It's synopsis for Ph.D in Journalism and Mass Communication. Health is an important role in national development.

1. Lkekpkj i=ksa esa LokLF; dojst o xsV dhfiax izfØ;k dk
v/;;u
“kks/k la{ksfidk
tulapkj ,ao ehfM;k izkS|ksfxdh laLFkku
¼ih,p-Mh- dh mikf/k gsrw izLrqr½
“kks/k funsZf”kdk “kks/kkFkhZ
Mk0 fcUnq “kekZ jks”ku yky
¼,lksfl,V izksQslj½
tulapkj ,ao ehfM;k izkS|ksfxdh laLFkku
dq:{ks= fo”ofo|ky;] dq:{ks=
2014&15

2. 1
Lkekpkj i=ksa esa LokLF; dojst o xsV dhfiax izfØ;k dk
v/;;u
IkzLrkouk%
Hkkjr esa fiNys dqN o’kksZa esa rsth ls vkfFkZd fodkl gqvk gS ysfdu bl
fodkl ds ckotwn cM+h la[;k esa yksx dqiks’k.k ds f”kdkj gSa tks Hkkjr ds
LokLF; ifjn`”; ds izfr fpark O;Dr djrk gSA jk’Vªh; ifjokj losZ{k.k ds
vuqlkj rhu o’kZ dh voLFkk okys 3-88 izfr”kr cPpksa dk fodkl viuh mez ds
fglkc ls ugha gks ldk gS tcfd 79-2 izfr”kr cPps ,fufe;k ls ihfM+r gSaA
LokLF;% LokLF; ls vfHkizk; ;g gS fd izR;sd O;fDr “kjhj ls LoLFk gks
blds lkFk &lkFk ;g Hkh dgk tkrk gS fd LoLFk “kjhj esa gh LoLFk eu
fuokl djrk gSA LokLF; dk mn~ns”; gS fd izR;sd euq’; dh “kkjhfjd o`f)
vkSj fodkl gks] thou rstiw.kZ gks] “kkjhfjd ál /khek gks vkSj e`R;q nsj ls
gksA okLro esa LokLF; dk iw.kZ vFkZ gS jksx jfgr “kjhj ds lkFk&lkFk
izQqfYyr euA
ß“kkjhfjd] ekufld vkSj lkekftd :Ik ls iw.kZ LoLFk gksuk gh ekuo LokLF;
dh ifjHkk’kk gSß& fo”o LokLFk; laxBuA
“kkjhfjd :Ik ls LoLFk O;fDr gh thou ds fofHkUu {ks=ksa esa lQyrk vthZr
dj ldrk gSA dgk Hkh x;k gS fd ßigyk lq[k fujksxh dk;kßA
bafM;k gsYFk fjiksVZ 2010 ds eqrkfcd lkoZtfud LokLF; dh lsok,a vHkh
Hkh iwjh rjg ls eq¶r ugha gSa vkSj tks gSa mudh gkyr vPNh ugha gSaA LokLF;
ds {ks= esa izf”kf{kr yksxksa dh Hkkjh deh gS vkSj dqN yksx tkudkjh ds vHkko
esa vdky e`R;q dk f”kdkj gks jgs gSaaA fiNys dqN o’kksZa esa ;gka ,pvkbZoh@,M~l
rFkk dSalj tSlh tkuysok chekfj;ksa dk izHkko c<k gSA lkFk gh yksx
Mk;fcVht+] g`n;jksx] {k;jksx] eksVkik] ruko dh pisV esa cMh la[;k esa vk jgs
gSaA efgykvksa esa Lru dSalj] xHkkZ”k; dSalj dk [krjk c<k gSA ;s chekfj;ka cMh
rknkn esa yksxksa dh ekSr dk dkj.k cu jgha gSa A

3. 2
lQy thou esa LokLF; dk ewY; le>dj gh fo”o LokLF; laxBu dh
LFkkiuk 07 vizSy 1978 dks gqbZ FkhA fo”o LokLF; laxBu fo”o ds ns”kksa ds
LokLF; laca/kh leL;kvksa ij vkilh lg;ksx ,oa ekud fodflr djus dh
laLFkk gSA
fo”o LokLF; laxBu o Hkkjr ljdkj ds vkilh lg;ksx ls eysfj;k]
iksfy;ks] pspd] gStk] ok;jy vkfn fcekfj;ksa dks jksdus dk iz;kl fd;k tk
