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How to recruit a Social Media Manager?

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How to recruit a Social Media Manager?

  1. 1. How to recruit a Social Media Manager? Monty C. M. Metzger, CEO & Founder, RECOMY AG - www.RECOMY.com Twitter ID: @montymetzger Social Media Economy Days München, 21. November 2011 Ahead of Time Page © 2011 Ahead of Time GmbH
  2. 2. Meet Monty Monty C. M. Mtzger Page © 2011 monty.de
  3. 3. Entrepreneur at heart Ahead of Time Page © 2008 Ahead of Time GmbH
  4. 4. Grew up with Tech Monty C.M. Metzger Page 4 © 2010 monty.de
  5. 5. Trend Scout & Futurist Monty C.M. Metzger Page 5 © 2010 monty.de
  6. 6. Looking for the next hot trend Ahead of Time Page 6 © 2009 Ahead of Time GmbH
  7. 7. Innovation Social Media www.aheadoftime.de Monty C. M. Mtzger Page © 2011 monty.de
  8. 8. Innovation: Mobile Media Monty C. M. Mtzger Page © 2011 monty.de
  9. 9. Social Recruiting RECOMY.com Monty C.M. Metzger Page 9 © 2010 monty.de
  10. 10. Qualities of a Social Media Manager Monty C. M. Mtzger Page © 2011 monty.de
  11. 11. 1. Passionate: - about your company & product - about Social Media & Tech Monty C. M. Mtzger Page © 2011 monty.de
  12. 12. 2. Experience: - in online communication - in writing - in social media usage - in modern technology (early adopter) Monty C. M. Mtzger Page © 2011 monty.de
  13. 13. 3. Creative & Flexible: mesh private & business life thinks like a journalist cares about details Monty C. M. Mtzger Page © 2011 monty.de
  14. 14. Where to look for? Monty C. M. Mtzger Page © 2011 monty.de
  15. 15. Social Media Landscape. Ahead of Time Page © 2011 Ahead of Time GmbH
  16. 16. One Third Number of women between 18 and 34 years, checking their facebook status before going in the bathroom in the morning. Ahead of Time Page 16 © 2011 Ahead of Time GmbH
  17. 17. 500 Billion. Minutens spend on facebook per day Up from last year 150 billion minutes per day. Ahead of Time Page 17 © 2011 Ahead of Time GmbH
  18. 18. Monty C. M. Mtzger Page © 2011 monty.de
  19. 19. The development within the media landscape leads to an elementary change. The traditional methods lose impact. Ahead of Time Page © 2011 Ahead of Time GmbH
  20. 20. Only 18% of traditional TV-Advertising generate positive Return of Investment (ROI). Ahead of Time Page © 2011 Ahead of Time GmbH
  21. 21. Everyone is being confronted with over 3000 advertising messages daily. Ahead of Time Page © 2011 Ahead of Time GmbH
  22. 22. Only 14% of consumers trust advertising. Ahead of Time Page © 2011 Ahead of Time GmbH
  23. 23. But 78% of consumers trust recommendations by other consumers. Ahead of Time Page © 2011 Ahead of Time GmbH
  24. 24. People change, connect, & network! Ahead of Time Page 24 © 2011 Ahead of Time GmbH
  25. 25. Homo Connectus Ahead of Time Page 25 © 2011 Ahead of Time GmbH
  26. 26. People are spending most of their time on social media. Be there where the talent is! RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  27. 27. RECOMY - the one-stop career and recruiting platform for the social web. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  28. 28. 3. Tips for Social Recruiting RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  29. 29. Build & Grow your Talent Community RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  30. 30. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  31. 31. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  32. 32. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  33. 33. Build your Talent Community FB Career Fan Pages in Germany RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  34. 34. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  35. 35. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  36. 36. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  37. 37. Activate your Network RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  38. 38. Activate your Network Spread your Jobs We are hiring! Job Opportunity RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  39. 39. Sorry, parts of the presentation about RECOMY.com are still confidential :-) Ahead of Time Page © 2011 Ahead of Time GmbH
  40. 40. Track your Results RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  41. 41. Track your Results UPS Social Recruiting RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  42. 42. Track your Results UPS Social Recruiting Last year UPS won its seat among the TOP 50 recruiters on Twitter and different awards in the recruitment industry for its innovative approach to recruiting. The cost of hire went from 600/700 USD to 60/70 USD per hire. RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  43. 43. Sorry, parts of the presentation about RECOMY.com are still confidential :-) Ahead of Time Page © 2011 Ahead of Time GmbH
  44. 44. 1. Build your Talent Community 2. Activate your Network 3. Track your Results RECOMY AG | Sonnenweg 15 | CH-6340 Baar | +41 - 41 588 02 32 www.recomy.com | info@recomy.com
  45. 45. „there's a difference between knowing the path and walking the path“ Morpheus, Matrix Monty C.M. Metzger Page 45 © 2010 monty.de
  46. 46. Monty C. M. Metzger www.monty.de email monty@monty.de twitter @montymetzger blog http://blog.monty.de Social Recruiting Works: www.RECOMY.com monty.de Page © 2011 Monty Metzger

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