1. App Store Ranking –
The new SEO / SEM for Mobile?
Carsten Frien (CEO)
Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de

2. „The mobile Internet is growing faster than
the desktop Internet did and it will be bigger than
most people estimate“
Mary Meeker (Morgan Stanley, April 2010)
Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de

3. 1960`s
Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de

4. 1980`s
Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de

5. 2010
Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de

6. > 250,000 different Apps
>4 bn. downloads
Turnover of all mobile App Stores $ 6.2 bn. in 2010
Source: Gartner Studie 2009
Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de

7. How can my App be found in the App Store Jungle?
Apps need to be in the Top 25 Listing to be found
Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de

8. Top 10 search results at Google = Top 25 app store ranking
Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de

9. Big Brand = Facebook, Nike, Coca Cola
Unique Idea
Call Steve Jobs on his cell phone +1 603 754 999
Madvertise App KatAPPult = Guaranteed Top 25 Listing
Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de

10. 96% of iPhone users browse the Top 25 once per week
Apple Algorithm driven by number of downloads
1 to 4 ratio “paid” vs free downloads
App Store Ranking is the new combined SEM / SEO for
Mobile!
Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de

11. carsten.frien@madvertise.de
Carsten Frien
(CEO)
madvertise
Mobile Advertising GmbH
Monbijouplatz 10
D-10178 Berlin
Germany
Mobil: +49 176 642 450 26
carsten.frien@madvertise.de
www.madvertise.de
Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de

12. >1 Mio. Apps downloads on the 1st day
Apple generated $ 75 Mio. in sales with a product that 99.9% of
the buyers have neither seen nor touched.
Carsten Frien • CEO • carsten.frien@madvertise.de • +49 176 642 450 26
© madvertise • Mobile Advertising GmbH • Monbijouplatz 10 • D-10178 Berlin • www.madvertise.de