jgk gSA ftles dkQ+h gn rd lQyrk fey pqdh gSA o’kZ 2010 esa fo”o
LokLF; laxBu }kjk vius tkx:drk vfHk;ku esa ,pvkbZoh@,M~l] {k;jksx]
eysfj;k tSlh egkekfj;ksa dks “kkfey fd;k x;k gSA
tulapkj] LokLF; vkSj fodkl%
LokLF; ls lHkh ifjfpr gSA ysfdu iw.kZ LokLF; dk Lrj fuf”pr djuk dfBu
gSA izR;sd LoLFk euq’; vius iz;kl ls vkSj Hkh vf/kd LoLFk gks ldrk gSA
O;fDr ds LokLF; lq/kkj ls lekt vkSj jk’Vª dk LokLF; Lrj Å¡pk gksrk gSA
yksd LokLF; ds lq/kkj ds fy, LokLF; lEcU/kh vko”;d Kku izR;sd euq’;
dks gksuk pkfg,A LokLF; psruk esa LokLF; f”k{kk egRoiw.kZ jksy vnk djrh gSA
LokLF; f”k{kk ogha lQy gksrh gS tks turk dks LoLFk thou;kiu ds fy,
LoHkkor% izsfjr dj ldsA izR;sd O;fDr dks vius LokLF; lq/kkj ds fy,
LokLF; f”k{kk] tkudkjh rFkk lHkh izdkj dh lqfo/kk,a izkIr gksuh pkfg,A ;g
rks tUefl) ekuo vf/kdkj gSA vkSj dksbZ Hkh dY;k.kdkjh jkT; bl lqdk;Z ls
eq[k ugha eksM+ ldrkA jksx ,d ns”k ls nwljs ns”k esa QSy tkrs gS] blfy,
fdlh ns”kfo”ks’k dk ;fn LokLF; Lrj fxjk gqvk gS rks og lHkh ns”kksa ds fy,
Hk;kog gSA blh dkj.k varjkZ’Vªh; laLFkkvksa }kjk jksx fu;=a.k vkSj LokLF;
lq/kkj dk dk;Z lHkh ns”kksa esa djus dk iz;kl fd;k tkrk gSA LokLF; dh ns[k
js[k tUe ls e`R;q Ik;ZUr lHkh ds fy, vko”;d gSA ekr`Ro LokLF;] cky
LokLF;] ikB”kkyk LokLF;] O;klkf;d LokLF;] lSfud LokLF;] tjkoLFkk]
ladzked vkSj vU; jksxksa dh jksdFkke] jksxfpfdRlk] ty] Hkkstu vkSj ok;q dh
LoPNrk] ifjos”k LokLF; vkfn LokLF; foKku ds egRoiw.kZ vax gSaA lokZax
cgqeq[kh ;kstuk }kjk LokLF; lq/kkj jk’VªksUufr dk izeq[k lk/ku gSA jk’Vª ds
fy, f”k{kk] LokLF;] mRiknu vkSj lkekftd U;k; leku :Ik ls vko”;d gS
vkSj bu pkjksa {ks=ksa esa larqfyr fodkl gh jk’VªksUufr dk ekxZ iz”kLr djrk gSA

4. 3
;s pkjksa ijLij ,d nwljs ds iwjd gS vkSj fdlh dks Hkh ,d nwljs ls i``Fkd
ugha fd;k tk ldrkA
ctV 2014&15 esa LokLF; {ks= dks D;k feyk %
foÙk ea=h v:.k tsVyh us lky 2014&15 ds vke ctV esa LokLF; ij fo'ks"k
/;ku fn;k gS bl ctV esa ns'k esa pkj u;s ,El [kksys tkus dh ckr dh xbZ
gS] vka/kz izns'k] if'pe caxky vkSj iwokZapy esa u;s ,El [kksys tk,axs A blds
fy, ctV esa 500 djksM+ :Ik;s dk izLrko j[kk x;k gS A
bl ctV esa lcds fy, LokLF; ;kstuk dh 'kq:vkr dh xbZ gS A bl ;kstuk
ds rgr Ýh fpfdRlk LokLF; vkSj funku lsok iznku dh tk,xh A blds lkFk
gh 'kh?kz xq.korkiw.kZ funku vkSj Vh-ch- ds ejhtksa ds bykt ds fy, fnYyh
,El vkSj enzkl esfMdy dkWyst] psUubZ esa nks jk"Vªh; ofj"B O;fDr laLFkku
LFkkfir fd, tk,axs A 12 vksj ljdkjh esfMdy dkWyst [kksyus dh Hkh ctV
