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Maximising Your Sales and Building <br />Your Reputation Through Social Media<br />Jeremy Spiller May 2011<br />
Do you remember this…<br />Only 3 channels?<br />
and these?<br />…when it was raining<br />
And even these?<br />
Then along came this…<br />The Web <br />
And then this lot arrived…<br />
It’s all changing all the time<br />
When it comes to social media…<br />Which ones?<br />When?<br />Why?<br />Who?<br />What if?<br />What?<br />
And there’s lots of stats<br />
Half a billion blah blah blah…<br />
And lots of ‘gurus’, ‘experts’, ‘mavens’…<br />
really<br />But what does it all mean to you and me?<br />
The concept<br />
The Dunbar Principle<br />150<br />22,500<br />social media drives this<br />
Why bother…?<br />
Marketing Effectiveness<br />
Marketing Effectiveness<br />Source: Forrester Research<br />
It’s about MUCH more than prospective customers…<br />
Such as…<br />Influencers<br />Referrers<br />Journalists<br />informers<br />
Find your listening posts<br />
But there are others<br />
How do we find them?<br />
Use…<br />Search<br />Alerts<br />
Ask<br />
Tweetdeck<br />Hootsuite<br />
Have a plan<br />
Measure<br />
You need a toolbox<br />
Gadgets and apps<br />
IDs and profiles<br />
You need the right people<br />
Hubs and Spokes<br />
41<br />A Hub?<br />
Could be Facebook Pages<br />
Could be a blog<br />
Could be a web site<br />
Could be a LinkedIn Group<br />
The content must be good<br />
Social objects; issues are best<br />
Think User Generated Content (UGC)<br />
Arriving soon near you…<br />
Sign up page<br />Email<br />
Fastest growing gym chain in <br />the UK<br />
But does it work for B2B?<br />
Yes<br />
Amex Express OPEN<br />
Amex Express OPEN has increased unique visitors over the past year to nearly 2 million <br />
And there is…<br />
Do you use LinkedIn?<br />
Have you completed your profile<br />
Join Groups<br />
And be active<br />
CIM Groups<br />
Online Marketing Excellence<br />
Grow relevant followers<br />Business card<br />Website<br />Email signature<br />Events<br />Collateral<br />
Measure and track ROI<br />
Reputation and topics of interest<br />
Analytics<br />
If you want to pay to monitor and measure<br />Brandwatch<br />Radian6<br />
Or if you don’t…<br />
So to sum up…<br />It’s about more than prospective customers<br />Plan your strategy and set objectives then…<br />Find y...
And you will surely go from this to this<br />
Thankyou and Questions<br />
If you’d like a copy of the digest <br />of the Forrester report…<br />
White Hat Media<br />info@whitehatmedia.com<br />www.whitehatmedia.com<br />01273 704771<br />To follow us on Twitter http...
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Maximising your sales and building your reputation through social media, CIM Essex, Social Media Marketing Boot Camp, 12th May 2011

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Maximising your sales and building your reputation through social media, CIM Essex, Social Media Marketing Boot Camp, 12th May 2011

  1. 1. Maximising Your Sales and Building <br />Your Reputation Through Social Media<br />Jeremy Spiller May 2011<br />
  2. 2. Do you remember this…<br />Only 3 channels?<br />
  3. 3. and these?<br />…when it was raining<br />
  4. 4. And even these?<br />
  5. 5. Then along came this…<br />The Web <br />
  6. 6. And then this lot arrived…<br />
  7. 7. It’s all changing all the time<br />
  8. 8. When it comes to social media…<br />Which ones?<br />When?<br />Why?<br />Who?<br />What if?<br />What?<br />
  9. 9. And there’s lots of stats<br />
  10. 10. Half a billion blah blah blah…<br />
  11. 11. And lots of ‘gurus’, ‘experts’, ‘mavens’…<br />
  12. 12. really<br />But what does it all mean to you and me?<br />
  13. 13. The concept<br />
  14. 14.
  15. 15.
  16. 16.
  17. 17.
  18. 18.
  19. 19.
  20. 20. The Dunbar Principle<br />150<br />22,500<br />social media drives this<br />
  21. 21.
  22. 22. Why bother…?<br />
  23. 23. Marketing Effectiveness<br />
  24. 24. Marketing Effectiveness<br />Source: Forrester Research<br />
  25. 25. It’s about MUCH more than prospective customers…<br />
  26. 26. Such as…<br />Influencers<br />Referrers<br />Journalists<br />informers<br />
  27. 27. Find your listening posts<br />
  28. 28. But there are others<br />
  29. 29. How do we find them?<br />
  30. 30. Use…<br />Search<br />Alerts<br />
  31. 31. Ask<br />
  32. 32. Tweetdeck<br />Hootsuite<br />
  33. 33. Have a plan<br />
  34. 34.
  35. 35. Measure<br />
  36. 36. You need a toolbox<br />
  37. 37. Gadgets and apps<br />
  38. 38. IDs and profiles<br />
  39. 39. You need the right people<br />
  40. 40. Hubs and Spokes<br />
  41. 41. 41<br />A Hub?<br />
  42. 42. Could be Facebook Pages<br />
  43. 43. Could be a blog<br />
  44. 44. Could be a web site<br />
  45. 45. Could be a LinkedIn Group<br />
  46. 46. The content must be good<br />
  47. 47.
  48. 48.
  49. 49.
  50. 50. Social objects; issues are best<br />
  51. 51. Think User Generated Content (UGC)<br />
  52. 52. Arriving soon near you…<br />
  53. 53. Sign up page<br />Email<br />
  54. 54.
  55. 55. Fastest growing gym chain in <br />the UK<br />
  56. 56. But does it work for B2B?<br />
  57. 57. Yes<br />
  58. 58. Amex Express OPEN<br />
  59. 59. Amex Express OPEN has increased unique visitors over the past year to nearly 2 million <br />
  60. 60. And there is…<br />
  61. 61. Do you use LinkedIn?<br />
  62. 62. Have you completed your profile<br />
  63. 63. Join Groups<br />
  64. 64. And be active<br />
  65. 65. CIM Groups<br />
  66. 66. Online Marketing Excellence<br />
  67. 67. Grow relevant followers<br />Business card<br />Website<br />Email signature<br />Events<br />Collateral<br />
  68. 68.
  69. 69. Measure and track ROI<br />
  70. 70. Reputation and topics of interest<br />
  71. 71. Analytics<br />
  72. 72. If you want to pay to monitor and measure<br />Brandwatch<br />Radian6<br />
  73. 73. Or if you don’t…<br />
  74. 74. So to sum up…<br />It’s about more than prospective customers<br />Plan your strategy and set objectives then…<br />Find your listening posts<br />Sort out your toolbox<br />Think Hub and Spoke<br />Create the best content you can for your Hub<br />Engage and be active ie DO IT<br />Measure and monitor<br />
  75. 75. And you will surely go from this to this<br />
  76. 76. Thankyou and Questions<br />
  77. 77. If you’d like a copy of the digest <br />of the Forrester report…<br />
  78. 78. White Hat Media<br />info@whitehatmedia.com<br />www.whitehatmedia.com<br />01273 704771<br />To follow us on Twitter http://www.twitter.com/whitehatmedia<br />My LinkedIn profile http://uk.linkedin.com/in/jeremyspiller<br />

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