The document discusses strategies used in designing and promoting a Norwegian music magazine. It uses Norwegian symbols like the flag colors and a traditional pattern on the cover to attract Norwegian readers and music fans. It includes interviews with famous Norwegian bands and artists to draw in their existing fans. It also promotes tips on how to become famous or look attractive to appeal to teenage readers. The cover lines are designed to provoke curiosity and get people to open the magazine. Pictures of famous musicians are used throughout to attract additional readers.