esa ?kks"k.kk dh xbZ gS A vke ctV esa lkQ ikuh ij Hkh dkQh tksj fn;k x;k
gSA ljdkj dk LoPN Hkkjr vfHk;ku ds tfj, egkRek xka/kh dh 150oha t;Urh
ij lky 2019 rd lEiw.kZ LoPNrk ls gj ifjokj dks tksM+us dk y{; gSA
blh dks /;ku esa j[krs gq, gesa LokLF; ds {ks= esa ehfM;k dh Hkwfedk dk
v/;;u djus dh t:jr gSA
'kks/k dk vkSfpR;
Hkkjr esa fizaV ehfM;k dk QSyko fnu izfrfnu c<+rk tk jgk gSA Hkkjr esa
dqy 6730 nSfud lekpkj i= Nirs gS] dqy 12744 vkof/kd lekpkj i= gSaA
bl le; Hkkjr esa dqy 19499 lekpkj i=] if=dk,a Nirh gSa ftudh izlkj
la[;k 45]05]86]212 gSaA ,d v/;;u ds vuqlkj Vsyhfotu dsUnzksa ds fy,
euksjatu igys LFkku ij rFkk lkekftd leL;k,¡ nwljs LFkku ij gS] blh
rjg jsfM;ks ij izlkfjr gksus okys dk;Zdzeksa ij Hkh dgha u dgha euksjatu dk
ncko ns[kus dks feyrk gSA lekpkj i=ksa dks lcls fo”kouh; lk/ku ds :Ik esa
ns[kk tkrk gSA LokLF; ,d xaHkhj eqn~nk gSA lekpkj i=ksa esa jktuSfrd fo’k;ksa]
vijk/k fo’k;ksa] foKkiuksa] fct+ul vkfn dks mudh mi;ksfxrk ds vuqlkj LFkku
fn;k tkrk gSA LokLF; ls laca/kh dojst dh cgqr deh ns[kus dks feyrh gSA

5. 4
,d vuqeku ds vuqlkj Hkkjr esa gj o"kZ ,d yk[k lksyg gtkj yksx
,M~l dk f'kdkj gks jgs gS A1
fo”o esa dqy rhu djksM+ chl yk[k yksx ,M~l
dk f'kdkj gSaA Hkkjr esa ,M~l ls ihfMr cPpksa dh la[;k Hkh ,d yk[k
iSarkyhl gtkj ls Åij gSaA2
ogha Hkkjr esa yxHkx gj feuV esa nks O;fDr;ksa
dh e`R;q Vh-ch- ls gks tkrh gS vkSj gj o"kZ Vh-ch- ls ejus okys O;fDr;ksa dh
la[;k yxHkx pkj yk[k gSA3
blh rjg 2020 rd rEckdw ls gksus okyh
chekfj;ksa ftuesa dSalj eq[; rkSj ls gj o"kZ 1-5 fefy;u yksxksa dks ekSr ds eqag
rd igqapk jgh gS A4
blds vfrfjDr le;&le; ij vU; ladzfer chekfj;ka
tSls bcksyk ok;jl] Lokbu Qyw]vkfn Hkh de xaHkhj ugha gSaA Mk;fcVht+] cszu
LVªksd] gkVZ LVªksd] nek ds ckjs esa Hkh yksxksa dh tkudkjh lhehr gh gSA
tulapkj ds fofHkUu ek/;eksa ds }kjk yksxksa dks bu chekfj;ksa ls u dsoy
voxr djok;k tk ldrk gS cfYd bu chekfj;ksa ls le; jgrs cpk;k Hkh tk
ldrk gSA
lkfgR; leh{kk
lkfgR; leh{kk ls gekjk vfHkizk;% ;g gS fd ”kks/kkFkhZ }kjk vius v/;;u {ks+++++= ds
fy, pqus gq, {ks= ls lEcfU/kr lkfgR; esa feyh gqbZ tkudkjh dh ewY;kadu fjiksVZ ls gSA
leh{kk dk vFkZ] lEcfU/kr lkfgR; dk o.kZu la{ksi esa izLrqr djuk] ewY;kadu djuk] o
mifLFkr lkfgR; dks Li’V :i ls izLrqr djuk gSA ;g “kks/kkFkhZ ds fy, “kks/k dks
lS)kafrd vk/kkj nsus esa lgk;rk iznku djrk gSA
^^lS)kafrd :Ik ls dksà Hkh “kks/k izfd;k rc rd izkjEHk ugha gks ldrh] tc rd
