Sulabha Dubhashi's portfolio showcases her work in branding, illustration, and design. It includes logo designs and illustrations she created for clients such as HUL and Birla Chemicals. The portfolio displays branding solutions for various projects and initiatives involving colleges, workshops, and quizzes. It also features brochure designs, website layouts, and other collateral. Sulabha's style incorporates elements from nature and traditional art forms. Her work demonstrates her ability to effectively communicate concepts and messages through visual design.
Next-level Social Intelligence. Moving from Insights to ActionsCross Channel Digital
Taking the guesswork out of vast sources of social data requires agile technology and support to create actionable insights that breakdown barriers to marketing effectiveness.
Next-level Social Intelligence. Moving from Insights to ActionsCross Channel Digital
Taking the guesswork out of vast sources of social data requires agile technology and support to create actionable insights that breakdown barriers to marketing effectiveness.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Brief Given: 30 different individuals will be
chosen by HUL for a special workshop.
These students will be the leaders
of their college.
Solution: I chose to show a tree with different
finger prints. The tree represents the institution
which is made up of different finger prints.
Each colour and finger print represents each
leader(student).
.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
3. Brief Given: A logo for the laundry team who
always show passion for innovation and
discover innovative product in their
laboratory.
Solution: I chose to show a glowing bulb in the
shape of a flask. Chemistry is all about reactions.
So the colourful blast of colour.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
4. Brief Given: A branding option for the
R & D section of HUL.
Solution: I chose to show a simple infinity sign.
As the logo had to be mounted on wall. The white
infinity sign was used as a neon pipe to show
constant glow.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
5. Brief Given: Discovering me is a thomas profiling
test for different college students. Discovering Me
is HUL's first time initiative for B-school students
to move one step closer to understanding
themselves better. It makes you aware of your
personality.
Solution: I chose to show a single fingerprint in
different colours. Each colour represents
different traits of a personality.
.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
6. Brief Given: THINK was a name suggested for
a college quiz by HUL.
Solution: I chose to show a pencil with infinity sign.
A pen/ pencil has lot of power. It represents
education. Education helps you do infinite things.
Education helps you put down your thoughts in a better way.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
7. Brief Given: The name was suggested for HUL
quiz.
Solution: I chose to show a dice which showed
6. You are a game starter if you get 6 on the dice.
Dice also represents
probability. Quiz is all about probabilities.
.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
8. This was the website created for a high end
resort in Assam called Wild Mahseer.
The water mark of the fish(wild mahseer) is
uniform on all the pages. These are the two main
layouts carried forward in the website.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
9. This was the website created for an energy
saving company-senss.
The idea was to keep the look as simple
as possible.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
10. PREMIER 30 LEAGUETREE COLLATERALS
INVITATION
CERTIFICATE DESIGN
ENVELOPE DESIGN
SULABHA DUBHASHI
POSTCARD DESIGN
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
11. DISCOVERING ME COLLATERALS
g
win
Kno lf
yo ursenning
i
DISCOVERING
e begall ME
is th of
.
w isdom
BOOKMARK
SULABHA DUBHASHI
TEASERS
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
12. DISCOVERING ME COLLATERALS
COLOUR EXPLANATION FOR THE LOGO IN THE FORM OF EMAILERS
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
13. DISCOVERING ME COLLATERALS
COLOUR EXPLANATION FOR THE LOGO IN THE FORM OF EMAILERS
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
14. DISCOVERING ME COLLATERALS
COLOUR EXPLANATION FOR THE LOGO IN THE FORM OF EMAILERS
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
15. IDEA: A dog’s paw does not consist of destiny lines like we humans have. The idea was to show that their
destiny is in our hands. We humans can help them. With every donation their lives can be changed.
BROCHURE DESIGN FOR IDA
option 1
FRONT COVER
INNER PAGE INNER PAGE
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
16. IDEA: The brief said donating money in IDA is like investment. They help animals with your donation, ultimately you are helped. They take care of the stray dogs which
will eventually help you. The idea used here is a piggy bank which is used by everybody since childhood to save some money after buying yourself a chocolate.
But the piggy bank is manipulated and given dog features. Its like you save for a dog to save his life.
BROCHURE DESIGN
option 2
FRONT COVER
INNER PAGE
INNER PAGE
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
17. IDEA: The brochure was to showcase different fibres made by Birla cellulose. The fibres represent nature. They make delicate, sensuous and fresh fabrics. The idea used
was to compare each fibre to an element of nature. Women’s woven is compared with dew drops. They are fresh, they are delicate and as they sparkle they look sensuous.
BROCHURE DESIGN FOR BIRLA
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
18. ILLUSTRATION ON BEGGAR
All the three situations shown in the illustrations is personally experienced
by me. I have been in a situation where 10-15 kids and other beggars
have snatched milkshake from me.
We often come across beggars who appear from nowhere in trains and
start cleaning the floor for money.
Once I came across this little boy who had tied ‘ghungru’ to a stick and
tied it around his neck and was dancing on the road which amused me.
We often see beggars always collect these boxes of corrogated material
They sell it and make money. Its somehow connected to a beggar’s life.
So I’ve placed all the three creatives on corrogated sheets.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
19. This is a mascot created for BIRLA CHEMICALS. They needed a mascot for their safety regulations.
This mascot - Hoshiyar Singh is the safety man. He is strong yet he follows all the safety rules.
He wears his helmet. gloves and safety glasses inspite of being powerful. He is the inspiration for
people. Don't be over confident, safety is better than accident.
This is the logo than was used in the entire safety campaign for Birla.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
20. This was a college project where in we had to select any fictional movie and redesign it’s existing
movie poster. This entire poster except the copy part has been hand painted.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
21. POSTCARD DESIGNING FOR COUNTRY
We had to select any country of our choice, mainly which has rich art culture.
I chose Egypt. Ancient Egyptian letters - hieroglyphics were in pictorial forms.
I have combined most of their elements in my way by not particularly
sticking to their colours etc.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
22. DESIGNING FACEBOOK PROFILE PICTURE
We had design a facebook profile picture for our own profile. I love to scribble
and doodle. The rendering style I have used is something I use when I doodle.
I have fascination for birds. I cant live without my watch which I’ve been using
since 7th grade. The design mainly consist of things around me, I am used to and
also my style of doodling. Yellow and pink are also my favourite colours.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
23. BADBAD GEETE
This is my final year illustration project. BADBAD GEETE means
children’s poem. I have used a very simple style to depict each poem.
The age group who sing these songs are 3-5 year old. They cant draw, they just scribble
They always use any colour that they like or their choice. The sky can be pink for them.
I have tried and used a bit of a kid’s mentality while doing each illustration.
SULABHA DUBHASHI
P O R T F O L I O
BRANDING | ILLUSTRATION | DESIGNING
30. Tanishq Glam gold
This is my 3rd year college project. Mini campaign. My client was Tanishq Glam gold. Idea behind the project/campaign was to show the blend between traditional and contemporary designs.
I’ve used differen tribal art forms(traditional) as body art(contemporary). In this way I have shown contemporary use of traditional designs. Just like how Tanshiq glam gold collection is.
MAGAZINE AD
SULABHA DUBHASHI
P O R T F O L I O
ADVERTISING
31. CALENDAR DESIGN
SULABHA DUBHASHI
SULABHA DUBHASHI
HOARDING
P O R T F O L I O
ADVERTISING