your output.
Getting promoted, changing positions or
starting a business, I believe, this is a general
rule applicable to all the aspects of life. So
next time a pessimist or a negative thought
tries to mess with you, you know what to do!
No one who does
good work
Will ever come to a
bad end;
Neither here, nor in
the world to come.
-The Bhagavad Gita
Still from Mahabharata
Kunal is second year student
of Operation specialization
He loves good food and good
people
kunal.purohit
kunal.purohit.88
50

51. Achievers 2014 is an annual event of
Department of Management Sciences, Pune
University. This time it was held on 12th April
2014 at PUMBA Auditorium. The event was
planned meticulously by the Seminar cell of the
department and executed with finesse by the
Achievers team. During this session
eminent achievers from diverse arenas express
their journey to success through a speaker
session. This serves as a motivation to the
students. It greatly inspires and drives the
budding mangers before they foray into their
corporate ventures. The Achievers is an event
for Seminar Cell to create an interface for the
students to interact with Achievers irrespective
of their field of work. In the past, guest
speakers of Achievers have included the
famous Hockey player-the Padmashri Dhanraj
Pillai, Lyricist Swanand Kirkire, Padmashree
Shrimati Lilla Poonawala, President, Network
18- Mr. Ajay Chacko, Sr. Director HRD, Emcure
Pharma-Col. Lalit Rai, Director
Bennet&Coleman -Mr. Ranjeet Khate, Former
NASA Scientist-Mr. Balasaheb Darade etc.
Achievers 2014 witnessed the likes of Socialist
Mr. Popatrao Pawar, Writer Ms. Gouri Dange,
Youth Business International Young
Entrepreneur of the year Mr. Sharad Tandale,
Skin City CEO Dr. Niteen Dhepe, Innovator Mr.
Sunil Khandbahale and Commissioner of Police
Mr. Satish Mathur.
The event started in jam packed attendance
with Mr Pawar addressing the audience.
Followed by insights poured in by writer Gouri
Dange on how to go about realising a career in
writing and her life journey. Mr. Sharad Tandale
had students in splits and amazement with his
life journey. Dr. Niteen Dhepe talked about
sudden uptrend that he brought about in
Cosmetics and wellness industry. Mr. Sunil
Khandbahale brought many well mould
innovative thoughts on the table. The event
concluded around 4 pm.
Not only did the students get an opportunity to
interact with esteemed industry stalwarts, they
also got something more precious- inspiration.
The leanings from Achievers 2014 which each
student has received would be fruitful even in
their corporate careers. Seminar cell was
applauded and thanked for this wonderful
experience it took the students through.
Seminar Cell- Achievers 2014
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52. As MBA aspirants, students should
understand the importance of overcoming
work discrimination, working in a team and
most importantly - giving back to the society.
‘Shramdan’ is the event organized by
Cultural Cell where these qualities are
instilled and exhibited. It is the very first
event that every student celebrates as a
PUMBAite. PUMBA being famous for its
culture and values makes sure that every
year new batch embarks their journey at
MBA with ‘Shramdan’.
‘Dan; i.e. ‘Giving back’ is believed to be one
of the greatest virtue. Shramdan is a day
where students express their gratitude
towards the place where they learn. It is a
one day event where the students put in
efforts to make the college and campus
around clean. On this day, every PUMBAite
gears themselves, pick up the brooms and
sickles to clean up entire campus. The entire
site of the event is very picturesque and is a
practical demonstration of earnest efforts
and teamwork that the students exhibit. As
every corner of college shines, faces of
students also light up with smiles as it’s the
outcome of their very own efforts. Apart
from cleaning their campus, this activity also
helps in mental cleansing. This activity gives
the student a chance to work in a team and
achieve their objectives. The values of a true
manager are instilled in the students by this
activity.
After tiresome work, all the students sit
together and enjoy refreshments. Hardwork
indeed makes food taste tastier. As a
symbolic representation of fellowship and
unity, a game of Tug-of-War is played in the
end.
Shramdaan instils in students a feeling of
belongingness towards the institutes and its
people. Apart from raising awareness about
the environment, there is also a
togetherness observed between the new
batch and the existing batch.
Zig Ziglar has rightly said that “You can have
everything in life you want, if you will just
help other people get what they want.”
Many organizations in the corporate world
take up an initiative to give back to the
society. We at PUMBA start this journey of
CSR well in advance with Shramdan.
“There are so many things we take for granted. Shramdan helped me realize and
appreciate the efforts the cleaning staff takes”:
Nishant Haryani, Student of PUMBA.
“I loved the energy on the field. Everyone wanted to contribute to PUMBA as one
team”
Nikit Kherde, Student of PUMBA.
Cultural Cell- Shramdan
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53. Voting is not only our right but also our duty
towards our nation. We, as citizen of this
nation are liable to vote and elect the right
representatives who will govern the nation
and lead it towards growth and prosperity.