fd ml lEcfU/kr {ks= esa iwoZ jfpr lkfgR; dk v/;;u dj lEcf/kr {ks= dh tkudkjh
,df=r u dj yh tk,A lkfgR; leh{kk vius v/;;u {ks= ls lEcfU/kr “kks/k dks /;ku
ls i<+dj] mldk o.kZu djrs gq,] ewY;kadu izLrqr djuk gS] ftlls “kks/kkFkhZ dks “kks/k
{ks= esa vkxs c<+us esa lgk;rk feyrh gSA
1. vpZuk jkds”k flag ¼2002½ A study of AIDS awareness and mass media
reach amongst school going adolescents in Delhi and Ghaziabad esa
fd”kksjksa o fd”kksfj;ksa dks ,M~l ds izfr tkudkjh o Hkkjrh; tu ek/;eksa esa ,M~l ls
lacaf/kr tkudkjh dks fdruk LFkku fn;k tk jgk gS] dk v/;;u fd;kA bl “kks/k ds

6. 5
fy, mUgksus 443 iz”ukofy;ksa ds ek/;e ls tkudkjh bDV~Bk dhA fizaV ek/;e esa ,M~l
dh dojst ns[kus ds fy, mUgksus ikap lekpkj i=ksa dk v/;;u fd;kA bySDVªkfud
ehfM;k esa mUgksus jsfM;ks o Vsyhfotu ij ,M~l dh dojst dk v/;;u fd;kA bl
“kks/k ds fy, mUgksus f=dks.kh; “kks/k fof/k dk iz;ksx fd;kA vUrZoLrq fo”ys’k.k] losZ{k.k
fof/k o dsafnzr lewg ppkZ ¼focus group discussions ½ ds iz;ksx ls og bl
fu’d’kZ ij igqaph fd lekpkj i=ksa esa VkbEl vkWQ bf.M;k lekpkj i= n fgUnw o
fgUnwLrku VkbEl dh vis{kk T;knk dojst dj jgk gSA losZ{k.k ds nkSjku mUgksus ik;k
fd “kgjh ifjos”k esa fd”kksjksa dks fd”kksfj;ksa dh vis{kk ,M~l dh vf/kd tkudkjh gSA
Vsyhfotu ij tkudkjh miyC/k djokus esa ,M~l dUVªksy lkslkbVh }kjk “kCkkuk
vkt+eh dks crkSj lSfyfczVh iz;ksx fd;k tks T;knk izHkkoh rjhds ls ,M~l ls lacaf/kr
lnsa”k ns ldrh gSA muds vuqlkj jsfM;ks ij ftaxy o dk;Zdzeksa dk fuekZ.k T;knk
izHkkoh lkfcr gksrk gSA vkSj ;g vui<+ yksxksa dks Hkh lnsa”k izHkkoh rjhds ls iznku dj
ldrk gSA
2. Mk0 pUnz”ks[kj ¼2012½ Coverage of health information in Electronic
media- A study esa mUgksus jsfM;ks o Vsyhfotu dks Hkkjr esa tulapkj dk loksZRe
ek/;e ekuk gSA vius “kks/k ds fy, mUgksus ,d jfM;ks LVs”ku dk pquko fd;k vkSj
yxkrkj ,d gQrs rd jfM;ks lquus ds Ik”pkr~ os vius fu’d’kZ ij igqapsA Vsyhfotu
esa mUgksus ,d bUVjVsueSaV pSuy] ,d /kkfeZd pSuy rFkk ,d U;wt pSuy dk pquko
jS.Me rjhds ls fd;kA bu tuek/;eksa ds fo”ys’k.k ds Ik”pkr og bl urhts ij igqaps
fd LokLF; lekpkj] dzk;Zdzeksa dks vis{kkd`r de le; fn;k tk jgk gSA lcls T;knk
le; jktuhfrd fo’k;ksa rFkk nqljs LFkku ij vijk/k o ,DlhMSaV tSls eqn~nksa dks fn;k
tk jgk gSA
3. Results of a National Mass Media Campaign in India to warn against the dangers of
smokeless Tabacco Consumption (2010)N.Murukutla, T.Turk, CVParshad, R.Saradhi,
J.Kaur, S.Gupta, S.Mullin, PC.Gupta, M.Wakefield.
