This document outlines a four step process for getting a newsletter together: 1) Establish the aims and objectives like frequency, revenue goals, and maintaining focus. 2) Consider requirements like available data, resources, and inventory. 3) Design the newsletter through inspiration, wireframes, branding guidelines. 4) Test the newsletter in different email clients, deploy with a plain text version and optimized subject line. The overall process provides guidance on starting a newsletter through defining goals, requirements, design, and testing before deployment.

1. Getting a Newsletter together Rob Enslin

2. Where do I start?

3. Four easy steps! 1. Aims and objectives 2. Requirements 3. Design 4. Test and deploy …always re-evaluate and iterate

4. 1. Aims and Objectives Establish why we need to send an newsletter? Frequency? Data Revenue and inventory Don’t loose sight of these

5. 2. Requirements Data: website, third-party Resource: editorial, design, marketing, data, advertising and analysis What ad inventory can we sell? Newsletter elements: editorial, advertising, call-to-action, viral, features, events, unsub etc.

6. 3. Design Inspiration - look at examples that work Wireframe the layout Design brief - brand, logo, colours Design newsletter - best practice (html, images and css) Adestra - design and integrate into MFocus (Rob Waller)

7. 4. Test and deploy Test email in different email clients - corporate and webmail Plain text alternative Print the email Subject line Deploy email

8. Thank you! Support: Live Media team / Adestra Any questions?