Vote for Change
Voting is an agent of change. If the people of
the country are of the opinion that the ruling
party is not doing justice to its job, they can
vote for change. Voting can became a
medium of expression. Voters can express
their opinions by voting. Refraining from
doing so is to keep silence and Abraham
Lincoln once said, “To sin by silence when
they should protest makes cowards of men.”
ED Cell of PUMBA understands the
importance of the Right to Vote. In order to
bring awareness amongst the PUMBA-ites,
ED Cell successfully carried out ‘Vote for
Change’ Campaign at PUMBA Campus on
April 15th, two days before the elections in
the city. Members of ED Cell were very
excited about the campaign and it was seen
from their efforts. The Cell worked hard for
the campaign aiming to bring awareness
amongst the young voters at PUMBA. They
prepared posters with slogans written on
them.
Some of the slogans were-
•"Die Menschen starben für dieses Recht."
(German)
•Bad Officials are elected by good citizens
who do not vote.
•The one who do not Vote have no right to
complaint.
These posters were posted all over the
campus right from HOD’s cabin to
classrooms, from corridors to canteen. The
campaign caught everyone’s attention and
was appreciated by one and all. Dr. B. V.
Sangvikar, Head of the Department (PUMBA)
seemed happy and praised the cell for their
noble work.
The campaign was taken up also social
networks to reach masses. Social networks
like Facebook, where tens and hundreds of
alumni of PUMBA are connected; were used
to raise awareness. The campaign was a hit
on social media. Followers on social
networks said that they were inspired by the
slogans and decided to exercise their right of
voting rather than enjoying the Election Day
as holiday. Even PUMBA-ites who were not
local-ites committed that they would be
going back to their home town for Voting. ED
Cell members felt proud that they were able
to inspire so many to Vote.
The Entrepreneurship Development Cell of
PUMBA took up the social initiative and with
their efforts and creativity managed to
inspire many.
ED Cell- Vote for Change Campaign
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54. ‘Nukkad pe Charcha’ is an initiative by
Communication Cell at PUMBA. It aims to bring
forth a platform for healthy and interactive
discussions on various socio-political issues in
the current environment. The conception of
Nukkad pe Charcha was from the belief that
every person has a right to express their
opinion. The idea which was present in the
minds of the cell members had finally taken
form. Following the simple idea, the event was
finally formulated. It is a monthly event in
which new concepts would be added on
regular basis. The event comprised of the
followings of a regular debate and it was not
turned into a competition but into a learning
experience.
8th of March is celebrated as International
Woman’s Day across the globe. The theme for
International Woman’s day 2014 was Equality
for Woman is Equality for All. The topic for
discussion was for the first NpC was: Are
Woman Truly Equal in Today’s World? With the
two teams letting it all out, it was indeed a
worthy battle to be in. The overwhelming
response proved that these future managers
are here not just to get a good placement but
also to bring a fundamental change in the
society. The debate’s discussion ranged from
status of woman in the ancient India, to the
achievements of modern Indian woman and
the radical transformation she has been
through.
The responses generated were incredible. The
intense exchange of opinions and ideas lasted
for around thirty minutes, and the conclusion
drawn was woman have come a long way and
are in no way second to men, and both have
equal roles to play in progress of a civilization
“Nukkad pe Charcha gives us a chance express
our opinions freely, without any prejudices”,
said Nikhil Yadav, a student and participant.
“The teams did not care about winning or
losing. It was an expression of freedom of
speech”- Niharika Garg, a student.
Due to the enthusiastic and energizing
response received by the Communication Cell,
Nukkad pe Charcha went for another Charcha.
The second NpC revolved around another epic
battle of immense proportions,
the dance of democracy i.e. the Lok Sabha
Elections. The topic was Will the New
Government Change India? With such a heated
topic the war was even more heated. Apart
from putting across their opinions, awareness
about importance of voting was also created.
Nukkad pe Charcha was applauded online as
well as offline. It has received a positive
response from everyone including the HOD of
PUMBA-Prof. B. V. Sangvikar, esteemed faculty-
Dr. (Capt) C. M. Chitale, Communication Cell
Faculty Coordinator- Mr. Prafulla Pawar, Faculty
members- Mr. Anil Agashe, who acted as a
moderator, Prof A. G. Joshi, and most of all
from the students of PUMBA.
Given the response received for the last two
Charchas, the cell now plans for its third event.
Something new and socially relevant would be
the topic for next NpC. So if you believe in
voicing your opinion, be there for Nukkad Pe
Charcha.
Communication Cell- Nukkad pe Charcha
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55. Team Nexus
Aastha Pandey | Omkar Shetke| Chetan Shetty | Valene Gomes
You can share your thoughts and ideas at nexus@pumba.in
aaaaaaaaaa
Designed By
Arvindjeet Singh
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56. aaaaaaaaaa
Communication Cell
Create. Connect. Collaborate
Cover Painting By J.Martin
designer.manu@gmail.com
thoughtsofmartin@gmail.com
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