izLrqr “kks/k i= esa rEckdw ds nq’izHkko ds ckjs esa yksxksa dks tkx:d djus ds fy,
pyk, x, vfHk;ku esa tulpakj ds ek/;eksa dk bLrseky fd;k x;kA

7. 6
bl “kks/k ds fy, 2898 yksxksa dk p;u fd;k x;kA lwpuk ds ,df=dj.k ds
fy, iz”kukoyh dk iz;ksx fd;k x;kA bl vfHk;ku ls izHkkfor gksdj 63 izfr”kr yksxksa
us rEckdw dk lsou de dj fn;k rFkk dqN us rEckdw dk lsou NksM fn;kA bl “kks/k
ds ckn mudk ekuuk gS fd ehfM;k ds iz;ksx ls dqN lkekftd dqjhfr;ksa dks de o
[kRe fd;k tk ldrk gSA
4. Mass Media and National Development uked iqLrd esa foYcj Je us
Linwood Hodgdon }kjk ,f'k;k esa pyk, tk jgs LokLF; vfHk;ku dk o.kZu fd;k
gS A mUgksaus vius 'kks/k esa crk;k fd ,f'k;k ds ns'kksa esa ehfM;k dk foLrkj de
gksus ds dkj.k yksxksa dk LokLF; vkSj lkekftd thou fuEu Lrj dk gS A izLrqr
'kks/k esa mUgksaus eysfj;k dks ysdj vfHk;ku pyk;k vkSj ;g ik;k fd ehfM;k dk
de foLrkj gksus dh otg ls yksx eysfj;k tSlh chekjh ls Hkh vufHkK Fks A
5- lu~ 2004 esa jktLFkku esa HIV/AIDS dks ysdj Audio/Visual AIDS information,
Education and Communication fo"k; ij V. Sharma us 'kks/k fd;kA bl 'kks/k ds
fy, mUgksaus tks/kiqj ftys ds cqydj xkao dk p;u fd;k A bl 'kks/k esa 14&49
vk;q oxZ ds dqy 4413 ¼2507 Male + 1906 Female½ yksxksa dks 'kkfey fd;k x;k A
bl 'kks/k esa ;g fu"d"kZ fudyk fd xzkeh.k {ks=ksa esa bySDVªkfud ehfM;k dh vis{kk
ijEijkxr ek/;e tSls cgq:fi;k T;knk izHkkoh ek/;e gS ftlls xzkeh.k yksxksa dks
HIV/AIDS ds ckjs esa T;knk tkudkjh feyhA
6- Covering Health Issues: The Role of Newspapers in Ghana
Dr. Africanus L. Diedong ,University for Development Studies,Department of
African and General Studies.
Dr. Africanus ds vuqlkj LokLF; leL;k,a fdlh Hkh jk"Vª ds fy, ,d izeq[k
leL;k gS A mUgksaus vius 'kks/k esa ;g tkuuk pkgk fd fdl izdkj lekpkj i= yksxksa
dks LokLF; leL;kvksa ds ckjs voxr djokrs gS A bl 'kks/k ds fy, mUgksaus rhu o"kksZa
ds ¼2003&2005½ 54 lekpkj i=ksa dk Randomly p;u fd;k A

8. 7
bl 'kks/k dk;Z ds fy, Dr. Africanus us rhu lekpkj i=ksa Daily Graphic, Ghanaian
times vkSj Public Agenda dk mudh jhM+jf'ki o igqap ds vk/kkj ij p;u fd;k A bu
lekpkj i=ksa esa lh/ks LokLF; ls lEcfU/kr lekpkjksa o ys[kksa dks vius 'kks/k esa
lfEefyr fd;k A bu lekpkjksa o ys[kksa dk Content Analysis i)fr }kjk fu"d"kZ fudkyk
x;kA fu"d"kZ :Ik ls rhu o"kksZa dh vof/k esa 54 lekpkj i=ksa esa 154 lekpkj o ys[k
LokLF; leL;kvksa ls lEcfU/kr Fks A buesa ls lh/ks LokLF; leL;kvksa dks mtkxj
djus okys lekpkjksa dh la[;k 115 Fkh o LokLF; leL;kvksa dks ysdj 18 ys[k fy[ks
x,A ;s lekpkj o ys[k yksxksa dks LokLF; leL;kvksa ls voxr djokrs gS rFkk muls
cpus ds mik; Hkh crkrs gSa A
7. HIV/AIDS and Adolescents : Some issues and concerns from India esa
