This document discusses the founding of a business focused on online businesses and data. It provides three key points: 1. The founders love data and see websites as outdated, while online businesses can interface with customers and automatically collect/use data. 2. An online business can automate processes like customer loyalty campaigns, unlike traditional websites which often fail. 3. The business aims to help other companies create successful online businesses through website design/consulting and their Project X system, which integrates tools to automate tasks that companies currently do manually.