laxfeJk] vkpk;Z vkSj jktho nkl xqIrk us nsgjknwu esa fd'kksjksa ,oa fd'kksfj;ksa dk
xq.kkRed fof/k }kjk In-debt Interview o Focus Group Discussion (FGDs)
fd;k A bl 'kks/k ds fy, mUgksaus dylh CykWd dks pkj Hkkxksa esa ckaVk A ftuesa
nks xkaoksa dylh tksgM+h o C;kl ugjh rFkk nks 'kgjh Hkkxksa ftuesa lwjt cLrh o
Hkrnjk eksgYyk dk pquko fd;k A 15 ls 19 o"kZ ds fd'kksjksa o fd'kksfj;ksa dk
xqzi esa lk{kkRdkj fd;k x;kA bl v/;;u esa fd'kksfj;ksa esa ,M~l] xHkZ fujks/kdkssa o
ekfld /keZ ls lEcfU/kr tkudkjh dk vHkko ik;k x;k A vf/kdrj fd'kksjksa dks
,M~l ds QSyko ds ckjs esa Hkh tkudkjh u ds cjkcj Fkh] dqN fd'kksjksa dks muds
lkfFk;ksa ls ;g tkudkjh feyhA v[kckjksa] jsfM;ks o Vsyhfotu }kjk mUgsa de
tkudkjh feyhA muds vuqlkj vf/kdrj Vsyhfotu o jsfM;ks ij ,M~l ds ckjs esa
tkudkjh nsrs gq, Li"V :i ls muds dkj.kksa ds ckjs esa ugha crk;k tkrkA
8- MEDIA PERSPECTIVES ON PARTNERSHIPS TO ADDRESS
FAMILY HEALTH IN NORTHERN INDIA. N. RAMAKRISHNAN AND
VENU ARORA
,u jkekd`".ku vkSj osuq vjksM+k ¼2010½ }kjk ;g 'kks/k mrj izns'k ds
lanHkZ esa ehfM;k dk yksxksa ds LokLF; dks ysdj D;k n`f"Vdks.k gS dks ysdj fd;k
x;k gS A bl 'kks/k ds fy, mUgksaus In-Depth interview method dk

9. 8
bLrseky fd;kA MkVk bDVBk djus ds fy, mUgksaus 21 tu ek/;eksa dk pquko
fd;kA ftueas 10 fizaV ehfM;k ¼7 lekpkj i= o 3 eSxthu½] 2 jsfM;ks pSuy] 6
Vh-oh- pSuy o 3 Lo;a fuHkZj izksMD”ku gkÅl dk p;u fd;k x;kA muds
vuqlkj lkr esa ls rhu lekpkj i= yxkrkj LokLF; lEcfU/k fo"k;ksa dks vius
lekpkj i= esa txg nsrs gS rFkk 5 Vh-oh- pSuy izca/kdks ds vuqlkj muds fy,
euksjatu igys LFkku ij rFkk lkekftd leL;k,¡ nwljs LFkku ij gSA jsfM;ks
LVs'ku izca/kdks ds vuqlkj muds jsfM;ks LVs'ku le;&le; ij ,sls dk;ZØeksa o
foKkiuksa dk izlkj.k djrs jgrs gS vr% 12 ehfM;k eSustj us ;g ekuk fd yksxksa
dks LokLF; lEcfU/k tkudkfj;ksa ds fy, ehfM;k ,d cM+h Hkwfedk fuHkk ldrk
gSA
9- Opportunities for Improving the Nation’s Health through
Collaboration with the Mass Media
ELAINE BRATIC ARKIN ds vuqlkj vesfjdk eas LokLF; leL;k,a c<+rh tk
jgh gS A mUgksaus dgk fd rEckdw ds bLrseky ls gksus okyh chekfj;ka o vU;
chekfj;ksa dh la[;k c<+ jgh gS] muds vuqlkj bl izdkj dh leL;kvksa dks ;fn
ehfM;k ds ek/;e ls yksxksa dks voxr djok;k tk, rks chekfj;ksa ls cpko fd;k
tk ldrk gS A Elaine us dgk fd ehfM;k dk izk:Ik fo'kkydk; gSA Elaine
ds vuqlkj lsgr leL;kvksa ls lEcfU/kr tkudkjh ds fy, ehfM;k ds fofHkUu
rjhdks dk iz;ksx fd;k tk ldrk gS A
 foKkiu
 lekpkj
 euksajtu]
bu rjhsdksa dk iz;ksx djrs gq, ge LokLF; lEcfU/k tkudkjh lekpkj ds
:Ik esa lEikndh; :Ik ls] ySVj Vw ,fMVj] foKkiuksa ds }kjk yksxksa rd igqapk
ldrs gSa A
Elaine us Mass Media objectives vkSj Public health objectives.
esa fuEu vUrj crk;k gSA
Mass Media Objectives Public Health Objectives

10. 9
To entertain or inform To educate
To cover chart term events To conduct long term campaign
To deliver salient piece of
information
To create under study or
complex information
To reflect society To change society
To address personal concern To address societal
To make a profit To improve public health
concern
eq[; mn~ns”;&
1- Lkekpkj i=ksa esa LokLF; lEcU/kh dojst dk v/;;uA
2- LokLF; lekpkjksa dh dojst djus okys laoknnkrkvksa dh i`’BHkwfe] LokLF; laca/kh
tkudkjh dk Lrj vkSj bu eqn~nksa dh pquko izfdz;k dk v/;;u djukA
3- ;g tkuuk fd lEikndksa dh LokLF; eqnnksa dh xsV dhfiax esa D;k Hkwfedk gSA
fof”k’V mn~ns”;&
4- Lkekpkj i=ksa esa LokLF; lEcU/kh lekpkjksa dks fn, tkus okys dqy LFkku dk
v/;;u djukA
5- LokLF; lEcU/kh ys[kksa o Qhpj dks fn;s tkus okys LFkku dk v/;;u djukA
6- LokLF; lEcU/kh lEikndh; ys[kksa dk fooj.k o fn;s tkus okys LFkku dk v/;;u
djukA
7- LokLF; lEcU/kh lekpkjksa] ys[kksa ds lkFk o vyx ls izdkf”kr gksus okys
QksVksxzkQ~l dks fn;s tkus okys LFkku dks tkuukA
8- ;g tkuuk fd LokLF; ls lEcfU/kr dojst esa ljdkj o xSj ljdkjh laLFkkvksa
dk fdruk ;ksxnku gSA
9- ;g tkuuk fd LokLF; lEcU/kh lekpkjksa esa fdu&fdu eqn~nksa dk dojst fd;k
tk jgk gSA

11. 10
10- LokLF; lekpkjksa dks fdl i`’B ij LFkku fn;k tk jgk gSA
11- LokLF; lekpkjksa dks fdu lzksrksa ls izkIr fd;k tk jgk gSA
12- lekpkj i=ksa esa LokLF; ls lEca/kh iqy vkÅV] liyheSaV dks tkuukA
13- LokLF; ls lacaf/kr izdkf”kr gksus okys foKkiuksa dk v/;;u djukA
14- lekpkjksa o ys[kksa dh Hkk’kk dk xq.kkRed v/;;u djukA
15- ;g v/;;u djuk fd LokLF; dojst ls lacaf/kr laoknnkrk pquko ds le;
fdu dkjdksa dks /;ku esa j[krs gSaA
16- ;g v/;;u djuk fd LokLF; ls lacaf/kr dojst djus okys laoknnkrkvksa dks
fdu eqf”dyksa dk lkeuk djuk iM+rk gSA
17-;g v/;;u djuk fd LokLF; ls lacaf/kr dojst djus okys lEiknd bl eqn~ns
dks fdruh egRoÙkk nsrs gSaA
ifjdYiuk&
cksxkM~Zl ds vuqlkj & ifjdYiuk ifj{k.k ds fy, izLrqr dh xbZ izLrkouk gSA
ifjdYiuk dk fuekZ.k “kks/k ;k vuqla/kku dk vk/kkj gksrk gSA ifjdYiuk dks
lkekU;r% fl)kUr dk yksd lkekU;hdj.k ekuk tkrk gS]ftldh ijh{kk “kks/k ds
nkSjku dh tkrh gSA vkjafHkd Lrj ij ifjdYiuk dksbZ Hkh vuqeku] dYiukRekd
fopkj] lgt Kku ;k vkSj dqN gks ldrk gS]tks fd v/;;u fdzz;k] vuqla/kku ”kks/k
dk vk/kkj cu tk,A
IkfjdYiuk fdlh Hkh “kks/k dk;Z dks O;ofLFkr o oSKkfud <+ax ls vkxs c<+us esa
lgk;rk iznku djrh gSA izLrqr “kks/k iz”u ds fy, fuEu ifjdYiuk dk fuekZ.k fd;k
x;k gS&
1- ;g ekuk tkrk gS fd lekpkj i=ksa esa LokLF; ls lEcaf/kr dojst vU; eqn~nksa dh
rqyuk esa de gksrh gSA
2- ;g Hkh ekuk x;k gS fd fgUnh ds lekpkj i=ksa esa vxzath Hkk’kk ds lekpkj i=ksa
dh vis{kk LokLF; dojst de gksrh gSA
3- lekpkjksa esa rduhdh Hkk’kk o dfBu “kCnksa dk iz;ksx gksrk gSA
4- laoknnkrk fo”ks’k rkSj ij i<+s fy[ks ugha gksrsA
5- ,pvkbZoh@,M~l dks T;knk LFkku fn;k tk jgk gSA

12. 11
6- xsVdhilZ ds fy, LokLF; ,d vg~~~e eqn~nk ughsa gSA
'kks/k fof/k&
bl “kks/k dk;Z ds fy, N% lekpkj i=ksa] rhu fgUnh o rhu vaxzth ds lekpkj
i=ksa dk p;u muds ldZqys’k.k ds vk/kkj ij fd;k tk,xkAlekpkj i=ksa dk p;u djus
ds i”pkr~ muesa LokLF; lEcU/kh rF;ksa dk fu/kkZj.k fd;k tk;sxkA rF;ksa ds fu/kkZj.k ds
ckn mudk vUrZoLrq fo”ys’k.k i)fr }kjk v/;;u fd;k tk;sxkA LokLF; lekpkjksa dh
fjiksZfVax djus okys lokannkrkvksa dk v/;;u lk{kkRdkj fof/k }kjk fd;k tk,xkA pqus
x, lekpkj i=ksa ds lEikndksa dk vuqlqph fof/k }kjk l?ku lk{kkRdkj ¼ In-Depth
interview method ½ fd;k tk,xkA
laHkkfor v/;k;%
v/;k; 1- izLrkouk
v/;k; 2- lkfgR; leh{kk
v/;k; 3- “kks/k mnsn~”k;
v/;k; 4- “kks/k fof/k
v/;k; 5- rF;ksa dk fo”ys’k.k
v/;k; 6- fu’d’kZ
v/;k; 7- ifjlhek o lq>ko
lanHkZ xzUFk
lUnHkZ xUFkZ :
1. State HIV epidemic fact sheets (July 2014) Department of AIDS control,
Ministry of family and health welfare, Government of India.
2. HIV fact sheet (2013-14) Naco and World Vision India, The Times of
India,December 2,2014.
3. http://haryanahealth.nic.in/menudesc.aspx?page=86, Revised National
Tuberculosis Control Programme.

13. 12
4. Nandita Murukutla and etall (2011) Results of a national mass media
campaign in India to warn against the dangers of smokeless tobacco
consumption.
5. http://www.census2011.co.in/data/village/58522-bahri-haryana.html
6. http://haryanahealth.nic.in/about%20Us.aspx
7. http://tobaccocontrol.bmj.com/content/21/1/12.full.pdf+html
8. http://www.ijhssnet.com/journals/Vol_3_No_12_Special_Issue_June_20
13/ pdf
9. Schramm, Wilbur, Mass Media and National Development: The
Role of Information in the developing Countries(1964)
10.Sharma,V.,Audio/visual AIDS information, Education and
communication.
11. Dominick, R., Joseph,and Wimmer,D, Roger, Mass Media
Research.
12. Dasgupta, Rajib and, Acharya, S., Sanghmitra HIV/AIDS and
Adolescents :Some Issues and Concerns from India.
http://www.jstor.org/stable/41919983 .
13. www.mohfw.nic.in/.
14. n;ky pUnz lksuh 2010 ¼ LokLF; ij ys[k ½